The Cyber Smorgasbord

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Presentation for South Central Chapter of PALA - 10/01/08

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The Cyber Smorgasbord

  1. 1. The Cyber Smorgasbord Presented by Stephanie Zimmerman Training Coordinator Library System of Lancaster County
  2. 2. Build Community http://www.flickr.com/photos/34427466731@N01/436654901 Serve it up to the patrons … WHEREVER they are.
  3. 3. Where are they? http://www.flickr.com/photos/90011821@N00/566243279 ONLINE! http://www.businessweek.com/magazine/content/07_24/b4038405.htm
  4. 4. What is Web 2.0? <ul><li>Web 2.0 is an attitude, not a technology. </li></ul><ul><li>-Ian Davis (CTO of Talis) </li></ul><ul><li>(Talis is an innovative technology company expert at managing semantically rich metadata and in delivering software and services for information management) </li></ul>
  5. 6. What is Web 2.0? <ul><li>Read/Write Web </li></ul><ul><li>Rich User Interface </li></ul><ul><li>Social Web </li></ul><ul><li>The Web as Platform </li></ul><ul><li>Users Create Value </li></ul><ul><li>Live Web </li></ul><ul><li>“ Find others like you!” </li></ul>Michael Stephens “The Hyperlinked Library” - http://tametheweb.com/hyperlinkedlibrary/StephensHyperlinkedMasterFall2008.pdf
  6. 7. Rich User Interface (not!)
  7. 8. Rich User Interface
  8. 9. Rich User Interface The software tries to figure out what I want
  9. 10. The Web as Platform <ul><li>The Web is now a place to do things . </li></ul>Second Psychedelic Life - http://www.flickr.com/photos/44631364@N00/435369048
  10. 11. The Web as Platform Free word processor http://docs.google.com
  11. 12. Users Create Value
  12. 13. Howard Rheingold – http://vlog.rheingold.com Technological Changes + Accessibility of Production Tools + Distribution Media Social, Economic & Political Changes and the Way People Communicate
  13. 14. The Cyber Smorgasbord Menu BLOGS PODCASTS PHOTO SHARING VIDEO SHARING WIKIS IM TWITTER RSS SOCIAL NETWORKING GAMING SOCIAL BOOKMARKING TAGS VIRTUAL WORLDS -Choose the items from the menu that will serve your library the best. Appetizers Beverages Entrees Sides
  14. 15. http://www.flickr.com/photos/58971759@N00/2125478238 WAIT… WHY?
  15. 16. THIS is why! Helene Blowers – http:// librarybytes.com
  16. 17. BLOGS <ul><li>Short for “web log” </li></ul><ul><li>An easy to use online publishing tool </li></ul><ul><li>Lists content in reverse date order </li></ul><ul><li>A great way to engage staff & library users in conversation </li></ul><ul><ul><li>Interactive when comments enabled </li></ul></ul>http://www.flickr.com/photos/51035767928@N01/68953352 Helene Blowers – http:// librarybytes.com
  17. 18. BLOGS <ul><li>Can be locally or remotely hosted </li></ul>
  18. 19. Types of Biblioblogs <ul><li>Library News Blogs </li></ul><ul><li>Marketing & Promotion Blogs </li></ul><ul><li>Materials/Resources Blogs </li></ul><ul><li>Service-Oriented Blogs </li></ul><ul><li>Project Blogs </li></ul><ul><li>User-Specific Blogs </li></ul><ul><li>Association & Organization Blogs </li></ul><ul><li>Conference Blogs </li></ul><ul><li>Internal Blogs </li></ul><ul><li>Librarian’s Blogs </li></ul>http://www.flickr.com/photos/51035767928@N01/68953352 “Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens
  19. 20. Provide Content and Information http://www.aadl.org/ - Ann Arbor MI
  20. 21. Promote a Collection http:// lansinglibraryyouth.blogspot.com – Lansing MI
  21. 22. For a Specific Audience http:// lansinglibraryadult.blogspot.com / - Lansing MI
  22. 23. From… http://plainfieldlibrarydirector.blogspot.com/ - Plainfield IL
  23. 24. A Patron Blogs http://vielmetti.typepad.com/superpatron/ - Ann Arbor MI
  24. 25. Creative Titles http://blog.brooklynpubliclibrary.org/ - Brooklyn NY
  25. 26. Professional Development http:// www.lisnews.org /
  26. 27. Local Examples http:// palibblogs.wik.is / Add Yours!
