How are you leading?This presentation provides practical information that will empower you to increase your influence, impact and income.

1. Being a #BRANDTIFUL Leader
Presented by #PaulaPalmerGreen http://www.slideshare.net/paulapalmergreen

2. Being a #Brandtiful Leader
•Leadership
•Personal Branding
•Self-Promotion & Packaging

3. #BRANDTIFUL
•Be and become
•Right relationships
•Aim for authenticity
•Never give up
•Dream big
•Treasure time
•Increase influence
•Focus
•Use resources
•Leave a legacy

4. John Maxwell’s Five Levels of Leadership

5. Personal Branding
Personal Branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging. Personal branding also involves creating an asset by defining an individual's body, clothing, physical appearance, digital and online presence and areas of knowledge in a way leading to a uniquely distinguishable, and ideally memorable, impression. The term is thought to have been first used and discussed in a 1997 article by Tom Peters.
Wikipedia English - The Free Encyclopedia

6. What do you do extremely well?
What do you want to be famous for?
What do people frequently compliment you on or praise you for?
What is it that your manager, colleagues, friends, and family come to you for?
What adjectives do people consistently use to describe you – perhaps when they’re introducing you to others?
What energizes or ignites you? What do you love to do or what are your true passions?

7. Personal Brand Statement
Grab attention (Ask open ended question, state a quote/fact or tell a story)
Hello my name is___________________________________
I am_______________________________________
Insert what you are striving to become or what you want to be famous for
I can______________________________________ Insert a verb - i.e. help, show, teach/Specify how you can serve or add value to the person listening
Give contact information and ask for a card and time to reconnect

8. 10 Principles for Packaging Yourself
1.Look the part
2.Dress to be included/occasion
3.Invest in the basics
4.Remember the military
5.Be consistent
6.Stick with solid colors
7.Wear a Jacket
8.Accessorize
9.Quality vs. quantity
10.Find a dress role model/mentor

9. Self Promotion Strategies
•Attend networking events
•Use video to share your message
•Host a webinar/podcast
•Create your own blog and update weekly
•Write articles and upload to article sites
•Use social media
•Interview industry leader
•Write for a magazine
•Create an information product and sell it
•Host a live event
•Host a lunch at a local restaurant
•Develop a logo

10. Self Promotion Strategies
•Create a business card
•Create a branded email signature
•Create a branded ezine for your mailing list
•Create a free ebook and sell on Amazon
•Purchase your name/url and develop a website
•Create a Facebook page/group for your business and consistently engage others
•Create a branded voicemail message
•Make yourself available as a speaker for local organizations/events
•Create an About.me page
•Write a “how to” book

11. Social Media

12. Video Links
•http://youtu.be/-DtgKBKb_1c?list=PLuupki8BAk_PwW7jzbvz2JXW3GAzlZekJ
•http://youtu.be/OVAh80-h-E8?t=1m28shttp://youtu.be/OVAh80-h-E8?t=1m28s
•http://youtu.be/iEMA98t-b9s
• http://youtu.be/CMfGqjOse1k?list=PLuupki8BAk_PwW7jzbvz2JXW3GAzlZekJ