SlideShare a Scribd company logo
1 of 28
@danielbryantuk
Is Product Led Growth (PLG) the
“DevOps” of the DevRel World?
1
Daniel Bryant
Head of DevRel @ambassadorlabs
@danielbryantuk 2
tl;dr
● Product-led growth (PLG), when done well, can break down barriers between
departments and teams to drive more adoption (and revenue!)
● DevRel teams have a lot to add to PLG:
○ Empathizing with your user and product to drive effective experiments
○ Focusing everyone on the end-to-end (developer) experience
○ Identifying the user value, aha moments, and opportunities for virality
● Establish a cross-functional team with common goals, language, & understanding
@danielbryantuk 3
@danielbryantuk (he/him)
linktr.ee/danielbryantuk
@danielbryantuk
Setting the Scene
@danielbryantuk 5
What is Developer Relations (DevRel)?
“Developer Relations, also known as DevRel, is an umbrella term
covering the strategies and tactics for building and nurturing a
community of mutually beneficial relationships between
organizations and developers (e.g., software developers) as the
primary users, and often influencers on purchases, of a product”
Wikipedia
@danielbryantuk 6
What is Developer Relations (DevRel)?
twitter.com/danielbryantuk/status/1550478487437320194
@danielbryantuk 7
What is Product Led Growth (PLG)?
“Product-led growth (PLG) is a business methodology in which user
acquisition, expansion, conversion, and retention are all driven primarily by
the product”
ProductLed.org
“(PLG) is a software product that allows an end user to start using the
product without any restrictions. This puts the power of buying software in
the hands of end users.”
Correlated
@danielbryantuk 8
What is Product Led Growth (PLG)?
openviewpartners.com/product-led-growth/
@danielbryantuk 9
PLG is a “bottom up” go-to-market motion
● No more top down “golf course selling”
● Developers want to get hands-on
○ “Give me a quickstart and searchable docs!”
○ “Show me the value in my workflow”
○ They don’t like talking to sales
● Cloud popularized consumption-based pricing
● DevRel and growth are the bridge between
developers and sales
@danielbryantuk 10
So, how does DevOps play into this?
The “Wall of Confusion” (h/t Andrew Clay Shafer)
@danielbryantuk 11
So, how does DevOps play into this? (Let’s swap the silo names)
DevRel Growth Sales
Product
The “Wall of Confusion” (h/t Andrew Clay Shafer)
@danielbryantuk
My Experiences
@danielbryantuk 13
Allow me to introduce Ambassador Labs quickly
● Series B funded K8s tooling company
● Creators of two popular CNCF K8s projects
○ Emissary-ingress API gateway
○ Telepresence “remocal” dev/debugger
● Product-led and sales-led GTM motions
○ Edge Stack SaaS(ish) & on-prem/cloud
○ Telepresence SaaS(ish)
● DevRel team reports to the CMO
@danielbryantuk 14
Break down the silos: “ProdLedBizEngRel”?
● Heavily lent into PLG for Telepresence in 2022
● Created cross-functional team
○ Growth / marketing
○ Growth engineering
○ Product
○ DevRel
○ Sales
● Weekly reviews of funnel, results, & hypotheses
○ PQLs, PQOs, opportunities
@danielbryantuk 15
Example experiment (large bet for KubeCon)
● Hypothesis
○ If we guide users through a typical case study,
there is an increased probability they will activate
and become PQLs across multiple products
● Implementation
○ K8s in 8 challenge
● Metrics
○ Landing page visits
○ Cloud sign ups
○ Percentage completion of challenge
○ PQLs, PQOs
○ MAU
@danielbryantuk
Top 3 PLG Takeaways for DevRel
@danielbryantuk 17
Empathize with your users to drive effective experiments
DevRel can help a lot with hypothesis generation
● Does this idea pass the end-user (developer) sniff test?
● But, our “gut feel” isn’t always going to be right
● Data analysis and storytelling are a PLG superpower
Data doesn’t lie, but it doesn’t tell the whole story
● Qualitative data can be very useful – this is the domain of DevRel
● Don’t discount the value of talking to actual users and your community
@danielbryantuk 18
DevRel, waiting for the data scientists to ask us about
getting qualitative feedback… :-)
@danielbryantuk 19
Focus everyone on the end-to-end (developer) experience
● Rapid experimentation is a super power, but with all great power comes…
● It’s easy to get caught in small optimizations
● Reflect on the (end-to-end) experience of the product
○ Engage beginners mindset
○ Think about “jobs to be done”
○ Regularly run through the sign up, activation, and aha moments
@danielbryantuk 20
@danielbryantuk 21
Identifying value, “aha” moments, and potential for virality
DevRel can provide insight on the value users get from the product
● We’re often the stakeholder closest to the community
● Sales can provide great insight from users and buyers
● And don’t underestimate the value of support/CX input!
DevRel can help tell the story of the user’s path to value
● What, where, when, why, and who gets value
(and how do we observe/instrument this?)
● Where is the friction?
● How do we get to the “aha” moments (and make these viral)
@danielbryantuk 22
Focus on the user's path to value, not on monetization
@danielbryantuk
Wrapping Up
@danielbryantuk 24
DevRel and PLG: We’re learning (and we will make mistakes)
● We’re all in new territory here…
● Need strong growth marketing leadership
○ Clear goals, charter, language, etc
● Cross-functional teams for the win!
● Embrace the scientific method (and data)
● Regularly retrospect (as a team)
h/t twitter.com/salaboy/status/1570688751776694273
@danielbryantuk 25
Conclusion
● Product-led growth (PLG), when done well, can break down barriers between
departments and teams to drive more adoption (and revenue!)
● DevRel teams have a lot to add to PLG (which is a “bottom up” motion):
○ Empathizing with your user and product to drive effective experiments
○ Focusing everyone on the end-to-end (developer) experience
○ Identifying the user value, aha moments, and opportunities for virality
● Establish a cross-functional team with common goals, language, & understanding
@danielbryantuk 26
Personally, I’m all about the DevOps “ProdLedBizEngRel”*
(*but we might want to simply call it PLG)
@danielbryantuk 27
Questions? Contact details and more info
Email: db@datawire.io
Twitter/LinkedIn: @danielbryantuk
Correlated: The Product Led Revenue Podcast (Breezy Beaumont and team)
Product Led Podcast (Wes Bush and crew)
What's 🔥 in Enterprise IT/VC (Ed Sim)
Lenny's Newsletter (Lenny Rachitsky)
Product-Led Growth for Dev-First Business: Is It Inevitable?
(Kelsey Evans, Daniel Bryant, Adam LaGreca, and team)
@danielbryantuk
Fin.