  27. 28. Local Examples http:// palibblogs.wik.is /
  28. 29. Local Examples http:// palibblogs.wik.is /
  29. 30. Local Examples http:// palibblogs.wik.is /
  30. 31. Libraries that Blog http:// www.blogwithoutalibrary.net/links/index.php?title = Welcome_to_the_Blogging_Libraries_Wiki Add Yours!
  31. 32. Librarians that Blog http:// liswiki.org/wiki/Weblogs Add Yours!
  32. 33. Implementing Library Blogs <ul><li>Gather a strong blog team </li></ul><ul><li>Choose the software and host </li></ul><ul><li>Create & customize the look and feel </li></ul><ul><li>Train your staff </li></ul><ul><li>Launch with a soft opening </li></ul>http://www.flickr.com/photos/53447223@N00/192134453 “ Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens
  33. 34. Best Practices for Library Blogs <ul><li>Read and evaluate as many blogs as you can </li></ul><ul><li>Learn the ethics of posting to a blog </li></ul><ul><li>Find your voice and develop a mission </li></ul><ul><li>Create staff buy-in </li></ul><ul><li>Focus on content </li></ul><ul><li>Share authorship </li></ul><ul><li>Post often and succinctly </li></ul>http://www.flickr.com/photos/40571485@N00/403675546 “ Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens
  34. 35. Best Practices for Library Blogs <ul><li>Tag your posts </li></ul><ul><li>Develop a style guide </li></ul><ul><li>Take the time to train staff about posting to a blog </li></ul><ul><li>Integrate blogs into your site </li></ul><ul><li>Create a feeling of transparency </li></ul><ul><li>Be human (1 st person) and give good voice </li></ul><ul><li>Designate a point person to review content </li></ul>http://www.flickr.com/photos/40571485@N00/403675546 “ Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens
  35. 36. http:// littleoslo.com/eng/blogpoly.htm
  36. 37. Podcasts <ul><li>2005 word of the year </li></ul><ul><ul><li>Combines the word “iPod” with “broadcast” </li></ul></ul><ul><li>An audio file that is available through RSS </li></ul><ul><ul><li>Audio on demand (mp3 popular format) </li></ul></ul><ul><ul><li>Usually have option to play file without subscribing </li></ul></ul><ul><li>Play back on computer or portable media players </li></ul><ul><li>An effective way to engage youth and market library services </li></ul>http://www.flickr.com/photos/20645801@N00/251945664 Helene Blowers – http:// librarybytes.com and http:// en.wikipedia.org/wiki/Podcast
  37. 38. Podcatching Software http://shop.cafepress.com/design/15970888
  38. 39. My iTunes http:// www.apple.com/itunes /
  39. 40. Portable Media Players
  40. 41. Podcast Directories
  41. 42. Podcasts in General http:// www.whitehouse.gov/rss /
  42. 43. Podcasts in General http:// www.nytimes.com/services/xml/rss/index.html
  43. 44. Podcasts in General http:// twit.tv /
  44. 45. Podcasts in Libraries http://www.opal-online.org – Tom Peters TAP Information Services
  45. 46. Podcasts in Libraries http:// www.lansing.lib.il.us/podcasts.html – Lansing IL
  46. 47. Podcasts in Libraries http:// www.homerlibrary.org/audioreviews.asp - Homer Glen IL
  47. 48. Podcasts in Libraries http:// www.fairfaxcounty.gov/library/bookcast / - Fairfax Co. VA
  48. 49. MORE Podcasts in Libraries http:// www.libsuccess.org/index.php?title = Podcasting
  49. 50. Podcasts for Professional Development http:// uncontrolledvocabulary.com /
