K2 Communications Pvt Ltd Communicate …
<ul><ul><li>Ensuring wholly productive enterprise partnerships in the realm of public relations: Delivering consistent val...
<ul><li>Information translates into knowledge and since we are in the business of spreading knowledge, K2 is derived from ...
<ul><ul><li>Shiva Shankar Devaraj :  Executive Director  </li></ul></ul><ul><ul><li>Public Relations specialist; has worke...
<ul><li>K2 was formed in 2003 by two media professionals with experience in the two verticals of journalism and public rel...
<ul><li>Headquartered in Bangalore </li></ul><ul><li>International Associates: </li></ul><ul><ul><li>USA: Dukas PR, New Yo...
<ul><li>All K2 members are professionally qualified personnel or have had long stretches of relevant experience which make...
<ul><li>A few of our esteemed clients  </li></ul><ul><li>Reliance Communications </li></ul><ul><li>Wipro Corporate (Retain...
<ul><li>Furtados </li></ul><ul><li>BASF – Science Express </li></ul><ul><li>Mercedez Benz Golf Tournament </li></ul><ul><l...
<ul><li>Image Management </li></ul><ul><li>Brand Management </li></ul><ul><li>Reputation Management </li></ul><ul><li>Perc...
<ul><li>Specialists in providing PR services –  </li></ul><ul><ul><li>an Integrated Communication Firm  </li></ul></ul><ul...
<ul><li>Understanding the pulse of all publications </li></ul><ul><li>Pro active approach  </li></ul><ul><li>Excellent tea...
<ul><li>Launched Reliance  BIG TV DTH in South with great success </li></ul><ul><li>IDEB  – Bangalore based builder recent...
Crises Situation <ul><li>Worked with  Siemens Ltd  during twist in headline. We worked out a fresh corporate feature deal ...
  A Peak into the PR  Process  <ul><ul><li>Creating the Communication Kit </li></ul></ul><ul><ul><li>Messaging Architectur...
<ul><ul><li>Communication Audit </li></ul></ul><ul><ul><li>Client Insight </li></ul></ul><ul><ul><li>Customer Insight </li...
<ul><ul><li>Communication Focus </li></ul></ul><ul><ul><li>Differentiate </li></ul></ul><ul><ul><li>Positioning options </...
<ul><ul><li>Communicator </li></ul></ul><ul><ul><li>Assess Spokesperson  </li></ul></ul><ul><ul><li>Make recommendations <...
<ul><ul><li>Customization of our services to client’s requirements is a rule rather than an exception with K2. Additionall...
<ul><ul><li>K2 measures success with a Scorecard approach that establishes goals for each element of the public relations ...
<ul><ul><li>We at K2 believe in giving our clients not just value for their money but also come with a value proposition: ...
<ul><ul><li>We at K2 believe in giving our clients not just value for their money but also come with a value proposition: ...
<ul><li>Thank You </li></ul>
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K2 2009

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Transcript of "K2 2009"

  1. 1. K2 Communications Pvt Ltd Communicate …
  2. 2. <ul><ul><li>Ensuring wholly productive enterprise partnerships in the realm of public relations: Delivering consistent value that adds on or builds the corporate / brand equity among all stakeholders: Usage of the most relevant and effective PR and communication tools to achieve client’s goals: 100% success of all activities undertaken by k2. </li></ul></ul>Our Goal
  3. 3. <ul><li>Information translates into knowledge and since we are in the business of spreading knowledge, K2 is derived from two words - Knowledge Kingdom. It is also a tribute to the second highest mountain peak in the world which incidentally is renowned to be the most difficult to ascend. </li></ul><ul><li>Our aspiration - to be second to none in the PR domain. </li></ul>The Motif
  4. 4. <ul><ul><li>Shiva Shankar Devaraj : Executive Director </li></ul></ul><ul><ul><li>Public Relations specialist; has worked with reputed agencies and is well versed in all forms of communications, crisis management and multi pronged PR campaigns. Among others he has worked for clients like Wipro and Emami; launched ACER in India, TRAI and was instrumental in the successful promotion of Bangalore IT.com’98. </li></ul></ul><ul><ul><li>Philip D Anthony: Director – Strategy </li></ul></ul><ul><ul><li>Ex-Editor, Supplements, The Times of India Group, Mumbai & Bangalore and Executive Editor with Dalal Street Journal. Among others he has also produced supplements for Readers Digest and has worked for varied trade magazines. His forte lies in excellent editorial understanding attuned to business and corporate communications. Also handled media and events on a national and global level. </li></ul></ul>Founders
