The Chapter of The Future Presented by: Peter Houstle Peggy Hoffman
Four Forces  Drive Associations <ul><li>Discipline – What You Do </li></ul><ul><li>Interest – What You Care About </li></u...
Why Chapters? <ul><li>Advocacy </li></ul><ul><li>Distribution Channels </li></ul><ul><li>Farm Team </li></ul><ul><li>Incub...
The fundamental question is  ? <ul><li>What level of structure and support should be imposed by the parent organization to...
Today’s volunteers & members are asking for:   <ul><li>Fun </li></ul><ul><li>Connections </li></ul><ul><li>Making a differ...
Today’s volunteers & members chafe at: <ul><li>Re-inventing the wheel </li></ul><ul><li>Meetings for the sake of meeting <...
Traditional Model Weakness Mismatch of structure to level of activity  Amount of Structure Required # Participants
Chapter of the Future Driven first by function, then by form Knowledge Harvested and Shared Knowledge Uncollected  Awards ...
Key Goals <ul><li>High Quality Face-To-Face Education & Networking </li></ul><ul><li>High Level of Volunteer Satisfaction ...
Key Attributes of the System <ul><li>Flexibility </li></ul><ul><li>Modularity </li></ul><ul><li>Embedded Expertise </li></...
Key Challenges   <ul><li>Funding </li></ul><ul><li>Brand Management </li></ul><ul><li>Liability </li></ul><ul><li>Disecono...
Step by Step   Policy Procedural Visionary Dogmatic Collaborative Autocratic/Controlling Familial/Organic Parent-Child/Us-...
Step by Step Ad Hoc (When We’re Done, We’re Done!) Ad Nauseum (Til Death Do Us Part) Fleet of Foot Plodding Flat Hierarchi...
Step by Step No Accounting/Compliance (IRS) Separate Accounting/Compliance (IRS) Integrated Reporting Independent Reportin...
Step by Step Consistent/Light Load Inconsistent/Burdensome Integrated/Shared Reporting Independent Reporting Homogeneous C...
Step by Step Brand Control Brand Jeopardy Consistent Quality/Distribution Inconsistent Quality/Distribution Embedded Exper...
Step by Step Brand Control Brand Jeopardy Consistent Production Inconsistent Production Embedded Expertise Unpredictable E...
Step by Step Energizes Volunteers Depletes Volunteers Maximizes Volunteer Energy Wastes Volunteer Energy Sharply Hones Foc...
Step by Step Maximizes Value Limits Value Maximizes Opportunities Misses Opportunities Maximizes Outcomes Wastes Effort Kn...
Chapter of the Future <ul><li>What’s in a Name? </li></ul><ul><li>Circle of Value </li></ul><ul><li>How Do We Get There? <...
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Chapter of the Future

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It's been decades since we re-invented association chapters - here's a look at a new model framework from an ASAE Great Ideas Session - more at www.marinermanagement.com