  50. 51. Podcasts for Professional Development http:// talk.talis.com /
  51. 52. Podcasts for Professional Development http://www.lisnews.org/pseudo_masthead_listen_lisnews_org_podcast
  52. 53. Podcasts for Professional Development http:// tisfortraining.wordpress.com /
  53. 54. 10 Points on Podcasting in Libraries <ul><li>Could be called “audio blogging” </li></ul><ul><li>Libraries are using podcasts to share and syndicate audio content </li></ul><ul><li>Adds even more dimension to the library’s voice </li></ul><ul><li>Requires equipment you probably already have </li></ul><ul><li>Takes time and a commitment to the service </li></ul>http://www.flickr.com/photos/74097907@N00/423040635 “ Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens
  54. 55. 10 Points on Podcasting in Libraries <ul><li>Content abounds in the library setting for podcasting </li></ul><ul><ul><li>Augment a teen-driven Web site </li></ul></ul><ul><ul><li>Oral histories </li></ul></ul><ul><ul><li>Online storytimes </li></ul></ul><ul><ul><li>Local storytellers telling a story </li></ul></ul><ul><ul><li>Internal training </li></ul></ul><ul><ul><li>External training </li></ul></ul><ul><ul><li>Promotion of library events: interviews, music programs </li></ul></ul>http://www.flickr.com/photos/74097907@N00/423040635 “ Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens
  55. 56. 10 Points on Podcasting in Libraries <ul><li>Having presence in iTunes is a good thing </li></ul><ul><li>Think about loaning podcast devices at your library </li></ul><ul><li>Involve your users </li></ul><ul><li>Create a podcast studio or digital creation station(s) in your library </li></ul>http://www.flickr.com/photos/74097907@N00/423040635 “ Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens
  56. 57. Photo Sharing <ul><li>Publishing or transfer of a user’s digital photos online </li></ul><ul><li>Allows you to share publicly or privately </li></ul>http://www.flickr.com/photos/43698630@N00/403600044 http:// en.wikipedia.org/wiki/Photo_sharing
  57. 58. Photo Sharing Sites
  58. 59. flickr <ul><li>Photo-sharing site </li></ul><ul><li>Online community </li></ul><ul><li>One of earliest Web 2.0 applications </li></ul><ul><li>Many bloggers use as a photo repository </li></ul><ul><li>Allows photos to be tagged and browsed </li></ul><ul><li>Hosts over 2 billion images </li></ul>http:// en.wikipedia.org/wiki/Flickr
  59. 60. My flickr http://www.flickr.com/photos/slzimm1
  60. 61. Libraries that flickr http:// www.flickr.com/photos/hennepincountylibrary / - Minnetonka MN
  61. 62. Libraries that flickr http://www.flickr.com/photos/11329886@N00/sets/72157594291410121 - Lenexa KS
  62. 63. Libraries that flickr http://flickr.com/photos/hersheypubliclibrary/ - Hershey PA
  63. 64. Libraries that flickr http://www.flickr.com/photos/gwinnettcountypubliclibrary/sets/72057594070076072 /- Lawrenceville GA
  64. 65. Good flickr Profile http:// www.flickr.com/people/gwinnettcountypubliclibrary / - Lawrenceville GA
  65. 66. Involve! http:// www.hclib.org/pub/bookspace/hpphotos.cfm - Minnetonka MN
  66. 67. Library of Congress flickrs http:// www.flickr.com /commons
  67. 68. Library Groups in flickr http:// www.flickr.com/groups/librariesandlibrarians /
  68. 69. Library Groups in flickr http:// www.flickr.com/groups/librariancards /