  5. 5. <ul><li>K2 was formed in 2003 by two media professionals with experience in the two verticals of journalism and public relations. </li></ul><ul><li>It was started with a single client – Wipro, a premium account Shiv had been servicing prior to K2, for the past four years. </li></ul><ul><li>PS: Wipro continues to be our client. </li></ul>The Beginning
  6. 6. <ul><li>Headquartered in Bangalore </li></ul><ul><li>International Associates: </li></ul><ul><ul><li>USA: Dukas PR, New York </li></ul></ul><ul><ul><li>AsiaPac: Perspective Strategies SDN BHD, Malaysia </li></ul></ul><ul><ul><li>Middle East: Oak Consulting </li></ul></ul><ul><li>National Network Offices </li></ul><ul><ul><li>Mumbai, New Delhi, Kolkota, Pune, </li></ul></ul><ul><ul><li>Retainer offices- Chennai & Hyderabad </li></ul></ul><ul><ul><li>Associate Offices across India </li></ul></ul>Network of offices
  7. 7. <ul><li>All K2 members are professionally qualified personnel or have had long stretches of relevant experience which makes the organisation very strong in Communication and Public Relations basics. K2 also occasionally uses the services of experts in the media when required. Currently it employs over 30 professionals with 18 of them based in the HO. Some of our senior Consultants: </li></ul><ul><li>Srinivas Venugopal – Consultant, Ex-Business Standard Journalist, </li></ul><ul><li>Mohan Kumar C L - AVP: Varied and global corporate exposure </li></ul><ul><li>Rajeev Mathews – Sr Consultant, Hyderabad Head </li></ul>K2 Communicators
  8. 8. <ul><li>A few of our esteemed clients </li></ul><ul><li>Reliance Communications </li></ul><ul><li>Wipro Corporate (Retainer account- Eighth year in progress) </li></ul><ul><li>Wipro Infotech, Wipro Consumer care & lighting, Infrastructure </li></ul><ul><li>Manipal Hospital </li></ul><ul><li>PBEL Property Developers </li></ul><ul><li>Yodlee </li></ul><ul><li>Arteria Technologies Pvt. Ltd. </li></ul><ul><li>IDS Softwares </li></ul><ul><li>Computer Kitchen </li></ul><ul><li>Procall </li></ul><ul><li>Kurl-On </li></ul><ul><li>Govt of Karnataka - Karnataka Tourism </li></ul>Retainer Clients
  9. 9. <ul><li>Furtados </li></ul><ul><li>BASF – Science Express </li></ul><ul><li>Mercedez Benz Golf Tournament </li></ul><ul><li>Bangalore IT.com 98 </li></ul><ul><li>Vardaan Beedi launch- Marketing communications </li></ul><ul><li>Emami danth manjan- Brand Ambassador </li></ul><ul><li>Zee TV- India’s Best, Zee Interactive learning systems Ltd </li></ul><ul><li>Hero Honda Smart Launch </li></ul><ul><li>International Symposium on communication strategies for the new millennium </li></ul><ul><li>Kurl-on products launch in Bangalore, Chennai, Delhi & Mumbai </li></ul><ul><li>The launch of The Bombay Store in Bangalore </li></ul><ul><li>JHotel & Resorts – Maldives </li></ul>PR Events
  10. 10. <ul><li>Image Management </li></ul><ul><li>Brand Management </li></ul><ul><li>Reputation Management </li></ul><ul><li>Perception Management </li></ul><ul><li>Media Management </li></ul><ul><li>Launches </li></ul><ul><li>Content Development & Management </li></ul><ul><li>Celebrity Management </li></ul><ul><li>Press Conferences </li></ul><ul><li>Media Tracking </li></ul><ul><li>In-house Journals / Newsletters </li></ul><ul><li>Government Liaison </li></ul>Service Spectrum
  11. 11. <ul><li>Specialists in providing PR services – </li></ul><ul><ul><li>an Integrated Communication Firm </li></ul></ul><ul><li>Experience of founders – 15 years in PR and Journalism </li></ul><ul><li>Countrywide media relations at its best </li></ul><ul><li>The best in content creation and branding teams </li></ul><ul><li>Even though growing at a rapid phase, K2 remains committed to providing personalized services with the founders overseeing client relationship to achieve the best results. </li></ul>Key Differentiators
  12. 12. <ul><li>Understanding the pulse of all publications </li></ul><ul><li>Pro active approach </li></ul><ul><li>Excellent team coordination all over India </li></ul><ul><li>In-house editorial team </li></ul><ul><li>Excellent rapport with journalists </li></ul><ul><li>Identifying story pegs </li></ul><ul><li>Placing articles </li></ul>Core Competencies
  13. 13. <ul><li>Launched Reliance BIG TV DTH in South with great success </li></ul><ul><li>IDEB – Bangalore based builder recently were in crisis. Residents of one of their project raised concern over the developer. PR advise -Crisis counseling and wet blanketing issues. </li></ul><ul><li>Established Brand- WIPRO- . Our relationship with Wipro for the last 8 years has been a mutually growing relationship. </li></ul><ul><li>Mid Cap Companies growth- K2’s PR campaign started with AZTECSOFT (earlier called AZTEC SOFTWARE).. Employee strength of 300 employees and grew to become 2000 member strong team before it become a part of MindTree. </li></ul>Success Metrics
