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WAC Press Conference
14th February 2011


                     wholesale applications community
                                           © WAC 2011
Introductions
      • Michel Combes, CEO Vodafone Europe &
        Chairman, WAC
      • Peters Suh, CEO, WAC
      • Randall Stephenson, Chairman, CEO &
        President, AT&T
      • Hans Vestberg, President & CEO, Ericsson
      • Jean-Philippe Vanot, Deputy CEO, France
        Telecom & Deputy Chairman, WAC
      • Hyun-Myung Pyo, President Mobile, KT
      • JK Shin, President Mobile, Samsung
      • Julio Linares, COO, Telefónica
                                 wholesale applications community
                        Page 2
                                                       © WAC 2011
Michel Combes
Chairman WAC


                wholesale applications community
                                      © WAC 2011
The Data Revolution
In 2010:                                                   However tomorrow:
 Global install base of smartphones grew by 44% yoy        Customer choice
 ~5.2bn apps were downloaded generating €1.1bn in revenue   may be challenged



      “Does this                                             “My friend wants
      phone support                                          to video call, but
      Angry Birds?”                                          I don’t have the
                                                             same phone?”

               Content availability           Successful operating
                   is driving                  systems are driving
                operating system      distribution of new communications
                     choice                          services




                                                wholesale applications community
                                                                         © WAC 2011
Peters Suh
CEO WAC


             wholesale applications community
                                   © WAC 2011
Progress in Year One….




WAC announced     WAC merges with       WAC publishes         WAC launches
at Mobile World   JIL and appoints     initial developer   commercial service at
   Congress         Board & CEO         specifications     Mobile World Congress

               Membership is now at 68 companies
 WAC is hitting its committed timescales and demonstrating that
            cross-operator initiatives can be successful!
                                              wholesale applications community
                                     Page 6
                                                                    © WAC 2011
WAC Commercial Launch
 Connected to the     5 Supporting Device            Thousands of
  WAC platform              OEMs                     Applications




           Ericsson is launching a white label store
 Launch operators total customer base is 1.6 billion subscribers
   A further 8 operators are expected to launch during 2011
                                          wholesale applications community
                                 Page 7
                                                                © WAC 2011
WAC Release Schedule

                 1.0                       2.0                     3.0

• Basis for WAC        • Released February          • Scheduled September
  commercial launch      2011                         2011
• HTML 4 web           • HTML 5 web apps       • HTML 5 + Network APIs
  applications           with rich multi-media • Building on the WAC
• Access to wide set     capabilities                 2.0 base
  of mobile specific   • Increased set of           • Addition of important
  functionality          mobile specific              network API
  including              functionality                capabilities such as
  accelerometers,        including file               in-app billing and
  camera & address       system, calendar             identity /authentication
  book                   and orientation
                       • Improved security
                         & privacy
                                                 wholesale applications community
                                        Page 8
                                                                       © WAC 2011
wholesale applications community
                      © WAC 2011
wholesale applications community
                      © WAC 2011
WAC Future Plans
   WAC Today                              WAC Future          Common
                                                               Ts&Cs

                        Content
   WAC Runtime        Everywhere


                                           Billing   Authentication
                      Interoperable
    Voice & Text         Comms
                                             Communications
                                                Services


 Browser (HTML 4.0)                         Browser (HTML 5.0)


 Operating Systems    OS & Product           Operating Systems
                       Competition

                                      wholesale applications community
Key Events at Mobile World Congress

                                Applications Developer Conference
                                • Engagement with developers and
                                  partners
                                • Monday February 14, 1PM – 5PM
                                • App Planet, Hall 7, Auditorium 1
                                • Reaching 500 developers live and
                                  thousands on web replay


WAC Pavilion
• Week-long engagement
  with the community
• Monday February 14 to
  Thursday February 17           Image of pavillion
• App Planet, Hall 7, Booth
  7C82



                                        wholesale applications community
                              Page 12
                                                              © WAC 2011
Q&A


      wholesale applications community
                            © WAC 2011
wholesale applications community
                      © WAC 2011

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Wac Press Conference MWC 2011

  • 1. WAC Press Conference 14th February 2011 wholesale applications community © WAC 2011
  • 2. Introductions • Michel Combes, CEO Vodafone Europe & Chairman, WAC • Peters Suh, CEO, WAC • Randall Stephenson, Chairman, CEO & President, AT&T • Hans Vestberg, President & CEO, Ericsson • Jean-Philippe Vanot, Deputy CEO, France Telecom & Deputy Chairman, WAC • Hyun-Myung Pyo, President Mobile, KT • JK Shin, President Mobile, Samsung • Julio Linares, COO, Telefónica wholesale applications community Page 2 © WAC 2011
  • 3. Michel Combes Chairman WAC wholesale applications community © WAC 2011
  • 4. The Data Revolution In 2010: However tomorrow:  Global install base of smartphones grew by 44% yoy  Customer choice  ~5.2bn apps were downloaded generating €1.1bn in revenue may be challenged “Does this “My friend wants phone support to video call, but Angry Birds?” I don’t have the same phone?” Content availability Successful operating is driving systems are driving operating system distribution of new communications choice services wholesale applications community © WAC 2011
  • 5. Peters Suh CEO WAC wholesale applications community © WAC 2011
  • 6. Progress in Year One…. WAC announced WAC merges with WAC publishes WAC launches at Mobile World JIL and appoints initial developer commercial service at Congress Board & CEO specifications Mobile World Congress Membership is now at 68 companies WAC is hitting its committed timescales and demonstrating that cross-operator initiatives can be successful! wholesale applications community Page 6 © WAC 2011
  • 7. WAC Commercial Launch Connected to the 5 Supporting Device Thousands of WAC platform OEMs Applications Ericsson is launching a white label store Launch operators total customer base is 1.6 billion subscribers A further 8 operators are expected to launch during 2011 wholesale applications community Page 7 © WAC 2011
  • 8. WAC Release Schedule 1.0 2.0 3.0 • Basis for WAC • Released February • Scheduled September commercial launch 2011 2011 • HTML 4 web • HTML 5 web apps • HTML 5 + Network APIs applications with rich multi-media • Building on the WAC • Access to wide set capabilities 2.0 base of mobile specific • Increased set of • Addition of important functionality mobile specific network API including functionality capabilities such as accelerometers, including file in-app billing and camera & address system, calendar identity /authentication book and orientation • Improved security & privacy wholesale applications community Page 8 © WAC 2011
  • 11. WAC Future Plans WAC Today WAC Future Common Ts&Cs Content WAC Runtime Everywhere Billing Authentication Interoperable Voice & Text Comms Communications Services Browser (HTML 4.0) Browser (HTML 5.0) Operating Systems OS & Product Operating Systems Competition wholesale applications community
  • 12. Key Events at Mobile World Congress Applications Developer Conference • Engagement with developers and partners • Monday February 14, 1PM – 5PM • App Planet, Hall 7, Auditorium 1 • Reaching 500 developers live and thousands on web replay WAC Pavilion • Week-long engagement with the community • Monday February 14 to Thursday February 17 Image of pavillion • App Planet, Hall 7, Booth 7C82 wholesale applications community Page 12 © WAC 2011
  • 13. Q&A wholesale applications community © WAC 2011