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PeekAnalytics Social Audience Report @tmontague

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    PeekAnalytics Social Audience Report @tmontague PeekAnalytics Social Audience Report @tmontague Presentation Transcript

    • @tmontague Follower Report Key Metrics: @tmontague | October - 1 - 2012 @tmontague has 6,866 Twitter followers and weve classified the ones we could into Consumer, Business, Total Followers and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous 6,866 and spam accounts, which we do not factor into our audience metrics. Pull is a good measure of how influential @tmontague s audience is, compared to the average Twitter Social Pull account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this 36x calculation, is gauged by how well connected @tmontague s followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience,tmontague and are thus better able to spread your message far and wide.@ tmontague | May 14 2008Founder, Co: Collective We invent and reinventbusinesses, brands and products. Identified Audience Tweets 972 Followers 6,866 Following 257 IDENTIFIED AUDIENCE 1
    • Audience Reach Insights Insights : - On average, each of tmontagues followers has 1,628 connections across all social media platforms. Therefore, tmontague can potentially indirectly reach 6,151,059 (3,778 x 1,628) people. AVERAGE NETWORK SIZE Audience Demographicstmontague Insights : -*Statistics based on 84%@ tmontague | May 14 2008 of tmontagues followers, whose sex we were able to determine.Founder, Co: Collective We invent and reinventbusinesses, brands and products. SEX Insights : Tweets 972 - 40% tmontagues audience is between 26 - Followers 6,866 35. - *Statistics based on 21% Following 257 of tmontagues followers, whose age we were able to determine by identifying through social profile or AGE RANGE public records data. 2
    • Audience Demographics [continued] Insights : - Compared to the average tmontagues female followers tend to be more in the 36 - 45 age range. FEMALE FOLLOWERS BY AGE Insights : - Compared to the average tmontagues male followerstmontague tend to be more in the 46 - 55 age range.@ tmontague | May 14 2008Founder, Co: Collective We invent and reinventbusinesses, brands and products. MALE FOLLOWERS BY AGE Audience Geographic Insights Insights : Tweets 972 - tmontague has a higher percentage of followers Followers 6,866 from New York, New York than the typical Twitter Following 257 user. TOP 5 CITIES 3
    • Audience Geographic Insights [continued] Insights : - tmontague has a higher percentage of followers from New York than the typical Twitter user. TOP 5 STATES/PROVINCES Insights : - tmontague has a higher percentage of followerstmontague from USA than the typical Twitter user.@ tmontague | May 14 2008Founder, Co: Collective We invent and reinventbusinesses, brands and products. TOP 5 COUNTRIES Tweets 972 Followers 6,866 Following 257 4
    • Audience Interests Insights Insights : - Compared to the average audience, tmontagues audiences top three interests are Business, Fashion, and Education.tmontague@ tmontague | May 14 2008 INTEREST AFFINITYFounder, Co: Collective We invent and reinventbusinesses, brands and products. Tweets 972 Followers 6,866 Following 257 5
    • Audience Career Insights Insights : - tmontagues consumer audience has a high level of income compared to the average. INCOME LEVEL Insights : - Compared to the average audience tmontagues toptmontague three industries are Marketing/PR, Fashion, and@ tmontague | May 14 2008 Media.Founder, Co: Collective We invent and reinventbusinesses, brands and products. INDUSTRY Tweets 972 Followers 6,866 Following 257 6
    • Audience Education Insights Insights : - tmontagues followers attend College/University schools more than the average Twitter audience. EDUCATION TYPE Audience Social Media Usagetmontague Insights : - tmontagues consumer@ tmontague | May 14 2008 audience is active on at least 14,743 social profiles and/or blogs.Founder, Co: Collective We invent and reinventbusinesses, brands and products. SOCIAL MEDIA USE Insights : Tweets 972 - 84% of tmontagues followers have Facebook Followers 6,866 profiles. - tmontagues has more Following 257 followers who use Foursquare than does the typical Twitter user. SOCIAL MEMBERSHIPS 7
    • Audience Social Media Usage [continued] Insights : - 35% of tmontagues consumer audience has been identified as a *Geo Location. ONLINE ACTIVITIEStmontague@ tmontague | May 14 2008Founder, Co: Collective We invent and reinventbusinesses, brands and products. Tweets 972 Followers 6,866 Following 257 8