Prosperous Business, Prosperous Places

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  • Prosperous Business, Prosperous Places

    1. 1. Prosperous Business, Prosperous Towns AMT Convention 2008 Skipton
    2. 2. Objectives <ul><li>How is your town doing </li></ul><ul><li>The components of a sustainable market town economy </li></ul><ul><ul><li>Assessing current economic status and opportunities </li></ul></ul><ul><li>Potential strategies </li></ul><ul><ul><li>Inform AMTs policy paper, targeted at town partnerships and town councils </li></ul></ul>
    3. 3. Prosperity + Sustainable Communities <ul><li>What does it mean for a town? </li></ul>
    4. 4. Economic Foundations - role and sectors <ul><li>Yorkshire Forward 2008 report: </li></ul><ul><li>‘ Assessing the economic performance of rural capitals in Yorkshire and the Humber’ </li></ul><ul><li>Status by function, size and location: </li></ul><ul><li>Labour provider </li></ul><ul><li>Business location </li></ul><ul><li>Tourism hub </li></ul><ul><li>No dominant role </li></ul><ul><li>Sectors or general business hub; role of town centre </li></ul>
    5. 5. Welland Market Towns Case Study <ul><li>An informal network of 14 towns supported by the Welland SSP : </li></ul><ul><ul><ul><li>Bourne </li></ul></ul></ul><ul><ul><ul><li>The Deepings </li></ul></ul></ul><ul><ul><ul><li>Higham Ferras </li></ul></ul></ul><ul><ul><ul><li>Irthlingborough </li></ul></ul></ul><ul><ul><ul><li>Lutterworth </li></ul></ul></ul><ul><ul><ul><li>Market Harborough </li></ul></ul></ul><ul><ul><ul><li>Melton Mowbray </li></ul></ul></ul><ul><ul><ul><li>Oakham </li></ul></ul></ul><ul><ul><ul><li>Oundle </li></ul></ul></ul><ul><ul><ul><li>Raunds </li></ul></ul></ul><ul><ul><ul><li>Rushden </li></ul></ul></ul><ul><ul><ul><li>Stamford </li></ul></ul></ul><ul><ul><ul><li>Thrapston </li></ul></ul></ul><ul><ul><ul><li>Uppingham </li></ul></ul></ul>
    6. 6. Why benchmark? <ul><li>Powerful tool for the towns which assists in: </li></ul><ul><li>Understanding their current relative strengths and weaknesses - crucial to targeting areas for improvement </li></ul><ul><li>Seeing trends in the local economy -assists with early intervention if required </li></ul><ul><li>Focussing forward strategies and action planning </li></ul><ul><li>Effectively measuring the benefits of partnership activity </li></ul>
    7. 7. What is measured? <ul><li>Data is collected on 12 Key Performance Indicators : </li></ul><ul><li>Retail offer observation </li></ul><ul><ul><li>commercial unit types </li></ul></ul><ul><ul><li>key attractors </li></ul></ul><ul><ul><li>vacant units </li></ul></ul><ul><ul><li>retail property yields </li></ul></ul><ul><ul><li>rental values </li></ul></ul><ul><ul><li>profile of markets </li></ul></ul><ul><ul><li>footfall counts </li></ul></ul><ul><li>Surveys on vitality </li></ul><ul><ul><li>Shoppers origin surveys </li></ul></ul><ul><ul><li>Car parking provision and usage </li></ul></ul><ul><ul><li>Business confidence </li></ul></ul><ul><ul><li>Visitor satisfaction </li></ul></ul>
    8. 8. Website – www.townbenchmarking.org.uk
    9. 10. Wider town view - Sources of information <ul><li>Existing data </li></ul><ul><ul><li>Local authority + other local sources </li></ul></ul><ul><li>Primary Data Collection </li></ul>
    10. 11. West Yorkshire Case Study <ul><li>Slaithwaite </li></ul><ul><li>Marsden </li></ul>
    11. 12. Marsden and Slaithwaite Case Study Vision -> Plans <ul><li>A place to live and work for all the community </li></ul><ul><li>The Green Valley Initiative </li></ul><ul><ul><li>Cluster of green business </li></ul></ul><ul><ul><li>Environmental technology </li></ul></ul><ul><ul><li>Sustainable building/ green building training facility </li></ul></ul>
    12. 13. Planning Future Action <ul><li>Situation Analysis (understand and measure current economic performance) </li></ul><ul><li>Develop realistic plan for future economy </li></ul><ul><li>Identify inputs required for plan (e.g. Skills gaps, need for more land for development) </li></ul><ul><li>Determine actions – influencing or invest </li></ul>
    13. 14. Inward Investment AMTi Case Studies <ul><li>Strategy </li></ul><ul><li>Strong authority </li></ul><ul><li>Transport Links / car parking </li></ul><ul><li>Environment </li></ul><ul><li>Community facilities </li></ul><ul><li>Housing </li></ul><ul><li>Education institutions </li></ul><ul><li>Technology </li></ul><ul><li>Local fit with growth sectors + understanding </li></ul><ul><li>Skills </li></ul><ul><li>Land / property </li></ul><ul><li>Business Support and Networking </li></ul><ul><li>Promotion </li></ul>
    14. 15. Conclusions <ul><li>Complicated picture </li></ul><ul><li>Assessment process </li></ul><ul><li>Local vision </li></ul><ul><li>Intervention </li></ul>

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