We can see strong growth of nutrition bars tracked at the global level and in the China market. Read this presentation to understand some of the key trends that are driving growth in the bar market. With in-demand ingredients and the most functional formulations, our innovations help customers consistently lead the market. Our functional ingredients and extensive portfolio of non-GMO, allergen- and gluten-free grains help our customers meet the ever-growing demand for healthy, on-the-go snack options.

1. 12/6/2017
GLOBAL BAR MARKET TRENDS

2. CLEAN SUPREME
• Clean Claims
• No additives/preservatives remains the most tracked claim
• Natural is the ultimate aim, but still lacks a clear definition
• Organic fills in the natural-gap as it is considered healthy
• Clean Implications
• Clean label ingredients like coloring foods are thriving
• Cleaner formulations result in shorter ingredient lists
• Transparency about ingredients, process and final product
• Processing technologies for clean label processing
12/6/20172
0
100
200
300
400
500
2008 2009 2010 2011 2012 2013 2014 2015 2016
EVOLUTION OF A TREND THAT
IMPACTS NPD IN F&B
Indexed growth of f&b new product launches tracked over
time with key clean label claims GLOBAL, 2008=100
Global
‘Go Natural’
‘Processed is Out’
‘From Clean to Clear Label’
Source: Innova Database 2017

3. FREE FROM CONTINUES TO TREND BASED
ON PERCEIVED DIETARY NEEDS
Gluten Free + Lactose Free Bar
12/6/20173
0%
2%
4%
6%
8%
10%
12%
14%
16%
2012 2013 2014 2015 2016
Percentageofproductlaunches
FREE FROM CONTINUES
STRONG GROWTH
Percentage of F&B new product launches tracked with a
gluten free or lactose free claim (GLOBAL, 2012-2016)
Source: Innova Database 2017

4. PROTEIN CONTINUES TO DRIVE INNOVATION
IN KEY CATEGORIES
12/6/20174
0
50
100
150
200
250
300
2012 2013 2014 2015 2016
Indexednumberofproductlaunches
PROTEIN TRENDS ON
Indexed number of F&B new product launches
tracked with protein claims* (Global, 2012=100)
*Protein claims include Added protein, high/source of protein
10%
4%
3% 3%
4%
21%
12%
7%
6%
5%
0%
5%
10%
15%
20%
25%
Cereals Dairy Ready
Meals
Snacks Meat, Fish
& Eggs
Percentageofproductlaunches
IMPACTS VISIBLE ACROSS CATEGORIES
Percentage of top 5 categories new product launches
tracked with protein claim* (Global, 2012 vs 2016)
2012 2016
Source: Innova Database 2017

5. CEREAL & ENERGY BARS
12/6/20175

6. STABLE INCREASE OF MARKET SIZE IN CEREAL & ENERGY BARS
12/6/20176
*Protein claims include Added protein, high/source of protein
164
176 182 189 195
202
209
217
225
0
50
100
150
200
250
2010 2011 2012 2013 2014 2015 2016 2017F 2018F
MillionEuros
CONTINUOUS GROWTH
OF CEREAL & ENERGY BARS
Retail market value of cereal & energy bars tracked
(China, 2010-2018)
Retail market value for cereal & energy bars is growing
continuously, taking a CAGR of +3.5% from 2012 to 2016.
40%
42%
27%
39%
0%
10%
20%
30%
40%
50%
2012 2016
Percentageofproductlaunches
INCREASE OF PENETRATION
IN CHINA MARKET
Cereal & energy bars as percentage of total cereals launches
tracked(Global vs China, 2012 vs 2016)
Global China
The penetration of cereal & energy bars in total
cereals launches scales up in China market,
increasing from 27% in 2012 to 39% in 2016
and almost reaching the global level.Source: Innova Database 2017

7. THE SAME TOP HEALTH CLAIMS AT GLOBAL
LEVEL AND IN CHINA MARKET
Over the past five years, gluten free is the leading
health claim of both markets, featuring with 31 %
of total cereal & energy bars launches tracked
globally and 14% of total bars launches tracked in
China market.
12/6/20177
TOP HEALTH
CLAIMS (2012-2016)
GLOBAL SHARE CHINA SHARE
GLUTEN FREE 31% 14%
HIGH/SOURCE OF
FIBER
28% 14%
NO ADDITIVES/
PRESERVATIVES
22% 11%
PROTEIN CLAIMS 21% 9%
ORGANIC 17% 8%
Soul Sprout Two Moms In The Raw Bring
On The Blueberry Granola Bars (United
States, Oct 2016)
• Description: 6 x 28g individually wrapped organic
granola bars made with almonds, blueberries,
and sprouted seeds and grains…
• Claims: …No artificial flavors, synthetic colors
or preservatives.…High bioavailability 3g
plant-powered protein. Blueberries a delicious
superfruit high in vitamin C hat is important for
immune function and skin health. Chia seeds,
loaded with fiber, antioxidants, protein and more
omega 3 fatty acids than a piece of salmon.
Suitable for vegans. Gluten free.
Source: Innova Database 2017

