How to Publish an Online game (WoL2)

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My 'Winter World of Love' presentation (28th January 2011)

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How to Publish an Online game (WoL2)

  1. 1. Preloaded / @philstuartHow we publish an online game / World of Love 2 Preloaded
  2. 2. “ How we Publish an Online Game ”How we publish an online game / World of Love 2 Preloaded
  3. 3. some examplesHow we publish an online game / World of Love 2 Preloaded
  4. 4. How we publish an online game / World of Love 2 Preloaded
  5. 5. How we publish an online game / World of Love 2 Preloaded
  6. 6. How we publish an online game / World of Love 2 Preloaded
  7. 7. How we publish an online game / World of Love 2 Preloaded
  8. 8. How we publish an online game / World of Love 2 Preloaded
  9. 9. How we publish an online game / World of Love 2 Preloaded
  10. 10. How we publish an online game / World of Love 2 Preloaded
  11. 11. Coming soon!How we publish an online game / World of Love 2 Preloaded
  12. 12. How we publish an online game / World of Love 2 Preloaded
  13. 13. How we publish an online game / World of Love 2 Preloaded
  14. 14. How we publish an online game / World of Love 2 Preloaded
  15. 15. How we publish an online game / World of Love 2 Preloaded
  16. 16. How we publish an online game / World of Love 2 Preloaded
  17. 17. How we publish an online game / World of Love 2 Preloaded
  18. 18. 70% comissioned (£££ then game)How we publish an online game / World of Love 2 Preloaded
  19. 19. Why, who, what, how?How we publish an online game / World of Love 2 Preloaded
  20. 20. Why? The reason / objective Marketing? Education? (What does success look like?)How we publish an online game / World of Love 2 Preloaded
  21. 21. Who? Target audience = Genre Platform Complexity / AccessibilityHow we publish an online game / World of Love 2 Preloaded
  22. 22. What? (the hardest one!) Uniqueness? Point of difference?How we publish an online game / World of Love 2 Preloaded
  23. 23. How? How will it be found? Why will they come back? How can we drive MORE traffic? = A publishing strategyHow we publish an online game / World of Love 2 Preloaded
  24. 24. “ How we Publish an Online Game ”How we publish an online game / World of Love 2 Preloaded
  25. 25. (7 things we do)How we publish an online game / World of Love 2 Preloaded
  26. 26. #1 Seed SmartlyHow we publish an online game / World of Love 2 Preloaded
  27. 27. #1 Seed Smartly Create a seeding matrix! Be reactive Time poor = be smartHow we publish an online game / World of Love 2 Preloaded
  28. 28. How we publish an online game / World of Love 2 Preloaded
  29. 29. #2 Work with PiratesHow we publish an online game / World of Love 2 Preloaded
  30. 30. #2 Work with Pirates Pirates = Free distribution Help them, help youHow we publish an online game / World of Love 2 Preloaded
  31. 31. #3. Integrate with PortalsHow we publish an online game / World of Love 2 Preloaded
  32. 32. #3 Integrate with Portals Integration = Promotion APIs FTW!How we publish an online game / World of Love 2 Preloaded
  33. 33. #4. Adapt to the ‘Host’How we publish an online game / World of Love 2 Preloaded
  34. 34. #4 Adapt to the ‘Host’ Mutiple hosts = multiple requirements 1 version, multiple configs.How we publish an online game / World of Love 2 Preloaded
  35. 35. How we publish an online game / World of Love 2 Preloaded
  36. 36. How we publish an online game / World of Love 2 Preloaded
  37. 37. #5. Listen to your PlayersHow we publish an online game / World of Love 2 Preloaded
  38. 38. #5 Listen to your Players Involve community early Stick around (Don’t take it personally)How we publish an online game / World of Love 2 Preloaded
  39. 39. This game rocks! Handling a sailing ship should be achallenge, so the argument that it is too difficult isjust whining... Single player games easy to beat...It has some nice ideas, but, unfortunately, very badfeatures as well... Auto zoom should be controlled bythe user ... Loot disappears too quickly...Veryoriginal, but I as many people expect to see someimprovements as this game has so much potentialIf you’re being kicked out of multiplayer it’s yourframe rate... right click and go to the quality setting
  40. 40. #6. USE Analytics!How we publish an online game / World of Love 2 Preloaded
  41. 41. #6 Use Analytics Set it up right! Watch ‘live’ Inform future strategy Targets = Repeat bizHow we publish an online game / World of Love 2 Preloaded
  42. 42. 23% (Med)95% (V. Easy) 14% (Hard) 90% (Easy)
  43. 43. #7. Be Web-friendlyHow we publish an online game / World of Love 2 Preloaded
  44. 44. #7 Be Web-friendly 1 x SEO’d destination Thumbs + icons Agree # tagsHow we publish an online game / World of Love 2 Preloaded
  45. 45. The end.How we publish an online game / World of Love 2 Preloaded
  46. 46. Anyone want a job?How we publish an online game / World of Love 2 Preloaded

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