Mobile Developer's Dilemma

1 (Mobile) Developer’s Dilemma Paul Golding http://wirelesswanders.com Copyright Paul Golding, 2008

2 Paul G - Mobile Apps Expert... Help companies with their mobile product strategies and architecture: Operators, Equipment vendors, Media companies, Start-Ups Done a long time: Mobilist since 1990, last 12 in applications - 14 patents in mobile design. Worked in all parts of the mobile ecosystem. Expert member MIDP 3. Do it for real: 2006/7 Chief Applications Architect, Motorola Mobile Apps, Mobile TV/IPTV Done it a lot: Architect/designer of numerous mobile/Internet solutions - First ever mobile portal (Zingo) Done it widely: Worked on mobile projects in all continents: O2, Vodafone, 3 UK, 3 Italia, Virgin Mobile, Etisalat, Du, BSkyB, OMTP, BT, GSMA, Netscape, Morroc Telecom, Orascom, CSL, Al Jazeera, Lucent, NTT DoCoMo, MTC, Extreme, Metrowalker, mConnected... Copyright Paul Golding, 2008

3 The developer’s dilemma:

3 The developer’s dilemma: What should I build?

4 Copyright Paul Golding, 2008

4 a. Application Copyright Paul Golding, 2008

4 a. Application b. Open APIs Copyright Paul Golding, 2008

4 a. Application b. Open APIs c. Community Copyright Paul Golding, 2008

4 a. Application b. Open APIs c. Community d. Platform Copyright Paul Golding, 2008

4 a. Application b. Open APIs c. Community d. Platform e. Service Copyright Paul Golding, 2008

5 What should I build?

5 What should I build? ... f. Experience

6 Think UX, think whole product POP3 client is not a product… If the interface clumsy = not a whole product…. if the tariff is unclear = not a whole product... Can't easily type = not a whole product…. Users like a WHOLE PRODUCT.... 100% of your emails accessible within seconds... ..Securely.. ..Anytime... ..Anywhere... ...Fixed price... ..Spam-free..... Copyright Paul Golding, 2008

Successful mobile UX (in more detail) 7 Successful Mobile Experience Discovery Unboxing Investment Passion/ Accessible/ Anticipation Conversation Evangelism Contextual Can I easily ﬁnd Does it work out Is this easy to I will want to I can easily use the service? of the box? use? I will love using I can easily keep coming this with others this because... bump into this back because... Does it say Can I play Can I access because... I can easily ﬁnd something immediately or my data? I will want to tell I look forward to others meaningful to do I have to “get others It understands new features me on the box? it?” Can I easily because... my needs because... It adapts to my ‘bump into’ because... social Does it make Can I invite this? If I stop using relationships me a promise? others? this, I will miss it It adapts to my Does it get because... situation It adapts to my Is it one click better the more because... social context away? I use it? How is my loyalty rewarded? Mobile Web 2.0 Ecosystem Usable devices Transparent business terms and tariff Open, secure and extensible architectures Reliable networks Copyright Paul Golding (www.paulgolding.com) 2008 Copyright Paul Golding, 2008

8 Mobile UX: exploit context: Location Interests Time Friends Activities Proximity All mobile products should take context into account Copyright Paul Golding, 2008

9 Context: Web 2.0, Microformats: Location Interests Time Friends Web 2.0 Microformats Activities Proximity Increasingly, mobile product design needs to take context into account Copyright Paul Golding, 2008

10 What should I build?

10 What should I build? ... g. Business!

11 Think business architecture Market Trends Developers aim here (Mega/Micro) Proﬁtable app Technology Business Enablers models How do we do this?.... Copyright Paul Golding, 2008

12 Social Business Model - Co-creation & work with Frenemies Co-create or die! (TODAY: Find some Users co-conspirators!) Social Coding. Ecosystem: common log-in, use microformats, exploit mash-ups: Click- off, but not click-out! Proﬁtable Open ideas exchange: it’s mostly in the business execution, not the idea or technology Techies Entrepreneurs Share the risk - make frenemies A place to do all the above: O2 Litmus!? Copyright Paul Golding, 2008

13 Copyright Paul Golding, 2008

13 What should I build? Copyright Paul Golding, 2008

13 What should I build? 2009: Opportunities: Copyright Paul Golding, 2008

13 What should I build? 2009: Opportunities: Mobilized social applications Copyright Paul Golding, 2008

13 What should I build? 2009: Opportunities: Mobilized social applications Video apps Copyright Paul Golding, 2008

13 What should I build? 2009: Opportunities: Mobilized social applications Video apps Enterprise social software Copyright Paul Golding, 2008

13 What should I build? 2009: Opportunities: Mobilized social applications Video apps Enterprise social software Cloud computing Copyright Paul Golding, 2008

13 What should I build? 2009: Opportunities: Mobilized social applications Video apps Enterprise social software Cloud computing SOHO solutions Copyright Paul Golding, 2008

14 2009: Mobile Drivers: Increased device usability Greater Web 2.0-dependency More data-friendly tariffs Mobilized social networks App stores Greater user participation/appetite Easier transactional capability (€) Copyright Paul Golding, 2008

15 Thank you Paul Golding paul@wirelesswanders.com wirelesswanders.com Follow @pgolding (C) Copyright Paul Golding, 2008

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Mobile Developer's Dilemma

by Paul Golding on Dec 12, 2008

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