More Related Content

What's hot

NYT Product Discovery Activity Guide
NYT Product Discovery Activity GuideNYT Product Discovery Activity Guide
NYT Product Discovery Activity GuideAl Ming
 
Creating Agile Product Roadmaps Everyone Understands
Creating Agile Product Roadmaps Everyone UnderstandsCreating Agile Product Roadmaps Everyone Understands
Creating Agile Product Roadmaps Everyone Understandsuxpin
 
Story writing and mapping.pdf
Story writing and mapping.pdfStory writing and mapping.pdf
Story writing and mapping.pdfDevJam
 
Product Canvas Step-by-Step
Product Canvas Step-by-StepProduct Canvas Step-by-Step
Product Canvas Step-by-StepGiulio Roggero
 
Agile Communities of Practice: Set Up, Sustain, Succeed
Agile Communities of Practice: Set Up, Sustain, SucceedAgile Communities of Practice: Set Up, Sustain, Succeed
Agile Communities of Practice: Set Up, Sustain, SucceedCA Technologies
 
User Story Mapping, Discover the whole story
User Story Mapping, Discover the whole storyUser Story Mapping, Discover the whole story
User Story Mapping, Discover the whole storyJeff Patton
 
The Role of the Agile Business Analyst
The Role of the Agile Business AnalystThe Role of the Agile Business Analyst
The Role of the Agile Business AnalystTechWell
 
