2. Data saves the day
Data Saves Human Life
(Two Stories)
Marketing: Art Versus Science 23rd August 2012
3. Data Saves Human Life
Thousands ofData saves
years BC
the day
No Tools No Data No Clothes
Marketing: Art Versus Science 23rd August 2012
4. Data Saves Human Life
Monster eats Creative Guy
Data saves the day
Marketing: Art Versus Science 23rd August 2012
5. Data Saves Human Life
Early Scientist and saves the
Data Data Guy
day
Marketing: Art Versus Science 23rd August 2012
6. Data Saves Human Life
Data saves the day Teller Guy
Story
Marketing: Art Versus Science 23rd August 2012
7. Data Saves Human Life
Data saves the day
Marketing: Art Versus Science 23rd August 2012
8. Marketing Channels"
(Quick History)"
"
Marketing: Art Versus Science 23rd August 2012
9. Marketing Channels
Telegram Spam
Marketing: Art Versus Science 23rd August 2012
10. Marketing Channels
Billboards
No Data
Creative Data
Marketing: Art Versus Science 23rd August 2012
11. Marketing Channels
Direct Mail
Marketing: Art Versus Science 23rd August 2012
12. Marketing Channels
Outbound Call Centre
Marketing: Art Versus Science 23rd August 2012
13. Marketing Channels
Broadcast Mass Media
(idiot box)
Marketing: Art Versus Science 23rd August 2012
14. Marketing Channels
Banner Ads
(Genius Creative)
Marketing: Art Versus Science 23rd August 2012
15. Marketing Channels
Social
Marketing: Art Versus Science 23rd August 2012
16. Marketing Channels
OMG too much Data
Marketing: Art Versus Science 23rd August 2012
17. Marketing Channels
Data saves the day
No Data
Marketing: Art Versus Science 23rd August 2012
18. Marketing Channels
Data saves the day
No Data
Too much Data
Marketing: Art Versus Science 23rd August 2012
19. Marketing Channels
No Data
Too much Data
Analysis Paralysis
Marketing: Art Versus Science 23rd August 2012
20. Marketing Channels
Filters in the stream of Data
Data saves the day
No Data
Too much Data
Marketing: Art Versus Science 23rd August 2012
21. Marketing Channels
Data saves the day
Action Analytics
Marketing: Art Versus Science 23rd August 2012
22. Data is the new Gold
Marketing: Art Versus Science 23rd August 2012
23. Data is the new gold
Measurable
No Data No Money
Adams cartoon
Marketing: Art Versus Science 23rd August 2012
24. Data is the new gold
Marketers have unlimited access to data
100 billion conversations 5,000 posts processed
indexed
per second
http://vimeo.com/47756490#
Marketing: Art Versus Science 23rd August 2012
25. Data is the new gold
Targeted Case Study
United Media Services - unitedmediaservices.com
Marketing: Art Versus Science 23rd August 2012
26. Data is the new gold
Targeted
$339 million profit in June quarter
$9 per passenger
Marketing: Art Versus Science 23rd August 2012
27. Data is the new gold
Kred Influence"
Statement
Marketing: Art Versus Science 23rd August 2012
28. Data is the new gold
Relevant
Visual Stream
Marketing: Art Versus Science 23rd August 2012
29. Data is the new gold
US Congressmen "
(creative guy)
These are not my figures that I am
quoting… they are from someone who
knows what they are talking about
http://www.slideshare.net/peoplebrowsr/marketing-art-or-science-adma-conference
Marketing: Art Versus Science 23rd August 2012