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November 2011 ASBGC Presentation, Bakery Trends
 

November 2011 ASBGC Presentation, Bakery Trends

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  • The degree and factors are various between the market e.g. RTD Beverage – Low/No/Reduce sugar is dominated the market including new launches. While Portion control is considerable interest by consumers. In fact, Indian and Australian consumers exceed the global average in their reported efforts to eat and drink smaller portions. - Fortified nutrition (Beauty, Calcium, Vitamin, Brain/Smart Fit)
  • Functional foods are becoming even more prominent in the Asia Pacific region (E.G. Beauty through fortified nutrition e.g added Q10, Collagen Plus are more familiar concept in Asia Pacific than other regions.) Consumers in Asia Pacific are more aware of the health benefits of staying hydrated : the need for instant and continuous hydration has grown in consumer importance
  • With the continuously pushing and promoting on the healthy and diet eating, consumer are demonstrating their increasing knowledge of health by making consumption choices based on labels.
  • Hot & Humid temperature in most of the Asian Countries make its more difficult for product to stay fresh without preservatives. Limitation of cold supply chain & Logistic system in Asia. Manufacturers of products with limited shelf life will be hard pressed to evaluate their third party logistics, incorporate innovation in their supply chain, and source partners that have the ability to deliver fresher products faster to market.
  • Processing aids used in there manufacture of fermented products: If declared and not on the approved additive list , the final products can not been used in nominated country eg Enzyme in modified yeasts. Hidden Allergens: If enzyme is from cereal derivative the allergen must be declared even if it not detectable Pharma: Depending on the application it must be register as a therapeutic goods. Probiotic: New technology. All un approved additive must be submitted for approval to government . This can take up to 3 years and become public domain after 6 month
  • No Additivies/ preservatives range as the top claims in F&B products launched in APAC during the last five years. While All Natural and Organic claims were range as number 12 and 17 respectively. Lower Fat & Sugar is also popular trends in APAC as well as Vitamin/Mineral Fortifiacation. Due to the economic crisis, people promoted more of premium / value products which drive the market during year 2009.
  • Additivies/ Preservatives Free is the top claim across the region. Follow by All Natural and Organic.
  • Hot & Humid temperature in most of the Asian Countries make its more difficult for product to stay fresh without preservatives. Limitation of cold supply chain & Logistic system in Asia. Manufacturers of products with limited shelf life will be hard pressed to evaluate their third party logistics, incorporate innovation in their supply chain, and source partners that have the ability to deliver fresher products faster to market.
  • Hot & Humid temperature in most of the Asian Countries make its more difficult for product to stay fresh without preservatives. Limitation of cold supply chain & Logistic system in Asia. Manufacturers of products with limited shelf life will be hard pressed to evaluate their third party logistics, incorporate innovation in their supply chain, and source partners that have the ability to deliver fresher products faster to market.

November 2011 ASBGC Presentation, Bakery Trends November 2011 ASBGC Presentation, Bakery Trends Presentation Transcript

