The document discusses strategies for online outreach and marketing for libraries. It provides tips on how libraries can get people to find their website through search engines and directories. It also offers suggestions on how libraries can engage and interact with users through social media platforms like blogs, Twitter, YouTube and mobile apps to share content and provide assistance. The goal is to make libraries highly visible in the digital world and give users convenient ways to access services online.

1. Online Outreach & Marketing Digital Users, Digital Experience Westchester Library Association, Tarrytown, NY May 1, 2009

2. Get Them Stuck on You http://flickr.com/photos/will-lion/2511136467/

3. Your web site doesn’t look like this?

4. www.hpl.lib.tx.us /

6. http://stillwater.sals.edu/

8. Can They Find You? Even when they don’t know they need you?

9. Top of the heap?

10. Free WiFi

11. Free WiFi

12. Homework Help

13. Book Clubs

14. Audio books

15. But who would search “audio books” with a location? X

16. Search for your town

17. Are you on the town web site?

18. Big outreach for a small library

19. Directories & Event Listings

20. Eventful

22. http://www.flickr.com/photos/will-lion/2595051813/

23. What can they ‘do’ on your website?

25. Personalize http://www.hclib.org/

26. Participate http://www.hclib.org/

27. Contribute http://www.darienlibrary.org/catalog

28. Share http://library.waubonsee.edu/

29. Convenient!

30. Having fun! http://www.libraryloft.org/

31. Break out!

32. Join their communities http://www.goodreads.com/

33. Create Conversation http://www.timesunion.com/

34. Partnering with local paper http://www.townsvillebulletin.com.au http://searchlightblog.blogspot.com/

35. Respond www.dailygazette.com /

36. http://www.flickr.com/photos/lynetter/453858891 /

37. http://www.flickr.com/photos/lynetter/249830579 /

38. What’s the Buzz?

41. Google Blog Search Alert

44. Topix.net Search Alert

45. Google News

46. Technorati

48. Social Spaces

53. http://www.flickr.com/photos/michaelcasey/sets/72157602596550516/

54. www.youtube.com/profile?user=askacpl

57. Twitter

59. http://www.library.uiuc.edu/ugl/

60. http://twitter.com/CSH_library

61. http://alpha2.suffolk.lib.ny.us:2082/search~S12

62. http://twitter.com/widgets

63. http://ysleta.tx.schoolwebpages.com/education/components/scrapbook/default.php?sectiondetailid=123680

64. Communicate & Share

65. Make it easy, make it friendly http://library.wcsu.edu/web/assistance/reference/ask/

66. Give them help where they need it http://www.tscpl.org/

67. Easy Chat http://thoth.lib.ucalgary.ca

68. Tons of Options www.plainfield.lib.il.us/reference/contact.htm

69. Coming soon to a library near you? catalog.icpl.org/

71. Handy options

72. Does your web site look this good?

73. http://www.bsu.edu/libraries/mobile/ http://library2.csumb.edu/m http://www.google.com/reader/m/view/feed/http://hhhl.wordpress.com/feed

74. websecure.ocls.info/sms/signup.asp

75. Gadgets, Widgets, RSS Let users take the library with them

76. http://www.flickr.com/photos/will-lion/2782028407 /

77. http:// www.google.com/ig

78. http:// www.kentonlibrary.org/aboutus/feeds/index.cfm

79. http:// www.kentonlibrary.org/newbooks /

82. Let others take your content

83. Easy cut and paste

87. “Thank you… I love the library”

88. Conversation, Communication and Customization http://www.lansing.lib.il.us/l2.html

89. Library Tool Bar

92. Your catalog in browser search box www.wblib.org/tools/catplugin.php

94. Book Burro http://www.bookburro.org/

95. http://www.flickr.com/photos/lynetter/152649100

97. Questions? Ideas? Share! http://www.flickr.com/photos/bluejake/286030741/

98. Thank you! more information http://lib20.pbworks.com