How Product Management plus Design Leads to Product Success by Dan Olsen
How Product Management plus Design Leads to Product Success by Dan OlsenHow Product Management plus Design Leads to Product Success by Dan Olsen
How Product Management plus Design Leads to Product Success by Dan OlsenDan Olsen
 
Design Thinking: Product Design Roadmap to Organization Transformation
Design Thinking: Product Design Roadmap to Organization TransformationDesign Thinking: Product Design Roadmap to Organization Transformation
Design Thinking: Product Design Roadmap to Organization TransformationCake and Arrow
 
User Story Mapping in Practice
User Story Mapping in PracticeUser Story Mapping in Practice
User Story Mapping in PracticeSteve Rogalsky
 
Customer First Creating data-driven products with a human touch by Deliveroo ...
Customer First Creating data-driven products with a human touch by Deliveroo ...Customer First Creating data-driven products with a human touch by Deliveroo ...
Customer First Creating data-driven products with a human touch by Deliveroo ...Product School
 
[Trung Hoang] Creating a compelling product vision
[Trung Hoang] Creating a compelling product vision[Trung Hoang] Creating a compelling product vision
[Trung Hoang] Creating a compelling product visionTrung Hoang Nhac
 
Scrum - Product Owner
Scrum - Product OwnerScrum - Product Owner
Scrum - Product OwnerMárcio Oya
 
Triad Magic: How Product, Design, and Engineering Work Better Together
Triad Magic: How Product, Design, and Engineering Work Better TogetherTriad Magic: How Product, Design, and Engineering Work Better Together
Triad Magic: How Product, Design, and Engineering Work Better TogetherAtlassian
 
Using BAPO to apply structure follows strategy
Using BAPO to apply structure follows strategyUsing BAPO to apply structure follows strategy
Using BAPO to apply structure follows strategyJason Yip
 
Org Design for Design Orgs - The Workshop
Org Design for Design Orgs - The WorkshopOrg Design for Design Orgs - The Workshop
Org Design for Design Orgs - The WorkshopPeter Merholz
 

What's hot (20)

NYT Product Discovery Activity Guide
NYT Product Discovery Activity GuideNYT Product Discovery Activity Guide
NYT Product Discovery Activity Guide
 
Creating Agile Product Roadmaps Everyone Understands
Creating Agile Product Roadmaps Everyone UnderstandsCreating Agile Product Roadmaps Everyone Understands
Creating Agile Product Roadmaps Everyone Understands
 
Story writing and mapping.pdf
Story writing and mapping.pdfStory writing and mapping.pdf
Story writing and mapping.pdf
 
Product Canvas Step-by-Step
Product Canvas Step-by-StepProduct Canvas Step-by-Step
Product Canvas Step-by-Step
 
Agile Communities of Practice: Set Up, Sustain, Succeed
Agile Communities of Practice: Set Up, Sustain, SucceedAgile Communities of Practice: Set Up, Sustain, Succeed
Agile Communities of Practice: Set Up, Sustain, Succeed
 
User Story Mapping, Discover the whole story
User Story Mapping, Discover the whole storyUser Story Mapping, Discover the whole story
User Story Mapping, Discover the whole story
 
The Role of the Agile Business Analyst
The Role of the Agile Business AnalystThe Role of the Agile Business Analyst
The Role of the Agile Business Analyst
 
How Product Management plus Design Leads to Product Success by Dan Olsen
How Product Management plus Design Leads to Product Success by Dan OlsenHow Product Management plus Design Leads to Product Success by Dan Olsen
How Product Management plus Design Leads to Product Success by Dan Olsen
 
Product Roadmap
Product RoadmapProduct Roadmap
Product Roadmap
 
Design Thinking: Product Design Roadmap to Organization Transformation
Design Thinking: Product Design Roadmap to Organization TransformationDesign Thinking: Product Design Roadmap to Organization Transformation
Design Thinking: Product Design Roadmap to Organization Transformation
 
User Story Mapping in Practice
User Story Mapping in PracticeUser Story Mapping in Practice
User Story Mapping in Practice
 
Agile Release Planning
Agile Release PlanningAgile Release Planning
Agile Release Planning
 
Customer First Creating data-driven products with a human touch by Deliveroo ...
Customer First Creating data-driven products with a human touch by Deliveroo ...Customer First Creating data-driven products with a human touch by Deliveroo ...
Customer First Creating data-driven products with a human touch by Deliveroo ...
 
