SlideShare a Scribd company logo

DesignOps and ProductOps: why do we need them?

•
•
Patrizia Bertini
Patrizia Bertini

[This presentation evolves the ideas contained in this article: https://uxdesign.cc/applying-designops-to-product-teams-3defc468a03] DesignOps and ProductOps have emerged as new key disciplines that have a major impact on how service and product organisations deliver experiences to their customers. As with every new discipline, both Design and product Ops are still fluid and in many cases, their remit and roles are blurred. It is indeed important to understand how these two functions can collaborate and enable design thinking, lean startup, and agile to be implemented in the best possible way to maximise efficiencies and business results. By looking at the product lifecycle, this presentation highlights the skills and domains owned by DesignOps and ProductOps, identifying opportunities for an effective collaboration that benefits the design and product teams and impacts both the users and the business.

Design
1 of 39
Download to read offline
ProductOps Conf NOV2022 copy - 27 October 2022
ProductOps Conf NOV2022 copy - 27 October 2022
ProductOps Conf NOV2022 copy - 27 October 2022
ProductOps Conf NOV2022 copy - 27 October 2022
ProductOps Conf NOV2022 copy - 27 October 2022
ProductOps Conf NOV2022 copy - 27 October 2022
ProductOps Conf NOV2022 copy - 27 October 2022
ProductOps Conf NOV2022 copy - 27 October 2022
ProductOps Conf NOV2022 copy - 27 October 2022
ProductOps Conf NOV2022 copy - 27 October 2022
ProductOps Conf NOV2022 copy - 27 October 2022
ProductOps Conf NOV2022 copy - 27 October 2022
ProductOps Conf NOV2022 copy - 27 October 2022
ProductOps Conf NOV2022 copy - 27 October 2022
ProductOps Conf NOV2022 copy - 27 October 2022
ProductOps Conf NOV2022 copy - 27 October 2022
ProductOps Conf NOV2022 copy - 27 October 2022
ProductOps Conf NOV2022 copy - 27 October 2022
ProductOps Conf NOV2022 copy - 27 October 2022
ProductOps Conf NOV2022 copy - 27 October 2022
ProductOps Conf NOV2022 copy - 27 October 2022
ProductOps Conf NOV2022 copy - 27 October 2022
ProductOps Conf NOV2022 copy - 27 October 2022
ProductOps Conf NOV2022 copy - 27 October 2022
ProductOps Conf NOV2022 copy - 27 October 2022
ProductOps Conf NOV2022 copy - 27 October 2022
ProductOps Conf NOV2022 copy - 27 October 2022
ProductOps Conf NOV2022 copy - 27 October 2022
ProductOps Conf NOV2022 copy - 27 October 2022
ProductOps Conf NOV2022 copy - 27 October 2022
ProductOps Conf NOV2022 copy - 27 October 2022
ProductOps Conf NOV2022 copy - 27 October 2022
ProductOps Conf NOV2022 copy - 27 October 2022
ProductOps Conf NOV2022 copy - 27 October 2022
ProductOps Conf NOV2022 copy - 27 October 2022
ProductOps Conf NOV2022 copy - 27 October 2022
ProductOps Conf NOV2022 copy - 27 October 2022
ProductOps Conf NOV2022 copy - 27 October 2022
ProductOps Conf NOV2022 copy - 27 October 2022

Recommended

Why and when should you think DesignOps?
Why and when should you think DesignOps?Why and when should you think DesignOps?
Why and when should you think DesignOps?Patrizia Bertini
 
Efficient Teams Do Not Happen. They are Designed. It's called DesignOps
Efficient Teams Do Not Happen. They are Designed. It's called DesignOpsEfficient Teams Do Not Happen. They are Designed. It's called DesignOps
Efficient Teams Do Not Happen. They are Designed. It's called DesignOpsPatrizia Bertini
 
Applying ResearchOps and DesignOps in globally distributed teams @ the Global...
Applying ResearchOps and DesignOps in globally distributed teams @ the Global...Applying ResearchOps and DesignOps in globally distributed teams @ the Global...
Applying ResearchOps and DesignOps in globally distributed teams @ the Global...Patrizia Bertini
 
DesignOps + KPIs = Measure your impact
DesignOps + KPIs = Measure your impactDesignOps + KPIs = Measure your impact
DesignOps + KPIs = Measure your impactPatrizia Bertini
 
Measuring & Evaluating Your DesignOps Practice
Measuring & Evaluating Your DesignOps PracticeMeasuring & Evaluating Your DesignOps Practice
Measuring & Evaluating Your DesignOps PracticeDave Malouf
 
DesignOps and the design of efficient teams: the metrics and the processes th...
DesignOps and the design of efficient teams: the metrics and the processes th...DesignOps and the design of efficient teams: the metrics and the processes th...
DesignOps and the design of efficient teams: the metrics and the processes th...Patrizia Bertini
 
Shaping and implementing a DesignOps function
Shaping and implementing a DesignOps functionShaping and implementing a DesignOps function
Shaping and implementing a DesignOps functionMatt Gottschalk
 
DesignOps supports design teams (Interaction'23)
DesignOps supports design teams (Interaction'23)DesignOps supports design teams (Interaction'23)
DesignOps supports design teams (Interaction'23)Peter Boersma
 

Recommended

Why and when should you think DesignOps?
Why and when should you think DesignOps?Why and when should you think DesignOps?
Why and when should you think DesignOps?Patrizia Bertini
 
