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Marketing: Art Versus
Science (Data)


                                             Jodee Rich




     Marketing: Art Versus Science 23rd August 2012
Data saves the day
                    	




Data Saves Human Life
                    
     (Two Stories)
                 




    Marketing: Art Versus Science 23rd August 2012
Data Saves Human Life
                                                                                  


Thousands ofData saves
            years BC
                  the day
                                             	





                               No Tools No Data No Clothes


            Marketing: Art Versus Science 23rd August 2012
Data Saves Human Life
                                                                                 
Monster eats Creative Guy
           Data saves the                        day
                                                   	





           Marketing: Art Versus Science 23rd August 2012
Data Saves Human Life
                                                                                   
Early Scientist and saves the
             Data Data Guy
                        day
                                                     	





             Marketing: Art Versus Science 23rd August 2012
Data Saves Human Life
                                                                       

Data saves the day Teller Guy
                 	

               Story        




 Marketing: Art Versus Science 23rd August 2012
Data Saves Human Life
                                                                       

Data saves the day
                 	





 Marketing: Art Versus Science 23rd August 2012
Marketing Channels"
  (Quick History)"
         
"
                        




  Marketing: Art Versus Science 23rd August 2012
Marketing Channels
                                                                                    


Telegram Spam




                 Marketing: Art Versus Science 23rd August 2012
Marketing Channels
                                                                                 

Billboards




  No Data
                             Creative Data




              Marketing: Art Versus Science 23rd August 2012
Marketing Channels
                                                                                  


Direct Mail




               Marketing: Art Versus Science 23rd August 2012
Marketing Channels
                                                                                    


Outbound Call Centre




                 Marketing: Art Versus Science 23rd August 2012
Marketing Channels
                                                                                    


Broadcast Mass Media
(idiot box)




                 Marketing: Art Versus Science 23rd August 2012
Marketing Channels
                                                                                        


Banner Ads
(Genius Creative)




                     Marketing: Art Versus Science 23rd August 2012
Marketing Channels
                                                                             


Social




          Marketing: Art Versus Science 23rd August 2012
Marketing Channels
                                                                     




OMG too much Data
                




  Marketing: Art Versus Science 23rd August 2012
Marketing Channels
                                                                          

      Data saves the day
                       	





No Data




       Marketing: Art Versus Science 23rd August 2012
Marketing Channels
                                                                          

      Data saves the day
                       	





No Data
                               Too much Data




       Marketing: Art Versus Science 23rd August 2012
Marketing Channels
                                                                          




No Data
                               Too much Data
       Analysis Paralysis




       Marketing: Art Versus Science 23rd August 2012
Marketing Channels
                                                                                


Filters in the stream of Data
 	

             Data saves the day




   No Data
                                  Too much Data




             Marketing: Art Versus Science 23rd August 2012
Marketing Channels
                                                                              

         Data saves the day
Action Analytics
         	





           Marketing: Art Versus Science 23rd August 2012
Data is the new Gold




   Marketing: Art Versus Science 23rd August 2012
Data is the new gold
                                                                                       


Measurable

                                                        No Data No Money




         Adams cartoon




          Marketing: Art Versus Science 23rd August 2012
Data is the new gold
                                                                                                               


Marketers have unlimited access to data
     100 billion conversations                                       5,000 posts processed
               indexed
                                                   per second




                                                                              http://vimeo.com/47756490#




                            Marketing: Art Versus Science 23rd August 2012
Data is the new gold
                                                                                                       


Targeted Case Study 




                                 United Media Services - unitedmediaservices.com




               Marketing: Art Versus Science 23rd August 2012
Data is the new gold
                                                                                        


Targeted 




             $339 million profit in June quarter
                   $9 per passenger
                             




                   Marketing: Art Versus Science 23rd August 2012
Data is the new gold
                                                                                      

Kred Influence"
Statement




                 Marketing: Art Versus Science 23rd August 2012
Data is the new gold
                                                                                      


Relevant 
Visual Stream




                 Marketing: Art Versus Science 23rd August 2012
Data is the new gold
                                                                                              



US Congressmen "
(creative guy)

