PeekAnalytics Social Audience Report @tmontague

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PeekAnalytics Social Audience Report @tmontague

  1. 1. 1 tmontague @ tmontague | May 14 2008 Founder, Co: Collective We invent and reinvent businesses, brands and products. Tweets 972 Followers 6,866 Following 257 @tmontague Follower Report Key Metrics: @tmontague | October - 1 - 2012 Total Followers 6,866 @tmontague has 6,866 Twitter followers and we've classified the ones we could into Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and spam accounts, which we do not factor into our audience metrics. Social Pull 36x Pull is a good measure of how influential @tmontague 's audience is, compared to the average Twitter account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this calculation, is gauged by how well connected @tmontague 's followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, and are thus better able to spread your message far and wide. Identified Audience IDENTIFIED AUDIENCE
  2. 2. 2 tmontague @ tmontague | May 14 2008 Founder, Co: Collective We invent and reinvent businesses, brands and products. Tweets 972 Followers 6,866 Following 257 Audience Reach Insights AVERAGE NETWORK SIZE Insights : - On average, each of tmontague's followers has 1,628 connections across all social media platforms. Therefore, tmontague can potentially indirectly reach 6,151,059 (3,778 x 1,628) people. Audience Demographics SEX Insights : -*Statistics based on 84% of tmontague's followers, whose sex we were able to determine. AGE RANGE Insights : - 40% tmontague's audience is between 26 - 35. - *Statistics based on 21% of tmontague's followers, whose age we were able to determine by identifying through social profile or public records data.
  3. 3. 3 tmontague @ tmontague | May 14 2008 Founder, Co: Collective We invent and reinvent businesses, brands and products. Tweets 972 Followers 6,866 Following 257 Audience Demographics [continued] FEMALE FOLLOWERS BY AGE Insights : - Compared to the average tmontague's female followers tend to be more in the 36 - 45 age range. MALE FOLLOWERS BY AGE Insights : - Compared to the average tmontague's male followers tend to be more in the 46 - 55 age range. Audience Geographic Insights TOP 5 CITIES Insights : - tmontague has a higher percentage of followers from New York, New York than the typical Twitter user.
  4. 4. 4 tmontague @ tmontague | May 14 2008 Founder, Co: Collective We invent and reinvent businesses, brands and products. Tweets 972 Followers 6,866 Following 257 Audience Geographic Insights [continued] TOP 5 STATES/PROVINCES Insights : - tmontague has a higher percentage of followers from New York than the typical Twitter user. TOP 5 COUNTRIES Insights : - tmontague has a higher percentage of followers from USA than the typical Twitter user.
  5. 5. 5 tmontague @ tmontague | May 14 2008 Founder, Co: Collective We invent and reinvent businesses, brands and products. Tweets 972 Followers 6,866 Following 257 Audience Interests Insights INTEREST AFFINITY Insights : - Compared to the average audience, tmontague's audience's top three interests are Business, Fashion, and Education.
  6. 6. 6 tmontague @ tmontague | May 14 2008 Founder, Co: Collective We invent and reinvent businesses, brands and products. Tweets 972 Followers 6,866 Following 257 Audience Career Insights INCOME LEVEL Insights : - tmontague's consumer audience has a high level of income compared to the average. INDUSTRY Insights : - Compared to the average audience tmontague's top three industries are Marketing/PR, Fashion, and Media.
  7. 7. 7 tmontague @ tmontague | May 14 2008 Founder, Co: Collective We invent and reinvent businesses, brands and products. Tweets 972 Followers 6,866 Following 257 Audience Education Insights EDUCATION TYPE Insights : - tmontague's followers attend College/University schools more than the average Twitter audience. Audience Social Media Usage SOCIAL MEDIA USE Insights : - tmontague's consumer audience is active on at least 14,743 social profiles and/or blogs. SOCIAL MEMBERSHIPS Insights : - 84% of tmontague's followers have Facebook profiles. - tmontague's has more followers who use Foursquare than does the typical Twitter user.
  8. 8. 8 tmontague @ tmontague | May 14 2008 Founder, Co: Collective We invent and reinvent businesses, brands and products. Tweets 972 Followers 6,866 Following 257 Audience Social Media Usage [continued] ONLINE ACTIVITIES Insights : - 35% of tmontague's consumer audience has been identified as a *Geo Location.

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