Efficient Teams Do Not Happen. They are Designed. It's called DesignOps
Efficient Teams Do Not Happen. They are Designed. It's called DesignOpsEfficient Teams Do Not Happen. They are Designed. It's called DesignOps
Efficient Teams Do Not Happen. They are Designed. It's called DesignOpsPatrizia Bertini
 
Applying ResearchOps and DesignOps in globally distributed teams @ the Global...
Applying ResearchOps and DesignOps in globally distributed teams @ the Global...Applying ResearchOps and DesignOps in globally distributed teams @ the Global...
Applying ResearchOps and DesignOps in globally distributed teams @ the Global...Patrizia Bertini
 
DesignOps + KPIs = Measure your impact
DesignOps + KPIs = Measure your impactDesignOps + KPIs = Measure your impact
DesignOps + KPIs = Measure your impactPatrizia Bertini
 
Measuring & Evaluating Your DesignOps Practice
Measuring & Evaluating Your DesignOps PracticeMeasuring & Evaluating Your DesignOps Practice
Measuring & Evaluating Your DesignOps PracticeDave Malouf
 
DesignOps and the design of efficient teams: the metrics and the processes th...
DesignOps and the design of efficient teams: the metrics and the processes th...DesignOps and the design of efficient teams: the metrics and the processes th...
DesignOps and the design of efficient teams: the metrics and the processes th...Patrizia Bertini
 
Shaping and implementing a DesignOps function
Shaping and implementing a DesignOps functionShaping and implementing a DesignOps function
Shaping and implementing a DesignOps functionMatt Gottschalk
 
DesignOps supports design teams (Interaction'23)
DesignOps supports design teams (Interaction'23)DesignOps supports design teams (Interaction'23)
DesignOps supports design teams (Interaction'23)Peter Boersma
 
DesignOps 101
DesignOps 101DesignOps 101
DesignOps 101Macy Fontaine
 
Pushing DesignOps’ Influence into New Global Markets - P. Bertini & A. Mengon...
Pushing DesignOps’ Influence into New Global Markets - P. Bertini & A. Mengon...Pushing DesignOps’ Influence into New Global Markets - P. Bertini & A. Mengon...
Pushing DesignOps’ Influence into New Global Markets - P. Bertini & A. Mengon...Patrizia Bertini
 
Communicating and Establishing DesignOps as a New Function (Brennan Hartich a...
Communicating and Establishing DesignOps as a New Function (Brennan Hartich a...Communicating and Establishing DesignOps as a New Function (Brennan Hartich a...
Communicating and Establishing DesignOps as a New Function (Brennan Hartich a...Rosenfeld Media
 
Measuring the Designer Experience (Kim Fellman Cohen at DesignOps Summit 2019)
Measuring the Designer Experience (Kim Fellman Cohen at DesignOps Summit 2019)Measuring the Designer Experience (Kim Fellman Cohen at DesignOps Summit 2019)
Measuring the Designer Experience (Kim Fellman Cohen at DesignOps Summit 2019)Rosenfeld Media
 
Centrica Global DesignOps Conference 2019
Centrica Global DesignOps Conference 2019Centrica Global DesignOps Conference 2019
Centrica Global DesignOps Conference 2019Matt Gottschalk
 
DesignOps Handbook Condensed
DesignOps Handbook CondensedDesignOps Handbook Condensed
DesignOps Handbook CondensedPeter Weibrecht
 
A Deep Dive Into Value and Outcomes (Kristin Skinner and Kamdyn Moore at Desi...
A Deep Dive Into Value and Outcomes (Kristin Skinner and Kamdyn Moore at Desi...A Deep Dive Into Value and Outcomes (Kristin Skinner and Kamdyn Moore at Desi...
A Deep Dive Into Value and Outcomes (Kristin Skinner and Kamdyn Moore at Desi...Rosenfeld Media
 
Impact of DesignOps at ServiceNow (EuroIA 2019)
Impact of DesignOps at ServiceNow (EuroIA 2019)Impact of DesignOps at ServiceNow (EuroIA 2019)
Impact of DesignOps at ServiceNow (EuroIA 2019)Peter Boersma
 
Real Talk: Proving Value through a Scrappy Playbook (Dianne Que at DesignOps ...
Real Talk: Proving Value through a Scrappy Playbook (Dianne Que at DesignOps ...Real Talk: Proving Value through a Scrappy Playbook (Dianne Que at DesignOps ...
Real Talk: Proving Value through a Scrappy Playbook (Dianne Que at DesignOps ...Rosenfeld Media
 
Morgenbooster Purpose-Driven Innovation I Morgenbooster #90
Morgenbooster Purpose-Driven Innovation I Morgenbooster #90Morgenbooster Purpose-Driven Innovation I Morgenbooster #90
Morgenbooster Purpose-Driven Innovation I Morgenbooster #901508 A/S
 
Operating in Context (Doug Powell at DesignOps Summit 2018)
Operating in Context (Doug Powell at DesignOps Summit 2018)Operating in Context (Doug Powell at DesignOps Summit 2018)
Operating in Context (Doug Powell at DesignOps Summit 2018)Rosenfeld Media
 
Process and Ambiguity (Amy Thibodeau at DesignOps Summit 2019)
Process and Ambiguity (Amy Thibodeau at DesignOps Summit 2019)Process and Ambiguity (Amy Thibodeau at DesignOps Summit 2019)
Process and Ambiguity (Amy Thibodeau at DesignOps Summit 2019)Rosenfeld Media
 