  14. 14. Crises Situation <ul><li>Worked with Siemens Ltd during twist in headline. We worked out a fresh corporate feature deal with the Business Daily for the damage made. </li></ul><ul><li>ONIDA SAVAK, SHV ENERGY & EMAMI- </li></ul><ul><li>FIRE, GOVERNMENT ISSUES- FACT BOOK, BRANDAMBASSADOR PROBLEMS. </li></ul><ul><li>K2 reacts to early warnings and situations and advices appropriate action/ or undertakes such steps that can counter negativity which can also include wet blanketing issues that are retrogressive to the client’s image or business. </li></ul>
  15. 15. A Peak into the PR Process <ul><ul><li>Creating the Communication Kit </li></ul></ul><ul><ul><li>Messaging Architecture </li></ul></ul><ul><ul><li>Boilerplate </li></ul></ul><ul><ul><li>Q & A </li></ul></ul><ul><ul><li>Elevator Statement </li></ul></ul><ul><ul><li>Positioning Statement </li></ul></ul><ul><ul><li>Story Pitches </li></ul></ul><ul><ul><li>Recommendations Website, etc </li></ul></ul><ul><ul><li>Thought Leadership Ideas </li></ul></ul><ul><ul><li>The PR Handbook </li></ul></ul>
  16. 16. <ul><ul><li>Communication Audit </li></ul></ul><ul><ul><li>Client Insight </li></ul></ul><ul><ul><li>Customer Insight </li></ul></ul><ul><ul><li>Employee insight </li></ul></ul><ul><ul><li>What does Competition say? </li></ul></ul><ul><ul><li>Media impressions </li></ul></ul><ul><ul><li>Issues trends and topic analysis </li></ul></ul><ul><ul><li>Competitor and client Coverage </li></ul></ul>… PR Process 2
  17. 17. <ul><ul><li>Communication Focus </li></ul></ul><ul><ul><li>Differentiate </li></ul></ul><ul><ul><li>Positioning options </li></ul></ul><ul><ul><li>Messaging options </li></ul></ul><ul><ul><li>Options and recommendations </li></ul></ul><ul><ul><li>Active discussions </li></ul></ul><ul><ul><li>Consensus </li></ul></ul> … PR Process 3
  18. 18. <ul><ul><li>Communicator </li></ul></ul><ul><ul><li>Assess Spokesperson </li></ul></ul><ul><ul><li>Make recommendations </li></ul></ul><ul><ul><li>Provide Messaging guidance </li></ul></ul><ul><ul><li>Uncover 'up, close and Personal' anglers </li></ul></ul><ul><ul><li>create spokesperson matrix </li></ul></ul><ul><ul><li>Photographs </li></ul></ul><ul><ul><li>Writings / Identification of Ghost writer </li></ul></ul>… PR Process 4
  19. 19. <ul><ul><li>Customization of our services to client’s requirements is a rule rather than an exception with K2. Additionally, we provide the following to all our clients </li></ul></ul><ul><ul><li>Daily update on client coverage </li></ul></ul><ul><ul><li>Competition update </li></ul></ul><ul><ul><li>Weekly Market intelligence report </li></ul></ul><ul><ul><li>India - Country Alert, for overseas clients </li></ul></ul>Other K2 Add-ons
  20. 20. <ul><ul><li>K2 measures success with a Scorecard approach that establishes goals for each element of the public relations program/s and evaluates progress on an ongoing basis. </li></ul></ul><ul><ul><li>This quantitative effort is supported by qualitative news and analyst coverage tracking and analysis and a quarterly competitive performance benchmark. </li></ul></ul><ul><ul><li>K2 provides a visibility index for clients measuring coverage value and usually assures a minimum returns of 300% on PR spend. </li></ul></ul>Measuring Returns
  21. 21. <ul><ul><li>We at K2 believe in giving our clients not just value for their money but also come with a value proposition: as representative /partner of the client among the media, the public – stakeholders, there’s more to the relationship. </li></ul></ul><ul><ul><li>As an organisation with the requisite skill sets and talents, a down-to-earth attitude, a formidable reputation in the media circles, expertise in all facets of communication and excellent client testimonials and credentials makes K2 Communications the perfect PR partner for any organisation. </li></ul></ul><ul><ul><li>Deliverables: 100% Client Satisfaction </li></ul></ul>Value Proposition
  22. 22. <ul><ul><li>We at K2 believe in giving our clients not just value for their money but also come with a value proposition: as representative /partner of the client among the media, the public – stakeholders, there’s more to the relationship. </li></ul></ul><ul><ul><li>As an organisation with the requisite skill sets and talents, a down-to-earth attitude, a formidable reputation in the media circles, expertise in all facets of communication and excellent client testimonials and credentials makes K2 Communications the perfect PR partner for any organisation. </li></ul></ul><ul><ul><li>Deliverables: 100% Client Satisfaction </li></ul></ul>Value Proposition
  23. 23. <ul><li>Thank You </li></ul>

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