UnLtd World

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Simon Berry

Business Economy & Finance

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After 4 years of researching, designing, developing and deploying solutions “in the wild” and completing his PhD in “Community Participation in Mobile Entertainment Services #CPiMES”, Mark now focuses his research around ‘gameful design’ solutions focused to enhance the user experience. Mark’s role as a Creative Technologist in the Media Innovation Studio, is to look at ways in which creative experiences, gameful design and technology can be used to generate data, encourage participation and educate. In his talk, Mark will review past projects released “in the wild” and present insights into ongoing work of relevance focusing on determining the role technology plays in inspiring social innovation.

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