Amplify, Not Optimize. (Dave Malouf at DesignOps Summit 2019)
Amplify, Not Optimize. (Dave Malouf at DesignOps Summit 2019)Amplify, Not Optimize. (Dave Malouf at DesignOps Summit 2019)
Amplify, Not Optimize. (Dave Malouf at DesignOps Summit 2019)Rosenfeld Media
 
Impact of DesignOps at ServiceNow (DesignX DesignOps Day)
Impact of DesignOps at ServiceNow (DesignX DesignOps Day)Impact of DesignOps at ServiceNow (DesignX DesignOps Day)
Impact of DesignOps at ServiceNow (DesignX DesignOps Day)Peter Boersma
 
Flow and Superfluidity for Design Orgs (Jacqui Frey at DesignOps Summit 2018)
Flow and Superfluidity for Design Orgs (Jacqui Frey at DesignOps Summit 2018)Flow and Superfluidity for Design Orgs (Jacqui Frey at DesignOps Summit 2018)
Flow and Superfluidity for Design Orgs (Jacqui Frey at DesignOps Summit 2018)Rosenfeld Media
 
Research Operations at Scale (Christian Rohrer at DesignOps Summit 2017)
Research Operations at Scale (Christian Rohrer at DesignOps Summit 2017)Research Operations at Scale (Christian Rohrer at DesignOps Summit 2017)
Research Operations at Scale (Christian Rohrer at DesignOps Summit 2017)Rosenfeld Media
 
DevRelCon 2022: "Is Product Led Growth (PLG) the “DevOps” of the DevRel World"
DevRelCon 2022: "Is Product Led Growth (PLG) the “DevOps” of the DevRel World"DevRelCon 2022: "Is Product Led Growth (PLG) the “DevOps” of the DevRel World"
DevRelCon 2022: "Is Product Led Growth (PLG) the “DevOps” of the DevRel World"Daniel Bryant
 
Leading Design into the Future Together
Leading Design into the Future TogetherLeading Design into the Future Together
Leading Design into the Future TogetherJose Coronado
 
Design Systems: Parts, Products & People
Design Systems: Parts, Products & PeopleDesign Systems: Parts, Products & People
Design Systems: Parts, Products & Peoplenathanacurtis
 
DesignOps integrates in-house design communities (EuroIA 2022)
DesignOps integrates in-house design communities (EuroIA 2022)DesignOps integrates in-house design communities (EuroIA 2022)
DesignOps integrates in-house design communities (EuroIA 2022)Peter Boersma
 
Making UX research happen: the impact of a User Centred DesignOps Approach
Making UX research happen: the impact of a User Centred DesignOps ApproachMaking UX research happen: the impact of a User Centred DesignOps Approach
Making UX research happen: the impact of a User Centred DesignOps ApproachPatrizia Bertini
 
Digital transformation: Managing the change
Digital transformation: Managing the changeDigital transformation: Managing the change
Digital transformation: Managing the changePatrizia Bertini
 

More Related Content

What's hot

Pushing DesignOps’ Influence into New Global Markets - P. Bertini & A. Mengon...
Pushing DesignOps’ Influence into New Global Markets - P. Bertini & A. Mengon...Pushing DesignOps’ Influence into New Global Markets - P. Bertini & A. Mengon...
Pushing DesignOps’ Influence into New Global Markets - P. Bertini & A. Mengon...Patrizia Bertini
 
Communicating and Establishing DesignOps as a New Function (Brennan Hartich a...
Communicating and Establishing DesignOps as a New Function (Brennan Hartich a...Communicating and Establishing DesignOps as a New Function (Brennan Hartich a...
Communicating and Establishing DesignOps as a New Function (Brennan Hartich a...Rosenfeld Media
 
Measuring the Designer Experience (Kim Fellman Cohen at DesignOps Summit 2019)
Measuring the Designer Experience (Kim Fellman Cohen at DesignOps Summit 2019)Measuring the Designer Experience (Kim Fellman Cohen at DesignOps Summit 2019)
Measuring the Designer Experience (Kim Fellman Cohen at DesignOps Summit 2019)Rosenfeld Media
 
Centrica Global DesignOps Conference 2019
Centrica Global DesignOps Conference 2019Centrica Global DesignOps Conference 2019
Centrica Global DesignOps Conference 2019Matt Gottschalk
 
DesignOps Handbook Condensed
DesignOps Handbook CondensedDesignOps Handbook Condensed
DesignOps Handbook CondensedPeter Weibrecht
 
A Deep Dive Into Value and Outcomes (Kristin Skinner and Kamdyn Moore at Desi...
A Deep Dive Into Value and Outcomes (Kristin Skinner and Kamdyn Moore at Desi...A Deep Dive Into Value and Outcomes (Kristin Skinner and Kamdyn Moore at Desi...
A Deep Dive Into Value and Outcomes (Kristin Skinner and Kamdyn Moore at Desi...Rosenfeld Media
 
Impact of DesignOps at ServiceNow (EuroIA 2019)
Impact of DesignOps at ServiceNow (EuroIA 2019)Impact of DesignOps at ServiceNow (EuroIA 2019)
Impact of DesignOps at ServiceNow (EuroIA 2019)Peter Boersma
 