[Trung Hoang] Creating a compelling product vision
[Trung Hoang] Creating a compelling product vision[Trung Hoang] Creating a compelling product vision
[Trung Hoang] Creating a compelling product vision
 
WTF is a Product Roadmap?
WTF is a Product Roadmap?WTF is a Product Roadmap?
WTF is a Product Roadmap?
 
Scrum - Product Owner
Scrum - Product OwnerScrum - Product Owner
Scrum - Product Owner
 
Triad Magic: How Product, Design, and Engineering Work Better Together
Triad Magic: How Product, Design, and Engineering Work Better TogetherTriad Magic: How Product, Design, and Engineering Work Better Together
Triad Magic: How Product, Design, and Engineering Work Better Together
 
User Story Mapping
User Story MappingUser Story Mapping
User Story Mapping
 
Using BAPO to apply structure follows strategy
Using BAPO to apply structure follows strategyUsing BAPO to apply structure follows strategy
Using BAPO to apply structure follows strategy
 
Org Design for Design Orgs - The Workshop
Org Design for Design Orgs - The WorkshopOrg Design for Design Orgs - The Workshop
Org Design for Design Orgs - The Workshop
 

Similar to DevRelCon 2022: "Is Product Led Growth (PLG) the “DevOps” of the DevRel World"

apidays New York 2023 - How to Make Your Docs Stand Apart, Ash Arnwine, Nylas
apidays New York 2023 - How to Make Your Docs Stand Apart, Ash Arnwine, Nylasapidays New York 2023 - How to Make Your Docs Stand Apart, Ash Arnwine, Nylas
apidays New York 2023 - How to Make Your Docs Stand Apart, Ash Arnwine, Nylasapidays
 
How DevOps Impact Product Management by xOps Co-Founders
How DevOps Impact Product Management by xOps Co-FoundersHow DevOps Impact Product Management by xOps Co-Founders
How DevOps Impact Product Management by xOps Co-FoundersProduct School
 
DevRelCon Tokyo 2021: Dev Rel & Dev Marketing - Breaking down silos to better...
DevRelCon Tokyo 2021: Dev Rel & Dev Marketing - Breaking down silos to better...DevRelCon Tokyo 2021: Dev Rel & Dev Marketing - Breaking down silos to better...
DevRelCon Tokyo 2021: Dev Rel & Dev Marketing - Breaking down silos to better...Carol Huang
 
Copy of OTel Me All About OpenTelemetry The Current & Future State, Navigatin...
Copy of OTel Me All About OpenTelemetry The Current & Future State, Navigatin...Copy of OTel Me All About OpenTelemetry The Current & Future State, Navigatin...
Copy of OTel Me All About OpenTelemetry The Current & Future State, Navigatin...LibbySchulze
 
Grace Hopper 2019: Better Together, Intuit's Inner Source Journey
Grace Hopper 2019: Better Together, Intuit's Inner Source JourneyGrace Hopper 2019: Better Together, Intuit's Inner Source Journey
Grace Hopper 2019: Better Together, Intuit's Inner Source JourneyAliza Carpio
 
PuppetConf 2017: DevOps: A Catalyst for Enterprise Agility- Heidi Araya- Brig...
PuppetConf 2017: DevOps: A Catalyst for Enterprise Agility- Heidi Araya- Brig...PuppetConf 2017: DevOps: A Catalyst for Enterprise Agility- Heidi Araya- Brig...
PuppetConf 2017: DevOps: A Catalyst for Enterprise Agility- Heidi Araya- Brig...Puppet
 
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)HubSpot
 
Why Tooling (Only) Isn’t The Answer
Why Tooling (Only) Isn’t The AnswerWhy Tooling (Only) Isn’t The Answer
Why Tooling (Only) Isn’t The AnswerArnold Van Wijnbergen
 