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Chapter of the Future

  1. 1. The Chapter of The Future Presented by: Peter Houstle Peggy Hoffman
  2. 2. Four Forces Drive Associations <ul><li>Discipline – What You Do </li></ul><ul><li>Interest – What You Care About </li></ul><ul><li>Issue – What Confronts You </li></ul><ul><li>Location – Where You Are </li></ul>
  3. 3. Why Chapters? <ul><li>Advocacy </li></ul><ul><li>Distribution Channels </li></ul><ul><li>Farm Team </li></ul><ul><li>Incubators </li></ul><ul><li>Face to Face </li></ul>
  4. 4. The fundamental question is ? <ul><li>What level of structure and support should be imposed by the parent organization to ensure each chapter fulfills its purpose without under- or over-utilizing the volunteer pool available? </li></ul>
  5. 5. Today’s volunteers & members are asking for: <ul><li>Fun </li></ul><ul><li>Connections </li></ul><ul><li>Making a difference </li></ul><ul><li>Flexibility </li></ul><ul><li>Balance </li></ul>
  6. 6. Today’s volunteers & members chafe at: <ul><li>Re-inventing the wheel </li></ul><ul><li>Meetings for the sake of meeting </li></ul><ul><li>Paperwork (without connection to results) </li></ul><ul><li>Standing committees </li></ul><ul><li>Lengthy required time-commitments </li></ul>
  7. 7. Traditional Model Weakness Mismatch of structure to level of activity Amount of Structure Required # Participants
  8. 8. Chapter of the Future Driven first by function, then by form Knowledge Harvested and Shared Knowledge Uncollected Awards Based on Results Rather than Activity Awards Based on Activity Rather than Results Needs Assessment Tools & Data Supplemented and/or Provided Directly by HQ Limited Member Needs Assessment Program Management Expertise Highly Supported and/or Provided Directly by HQ Limited Program Management Expertise (Event Planning, Marketing/Comm, Etc.) Centralized Communications Systems 1-up Communications Systems (e.g. Web, Email) Centralized Data Collection & Reporting Independent, Stand Alone Data Systems HQ Funding Pool Bank Account Meet Only As Needed Regular Meetings Task-Oriented Teams Standing Committees NA * Elections NA * Articles of Incorporation/By-Laws NA * Board of Directors Principals of Affiliation Chapter Charter Chapter of the Future Chapter of Today
  9. 9. Key Goals <ul><li>High Quality Face-To-Face Education & Networking </li></ul><ul><li>High Level of Volunteer Satisfaction </li></ul>A Multi-Dimensional Organic System
  10. 10. Key Attributes of the System <ul><li>Flexibility </li></ul><ul><li>Modularity </li></ul><ul><li>Embedded Expertise </li></ul><ul><li>Volunteer Training/Motivation </li></ul>
  11. 11. Key Challenges <ul><li>Funding </li></ul><ul><li>Brand Management </li></ul><ul><li>Liability </li></ul><ul><li>Diseconomies of Scale </li></ul>
  12. 12. Step by Step Policy Procedural Visionary Dogmatic Collaborative Autocratic/Controlling Familial/Organic Parent-Child/Us-Them Principals of Affiliation Chapter Charter Chapter of the Future Chapter of Today
  13. 13. Step by Step Ad Hoc (When We’re Done, We’re Done!) Ad Nauseum (Til Death Do Us Part) Fleet of Foot Plodding Flat Hierarchical Tools/Achievement Rules/Administration New Age Old School Task-Oriented Teams Meet Only As Needed Board of Directors Articles of Incorporation/By-Laws Elections Standing Committees Regular Meetings Chapter of the Future Chapter of Today
  14. 14. Step by Step No Accounting/Compliance (IRS) Separate Accounting/Compliance (IRS) Integrated Reporting Independent Reporting Same Team (“Our Money”) Us-Them (“Our Money – Not Yours”) HQ Funding Pool Bank Account Chapter of the Future Chapter of Today
  15. 15. Step by Step Consistent/Light Load Inconsistent/Burdensome Integrated/Shared Reporting Independent Reporting Homogeneous Collection Patchwork Collection Centralized Data Collection & Reporting Independent, Stand Alone Data Systems Chapter of the Future Chapter of Today
  16. 16. Step by Step Brand Control Brand Jeopardy Consistent Quality/Distribution Inconsistent Quality/Distribution Embedded Expertise Unpredictable Expertise Centralized Communications Systems 1-up Communications Systems Chapter of the Future Chapter of Today
  17. 17. Step by Step Brand Control Brand Jeopardy Consistent Production Inconsistent Production Embedded Expertise Unpredictable Expertise Program Management Expertise Highly Supported and/or Provided Directly by HQ Limited Program Management Expertise Chapter of the Future Chapter of Today
  18. 18. Step by Step Energizes Volunteers Depletes Volunteers Maximizes Volunteer Energy Wastes Volunteer Energy Sharply Hones Focus Blurs Focus Awards Based on Results Rather than Activity Awards Based on Activity Rather than Results Chapter of the Future Chapter of Today
  19. 19. Step by Step Maximizes Value Limits Value Maximizes Opportunities Misses Opportunities Maximizes Outcomes Wastes Effort Knowledge Harvested and Shared Knowledge Rarely Captured Chapter of the Future Chapter of Today
  20. 20. Chapter of the Future <ul><li>What’s in a Name? </li></ul><ul><li>Circle of Value </li></ul><ul><li>How Do We Get There? </li></ul>
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