Real Talk: Proving Value through a Scrappy Playbook (Dianne Que at DesignOps ...
Real Talk: Proving Value through a Scrappy Playbook (Dianne Que at DesignOps ...Real Talk: Proving Value through a Scrappy Playbook (Dianne Que at DesignOps ...
Real Talk: Proving Value through a Scrappy Playbook (Dianne Que at DesignOps ...Rosenfeld Media
 
Morgenbooster Purpose-Driven Innovation I Morgenbooster #90
Morgenbooster Purpose-Driven Innovation I Morgenbooster #90Morgenbooster Purpose-Driven Innovation I Morgenbooster #90
Morgenbooster Purpose-Driven Innovation I Morgenbooster #901508 A/S
 
Operating in Context (Doug Powell at DesignOps Summit 2018)
Operating in Context (Doug Powell at DesignOps Summit 2018)Operating in Context (Doug Powell at DesignOps Summit 2018)
Operating in Context (Doug Powell at DesignOps Summit 2018)Rosenfeld Media
 
Process and Ambiguity (Amy Thibodeau at DesignOps Summit 2019)
Process and Ambiguity (Amy Thibodeau at DesignOps Summit 2019)Process and Ambiguity (Amy Thibodeau at DesignOps Summit 2019)
Process and Ambiguity (Amy Thibodeau at DesignOps Summit 2019)Rosenfeld Media
 
Amplify, Not Optimize. (Dave Malouf at DesignOps Summit 2019)
Amplify, Not Optimize. (Dave Malouf at DesignOps Summit 2019)Amplify, Not Optimize. (Dave Malouf at DesignOps Summit 2019)
Amplify, Not Optimize. (Dave Malouf at DesignOps Summit 2019)Rosenfeld Media
 
Impact of DesignOps at ServiceNow (DesignX DesignOps Day)
Impact of DesignOps at ServiceNow (DesignX DesignOps Day)Impact of DesignOps at ServiceNow (DesignX DesignOps Day)
Impact of DesignOps at ServiceNow (DesignX DesignOps Day)Peter Boersma
 
Flow and Superfluidity for Design Orgs (Jacqui Frey at DesignOps Summit 2018)
Flow and Superfluidity for Design Orgs (Jacqui Frey at DesignOps Summit 2018)Flow and Superfluidity for Design Orgs (Jacqui Frey at DesignOps Summit 2018)
Flow and Superfluidity for Design Orgs (Jacqui Frey at DesignOps Summit 2018)Rosenfeld Media
 
Research Operations at Scale (Christian Rohrer at DesignOps Summit 2017)
Research Operations at Scale (Christian Rohrer at DesignOps Summit 2017)Research Operations at Scale (Christian Rohrer at DesignOps Summit 2017)
Research Operations at Scale (Christian Rohrer at DesignOps Summit 2017)Rosenfeld Media
 
DevRelCon 2022: "Is Product Led Growth (PLG) the “DevOps” of the DevRel World"
DevRelCon 2022: "Is Product Led Growth (PLG) the “DevOps” of the DevRel World"DevRelCon 2022: "Is Product Led Growth (PLG) the “DevOps” of the DevRel World"
DevRelCon 2022: "Is Product Led Growth (PLG) the “DevOps” of the DevRel World"Daniel Bryant
 
Leading Design into the Future Together
Leading Design into the Future TogetherLeading Design into the Future Together
Leading Design into the Future TogetherJose Coronado
 
Design Systems: Parts, Products & People
Design Systems: Parts, Products & PeopleDesign Systems: Parts, Products & People
Design Systems: Parts, Products & Peoplenathanacurtis
 
DesignOps integrates in-house design communities (EuroIA 2022)
DesignOps integrates in-house design communities (EuroIA 2022)DesignOps integrates in-house design communities (EuroIA 2022)
DesignOps integrates in-house design communities (EuroIA 2022)Peter Boersma
 

What's hot (20)

DesignOps 101
DesignOps 101DesignOps 101
DesignOps 101
 
Pushing DesignOps’ Influence into New Global Markets - P. Bertini & A. Mengon...
Pushing DesignOps’ Influence into New Global Markets - P. Bertini & A. Mengon...Pushing DesignOps’ Influence into New Global Markets - P. Bertini & A. Mengon...
Pushing DesignOps’ Influence into New Global Markets - P. Bertini & A. Mengon...
 
Communicating and Establishing DesignOps as a New Function (Brennan Hartich a...
Communicating and Establishing DesignOps as a New Function (Brennan Hartich a...Communicating and Establishing DesignOps as a New Function (Brennan Hartich a...
Communicating and Establishing DesignOps as a New Function (Brennan Hartich a...
 
Measuring the Designer Experience (Kim Fellman Cohen at DesignOps Summit 2019)
Measuring the Designer Experience (Kim Fellman Cohen at DesignOps Summit 2019)Measuring the Designer Experience (Kim Fellman Cohen at DesignOps Summit 2019)
Measuring the Designer Experience (Kim Fellman Cohen at DesignOps Summit 2019)
 
Centrica Global DesignOps Conference 2019
Centrica Global DesignOps Conference 2019Centrica Global DesignOps Conference 2019
Centrica Global DesignOps Conference 2019
 
DesignOps Handbook Condensed
DesignOps Handbook CondensedDesignOps Handbook Condensed
DesignOps Handbook Condensed
 
A Deep Dive Into Value and Outcomes (Kristin Skinner and Kamdyn Moore at Desi...
A Deep Dive Into Value and Outcomes (Kristin Skinner and Kamdyn Moore at Desi...A Deep Dive Into Value and Outcomes (Kristin Skinner and Kamdyn Moore at Desi...
A Deep Dive Into Value and Outcomes (Kristin Skinner and Kamdyn Moore at Desi...
 
