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Mobile, Address Book, & Backup Trends
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Mobile, Address Book, & Backup Trends

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Mobile Study Shows Contacts Cited As Biggest Hassle to Lose, With Many Considering Its Loss ‘Priceless’. …

Mobile Study Shows Contacts Cited As Biggest Hassle to Lose, With Many Considering Its Loss ‘Priceless’.
Plaxo survey on usage of smartphones & backup reveal importance of address book information. For more info: http://www.plaxo.com/mobiletrends

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  • 1. July  19,  2011  MOBILE,  ADDRESS  BOOK,    &  BACKUP  TRENDS  STUDY   More  info:  plaxo.com/mobiletrends   1  
  • 2. OBJECTIVES   •  To  understand  smartphone  storage  behavior  and   use  of  online  backup  tools         •  Explore  how  people  are  interacEng  with  their   address  book/contact  informaEon   More  info:  plaxo.com/mobiletrends   2  
  • 3. METHODOLOGY  •  Web-­‐based  survey  deployed  using  MarketTools   •  6-­‐10  minutes  in  length   •  Live  June  17-­‐20,  2011  •  Panel  parEcipants  invited  via  MarketTools;  1,056   respondents  who  met  the  following  criteria   finished  the  survey:   •  Smartphone  owners  in  the  United  States   •  21  years  old  +   More  info:  plaxo.com/mobiletrends   3  
  • 4. DEMOGRAPHICS   More  info:  plaxo.com/mobiletrends   4  
  • 5. More  than  2/3  backup  on  PC   Do  you  back  up  the  data  on  your    personal  computer?   Yes   68%   No   32%   0%   20%   40%   60%   80%   More  info:  plaxo.com/mobiletrends   5  
  • 6. Gen  X  &  Baby  Boomers  strongly  represented   What is your current age? Gen Y (21 – 31 years) 11% Gen X (32 – 46 years) 42% Baby Boomers (47 – 65 years) 41% Greatest Generation (66+ years) 6% 0% 20% 40% 60% More  info:  plaxo.com/mobiletrends   6  
  • 7. Gen  Y*  is  Gen  Mobile   •  Most  likely  to  back  up  to  an   online  ‘cloud’  service  (from   both  computer  and   smartphone)   •  Most  likely  to  own  a     mulEmedia  tablet   •  Much  more  likely  to  rely  upon   tools/apps  that  support  remote   access  to  contacts  &  to  see  that   reliance  increasing  over  the   next  two  years   *Gen Y’ers (21-31 years old) More  info:  plaxo.com/mobiletrends   7  
  • 8. 87%  of  smartphone  users  have  higher  incomes   What is your total household income? (before taxes) Under $75,000 13% $75,000 – 124,999 41% $125,000 – 174,999 22% $175,000 – 224,999 9% $225,000 or above 10% I’d rather not say 5% 0% 20% 40% 60% More  info:  plaxo.com/mobiletrends   8  
  • 9. Mul[ple  devices  in  use   What devices do you regularly use for work and/or personal purposes? (check all that apply) Laptop 73% Desktop 66% A  multimedia 15% tablet 0% 20% 40% 60% 80% More  info:  plaxo.com/mobiletrends   9  
  • 10. Majority  mix  professional  +  personal  contacts  in  address  book   What type of contacts are in your address book on your smartphone? Both professional and personal contacts 66% in the same address book Personal contacts only 22% Both professional and personal contacts 6% in separate address books Professional contacts only 6% 0% 20% 40% 60% 80% The bulk of respondents (66%) store both professional and personal contacts in the same address book More  info:  plaxo.com/mobiletrends   10  
  • 11. LEARNINGS  RE:  BACK  UP  PRACTICES   More  info:  plaxo.com/mobiletrends   11  
  • 12. Two-­‐fiehs  expect  to  increase  reliance  on  remote  access   Over the next 2 years, I see my reliance upon tools or apps that give me remote access to my contacts/address book: “As the speed of backing up files and data increases, Increasing 41% it becomes easier to perform this function. I believeStaying the same 58% the future will bring continually improving methods Decreasing 2% to facilitate these tasks.” 0% 20% 40% 60% 80%49% of smartphone owners say that they have increased their reliance upon tools/apps that give remote access to their contacts/address book over the past three yearsand 41% predict that their reliance upon tools or apps will increase over the next twoyears. More  info:  plaxo.com/mobiletrends   12  
  • 13. Contact  info  kept  in  mul[ple  places:  device,   email,  social  networks   Where do you keep contact info that you reference ? (check all that apply) “I have never been On  my  smartphone 71% comfortable withIn  my  computer-­‐based  email  program   51% ‘putting all my eggs into the same In  Web-­‐based  email  programs 42% basket’ so I am On  Facebook 22% careful not to depend on any one On  LinkedIn 12% way to store On  Twitter 5% information. Redundancy is On  Plaxo 3% king.” Other 8% 0% 20% 40% 60% 80% Respondents are most likely to store their contact information on their smartphone (71%) Those who back up their computer data are more likely than those who don’t back up to use electronic tools to store their contacts (87% vs. 40%) More  info:  plaxo.com/mobiletrends   13  