8. PROTEIN & FIBERS ARE THE IMPORTANT INGREDIENTS FOR
CEREAL & ENERGY BARS
• Protein claims +26%
• Simplyprotein Maple Pecan Protein Bar
(Canada, May 2016)
–Claims: Contains 16g protein, 150 calories and 7g fiber. Improved:
Only 1g sugar. Gluten free. Non GMO soy. The most protein for the
least calories. Non GMO Project Verified. Satisfies for over 3 hours.
Suitable for vegan. Certified kosher dairy. Low GI. Low
carbohydrates.
12/6/20178
• High/Source of fibers claims +24%
• Kellogg’s CoCo Pops Chocolate Flavor Toasted Rice Cereal
and Milk Bar
(United Kingdom, Jul 2017)
–Claims: Source of calcium, vitamin D and fiber. Free from artificial
colors and preservatives. Tasty milk layer. Suitable for vegetarians. HFA
Approved.
Source: Innova Database 2017

9. CLEAN LABEL CLAIMS ARE PREVALENT
FOR CEREAL & ENERGY FORMULAS
12/6/20179 *No additives/preservatives
No additives/preservatives is the top clean label claim for last five
years, while the fastest growth claim is the GMO Free, which is
driven by North America market. The product launches tracked with
this claim witnesses a CAGR of +50% during the same period.
20%
8%
18%
14%
24% 23%
19%
12%
0%
10%
20%
30%
No Additives* GMO Free Organic Natural
Percentageofproductlaunches
NO ADDITIVES* + GMO FREE
CLAIMS LEADING IN 2016
Percentage of cereal & energy bars launches tracked with
clean label claims (Global, 2012 vs 2016)
2012 2016
1/5 OF PRODUCTS IN CHINA ARE CLEAN LABELED
• NPD of cereal & energy bars tracked with clean label claims in
China market shows a rapid growth, taking a CAGR of +27%
during the same period.
• Ellevita Nutrition Rice Cereal Bars With Oats And Almond
(China, Dec 2016)
–Claims: Rich in Supro protein. Rich in Litesse dietary fiber. No added
artificial colors and preservatives. Almonds from America.
Source: Innova Database 2017

10. BOOMING OF PLANT-BASED CEREAL
& ENERGY BARS IN 2016
12/6/201710
100
913
0
200
400
600
800
1,000
2012 2016
Indexednumberofproductlaunches
RAPID GROWTH OF
PLANT BASED IN 2016
Indexed number of cereal & energy bars launches
tracked with plant-based claims (Global, 2012-2016)
• Compared to that of 2012, the NPL of plant-
based cereal & energy bars in 2016 is eight
times higher, which is mainly contributed by
America market.
Soul Sprout Nut Bar: Goldenberry
(United States, Aug 2016)
Source: Innova Database 2017

11. BOOMING OF PLANT-BASED CEREAL
& ENERGY BARS IN 2016
12/6/201711
• Around 80% of cereal & energy bars launches
feature with plant-based claims are tracked in
America market for the past five years.
• The most active company launching the plant-
based products in America market is Health
Warrior, followed by the Vega company
79%
6%
5%
3%
7%
US DOMINATES THE
PLANT-BASED MARKET
Top countries (in%) of cereal & energy bars launches tracked
with plant-based claims (Global, 2012-2016)
United States Australia Canada China Others
Source: Innova Database 2017

12. DIFFERENCES BETWEEN GLOBAL
AND CHINA MARKET IN FLAVOR
• Almond & chocolate leading in flavors
• Almond is leading in top flavors and has been increasing for the
recent five years, while chocolate is the top flavor in 2012, but
last year it is replaced by Almond.
• Nu3 Smart Nuts Organic Almonds Bar
(Switzerland, Jul 2017)
• Personnelle Supple Go Protein Bar With Cranberry
Chocolate Flavor
(Canada, Jun 2017)
12
• Peanut & sesame are the key flavors
• Peanut is the top flavor in 2016 while that of 2012 is sesame.
• Bai Fang Zhai Swelled Rice Candy Bar With Peanut, Sesame
Seeds, Walnut, Cashew And Almond
(China, Nov 2016)
12/6/2017
Source: Innova Database 2017