Impact of DesignOps at ServiceNow (EuroIA 2019)
Impact of DesignOps at ServiceNow (EuroIA 2019)Impact of DesignOps at ServiceNow (EuroIA 2019)
Impact of DesignOps at ServiceNow (EuroIA 2019)
 
Real Talk: Proving Value through a Scrappy Playbook (Dianne Que at DesignOps ...
Real Talk: Proving Value through a Scrappy Playbook (Dianne Que at DesignOps ...Real Talk: Proving Value through a Scrappy Playbook (Dianne Que at DesignOps ...
Real Talk: Proving Value through a Scrappy Playbook (Dianne Que at DesignOps ...
 
Morgenbooster Purpose-Driven Innovation I Morgenbooster #90
Morgenbooster Purpose-Driven Innovation I Morgenbooster #90Morgenbooster Purpose-Driven Innovation I Morgenbooster #90
Morgenbooster Purpose-Driven Innovation I Morgenbooster #90
 
Operating in Context (Doug Powell at DesignOps Summit 2018)
Operating in Context (Doug Powell at DesignOps Summit 2018)Operating in Context (Doug Powell at DesignOps Summit 2018)
Operating in Context (Doug Powell at DesignOps Summit 2018)
 
Process and Ambiguity (Amy Thibodeau at DesignOps Summit 2019)
Process and Ambiguity (Amy Thibodeau at DesignOps Summit 2019)Process and Ambiguity (Amy Thibodeau at DesignOps Summit 2019)
Process and Ambiguity (Amy Thibodeau at DesignOps Summit 2019)
 
Amplify, Not Optimize. (Dave Malouf at DesignOps Summit 2019)
Amplify, Not Optimize. (Dave Malouf at DesignOps Summit 2019)Amplify, Not Optimize. (Dave Malouf at DesignOps Summit 2019)
Amplify, Not Optimize. (Dave Malouf at DesignOps Summit 2019)
 
Impact of DesignOps at ServiceNow (DesignX DesignOps Day)
Impact of DesignOps at ServiceNow (DesignX DesignOps Day)Impact of DesignOps at ServiceNow (DesignX DesignOps Day)
Impact of DesignOps at ServiceNow (DesignX DesignOps Day)
 
Flow and Superfluidity for Design Orgs (Jacqui Frey at DesignOps Summit 2018)
Flow and Superfluidity for Design Orgs (Jacqui Frey at DesignOps Summit 2018)Flow and Superfluidity for Design Orgs (Jacqui Frey at DesignOps Summit 2018)
Flow and Superfluidity for Design Orgs (Jacqui Frey at DesignOps Summit 2018)
 
Research Operations at Scale (Christian Rohrer at DesignOps Summit 2017)
Research Operations at Scale (Christian Rohrer at DesignOps Summit 2017)Research Operations at Scale (Christian Rohrer at DesignOps Summit 2017)
Research Operations at Scale (Christian Rohrer at DesignOps Summit 2017)
 
DevRelCon 2022: "Is Product Led Growth (PLG) the “DevOps” of the DevRel World"
DevRelCon 2022: "Is Product Led Growth (PLG) the “DevOps” of the DevRel World"DevRelCon 2022: "Is Product Led Growth (PLG) the “DevOps” of the DevRel World"
DevRelCon 2022: "Is Product Led Growth (PLG) the “DevOps” of the DevRel World"
 
Leading Design into the Future Together
Leading Design into the Future TogetherLeading Design into the Future Together
Leading Design into the Future Together
 
Design Systems: Parts, Products & People
Design Systems: Parts, Products & PeopleDesign Systems: Parts, Products & People
Design Systems: Parts, Products & People
 
DesignOps integrates in-house design communities (EuroIA 2022)
DesignOps integrates in-house design communities (EuroIA 2022)DesignOps integrates in-house design communities (EuroIA 2022)
DesignOps integrates in-house design communities (EuroIA 2022)
 

More from Patrizia Bertini

Making UX research happen: the impact of a User Centred DesignOps Approach
Making UX research happen: the impact of a User Centred DesignOps ApproachMaking UX research happen: the impact of a User Centred DesignOps Approach
Making UX research happen: the impact of a User Centred DesignOps ApproachPatrizia Bertini
 
Digital transformation: Managing the change
Digital transformation: Managing the changeDigital transformation: Managing the change
Digital transformation: Managing the changePatrizia Bertini
 
Digital Transformation: Which KPIs?
Digital Transformation: Which KPIs?Digital Transformation: Which KPIs?
Digital Transformation: Which KPIs?Patrizia Bertini
 
Understanding Digital transformation
Understanding Digital transformation Understanding Digital transformation
Understanding Digital transformation Patrizia Bertini
 
Are You Designing for engagement or interaction?
Are You Designing for engagement or interaction?Are You Designing for engagement or interaction?
Are You Designing for engagement or interaction?Patrizia Bertini
 
The relationship between Business and Design: the Lego Serious Play case
The relationship between Business and Design: the Lego Serious Play caseThe relationship between Business and Design: the Lego Serious Play case
The relationship between Business and Design: the Lego Serious Play casePatrizia Bertini
 