  • 14. iPhone  is  king,  then  BlackBerry,  Android   What type of mobile device do you consider to be your primary mobile device? iPhone/iOS-based 34% BlackBerry/RIM 31% Android-based device 24% Windows-based device 8% Palm/Symbian-based device 2% Other 1% 0% 10% 20% 30% 40% More  info:  plaxo.com/mobiletrends   14  
  • 15. Address  book  considered  important  in  content  backup   For those who back up their personal computer : What data / information do you back up from your personal desktop/laptop computer? (check all that apply) Documents/email 84% Photos 83% Contacts/address book 74% Music 64% Software 52% Other 1% 0% 20% 40% 60% 80% 100% More  info:  plaxo.com/mobiletrends   15  
  • 16. Cloud  used  by  ¼  of  respondents   For those who back up their personal computer: Where do you back up your personal computer content? (check all that apply) To an external 87% hard drive To an online 24% service Other 5% 0% 20% 40% 60% 80% 100% More  info:  plaxo.com/mobiletrends   16  
  • 17. Over  half  of  smartphone  users  back    up  at  least  monthly   How often do you back up the contacts/address book that are on your smartphone? At least once per day 14% Weekly 24% Monthly 18% Quarterly 11% Annually 4% Never 28% 0% 10% 20% 30% 72% of smartphone owners back up their contacts/address books from their smartphone People who back up their computer data are even more likely to also back up contacts/ address book information on their smartphone than those who don’t back up their computer data More  info:  plaxo.com/mobiletrends   17  
  • 18. ‘Contacts’  deemed  biggest  hassle  to  lose   Which of the following data would be the biggest hassle to lose from your smartphone? Contacts/address book 55% Photos 14% Documents/email 9% Apps 8% Calendar 7% Music 4% Other 3% 0% 20% 40% 60% Smartphone owners are most concerned, by far, about losing contacts/their address book from their smartphone (55% of respondents) More  info:  plaxo.com/mobiletrends   18  
  • 19. One  third  have  lost/damaged  their  smartphone   How many times have you lost/damaged a smartphone? Never 67% Once 20% 2-3 times 10% 4-5 times 1% More than 5 times 2% 0% 20% 40% 60% 80% Those who have lost their smartphones are much more likely to back up their personal computer data and smartphone contact data than those who haven’t lost their phones More  info:  plaxo.com/mobiletrends   19  
  • 20. The  toilet  has  eaten  a  lot  of  devices!   For those who have lost/damaged it : How did you lose/damage your smartphone? (check all that apply) Dropped it into the toilet 19% My child broke it 15% Left it at a restaurant 11% Lost it in a taxi 9% Lost it at a concert 7% Other 53% 0% 20% 40% 60% More  info:  plaxo.com/mobiletrends   20  
  • 21. One  in  10  consider  avoiding  the  hassle  of  losing  contact  info  as  ‘priceless’   How much would it be worth to avoid having to deal with replacing contact/address book information if you lost/damaged your smartphone and hadnt backed up the data? “Losing data is a nightmare and can Less than $500 80% really mess up your $500 - $999 5% life. Its like losing your wallet…” $1,000 - $1,499 3% $1,500 - $1,999 2% At least $2,000 1% Priceless! 9% 0% 20% 40% 60% 80% 100%80% of smartphone users said it would be worth less than $500 to avoid dealing with thehassle of replacing their contact/address book information if their smartphone were lost/damaged and they hadn’t backed it up More  info:  plaxo.com/mobiletrends   21  
  • 22. Summary    •  Smartphone  owners  who  back  up  the  data  on  their  phone   –  More  likely  to  consider  it  worth  $1,000  or  more  to  avoid  the   hassle  of  losing  contact  info  from  their  smartphone  •  Gen  Y’ers   –  Much  more  likely  to  rely  upon  tools/apps  that  support   remote  access  to  contacts  and  to  see  that  reliance  increasing   over  the  next  two  years   –  Much  more  comfortable  with  the  funcEonality  of  online   backup  services   –  Most  likely  group  to  back  up  to  an  online  ‘cloud’  service   (from  both  computer  and  smartphone)  and  to  be  paying  for   such  a  service   –  Most  likely  group  to  own  a  mulEmedia  tablet   More  info:  plaxo.com/mobiletrends   22  
  • 23. ADDITIONAL  INFO  ON  STUDY:  www.plaxo.com/mobiletrends  NEWSROOM:  www.plaxo.com/newsroom    Carla  Schlemminger    Nicole  DeMeo   What’s  Plaxo?  press@plaxo.com      press@plaxo.com     (in  60  seconds)  +1  (408)  900-­‐8403      +1  (408)  900-­‐8404    CONNECT  WITH  US:   Like  us   Follow  us   Watch  our  channel   Read  our  blog   More  info:  plaxo.com/mobiletrends   23  
  • 24. Press  Coverage  (as  of  release  day)  •  SiliconANGLE  by  KrisEna  Farrah   1  in  5  Drops  their  Phone  in  the  Toilet.  Hope  It’s  Just  Your  Data  that’s  Backed  Up    •  UberGizmo  by  George  Wong     Studies  show  that  Studies  show  that  contacts  cited  as  the  biggest  hassle  to  lose  •  Benzinga  by  Louis  Bedigian   Infographic:  How  Many  People  Have  Dropped  Their  Smartphones  in  a  Toilet?  And   Other  InteresEng  Facts  •  Digital  Media  Wire  by  Chris  Marlowe   Smartphone  Damage  Oken  Caused  by  Toilets  •  Press  Release  Coverage   PRWeb,  Yahoo,  CBS  Money  Watch,  SF  Chronicle,  DigitalJournal,  Topix.net   More  info:  plaxo.com/mobiletrends   24