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1. Australian Society Of Baking 2011 Surfers Paradise “ Fun In The Sun” Conference Ash Gurney Dawn Food Products BAKERY TRENDS Asia Pacific (APAC)

3. Where It All Comes Together As a result of the economic recession, Consumers grow more conservative with their spending, and also taste; when every dollar counts, it becomes increasingly important for every meal to be satisfying and enjoyable. Some outlets as well as restaurant chains have promoted Higher-quality products-organic and natural items . It’s viewed by most consumers that high-quality products that are also better for you. Source: Datamonitor and Market Research Reports and GNPD ASIAN CONSUMERS Japanese consumers are among the most health conscious in APAC

10. Source: Global New Products Launched Database (GNPD) (Clean Product is either claims as Long lasting, Prebiotic, All Natural, No Additivies /Preservatives, Organic) Average CLEAN = 18% or 32,747 Launched 21.33% 10.00% 18.36% 20.00% 19% 5.46% 16.99% 3.49% 18.58% 13.32% 27.58% 5.76% 27.76% 30.19% 31.43% 40.26% 35.18% 26.06% 21.56% Clean Total: 180,921 LAUNCHED 20% 19% 18% Clean Shelf Stable 81.98% Chilled 10.24% Frozen 6.83% Distributions Categories      

11. Food & Beverage products launched in Asia Pacific between Jan 2005 and Apr 2010 Top 20 claims by Year 5 Years F&B Products Launched review in APAC 180,921 Launched Source: Global New Products Launched Database (GNPD) #1 #12 #17

12. Food & Beverage products launched in Asia Pacific between Jan 2005 and Apr 2010 180,921 Launched Top 20 claims by Category Source: Global New Products Launched Database (GNPD) 5 Years F&B Products Launched review in APAC

13. Distribution type by countries 180,921 Launched Food & Beverage products launched in Asia Pacific between Jan 2005 and Apr 2010 Source: Global New Products Launched Database (GNPD) 5 Years F&B Products Launched review in APAC 22% 7% 16% 5% 6% 13% 5% 9% 5% 9% 11% 14% 12% 10% 82% 8% Percentage of chilled product 15%

14. Where It All Comes Together F&B products launched in Asia Pacific between Jan 2005 and Apr 2010 ‘ CLEAN’ Source: Global New Products Launched Database (GNPD) 32,747 Launched 18% either claims as Long lasting, Prebiotic, All Natural, No Additives/Preservatives, Organic

15. 5 Years F&B Products Launched review in APAC Source: Global New Products Launched Database (GNPD) Top 20 Positioning Claims by countries 32,747 Launched 18% (either claims as Long lasting, Prebiotic, All Natural, No Additivies/Preservatives, Organic)c

17. Bakery Claim by sub-category 24,322 Launched 10% (either claims as Long lasting, Prebiotic, All Natural, No Additivies/Preservatives, Organic)

18. Bakery Claim by Country Source: Global New Products Launched Database (GNPD) 24,322 Launched 10% (either claims as Long lasting, Prebiotic, All Natural, No Additivies/Preservatives, Organic)

19. Bakery Distribution Type by Country 96% 2% 2% 0% 2% 3% 1% 1% 2% 1% 1% 1% 0% 0% 1% 3% 1% Percentage of chilled product Bread & Bread Products, Cakes, Pastries & Sweet Goods 6,699 new products were launched 24,322 Launched 10% (either claims as Long lasting, Prebiotic, All Natural, No Additivies/Preservatives, Organic)

20. Bakery Where It All Comes Together 2,511 Launched Top 20 companies that launched ‘CLEAN’ product under Bakery

21. CHILLED DESSERTS Where It All Comes Together Source: Global New Products Launched Database (GNPD)

22. Desserts & Ice Creams 1,050 Products 7,261 Products

23. Chilled Desserts Claim by sub-category Japan, Additive-Free Custard Pudding Hong Kong, Pauls Premium Brandy Custard is described as thick, creamy, velvet and luxurious. This microwaveable custard is said to quick and easy to use. The product is free from preservatives and colours 1,050 Launched 12% (either claims as Long lasting, Prebiotic, All Natural, No Additivies/Preservatives, Organic)

25. IN SUMMARY Source: Asia Food Journal , Just Food.com Current opportunities need to be CLEAN

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