Evolving the Creative Process
Evolving the Creative ProcessEvolving the Creative Process
Evolving the Creative Processcreed
 
How to Manage Open Source Product by Github Sr. PM
How to Manage Open Source Product by Github Sr. PMHow to Manage Open Source Product by Github Sr. PM
How to Manage Open Source Product by Github Sr. PMProduct School
 
OTel Me All About OpenTelemetry The Current & Future State, Navigating the Pr...
OTel Me All About OpenTelemetry The Current & Future State, Navigating the Pr...OTel Me All About OpenTelemetry The Current & Future State, Navigating the Pr...
OTel Me All About OpenTelemetry The Current & Future State, Navigating the Pr...LibbySchulze
 
Open agile is free and open source community agile-
Open agile  is free and open source community agile-Open agile  is free and open source community agile-
Open agile is free and open source community agile-Agile Tour Beirut
 
Real World Lessons Using Lean UX (Workshop)
Real World Lessons Using Lean UX (Workshop)Real World Lessons Using Lean UX (Workshop)
Real World Lessons Using Lean UX (Workshop)Bill Scott
 
Large drupal site builds a workshop for sxsw interactive - march 17, 2015
Large drupal site builds   a workshop for sxsw interactive - march 17, 2015Large drupal site builds   a workshop for sxsw interactive - march 17, 2015
Large drupal site builds a workshop for sxsw interactive - march 17, 2015rgristroph
 
A DevOps Checklist for Startups
A DevOps Checklist for StartupsA DevOps Checklist for Startups
A DevOps Checklist for StartupsRick Manelius
 
ASAS 2015 - Benito de Miranda
ASAS 2015 - Benito de MirandaASAS 2015 - Benito de Miranda
ASAS 2015 - Benito de MirandaAvisi B.V.
 
(PROJEKTURA) lean and agile for corporation @Cotrugli MBA
(PROJEKTURA) lean and agile for corporation @Cotrugli MBA(PROJEKTURA) lean and agile for corporation @Cotrugli MBA
(PROJEKTURA) lean and agile for corporation @Cotrugli MBARatko Mutavdzic
 
Agile Protoyping in Academia
Agile Protoyping in AcademiaAgile Protoyping in Academia
Agile Protoyping in AcademiaDavid F. Flanders
 
HP DevOps Summit 2021
HP DevOps Summit 2021HP DevOps Summit 2021
HP DevOps Summit 2021Aliza Carpio
 
HP's Dev Ops Summit 2021, Better Together: An Inner Source Journey
HP's Dev Ops Summit 2021, Better Together: An Inner Source JourneyHP's Dev Ops Summit 2021, Better Together: An Inner Source Journey
HP's Dev Ops Summit 2021, Better Together: An Inner Source JourneyAliza Carpio
 

Similar to DevRelCon 2022: "Is Product Led Growth (PLG) the “DevOps” of the DevRel World" (20)

apidays New York 2023 - How to Make Your Docs Stand Apart, Ash Arnwine, Nylas
apidays New York 2023 - How to Make Your Docs Stand Apart, Ash Arnwine, Nylasapidays New York 2023 - How to Make Your Docs Stand Apart, Ash Arnwine, Nylas
apidays New York 2023 - How to Make Your Docs Stand Apart, Ash Arnwine, Nylas
 
How DevOps Impact Product Management by xOps Co-Founders
How DevOps Impact Product Management by xOps Co-FoundersHow DevOps Impact Product Management by xOps Co-Founders
How DevOps Impact Product Management by xOps Co-Founders
 
DevRelCon Tokyo 2021: Dev Rel & Dev Marketing - Breaking down silos to better...
DevRelCon Tokyo 2021: Dev Rel & Dev Marketing - Breaking down silos to better...DevRelCon Tokyo 2021: Dev Rel & Dev Marketing - Breaking down silos to better...
DevRelCon Tokyo 2021: Dev Rel & Dev Marketing - Breaking down silos to better...
 