13. SPORTS BAR
12/6/201713

14. STRONG GROWTH OF SPORTS BARS
SHOWING AT GLOBAL LEVEL
• Activity of sports bars NPL are stable in the first
three years, while it shows a rapid increase in the
last two years.
• Compared to that of 2014, the NPL of sports bars
almost doubled in 2016. NPL of sports bars take
a CAGR of +18% during recent five years.
12/6/201714
100 102 99
134
194
0
50
100
150
200
250
2012 2013 2014 2015 2016
Indexednumberofproductlaunches
RAPID GROWTH IN LAST TWO YEARS
Indexed number of sports bars launches tracked
(Global, 2012-2016)
Source: Innova Database 2017

15. STRONG GROWTH OF SPORTS BARS
SHOWING AT GLOBAL LEVEL
12/6/201715
3.5%
3.3%
3.1%
2.3%
2.2%
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
4.0%
Quest Nutrition Clif Bar Myprotein Premier
Nutrition
Weider
Percentageofproductlaunces
A FRAGMENTED MARKET WITH MULTIPLE PLAYERS
Percentage of sports bars launches tracked by top 5 companies
(Global, 2012-2016)
Source: Innova Database 2017

16. PENETRATION OF SPORTS BARS INCREASE
IN SPORTS NUTRITION
12/6/201716
SUB-CATEGORY
PENETRATION IN
2012
PENETRATION IN
2016
SPORTS POWDER 49% 53%
SPORTS BARS 11% 13%
SPORTS DRINKS RTD 12% 9%
STABLE INCREASE OF SPORTS BARS
AT GLOBAL LEVEL
Nutramino Protein Bar: Sweet Coconut Flavour
(Finland, Jul 2017)
SUB-CATEGORY
PENETRATION IN
2012
PENETRATION IN
2016
SPORTS POWDER 36% 48%
SPORTS BARS 41% 19%
SPORTS DRINKS RTD 5% 10%
SHARE OF SPORTS BARS
DOUBLED IN ASIA
Powerbar Energize C2 Max Bar with Chocolate Flavour
(Japan, Jun 2017)
Source: Innova Database 2017

17. CHINESE CONSUMERS ARE MORE CONCERNED ABOUT
PRODUCT HEALTH CLAIMS
12/6/201717
22%
22%
21%
20%
17%
16%
13%
19%
18%
14%
24%
8%
16%
6%
0% 5% 10% 15% 20% 25% 30%
Made with real ingredients you can pronounce
Less sugar
No artifical colours, flavours, or preservatives
It's natural
Low in fat
High-protein
Great source of fiber
The factors that most influence your purchasing decision when purchasing sports nutrition
(up to three factors)(China vs United States, 2017)
China United States
Source: Innova Database 2017

18. PROTEIN + SPORTS & RECOVERY CLAIMS CONTINUE
TO LEAD THE MARKET
• Over the past five years, the top two health claims of sports bars are focusing on protein and sports
& recovery and the penetration of them are around 80% and 60%, respectively.
• NPD of the diverse health claims is witnessed in 2016, providing consumers with multiple functional benefits
to active their lifestyles.
12/6/201718
78%
60%
20%
33%
14%
21%
7% 6% 8% 12%
82%
58%
44%
29% 26% 25% 22% 21%
15% 11%
0%
20%
40%
60%
80%
100%
Percentageofproductlaunches
Top health claims (in %) of sports bars launches tracked (Global, 2012 vs 2016)
2012 2016
Source: Innova Database 2017