Using LEGO Serious Play to boost collective creativity & increase trust
Using LEGO Serious Play to boost collective creativity & increase trustUsing LEGO Serious Play to boost collective creativity & increase trust
Using LEGO Serious Play to boost collective creativity & increase trustPatrizia Bertini
 
What Can Participative design do for you and what you can do for participativ...
What Can Participative design do for you and what you can do for participativ...What Can Participative design do for you and what you can do for participativ...
What Can Participative design do for you and what you can do for participativ...Patrizia Bertini
 
Lego Serious Play : Enhancing collaboration @AgileCymru15
Lego Serious Play : Enhancing collaboration @AgileCymru15Lego Serious Play : Enhancing collaboration @AgileCymru15
Lego Serious Play : Enhancing collaboration @AgileCymru15Patrizia Bertini
 
LEGO Serious Play: bringing creative collaboration in UX
LEGO Serious Play: bringing creative collaboration in UX LEGO Serious Play: bringing creative collaboration in UX
LEGO Serious Play: bringing creative collaboration in UX Patrizia Bertini
 
Co-creation & User Experience
Co-creation & User ExperienceCo-creation & User Experience
Co-creation & User ExperiencePatrizia Bertini
 
LEGO SERIOUS PLAY: Imagination & Creativity for the Business
LEGO SERIOUS PLAY: Imagination & Creativity for the BusinessLEGO SERIOUS PLAY: Imagination & Creativity for the Business
LEGO SERIOUS PLAY: Imagination & Creativity for the BusinessPatrizia Bertini
 
LegoViews: a LEGO® SERIOUS PLAY™ based interviewing technique.
LegoViews: a LEGO® SERIOUS PLAY™ based interviewing technique.LegoViews: a LEGO® SERIOUS PLAY™ based interviewing technique.
LegoViews: a LEGO® SERIOUS PLAY™ based interviewing technique.Patrizia Bertini
 
LEGO: scoprire e costruire il sapere
LEGO: scoprire e costruire il sapereLEGO: scoprire e costruire il sapere
LEGO: scoprire e costruire il saperePatrizia Bertini
 
Focus groups, meaning making and data quality
Focus groups, meaning making and data qualityFocus groups, meaning making and data quality
Focus groups, meaning making and data qualityPatrizia Bertini
 

More from Patrizia Bertini (15)

Making UX research happen: the impact of a User Centred DesignOps Approach
Making UX research happen: the impact of a User Centred DesignOps ApproachMaking UX research happen: the impact of a User Centred DesignOps Approach
Making UX research happen: the impact of a User Centred DesignOps Approach
 
Digital transformation: Managing the change
Digital transformation: Managing the changeDigital transformation: Managing the change
Digital transformation: Managing the change
 
Digital Transformation: Which KPIs?
Digital Transformation: Which KPIs?Digital Transformation: Which KPIs?
Digital Transformation: Which KPIs?
 
Understanding Digital transformation
Understanding Digital transformation Understanding Digital transformation
Understanding Digital transformation
 
Are You Designing for engagement or interaction?
Are You Designing for engagement or interaction?Are You Designing for engagement or interaction?
Are You Designing for engagement or interaction?
 
The relationship between Business and Design: the Lego Serious Play case
The relationship between Business and Design: the Lego Serious Play caseThe relationship between Business and Design: the Lego Serious Play case
The relationship between Business and Design: the Lego Serious Play case
 
Using LEGO Serious Play to boost collective creativity & increase trust
Using LEGO Serious Play to boost collective creativity & increase trustUsing LEGO Serious Play to boost collective creativity & increase trust
Using LEGO Serious Play to boost collective creativity & increase trust
 
What Can Participative design do for you and what you can do for participativ...
What Can Participative design do for you and what you can do for participativ...What Can Participative design do for you and what you can do for participativ...
What Can Participative design do for you and what you can do for participativ...
 
Lego Serious Play : Enhancing collaboration @AgileCymru15
Lego Serious Play : Enhancing collaboration @AgileCymru15Lego Serious Play : Enhancing collaboration @AgileCymru15
Lego Serious Play : Enhancing collaboration @AgileCymru15
 
LEGO Serious Play: bringing creative collaboration in UX
LEGO Serious Play: bringing creative collaboration in UX LEGO Serious Play: bringing creative collaboration in UX
LEGO Serious Play: bringing creative collaboration in UX
 
Co-creation & User Experience
Co-creation & User ExperienceCo-creation & User Experience
Co-creation & User Experience
 
LEGO SERIOUS PLAY: Imagination & Creativity for the Business
LEGO SERIOUS PLAY: Imagination & Creativity for the BusinessLEGO SERIOUS PLAY: Imagination & Creativity for the Business
LEGO SERIOUS PLAY: Imagination & Creativity for the Business
 
LegoViews: a LEGO® SERIOUS PLAY™ based interviewing technique.
LegoViews: a LEGO® SERIOUS PLAY™ based interviewing technique.LegoViews: a LEGO® SERIOUS PLAY™ based interviewing technique.
LegoViews: a LEGO® SERIOUS PLAY™ based interviewing technique.
 