Copy of OTel Me All About OpenTelemetry The Current & Future State, Navigatin...
Copy of OTel Me All About OpenTelemetry The Current & Future State, Navigatin...Copy of OTel Me All About OpenTelemetry The Current & Future State, Navigatin...
Copy of OTel Me All About OpenTelemetry The Current & Future State, Navigatin...
 
Grace Hopper 2019: Better Together, Intuit's Inner Source Journey
Grace Hopper 2019: Better Together, Intuit's Inner Source JourneyGrace Hopper 2019: Better Together, Intuit's Inner Source Journey
Grace Hopper 2019: Better Together, Intuit's Inner Source Journey
 
PuppetConf 2017: DevOps: A Catalyst for Enterprise Agility- Heidi Araya- Brig...
PuppetConf 2017: DevOps: A Catalyst for Enterprise Agility- Heidi Araya- Brig...PuppetConf 2017: DevOps: A Catalyst for Enterprise Agility- Heidi Araya- Brig...
PuppetConf 2017: DevOps: A Catalyst for Enterprise Agility- Heidi Araya- Brig...
 
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
 
Why Tooling (Only) Isn’t The Answer
Why Tooling (Only) Isn’t The AnswerWhy Tooling (Only) Isn’t The Answer
Why Tooling (Only) Isn’t The Answer
 
Evolving the Creative Process
Evolving the Creative ProcessEvolving the Creative Process
Evolving the Creative Process
 
How to Manage Open Source Product by Github Sr. PM
How to Manage Open Source Product by Github Sr. PMHow to Manage Open Source Product by Github Sr. PM
How to Manage Open Source Product by Github Sr. PM
 
OTel Me All About OpenTelemetry The Current & Future State, Navigating the Pr...
OTel Me All About OpenTelemetry The Current & Future State, Navigating the Pr...OTel Me All About OpenTelemetry The Current & Future State, Navigating the Pr...
OTel Me All About OpenTelemetry The Current & Future State, Navigating the Pr...
 
Open agile is free and open source community agile-
Open agile  is free and open source community agile-Open agile  is free and open source community agile-
Open agile is free and open source community agile-
 
Real World Lessons Using Lean UX (Workshop)
Real World Lessons Using Lean UX (Workshop)Real World Lessons Using Lean UX (Workshop)
Real World Lessons Using Lean UX (Workshop)
 
Large drupal site builds a workshop for sxsw interactive - march 17, 2015
Large drupal site builds   a workshop for sxsw interactive - march 17, 2015Large drupal site builds   a workshop for sxsw interactive - march 17, 2015
Large drupal site builds a workshop for sxsw interactive - march 17, 2015
 
A DevOps Checklist for Startups
A DevOps Checklist for StartupsA DevOps Checklist for Startups
A DevOps Checklist for Startups
 
ASAS 2015 - Benito de Miranda
ASAS 2015 - Benito de MirandaASAS 2015 - Benito de Miranda
ASAS 2015 - Benito de Miranda
 
(PROJEKTURA) lean and agile for corporation @Cotrugli MBA
(PROJEKTURA) lean and agile for corporation @Cotrugli MBA(PROJEKTURA) lean and agile for corporation @Cotrugli MBA
(PROJEKTURA) lean and agile for corporation @Cotrugli MBA
 
Agile Protoyping in Academia
Agile Protoyping in AcademiaAgile Protoyping in Academia
Agile Protoyping in Academia
 
HP DevOps Summit 2021
HP DevOps Summit 2021HP DevOps Summit 2021
HP DevOps Summit 2021
 
HP's Dev Ops Summit 2021, Better Together: An Inner Source Journey
HP's Dev Ops Summit 2021, Better Together: An Inner Source JourneyHP's Dev Ops Summit 2021, Better Together: An Inner Source Journey
HP's Dev Ops Summit 2021, Better Together: An Inner Source Journey
 

More from Daniel Bryant

ITKonekt 2023: The Busy Platform Engineers Guide to API Gateways
ITKonekt 2023: The Busy Platform Engineers Guide to API GatewaysITKonekt 2023: The Busy Platform Engineers Guide to API Gateways
ITKonekt 2023: The Busy Platform Engineers Guide to API GatewaysDaniel Bryant
 
