1. FRANCIS E. WILDE
3808 Avenue H, Austin, Texas 78751
512.940.5482 | frank.wilde@hotmail.com
PROFESSIONAL EXPERIENCE
DELL, Inc. Austin, TX
Director (D1), Retail Marketing December 2009 – Present
• Leading marketing & strategy initiatives for Dell’s consumer retail business. Developing customer experience
innovations, software & services product enhancements and overseeing the development of process & tool
enhancements to strengthen Dell’s consumer business globally. Targeting 27% revenue and 32% profitability growth
by FY14.
• Developed and launched a partner engagement strategy leveraging a Saas software platform to strengthen channel
partner relationships and create new revenue models. The Saas platform leverages a new user interface as well as a
platform for application development to target discrete market segments such as professionals, gamers, and students.
• Developed and launched Dell Advantage, Dell’s first loyalty and rewards program. The Dell Advantage program is
targeted at consumer and small office customers and serves as a platform to stimulate repurchase behavior in North
America.
• Developed Dell’s Bring Your Own Device (BYOD) point of view and go to market strategy to bridge consumer, small
business and large enterprise customers. Developed the concept, approach, and support structure to launch Dell’s
BYOD go to market plays as we target a $3.9 billion market opportunity.
• Developed Dell’s retail strategy and marketing innovation playbook. Developed and implemented a marketing and
sales toolkit to streamline the sell in process for our channel business. In parallel, developed and launched go to
market strategies focused on customer acquisition, customer retention, and new payment solutions.
Corporate Social Responsibility (CSR) Award: Recognized for outstanding performance supporting Dell’s Social Innovation
Challenge in our retail channel (October 2011)
Platinum Performance: Selected as one of the top 35 performers in the division for 2010, a division of 9,500 staff; Team
recognized for exceptional performance in the division as well (February 2011)
New Role: Director (D1), Supply Chain Strategy to Director (D1), Retail Marketing (December 2010)
Corporate Strategy Summit: Presented supply chain strategy methodology & emerging market playbook to Dell’s Vice
Chairman (November 2010)
Silver Star Award: Received Silver Star for product portfolio, market analysis, and supply chain strategy analysis in Brazil
(August 2010)
REPUBLIC DEVELOPMENT GROUP, LLC Redwood City, CA
Managing Director, Strategy & Operations Practice August 2008 – December 2009
• Led a performance improvement initiative for a leading healthcare services provider based in San Francisco. Created a
customer experience methodology to link sales & sales operations and customer support. Expanded efforts to
identify systemic issues impacting customer retention and churn. Increased customer retention by 8.4% representing
revenue growth of $2 million.
• Reengineered a broadcasting media organization in the Dallas/Fort Worth market. Enabled the station’s morning
show to move from last place to first in the market within 60 days. Increase in viewership allowed the station to
modify their pricing structure and substantially increase their advertising revenue.
HEWLETT-PACKARD COMPANY Palo Alto, CA
Global Account Manager, Strategic Accounts December 2005 – August 2008
• Led Hewlett Packard’s $240 million Customer Relationship Management software application business with a team of
35 managers and staff. Leveraged onshore and offshore application development resources to support application
development, marketing, & business development.
• Oversaw application design and development of customer relationship management, sales and marketing & customer
loyalty applications. Grew this area of the business while the client cut technology spending during this period.
• Lowered application development & support costs by 22% with savings of $3.1 million.
Promotion: Group Manager, Global Operations to Global Account Manager, Strategic Accounts (December 2007)
Promotion: Strategic Development Manager, ExcellerateHRO to Group Manager, Global Operations (December 2005)

2. DELOITTE CONSULTING, LLP San Francisco, CA
Manager, Strategy & Operations Practice October 1996 – December 2005
• Led marketing, product strategy, sales/sales operations & performance improvement engagements for high
technology, telecom & manufacturing clients. Sold $28 million in consulting services & managed $118 million in
consulting projects. Engagements ranged in value from $500K to $80M with teams of 2 to 240 consultants.
• Launched core components of Deloitte Consulting’s Pricing Strategy and Revenue Management practice and grew the
practice to 110 staff. Sold $20 million in pricing and revenue management services and developed pricing and
revenue management thought leadership including pricing tools, methodologies, & technologies.
• Managed key elements of the largest bankruptcy emergence event in the U.S. Led an $80 million effort within MCI’s
finance & accounting organization with a team of 250 Deloitte staff and 200 client staff globally. Completed the
engagement ahead of schedule and on budget which enabled MCI to emerge from bankruptcy in 9 months.
Senior Consultant, Technology Integration Practice (eTI)
• Designed, developed and implemented software applications for high technology, healthcare, public sector &
manufacturing clients. Fluent in analysis, design, development & implementation of customer relationship
management (CRM) and supply chain management software applications.
• Led a $3.4 million system implementation and data conversion project supporting the redesign of a public sector
client’s operations. Completed project ahead of schedule and 40% under budget with savings of $1.2 million.
Transformed client operations and decreased cycle time for customer facing transactions from 8 hours to 15 minutes.
Also, increased client satisfaction and employee retention by an order of magnitude.
Representative Clients: Hewlett-Packard, Compaq Computer, Sun Microsystems, Philips Electronics, Southwestern Bell,
Sprint Corporation, MCI Corporation, LSI Logic, Computer Associates, Chevron Corporation, Flowserve Corporation, The
Boeing Company, Johnson Diversey, Ashland Chemical, Cardinal Health, Bank of the West, McKesson Corporation, Kaiser
Permanente, State of California (Health & Human Services), & State of Nevada (Department of Motor Vehicles).
Joint Ventures & Partnerships: Hewlett-Packard, Zilliant, Metreo, Vendavo & PROS Software
Promotion: Senior Consultant to Manager, Strategy & Operations Practice (August 2003)
Client Service Awards: Awarded top individual performance and top team performance for client service (April 2003)
Graduate School Scholarship: The Fuqua School of Business, Duke University (August 1999 – May 2001)
Promotion: Staff Consultant to Senior Consultant, Technology Integration Practice (August 1998)
SEER TECHNOLOGIES, INC. San Francisco, CA
Consultant (C1), Application Development Services July 1995 – September 1996
• Designed and developed software applications for financial services and manufacturing clients. Fluent in analysis,
design and development of CRM & supply chain management applications.
• Led application support for a global financial services client. Oversaw software maintenance and application
development support for the client’s CRM application suite. Also, designed and developed components of a supply
chain management application for a global manufacturer. The system was the first global vehicle tracking system for
the client as it tracked vehicles from assembly to destination at each of the manufacturer’s dealer locations.
Representative Clients: Charles Schwab & Co., General Motors, & Wells Fargo Bank
Promotion: Associate Consultant to Consultant (C1) (June 1996)
EDUCATION
Duke University, The Fuqua School of Business
Masters of Business Administration August 1999 – May 2001
Deloitte Scholar (Full Scholarship), Head Coach – Duke Men’s Rowing, Small Business Consulting (PlanetPortal)
University of California, Los Angeles
Bachelor of Arts, Political Science & International Relations September 1991 – June 1995
Rockwell Scholar (Full Scholarship), Varsity Rower – UCLA Rowing, Honors Collegium, Academic Decathlon Champion
ADDITIONAL INTERESTS AND CONTRIBUTIONS
• Community Service: Dell Social Innovation Challenge Executive Sponsor, LifeWorks Volunteer, Deloitte Consulting
Community Service Chair, Deloitte Consulting Pro Bono Consulting Lead, Habitat for Humanity Board Member
• Hobbies: Golf, Soccer, Triathlons, Impressionist & Abstract Expressionist Art
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