  69. 70. Get Creative http://www.flickr.com/photos/80464212@N00/sets/72157602100601598/ - Champaign IL
  70. 71. Hints for Using flickr in Libraries <ul><li>Allow flickr access on library computers </li></ul><ul><li>Tag! Note! Comment! </li></ul><ul><li>Create a useful profile in flickr for your library </li></ul><ul><ul><li>Contact info, mission, vision and URL </li></ul></ul><ul><li>Tell stories! </li></ul><ul><li>flickr makes the library human </li></ul><ul><li>Check out these links about the legality of it all: </li></ul><ul><ul><li>Laws for Using Photos You take at Your Library http://www.infotoday.com/mls/sep08/Carson.shtml </li></ul></ul><ul><ul><li>Legally, should Libraries NOT be Using flickr? http://tametheweb.com/2008/09/18/legally-should-libraries-not-be-using-flickr/ </li></ul></ul>http://www.flickr.com/photos/40571485@N00/403675546 “ Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens
  71. 72. Video Sharing <ul><li>Uploading video clips to an Internet website </li></ul><ul><li>Video host stores the video on its server </li></ul><ul><li>Offers different types of code to allow others to view the video </li></ul>http://www.flickr.com/photos/83245449@N00/108612818 http:// en.wikipedia.org/wiki/Video_sharing
  72. 73. Video Hosting Services
  73. 74. Video Blogs <ul><li>Sometimes shortened to vlog </li></ul><ul><li>A blog whose medium is video </li></ul><ul><li>Use RSS for syndication </li></ul><ul><li>Subscribe with aggregator </li></ul><ul><li>A fun way to promo library services </li></ul><ul><li>Fastest growing communication channel on the Web </li></ul>http://www.flickr.com/photos/26572975@N00/1346068786 Helene Blowers – http:// librarybytes.com and http:// en.wikipedia.org/wiki/Video_blog
  74. 75. Video Blogs in General http:// www.rocketboom.com/vlog /
  75. 76. Video Blogs in General http:// dailybuzz.mobuzz.tv /
  76. 77. Video Blogs in General http://revision3.com/tekzilla/
  77. 78. Video Blogs in Libraries http://www.gailborden.info/m/content/view/411- Elgin IL
  78. 79. Video Blogs in Libraries http:// www.ahml.info/vlog / - Arlington Heights IL
  79. 80. Video Blogs in Libraries http:// www.youtube.com/watch?v =O-qujBrz8W4- Arlington Heights IL
  80. 81. Video Blogs in Libraries http://www.youtube.com/matthewslibrary - Fredericksburg PA
  81. 82. Video Contests http:// teens.denverlibrary.org/media/youtube.html - Denver CO
  82. 83. Video Contests http:// www.youtube.com/group/librarylaughs - Lancaster PA
  83. 84. Video Tutorials http:// www.youtube.com/watch?v =tKvR0OC4nYc
  84. 85. Video Tutorials http:// www.youtube.com/user/askacpl - Fort Wayne IN
  85. 86. Video Tutorials http:// www.youtube.com/watch?v =EramdKlwzS4- Fort Wayne IN
  86. 87. For Fun http://www.youtube.com/watch?v=vrtYdFV_Eak – South Bend IN
  87. 88. For Fun http:// www.youtube.com/watch?v =dEOg8-EzQpQ
  88. 89. Make a Statement http://www.new.facebook.com/pages/Banned-Books-Week/20181651661#/video/video.php?v=27005783953
  89. 90. Tips for Using Video in Libraries <ul><li>Watch how others are doing it </li></ul><ul><li>Get your patrons involved </li></ul><ul><li>Allow them to be shared and rated </li></ul><ul><li>Tell more stories! </li></ul><ul><li>Post to YouTube to go viral </li></ul>http://www.flickr.com/photos/63093688@N00/119694282