CraftConf 2023 "Microservice Testing Techniques: Mocks vs Service Virtualizat...
CraftConf 2023 "Microservice Testing Techniques: Mocks vs Service Virtualizat...CraftConf 2023 "Microservice Testing Techniques: Mocks vs Service Virtualizat...
CraftConf 2023 "Microservice Testing Techniques: Mocks vs Service Virtualizat...Daniel Bryant
 
PlatformCon 23: "The Busy Platform Engineers Guide to API Gateways"
PlatformCon 23: "The Busy Platform Engineers Guide to API Gateways"PlatformCon 23: "The Busy Platform Engineers Guide to API Gateways"
PlatformCon 23: "The Busy Platform Engineers Guide to API Gateways"Daniel Bryant
 
Java Meetup 23: 'Debugging Microservices "Remocally" in Kubernetes with Telep...
Java Meetup 23: 'Debugging Microservices "Remocally" in Kubernetes with Telep...Java Meetup 23: 'Debugging Microservices "Remocally" in Kubernetes with Telep...
Java Meetup 23: 'Debugging Microservices "Remocally" in Kubernetes with Telep...Daniel Bryant
 
Fall 22: "From Kubernetes to PaaS to... err, what's next"
Fall 22: "From Kubernetes to PaaS to... err, what's next"Fall 22: "From Kubernetes to PaaS to... err, what's next"
Fall 22: "From Kubernetes to PaaS to... err, what's next"Daniel Bryant
 
Building Microservice Systems Without Cooking Your Laptop: Going “Remocal” wi...
Building Microservice Systems Without Cooking Your Laptop: Going “Remocal” wi...Building Microservice Systems Without Cooking Your Laptop: Going “Remocal” wi...
Building Microservice Systems Without Cooking Your Laptop: Going “Remocal” wi...Daniel Bryant
 
KubeCrash 22: Debugging Microservices "Remocally" in Kubernetes with Telepres...
KubeCrash 22: Debugging Microservices "Remocally" in Kubernetes with Telepres...KubeCrash 22: Debugging Microservices "Remocally" in Kubernetes with Telepres...
KubeCrash 22: Debugging Microservices "Remocally" in Kubernetes with Telepres...Daniel Bryant
 
JAX London 22: Debugging Microservices "Remocally" in Kubernetes with Telepre...
JAX London 22: Debugging Microservices "Remocally" in Kubernetes with Telepre...JAX London 22: Debugging Microservices "Remocally" in Kubernetes with Telepre...
JAX London 22: Debugging Microservices "Remocally" in Kubernetes with Telepre...Daniel Bryant
 
CloudBuilders 2022: "The Past, Present, and Future of Cloud Native API Gateways"
CloudBuilders 2022: "The Past, Present, and Future of Cloud Native API Gateways"CloudBuilders 2022: "The Past, Present, and Future of Cloud Native API Gateways"
CloudBuilders 2022: "The Past, Present, and Future of Cloud Native API Gateways"Daniel Bryant
 
KubeCon EU 2022: From Kubernetes to PaaS to Err What's Next
KubeCon EU 2022: From Kubernetes to PaaS to Err What's NextKubeCon EU 2022: From Kubernetes to PaaS to Err What's Next
KubeCon EU 2022: From Kubernetes to PaaS to Err What's NextDaniel Bryant
 
Devoxx UK 22: Debugging Java Microservices "Remocally" in Kubernetes with Tel...
Devoxx UK 22: Debugging Java Microservices "Remocally" in Kubernetes with Tel...Devoxx UK 22: Debugging Java Microservices "Remocally" in Kubernetes with Tel...
Devoxx UK 22: Debugging Java Microservices "Remocally" in Kubernetes with Tel...Daniel Bryant
 
DevXDay KubeCon NA 2021: "From Kubernetes to PaaS to Developer Control Planes"
DevXDay KubeCon NA 2021: "From Kubernetes to PaaS to Developer Control Planes"DevXDay KubeCon NA 2021: "From Kubernetes to PaaS to Developer Control Planes"
DevXDay KubeCon NA 2021: "From Kubernetes to PaaS to Developer Control Planes"Daniel Bryant
 
