1. How they all make money
Crash Course on Creativity - October 2012
by Joanna Smieja

2. I went to see:
different tricks on how different stores
attract different people to buy their products

3. People are different
Everybody knows it’s true

4. But
They all have things in common, same patterns they follow

5. Did you realize we are grouped?
by age by style
by gender
etc.

6. Here’s an example
store with classic clothes
simple sign, calm colors inside
chilly music that you almost
don’t realize
and it just creates elegant
atmosphere you love

7. What’s the outcome?
You want to stay & shop & feel happy
it suits your mood!

8. There are more tricks...

9. In most of the cases:
white/pastel walls to
better display products
shiny floor to convince
you it’s really clean
calm & happy music
to make you feel relaxed

10. You follow designed direction:
products on sale - first
thing to notice
better price at the door,
more expensive inside
impulse items at the
cashier desk - cheap &
easy to reach

11. stores have:
and you have:
It actually works
and brings satisfaction to everybody

12. Seein our favoritearound
you stores!