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(Mobile) Developer’s Dilemma
Paul Golding
http://wirelesswanders.com
Copyright Paul Golding, 2008

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Paul G - Mobile Apps Expert...
Help companies with their mobile product strategies and
architecture: Operators, Equipment vendors, Media
companies, Start-Ups
Done a long time: Mobilist since 1990, last 12 in applications -
14 patents in mobile design. Worked in all parts of the
mobile ecosystem. Expert member MIDP 3.
Do it for real: 2006/7 Chief Applications Architect, Motorola
Mobile Apps, Mobile TV/IPTV
Done it a lot: Architect/designer of numerous mobile/Internet
solutions - First ever mobile portal (Zingo)
Done it widely: Worked on mobile projects in all continents:
O2, Vodafone, 3 UK, 3 Italia, Virgin Mobile, Etisalat, Du,
BSkyB, OMTP, BT, GSMA, Netscape, Morroc Telecom,
Orascom, CSL, Al Jazeera, Lucent, NTT DoCoMo, MTC,
Extreme, Metrowalker, mConnected...
Copyright Paul Golding, 2008

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The developer’s
dilemma:

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The developer’s
dilemma:
What should I build?

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Copyright Paul Golding, 2008

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a. Application
Copyright Paul Golding, 2008

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a. Application
b. Open APIs
Copyright Paul Golding, 2008

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a. Application
b. Open APIs
c. Community
Copyright Paul Golding, 2008

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a. Application
b. Open APIs
c. Community
d. Platform
Copyright Paul Golding, 2008

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a. Application
b. Open APIs
c. Community
d. Platform
e. Service
Copyright Paul Golding, 2008

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What should I build?

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What should I build?
... f. Experience

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Think UX, think whole product
POP3 client is not a product…
If the interface clumsy = not a whole product….
if the tariff is unclear = not a whole product...
Can't easily type = not a whole product….
Users like a WHOLE PRODUCT....
100% of your emails accessible
within seconds...
..Securely..
..Anytime...
..Anywhere...
...Fixed price...
..Spam-free.....
Copyright Paul Golding, 2008

Successful mobile UX (in more detail) 7
Successful
Mobile Experience
Discovery Unboxing Investment Passion/ Accessible/ Anticipation Conversation
Evangelism Contextual
Can I easily find Does it work out Is this easy to I will want to I can easily use
the service? of the box? use? I will love using I can easily keep coming this with others
this because... bump into this back because...
Does it say Can I play Can I access because... I can easily find
something immediately or my data? I will want to tell I look forward to others
meaningful to do I have to “get others It understands new features
me on the box? it?” Can I easily because... my needs because... It adapts to my
‘bump into’ because... social
Does it make Can I invite this? If I stop using relationships
me a promise? others? this, I will miss it It adapts to my
Does it get because... situation It adapts to my
Is it one click better the more because... social context
away? I use it? How is my
loyalty
rewarded?
Mobile Web 2.0 Ecosystem
Usable devices
Transparent business terms and tariff
Open, secure and extensible architectures
Reliable networks
Copyright Paul Golding (www.paulgolding.com) 2008
Copyright Paul Golding, 2008

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Mobile UX: exploit context:
Location Interests
Time Friends
Activities Proximity
All mobile products should take context into account
Copyright Paul Golding, 2008

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Context: Web 2.0, Microformats:
Location Interests
Time Friends
Web 2.0
Microformats
Activities Proximity
Increasingly, mobile product design needs to take context into account
Copyright Paul Golding, 2008

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What should I build?

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What should I build?
... g. Business!

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Think business architecture
Market
Trends
Developers aim here (Mega/Micro)
Profitable
app
Technology Business
Enablers models
How do we do this?....
Copyright Paul Golding, 2008

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Social Business Model -
Co-creation & work with Frenemies
Co-create or die! (TODAY: Find some
Users co-conspirators!) Social Coding.
Ecosystem: common log-in, use
microformats, exploit mash-ups: Click-
off, but not click-out!
Profitable Open ideas exchange: it’s mostly in the
business execution, not the idea or technology
Techies Entrepreneurs Share the risk - make frenemies
A place to do all the above: O2
Litmus!?
Copyright Paul Golding, 2008

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Copyright Paul Golding, 2008

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What should I build?
Copyright Paul Golding, 2008

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What should I build?
2009: Opportunities:
Copyright Paul Golding, 2008

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What should I build?
2009: Opportunities:
Mobilized social applications
Copyright Paul Golding, 2008

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What should I build?
2009: Opportunities:
Mobilized social applications
Video apps
Copyright Paul Golding, 2008

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What should I build?
2009: Opportunities:
Mobilized social applications
Video apps
Enterprise social software
Copyright Paul Golding, 2008

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What should I build?
2009: Opportunities:
Mobilized social applications
Video apps
Enterprise social software
Cloud computing
Copyright Paul Golding, 2008

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What should I build?
2009: Opportunities:
Mobilized social applications
Video apps
Enterprise social software
Cloud computing
SOHO solutions Copyright Paul Golding, 2008

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2009: Mobile Drivers:
Increased device usability
Greater Web 2.0-dependency
More data-friendly tariffs
Mobilized social networks
App stores
Greater user participation/appetite
Easier transactional capability (€)
Copyright Paul Golding, 2008

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Thank you
Paul Golding
paul@wirelesswanders.com
wirelesswanders.com
Follow
@pgolding
(C) Copyright Paul Golding, 2008