Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain an audience and drive action. By 2020, there will be 4 billion smartphones globally, with 4 out of 5 adults connected to the internet, showing how mobile and social media have changed consumer behavior. The rise of the social mobile consumer means marketers need to engage audiences with useful content that can be easily consumed and shared on mobile devices.
7. Content marketing is a
strategic marketing
approach focused on
creating and distributing
valuable, relevant, and
consistent content to attract
and retain a clearly defined
audience—and, ultimately,
to drive action.
WhiIe I have a finance degree, I’ve spent my career in advertising and now I can’t tell my Black–Scholes from Dr. Scholl’s.
Weighed 8 pounds, 0.1 megapixels and took 23 seconds to save. This iPhone weighs 1/25 of the original, takes a pic 80X more detailed and can share a photo with your 300 FB friends in about one second.
Apple sold 25x more CPU transistors than were in all the PCs on Earth in 1995
Today I will explain why mobile and social means we can no longer rely on traditional online and offline advertising to reach the donor.
The time has come for content marketing.
It’s been around for 100 years. And it’s never been more relevant. Because of the social mobile consumer.
Today I will explain why mobile and social means we can no longer rely on traditional online and offline advertising to reach the donor.
Every day I see the something I call the “Fisher-Price Effect”
New technologies are greeted with derision by those resistant to change – and these people almost always find themselves playing catch-up later
When the first PC was launched, people worked on mainframes, so the PC was called a toy
When the first Mac was launched, it was called a toy by those who used PCs
When the first cellphone was launched, it was called a toy
When the first iPhone was launched, it was called a toy
Sure we use our mobiles to Snapchat, but they are fast becoming an economic engine in the first world…
And the third.
There are more people in sub-Saharan african with cell phones than have access to proper drinking water
The cheapest Android is now $35
Sharing and viewing photos is the number one reason we use Facebook.
80bn consumer photos taken on film
This year – 800bn photos shared on social networks
More iPhones & Android phones sold than Japanese cameras
Mobile video has just overtaken TV for Millennials
Smartphones have disrupted social media.
The Smartphone is the ultimate social device
Show of hands…who uses what?
More people work at the average Timmy’s franchise than worked at Whatsapp when it was acquired for $22 Billion.
Ask room: “When was last time you clicked on a mobile ad?”
Most clicks on mobile ads are accidental according to a PWC study.
Home page traffic for most big web publishers has dropped to less than 5% of their total traffic.
We’re becoming more selective with apps. This year has seen Canadians use fewer apps when compared to last year (a 26 per cent decline).
Not only have app downloads decreased by 53 per cent since 2014 but app uninstalls have increased by 29 per cent since last year.
So the odds are against your single purpose app breaking through
They don’t want ads.
They don’t want ads.
7 of the top 10 search ranking factors relate to social signals like comments, shares and likes. And the only way to get these social signals is with content.