  • Australian Society Of Baking 2011 Surfers Paradise “ Fun In The Sun” Conference Ash Gurney Dawn Food Products BAKERY TRENDS Asia Pacific (APAC)
  • Where It All Comes Together #1 No Additives / Preservatives is of the new products launched during the last five years in APAC Market. Follow by Halal and Vegetarian which are influenced by cultures and religions. Headline: Trends Source: Datamonitor and Market Research Reports and GNPD
            • of Asia Pacific citizens has concerned in maintaining or improving their health over the last few years .
    3/4 HEALTH & WELLNESS
    • Top 10 trends
      • No Additives / Preservatives
      • Low/No/Reduce Fat content
      • Low/No/Reduce Sugar
      • Fortified nutrition
      • Organic
      • All Natural
      • Beauty regimes
      • Portion control
      • Convenience
  • Where It All Comes Together As a result of the economic recession, Consumers grow more conservative with their spending, and also taste; when every dollar counts, it becomes increasingly important for every meal to be satisfying and enjoyable. Some outlets as well as restaurant chains have promoted Higher-quality products-organic and natural items . It’s viewed by most consumers that high-quality products that are also better for you. Source: Datamonitor and Market Research Reports and GNPD ASIAN CONSUMERS Japanese consumers are among the most health conscious in APAC
  • Where It All Comes Together `
      • Overall Asian consumers are paying less attention to labels than other regions while some are still confused and not really no how to or what to read on a label.
      • Is this just Asia………or is this global?
    Source: Asia Food Journal and Datamonitor , Food Navigator.com CLEAN LABEL Comparison - Hong Kong, where a clean label is viewed as "nice to have", but the niche is driven more by suppliers than consumers. Japan, descriptions are used on labelling, rather than E-numbers. "Consumers are looking for more natural [ingredients], but not in the sense of complicated labelling. In Asia, clean labels are already applied in some countries, such as Thailand, which is a major exporter to Europe. Asian’s are now better educated, have higher concerns of food safety - especially in developed countries e.g. Japan, Korea, Australia (higher popularity of Organic foods). FOOD SAFETY
      • Manufacturers have increased their investment in food safety programs and standard to ensure safety of the product.
      • With safety concerns, it will drive more of 'local‘, ‘organic’ and ‘all natural’ in regions
      • This has the potential to drive international manufacturing opportunities from Asia .
  • WHAT’S NEXT??
    • Health is set to stay at the top of the agenda for the years ahead. *
    • More Asian consumers will be demanding “clean label”, as well as certified and organic products.
    • Expect an increase in lighter, slimmer and easier products.  They’ll be lighter in formulation (cleaner labels), slimmer (less packaging) and easy to use (simple packaging and formulations). 
    • An extension of the ‘simplicity’ and ‘sustainability’ trends.
    Source: http://nutritionunplugged.com
    • Product with either of:-
    • Long lasting,
    • Prebiotic,
    • All Natural,
    • No Additivies /Preservatives,
    • Organic
    ‘ CLEAN’
  • Key-Barriers toward CLEAN
    • Hot & Humid temperature in most of the Asian Countries.
    • Limitation of cold supply chain & Logistic system in Asia.
    • Evolving food regulatory and labeling standards across countries in APAC.
    • Higher Costs of product against low purchasing power.
    • Raw material supply and Demand`
    Source: Asia Food Journal , Just Food.com
  • Regulatory & Labeling
    • In APAC, There is absence of standardized food regulatory and labeling guidelines.
    • Each country following their own interpretations making the regulatory management very complex.
    • Evolving food regulatory and labeling
    • standards across countries in APAC
    • (e.g. China, India and Indonesia).
    • Strong consumers’ protection lobby
    • (e.g. Japan, Korea, ANZ)
  • Where It All Comes Together
    • 5 Years F&B Products Launched review in APAC by
      • Categories,
      • Distributions, and
      • Clean claims
    Source: Global New Products Launched Database (GNPD)
  • Source: Global New Products Launched Database (GNPD) (Clean Product is either claims as Long lasting, Prebiotic, All Natural, No Additivies /Preservatives, Organic) Average CLEAN = 18% or 32,747 Launched 21.33% 10.00% 18.36% 20.00% 19% 5.46% 16.99% 3.49% 18.58% 13.32% 27.58% 5.76% 27.76% 30.19% 31.43% 40.26% 35.18% 26.06% 21.56% Clean Total: 180,921 LAUNCHED 20% 19% 18% Clean Shelf Stable 81.98% Chilled 10.24% Frozen 6.83% Distributions Categories      
  • Food & Beverage products launched in Asia Pacific between Jan 2005 and Apr 2010 Top 20 claims by Year 5 Years F&B Products Launched review in APAC 180,921 Launched Source: Global New Products Launched Database (GNPD) #1 #12 #17
  • Food & Beverage products launched in Asia Pacific between Jan 2005 and Apr 2010 180,921 Launched Top 20 claims by Category Source: Global New Products Launched Database (GNPD) 5 Years F&B Products Launched review in APAC
  • Distribution type by countries 180,921 Launched Food & Beverage products launched in Asia Pacific between Jan 2005 and Apr 2010 Source: Global New Products Launched Database (GNPD) 5 Years F&B Products Launched review in APAC 22% 7% 16% 5% 6% 13% 5% 9% 5% 9% 11% 14% 12% 10% 82% 8% Percentage of chilled product 15%
  • Where It All Comes Together F&B products launched in Asia Pacific between Jan 2005 and Apr 2010 ‘ CLEAN’ Source: Global New Products Launched Database (GNPD) 32,747 Launched 18% either claims as Long lasting, Prebiotic, All Natural, No Additives/Preservatives, Organic
  • 5 Years F&B Products Launched review in APAC Source: Global New Products Launched Database (GNPD) Top 20 Positioning Claims by countries 32,747 Launched 18% (either claims as Long lasting, Prebiotic, All Natural, No Additivies/Preservatives, Organic)c
  • BAKERY Where It All Comes Together
    • Baking Ingredients & Mixes
    • Bread & Bread Products
    • Cakes, Pastries & Sweet Goods
    • Savoury Biscuits/Crackers
    • Sweet Biscuits/Cookies
    Source: Global New Products Launched Database (GNPD)
  • Bakery Claim by sub-category 24,322 Launched 10% (either claims as Long lasting, Prebiotic, All Natural, No Additivies/Preservatives, Organic)
  • Bakery Claim by Country Source: Global New Products Launched Database (GNPD) 24,322 Launched 10% (either claims as Long lasting, Prebiotic, All Natural, No Additivies/Preservatives, Organic)
  • Bakery Distribution Type by Country 96% 2% 2% 0% 2% 3% 1% 1% 2% 1% 1% 1% 0% 0% 1% 3% 1% Percentage of chilled product Bread & Bread Products, Cakes, Pastries & Sweet Goods 6,699 new products were launched 24,322 Launched 10% (either claims as Long lasting, Prebiotic, All Natural, No Additivies/Preservatives, Organic)
  • Bakery Where It All Comes Together 2,511 Launched Top 20 companies that launched ‘CLEAN’ product under Bakery
  • CHILLED DESSERTS Where It All Comes Together Source: Global New Products Launched Database (GNPD)
  • Desserts & Ice Creams 1,050 Products 7,261 Products
  • Chilled Desserts Claim by sub-category Japan, Additive-Free Custard Pudding Hong Kong, Pauls Premium Brandy Custard is described as thick, creamy, velvet and luxurious. This microwaveable custard is said to quick and easy to use. The product is free from preservatives and colours 1,050 Launched 12% (either claims as Long lasting, Prebiotic, All Natural, No Additivies/Preservatives, Organic)
  • IN SUMMARY
    • APAC is evolving at an unprecedented rate
    • The net effect on trends and opportunities is extremely volatile. There are far too many supply and demand barriers to accurately predict which opportunities will be sustainable long term.
    • One thing we can be sure of – demand on ALL COMODITIES will increase from the exploding middle class of Asian countries.
    • The numbers tell the story -
    Source: Asia Food Journal , Just Food.com
  • IN SUMMARY Source: Asia Food Journal , Just Food.com Current opportunities need to be CLEAN
  • THANK YOU QUESTIONS?