A talk given at ExPlay '11 about Preloaded and our approach to designing games with objectives, target audiences and KPIs.

1. “ ”
Games with Purpose
Games with Purpose / Extended Play ‘11 Preloaded

3. We make casual games
for any platform
Games with Purpose / Extended Play ‘11 Preloaded

5. (more than just fun)
Games with Purpose / Extended Play ‘11 Preloaded

6. RT @raphkoster The best games have
something they are ABOUT, and both
the theming and the mechanics serve
as lenses on that one thing
22 Jan via web

8. Games with Purpose / Extended Play ‘11 Preloaded

9. THE ABOUT
HUMAN SIDE
OF WAR
Games with Purpose / Extended Play ‘11 Preloaded

10. Games with Purpose / Extended Play ‘11 Preloaded

11. THE BRIEF
Support docu-drama ‘1066’
Audience: Male, Teen+
Games with Purpose / Extended Play ‘11 Preloaded

12. Games with Purpose / Extended Play ‘11 Preloaded

13. Games with Purpose / Extended Play ‘11 Preloaded

14. LAUNCHBALL
Games with Purpose / Extended Play ‘11 Preloaded

15. THE ABOUT
THE INTERPLAY OF
SCIENTIFIC PHENOMENA
Games with Purpose / Extended Play ‘11 Preloaded

16. Games with Purpose / Extended Play ‘11 Preloaded

17. THE BRIEF
Promote the NEW Launchpad
Introduce gallery’s science
Audience: EVERYONE
Games with Purpose / Extended Play ‘11 Preloaded

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21. Games with Purpose / Extended Play ‘11 Preloaded

22. THE ABOUT
PARALYMPICS SPORTS
ARE REAL SPORTS
Games with Purpose / Extended Play ‘11 Preloaded

23. Games with Purpose / Extended Play ‘11 Preloaded

24. The Brief
Promote C4 coverage
Introduce the ‘sports’
Audience: EVERYONE
Games with Purpose / Extended Play ‘11 Preloaded

25. Games with Purpose / Extended Play ‘11 Preloaded

26. Games with Purpose / Extended Play ‘11 Preloaded

27. THE ABOUT
MORTALITY &
PHILOSOPHY
Games with Purpose / Extended Play ‘11 Preloaded

28. Games with Purpose / Extended Play ‘11 Preloaded

29. THE BRIEF
Make death easier (!)
Audience: 14-19 yrs
Games with Purpose / Extended Play ‘11 Preloaded

30. Games with Purpose / Extended Play ‘11 Preloaded

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32. Games with Purpose / Extended Play ‘11 Preloaded

33. Games with Purpose / Extended Play ‘11 Preloaded

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36. Games with Purpose / Extended Play ‘11 Preloaded

37. Games with Purpose / Extended Play ‘11 Preloaded

38. Games with Purpose / Extended Play ‘11 Preloaded

39. Coming soon...
Games with Purpose / Extended Play ‘11 Preloaded

40. Games with Purpose / Extended Play ‘11 Preloaded

41. @Preloaded / @philstuart
Games with Purpose / Extended Play ‘11 Preloaded

42. The end.
Games with Purpose / Extended Play ‘11 Preloaded