  90. 91. An Interactive Library <ul><li>Familiar: </li></ul><ul><ul><li>Programs </li></ul></ul><ul><ul><li>Catalogs </li></ul></ul><ul><ul><li>Websites </li></ul></ul><ul><li>Social Networking: </li></ul><ul><ul><li>Potential to connect these 3 pillars and take patron interaction to a new dimension </li></ul></ul><ul><li>Challenge: </li></ul><ul><ul><li>Convincing the doubters </li></ul></ul>http://www.flickr.com/photos/28783003@N00/2656902648 Steve Campion – http://librarystream.wordpress.com/
  91. 92. How Do We Do This? <ul><li>Education </li></ul><ul><li>Mix education with a little imagination: Apply the social web to the library </li></ul><ul><li>Build an Interactive Library: </li></ul><ul><ul><li>Convince a few key people to consider integrating social networking into existing library activities </li></ul></ul><ul><li>PLAY – PLAY – PLAY… and then PLAY some more </li></ul>http://www.flickr.com/photos/81859405@N00/260323975
  92. 93. 10 Steps for Staff Buy-In for Technology Projects <ul><li>Listen to your staff </li></ul><ul><li>Involve staff in planning </li></ul><ul><li>Tell stories </li></ul><ul><li>Be transparent </li></ul><ul><li>Report and debrief </li></ul><ul><li>Do your research </li></ul><ul><li>Manage projects well </li></ul><ul><li>Formally convene the Emerging Technology Group </li></ul><ul><li>Training 2.0: Let everyone play and experience </li></ul><ul><li>Celebrate Success </li></ul>“ Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens
  93. 94. Go Download This NOW: http://tametheweb.com/the-hyperlinked-library/ – Michael Stephens
  94. 95. Check Out This Resource http:// socialwebhandson.wik.is /
  95. 96. Don’t Feel… http://www.flickr.com/photos/81445502@N00/2648803271
  96. 97. Don’t Fear Change
  97. 98. Be excited and willing to take the leap!! http://www.flickr.com/photos/14434912@N07/2870074686
  98. 99. Links in this Presentation <ul><li>Find everything you need at this blog post: </li></ul>http://lslctraining.blogspot.com/2008/09/cyber-smorgasbord.html <ul><li>Link to presentation on slideshare: </li></ul>http://www.slideshare.net/Slzimm1/the-cyber-smorgasbord-presentation/
  99. 100. Where to Find Me <ul><li>email: [email_address] </li></ul><ul><li>GoogeTalk: Slzimm1 </li></ul><ul><li>AIM: Slzimm1 </li></ul><ul><li>blog: http://lslctraining.blogspot.com </li></ul><ul><li>del.icio.us: http://del.icio.us/Slzimm1 </li></ul><ul><li>facebook: http://www.facebook.com/people/Stephanie_Zimmerman/608842054 </li></ul><ul><li>Linkedin: http://www.linkedin.com/in/slzimm1 </li></ul><ul><li>twitter: http://twitter.com/Slzimm1 </li></ul><ul><li>flickr: http://www.flickr.com/photos/Slzimm1 </li></ul><ul><li>bloglines: http://www.bloglines.com/public/LSLCTraining </li></ul><ul><li>friendfeed: http://friendfeed.com/slzimm1 </li></ul><ul><li>YouTube: http://www.youtube.com/lslctrainer </li></ul>
  100. 101. Contact Info <ul><li>Stephanie Zimmerman Training Coordinator Library System of Lancaster County 1866 Colonial Village Lane, Suite 107 Lancaster PA  17601 phone:  717.207.0500 x 1281 fax:  717.207.0504 email:  [email_address] website:  www.lancasterlibraries.org Training Blog:   http://lslctraining.blogspot.com </li></ul>
  101. 102. Hope Your Order Has Been Filled!

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