LEGO: scoprire e costruire il sapere
LEGO: scoprire e costruire il sapereLEGO: scoprire e costruire il sapere
LEGO: scoprire e costruire il sapere
 
Focus groups, meaning making and data quality
Focus groups, meaning making and data qualityFocus groups, meaning making and data quality
Focus groups, meaning making and data quality
 

Recently uploaded

Top 10 Website Designing Hacks for Beginners.pptx.pptx
Top 10 Website Designing Hacks for Beginners.pptx.pptxTop 10 Website Designing Hacks for Beginners.pptx.pptx
Top 10 Website Designing Hacks for Beginners.pptx.pptxe-Definers Technology
 
Heuristic Evaluation of System & Application
Heuristic Evaluation of System & ApplicationHeuristic Evaluation of System & Application
Heuristic Evaluation of System & ApplicationJaime Brown
 
Heidi Livengood's Professional CADD Portfolio
Heidi Livengood's Professional CADD PortfolioHeidi Livengood's Professional CADD Portfolio
Heidi Livengood's Professional CADD PortfolioHeidiLivengood
 
Explaining the Hidden Treasures of Modern Bathroom Design — freixadesign.pdf
Explaining the Hidden Treasures of Modern Bathroom Design — freixadesign.pdfExplaining the Hidden Treasures of Modern Bathroom Design — freixadesign.pdf
Explaining the Hidden Treasures of Modern Bathroom Design — freixadesign.pdfFreixa Home Design
 
FW25-26 Fashion Key Items Trend Book Peclers Paris
FW25-26 Fashion Key Items Trend Book Peclers ParisFW25-26 Fashion Key Items Trend Book Peclers Paris
FW25-26 Fashion Key Items Trend Book Peclers ParisPeclers Paris
 
CADD 141 - BIRD Scooter - Cup Holder Photos.pdf
CADD 141 - BIRD Scooter - Cup Holder Photos.pdfCADD 141 - BIRD Scooter - Cup Holder Photos.pdf
CADD 141 - BIRD Scooter - Cup Holder Photos.pdfDuyDo100
 
The Journey of Fashion Designer Sketches - From Concept to Catwalk
The Journey of Fashion Designer Sketches - From Concept to CatwalkThe Journey of Fashion Designer Sketches - From Concept to Catwalk
The Journey of Fashion Designer Sketches - From Concept to CatwalkWave PLM
 
The Impact of Artificial Intelligence on Modern Healthcare.pptx
The Impact of Artificial Intelligence on Modern Healthcare.pptxThe Impact of Artificial Intelligence on Modern Healthcare.pptx
The Impact of Artificial Intelligence on Modern Healthcare.pptxDoraemon495609
 
Dos And Dont's Of Logo Design For 2024..
Dos And Dont's Of Logo Design For 2024..Dos And Dont's Of Logo Design For 2024..
Dos And Dont's Of Logo Design For 2024..GB Logo Design
 
spColumn-Manual design column by spcolumn software.pdf
spColumn-Manual design column by spcolumn software.pdfspColumn-Manual design column by spcolumn software.pdf
spColumn-Manual design column by spcolumn software.pdfChan Thorn
 
Week 11 Mini-Tasks.pptxjjjjjjjjjjjjjjjjjjjj
Week 11 Mini-Tasks.pptxjjjjjjjjjjjjjjjjjjjjWeek 11 Mini-Tasks.pptxjjjjjjjjjjjjjjjjjjjj
Week 11 Mini-Tasks.pptxjjjjjjjjjjjjjjjjjjjjjoshuaclack73
 
一比一原版格林威治大学毕业证成绩单如何办理
一比一原版格林威治大学毕业证成绩单如何办理一比一原版格林威治大学毕业证成绩单如何办理
一比一原版格林威治大学毕业证成绩单如何办理cyebo
 
iF_Design_Trend_Report_twentytwenrythree
iF_Design_Trend_Report_twentytwenrythreeiF_Design_Trend_Report_twentytwenrythree
iF_Design_Trend_Report_twentytwenrythreeCarlgaming1
 
Abdulaziz Tariq Abdulaziz Mustafa CV 2024
Abdulaziz Tariq Abdulaziz Mustafa CV 2024Abdulaziz Tariq Abdulaziz Mustafa CV 2024
Abdulaziz Tariq Abdulaziz Mustafa CV 2024Abdulaziz Mustafa
 
Spring 2024 wkrm_Enhancing Campus Mobility.pdf
Spring 2024 wkrm_Enhancing Campus Mobility.pdfSpring 2024 wkrm_Enhancing Campus Mobility.pdf
Spring 2024 wkrm_Enhancing Campus Mobility.pdfJon Freach
 
Week of Action 2022_EIT Climate-KIC_Headers
Week of Action 2022_EIT Climate-KIC_HeadersWeek of Action 2022_EIT Climate-KIC_Headers
Week of Action 2022_EIT Climate-KIC_Headersekinlvnt
 
Real Smart Art Infographics by Slidesgo.pptx
Real Smart Art Infographics by Slidesgo.pptxReal Smart Art Infographics by Slidesgo.pptx
Real Smart Art Infographics by Slidesgo.pptxArindamMookherji1
 
Claire's designing portfolio presentation
Claire's designing portfolio presentationClaire's designing portfolio presentation
Claire's designing portfolio presentationssuser8fae18
 
Levi's Advertisement and camapign design
Levi's Advertisement and camapign designLevi's Advertisement and camapign design
Levi's Advertisement and camapign designAkankshaD3
 