19. SOY + WHEY ARE THE KEY PROTEIN APPLIED
IN SPORTS BARS
• Protein claims +26%
• Powerbar 30%Protein Plus Bar With Vanilla-Coconut
Flavour
(New Zealand, Jun 2017)
–Claims: High in protein. Protein supports muscle growth and
maintenance. Contains Trisource Protein, which is a special
mix of casein, whey and soy protein. Free from collagen
protein and aspartame. Delicious taste- fluffy texture. Suitable
for vegetarians.
12/6/201719
43%
25%
25%
22%
13%
19%
22%
7%
15%
15%
29%
26%
25%
22%
15%
14%
11%
11%
10%
10%
0% 10% 20% 30% 40% 50%
Soy Protein Isolate
Whey Protein Isolate
Milk Protein
Whey Protein Concentrate
Milk Protein Isolate
Protein Crisps
Soy Protein Nuggets
Whey Protein
Soy Protein
Casein Protein
Top protein ingredients (in %) of sports bars launches tracked
(Global, 2012 vs 2016)
2012 2016
Source: Innova Database 2017

20. STRONG GROWTH OF LOW/NO/REDUCED CLAIMS IN
SPORTS BARS
12/6/201720
Low Sugar +64% No Trans Fats +6%Low Carb +23%
Multipower 53% Protein Bar
With Coconut Flavour
(Denmark, Jun 2017)
Description: Without aspartame. Without
preservatives. Low sugar. No colorings.
Low carb and low fat. Without sugar substitute.
Without yeast.27g of protein per bar. Only 1g of
sugar per bar.
Myprotein My Bar Zero Protein Bar
With Almond Vanilla Flavor
(United Kingdom, Jun 2017)
Claims: Zero added sugar. Each bar provides 20g
of protein per serving which will contribute to the
growth and maintenance of muscle mass. MyBar
Zeros are low in saturated fat and provide 90%
less carbohydrates than a standard protein
bar, making them the ideal snack to increase your
protein intake….
Hammer Nutrition Raw Energy Hammer
Bar With Almond And Raisin
(Denmark, Jun 2017)
Description:…Hammer Bar is loaded with healthy,
non-GMO, energy-producing organic ingredients.
It's a convenient, highly nutritious meal
replacement or snack, with no preservatives,
trans fats, additives, soy, peanuts, refined
sugars, or dairy.
Source: Innova Database 2017

21. CHOCOLATE DOMINATING IN SPORTS BARS FLAVORS
12/6/201721
20%
8%
7%
7%
7%
7%
7%
6%
5%
5%
0% 5% 10% 15% 20% 25%
Chocolate
Chocolate, Milk
Chocolate, Dark
Nut, Almond
Nut, Peanut
Caramel
Peanut Butter
Vanilla
Coconut
Cookies & Cream
Top flavor (in %) of sports bars launches tracked
(Global, 2016)
29%
15%
13%
10%
10%
8%
6%
4%
4%
4%
0% 10% 20% 30% 40%
Chocolate
Peanut Butter
Chocolate,
Dark
Caramel
Chocolate Chip
Cookies &
Cream
Nut, Peanut
Chocolate, Mint
Chocolate,
White
Cinnamon
Top flavor (in %) of sports bars launches tracked
(Asia, 2016)
Muscletech Mission 1 Clean Protein
Bar With Chocolate Brownie Flavor
(Mexico, Jun 2017)
Xs Protein Bar With Chocolate
Fudge Flavour
(Mexico, Jun 2017)
Delicate flavor to provide
maximum indulgence
Source: Innova Database 2017

22. STRONG GROWTH OF LOW/NO/REDUCED CLAIMS
IN SPORTS BARS
12/6/201722
Exercise GirlActive Lifestyle
Myprotein Pro Bar Elite: Caramel Hazelnut
Flavour
(Netherlands, Apr 2017)
Claims:…Elite bars undergoes rigorous testing to
provide the highest level of assurance that
they are safe for athletes to use…
Muscle Milk Protein Bar With Chocolate
Peanut Butter Flavour
(United States, May 2017)
Claims:…made with high quality protein and
nutrients for your active lifestyle demands.…
Luna High Protein Bar With Chocolate
Salted Caramel Flavor
(United States, Jan 2017)
Claims:…Clif Bar created Luna, the first
nutrition bar for women.…
MAINSTREAM
NICHE
Athletes
Source: Innova Database 2017

23. BARS, CEREALS & SNACKS
12/6/201723
MAKE THE HEALTHY, DELICIOUS PRODUCTS
THAT CONSUMERS DEMAND
We can help enhance the
nutrition, taste, texture and
appearance of your products so
you can offer the healthy, on-the-
go snacks consumers want.
BIOACTIVES CUSTOM NUTRIENT
PREMIXES
FLAVORS
GRAINS & SEEDS MICRONUTRIENT
STRAIGHTS
PROTEIN
OUR SOLUTIONS:
CHEESE

24. www.glanbianutritionals.com