  These are not my figures that I am
  quoting… they are from someone who
  knows what they are talking about 




http://www.slideshare.net/peoplebrowsr/marketing-art-or-science-adma-conference	




                         Marketing: Art Versus Science 23rd August 2012

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Marketing - Art or Science ADMA Conference

  • 1. Marketing: Art Versus Science (Data) Jodee Rich Marketing: Art Versus Science 23rd August 2012
  • 2. Data saves the day Data Saves Human Life (Two Stories) Marketing: Art Versus Science 23rd August 2012
  • 3. Data Saves Human Life Thousands ofData saves years BC the day No Tools No Data No Clothes Marketing: Art Versus Science 23rd August 2012
  • 4. Data Saves Human Life Monster eats Creative Guy Data saves the day Marketing: Art Versus Science 23rd August 2012
  • 5. Data Saves Human Life Early Scientist and saves the Data Data Guy day Marketing: Art Versus Science 23rd August 2012
  • 6. Data Saves Human Life Data saves the day Teller Guy Story Marketing: Art Versus Science 23rd August 2012
  • 7. Data Saves Human Life Data saves the day Marketing: Art Versus Science 23rd August 2012
  • 8. Marketing Channels" (Quick History)" " Marketing: Art Versus Science 23rd August 2012
  • 9. Marketing Channels Telegram Spam Marketing: Art Versus Science 23rd August 2012
  • 10. Marketing Channels Billboards No Data Creative Data Marketing: Art Versus Science 23rd August 2012
  • 11. Marketing Channels Direct Mail Marketing: Art Versus Science 23rd August 2012
  • 12. Marketing Channels Outbound Call Centre Marketing: Art Versus Science 23rd August 2012
  • 13. Marketing Channels Broadcast Mass Media (idiot box) Marketing: Art Versus Science 23rd August 2012
  • 14. Marketing Channels Banner Ads (Genius Creative) Marketing: Art Versus Science 23rd August 2012
  • 15. Marketing Channels Social Marketing: Art Versus Science 23rd August 2012
  • 16. Marketing Channels OMG too much Data Marketing: Art Versus Science 23rd August 2012
  • 17. Marketing Channels Data saves the day No Data Marketing: Art Versus Science 23rd August 2012
  • 18. Marketing Channels Data saves the day No Data Too much Data Marketing: Art Versus Science 23rd August 2012
  • 19. Marketing Channels No Data Too much Data Analysis Paralysis Marketing: Art Versus Science 23rd August 2012
  • 20. Marketing Channels Filters in the stream of Data Data saves the day No Data Too much Data Marketing: Art Versus Science 23rd August 2012
  • 21. Marketing Channels Data saves the day Action Analytics Marketing: Art Versus Science 23rd August 2012
  • 22. Data is the new Gold Marketing: Art Versus Science 23rd August 2012
  • 23. Data is the new gold Measurable No Data No Money Adams cartoon Marketing: Art Versus Science 23rd August 2012
  • 24. Data is the new gold Marketers have unlimited access to data 100 billion conversations 5,000 posts processed indexed per second http://vimeo.com/47756490# Marketing: Art Versus Science 23rd August 2012
  • 25. Data is the new gold Targeted Case Study United Media Services - unitedmediaservices.com Marketing: Art Versus Science 23rd August 2012
  • 26. Data is the new gold Targeted $339 million profit in June quarter $9 per passenger Marketing: Art Versus Science 23rd August 2012
  • 27. Data is the new gold Kred Influence" Statement Marketing: Art Versus Science 23rd August 2012
  • 28. Data is the new gold Relevant Visual Stream Marketing: Art Versus Science 23rd August 2012
  • 29. Data is the new gold US Congressmen " (creative guy) These are not my figures that I am quoting… they are from someone who knows what they are talking about http://www.slideshare.net/peoplebrowsr/marketing-art-or-science-adma-conference Marketing: Art Versus Science 23rd August 2012