2. Who are we? Shannon Morton, Conversation Manager Patrick Gladney Director, Social Media
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4. Social media is an umbrella term that defines the various activities that integrate technology, social interaction and the construction of words, pictures, videos and audio. http://www.wikipedia.org Or, to put it more simply: Social media is people having conversations online.
5. More than ever, we create, findand shareinformation and resources socially.
18. The Ford Fiesta Movement 6.5 million YouTube views 3 million tweets 50,000 requests for info 10,000 units sold in the first six days of sales … all at a fractionof the cost of a typical national TV ad campaign
19. Fuzion: wine goes viral… Q: How can a wine go from being virtually unknown to selling more than a million bottles in Ontario in a mere six months? A: "People were talking about it on blogs and at parties, on Facebook, via text messaging, on BlackBerrys and in chat rooms… Such instant communication is new and dynamic and a very interesting phenomenon for the wine business."
20. What’s the Cost of Influence? More importantly, what is the cost of nottapping influencers and social media channels?
21. So… Where to Start? 1. Listen2. Engage 3. Measure
23. 2. Engage The Tools: Facebook Twitter LinkedIn YouTube Blogs
24. 3. Measure What can we measure? Quantity: reach; scope of influence Quality: depth of post; content type Tone: sentiment; experience Engagement: depth of relationship; viral sharing