Some findings about shopping and stores

1. Are you paying attention?
Pepe Martínez Sáez

2. I have visited 6 different stores:
1 street second hand market
“El Rastro” Valencia

3. I have visited 6 different stores:
2 Traditional Fresh Food Market
“Mercado Central” Valencia

4. I have visited 6 different stores:
3 A category killer
“Decathlon” Valencia

5. I have visited 6 different stores:
4 A supermarket
“Mercadona” Valencia

6. I have visited 6 different stores:
5 A shoes store
“Camper” Madrid

7. I have visited 6 different stores:
6 A Wine shop
“Repámpanos” Valencia

8. Findings
It´s not the same
shopping for a living vs shopping for fun

9. Findings
When you shop for a living
You look for convenient stores,
Comfortable, spacious
Easy to find all kind of products
Good prizes

10. Findings
When you shop for fun
You are prone to discovery
You feel as a explorer
You look for human relation
You wait good advises

11. Findings
Standarized means not special

12. Findings
“Organic” exhibition means different and
special

13. Findings
When you see standarized exhibition you
look for good prices

14. Findings
When you see special exhibition system you
are not seeing shoes but almost small
pieces of art (so, they must not be cheap)

15. Findings
When you see prices handwritten you
expect more quality and delicatessen

16. Findings
And when you look for specialized products
you need the advise of the expert

17. Conclusion
First you need to know who you are
adressing: for a living or for fun?
Is much more profitable to be a
“specialist”
So you need a real different product ant to
expose it in a different way