一比一原版谢菲尔德大学毕业证成绩单如何办理
一比一原版谢菲尔德大学毕业证成绩单如何办理一比一原版谢菲尔德大学毕业证成绩单如何办理
一比一原版谢菲尔德大学毕业证成绩单如何办理cyebo
 

Recently uploaded (20)

Top 10 Website Designing Hacks for Beginners.pptx.pptx
Top 10 Website Designing Hacks for Beginners.pptx.pptxTop 10 Website Designing Hacks for Beginners.pptx.pptx
Top 10 Website Designing Hacks for Beginners.pptx.pptx
 
Heuristic Evaluation of System & Application
Heuristic Evaluation of System & ApplicationHeuristic Evaluation of System & Application
Heuristic Evaluation of System & Application
 
Heidi Livengood's Professional CADD Portfolio
Heidi Livengood's Professional CADD PortfolioHeidi Livengood's Professional CADD Portfolio
Heidi Livengood's Professional CADD Portfolio
 
Explaining the Hidden Treasures of Modern Bathroom Design — freixadesign.pdf
Explaining the Hidden Treasures of Modern Bathroom Design — freixadesign.pdfExplaining the Hidden Treasures of Modern Bathroom Design — freixadesign.pdf
Explaining the Hidden Treasures of Modern Bathroom Design — freixadesign.pdf
 
FW25-26 Fashion Key Items Trend Book Peclers Paris
FW25-26 Fashion Key Items Trend Book Peclers ParisFW25-26 Fashion Key Items Trend Book Peclers Paris
FW25-26 Fashion Key Items Trend Book Peclers Paris
 
CADD 141 - BIRD Scooter - Cup Holder Photos.pdf
CADD 141 - BIRD Scooter - Cup Holder Photos.pdfCADD 141 - BIRD Scooter - Cup Holder Photos.pdf
CADD 141 - BIRD Scooter - Cup Holder Photos.pdf
 
The Journey of Fashion Designer Sketches - From Concept to Catwalk
The Journey of Fashion Designer Sketches - From Concept to CatwalkThe Journey of Fashion Designer Sketches - From Concept to Catwalk
The Journey of Fashion Designer Sketches - From Concept to Catwalk
 
The Impact of Artificial Intelligence on Modern Healthcare.pptx
The Impact of Artificial Intelligence on Modern Healthcare.pptxThe Impact of Artificial Intelligence on Modern Healthcare.pptx
The Impact of Artificial Intelligence on Modern Healthcare.pptx
 
Dos And Dont's Of Logo Design For 2024..
Dos And Dont's Of Logo Design For 2024..Dos And Dont's Of Logo Design For 2024..
Dos And Dont's Of Logo Design For 2024..
 
spColumn-Manual design column by spcolumn software.pdf
spColumn-Manual design column by spcolumn software.pdfspColumn-Manual design column by spcolumn software.pdf
spColumn-Manual design column by spcolumn software.pdf
 
Week 11 Mini-Tasks.pptxjjjjjjjjjjjjjjjjjjjj
Week 11 Mini-Tasks.pptxjjjjjjjjjjjjjjjjjjjjWeek 11 Mini-Tasks.pptxjjjjjjjjjjjjjjjjjjjj
Week 11 Mini-Tasks.pptxjjjjjjjjjjjjjjjjjjjj
 
一比一原版格林威治大学毕业证成绩单如何办理
一比一原版格林威治大学毕业证成绩单如何办理一比一原版格林威治大学毕业证成绩单如何办理
一比一原版格林威治大学毕业证成绩单如何办理
 
iF_Design_Trend_Report_twentytwenrythree
iF_Design_Trend_Report_twentytwenrythreeiF_Design_Trend_Report_twentytwenrythree
iF_Design_Trend_Report_twentytwenrythree
 
Abdulaziz Tariq Abdulaziz Mustafa CV 2024
Abdulaziz Tariq Abdulaziz Mustafa CV 2024Abdulaziz Tariq Abdulaziz Mustafa CV 2024
Abdulaziz Tariq Abdulaziz Mustafa CV 2024
 
Spring 2024 wkrm_Enhancing Campus Mobility.pdf
Spring 2024 wkrm_Enhancing Campus Mobility.pdfSpring 2024 wkrm_Enhancing Campus Mobility.pdf
Spring 2024 wkrm_Enhancing Campus Mobility.pdf
 
Week of Action 2022_EIT Climate-KIC_Headers
Week of Action 2022_EIT Climate-KIC_HeadersWeek of Action 2022_EIT Climate-KIC_Headers
Week of Action 2022_EIT Climate-KIC_Headers
 
Real Smart Art Infographics by Slidesgo.pptx
Real Smart Art Infographics by Slidesgo.pptxReal Smart Art Infographics by Slidesgo.pptx
Real Smart Art Infographics by Slidesgo.pptx
 
Claire's designing portfolio presentation
Claire's designing portfolio presentationClaire's designing portfolio presentation
Claire's designing portfolio presentation
 
Levi's Advertisement and camapign design
Levi's Advertisement and camapign designLevi's Advertisement and camapign design
Levi's Advertisement and camapign design
 
一比一原版谢菲尔德大学毕业证成绩单如何办理
一比一原版谢菲尔德大学毕业证成绩单如何办理一比一原版谢菲尔德大学毕业证成绩单如何办理
一比一原版谢菲尔德大学毕业证成绩单如何办理
 

DesignOps and ProductOps: why do we need them?