JAX London 2021: Jumpstart Your Cloud Native Development: An Overview of Prac...
JAX London 2021: Jumpstart Your Cloud Native Development: An Overview of Prac...JAX London 2021: Jumpstart Your Cloud Native Development: An Overview of Prac...
JAX London 2021: Jumpstart Your Cloud Native Development: An Overview of Prac...Daniel Bryant
 
Container Days: Easy Debugging of Microservices Running on Kubernetes with Te...
Container Days: Easy Debugging of Microservices Running on Kubernetes with Te...Container Days: Easy Debugging of Microservices Running on Kubernetes with Te...
Container Days: Easy Debugging of Microservices Running on Kubernetes with Te...Daniel Bryant
 
Canadian CNCF: "Emissary-ingress 101: An introduction to the CNCF incubation-...
Canadian CNCF: "Emissary-ingress 101: An introduction to the CNCF incubation-...Canadian CNCF: "Emissary-ingress 101: An introduction to the CNCF incubation-...
Canadian CNCF: "Emissary-ingress 101: An introduction to the CNCF incubation-...Daniel Bryant
 
MJC 2021: "Debugging Java Microservices Running on Kubernetes with Telepresence"
MJC 2021: "Debugging Java Microservices Running on Kubernetes with Telepresence"MJC 2021: "Debugging Java Microservices Running on Kubernetes with Telepresence"
MJC 2021: "Debugging Java Microservices Running on Kubernetes with Telepresence"Daniel Bryant
 
LJC 4/21"Easy Debugging of Java Microservices Running on Kubernetes with Tele...
LJC 4/21"Easy Debugging of Java Microservices Running on Kubernetes with Tele...LJC 4/21"Easy Debugging of Java Microservices Running on Kubernetes with Tele...
LJC 4/21"Easy Debugging of Java Microservices Running on Kubernetes with Tele...Daniel Bryant
 
GOTOpia 2/2021 "Cloud Native Development Without the Toil: An Overview of Pra...
GOTOpia 2/2021 "Cloud Native Development Without the Toil: An Overview of Pra...GOTOpia 2/2021 "Cloud Native Development Without the Toil: An Overview of Pra...
GOTOpia 2/2021 "Cloud Native Development Without the Toil: An Overview of Pra...Daniel Bryant
 
HashiCorp Webinar: "Getting started with Ambassador and Consul on Kubernetes ...
HashiCorp Webinar: "Getting started with Ambassador and Consul on Kubernetes ...HashiCorp Webinar: "Getting started with Ambassador and Consul on Kubernetes ...
HashiCorp Webinar: "Getting started with Ambassador and Consul on Kubernetes ...Daniel Bryant
 
Ambassador Fest: "Kubernetes Workflow 101: The Big Picture of Idea to an API ...
Ambassador Fest: "Kubernetes Workflow 101: The Big Picture of Idea to an API ...Ambassador Fest: "Kubernetes Workflow 101: The Big Picture of Idea to an API ...
Ambassador Fest: "Kubernetes Workflow 101: The Big Picture of Idea to an API ...Daniel Bryant
 

More from Daniel Bryant (20)

ITKonekt 2023: The Busy Platform Engineers Guide to API Gateways
ITKonekt 2023: The Busy Platform Engineers Guide to API GatewaysITKonekt 2023: The Busy Platform Engineers Guide to API Gateways
ITKonekt 2023: The Busy Platform Engineers Guide to API Gateways
 
CraftConf 2023 "Microservice Testing Techniques: Mocks vs Service Virtualizat...
CraftConf 2023 "Microservice Testing Techniques: Mocks vs Service Virtualizat...CraftConf 2023 "Microservice Testing Techniques: Mocks vs Service Virtualizat...
CraftConf 2023 "Microservice Testing Techniques: Mocks vs Service Virtualizat...
 
PlatformCon 23: "The Busy Platform Engineers Guide to API Gateways"
PlatformCon 23: "The Busy Platform Engineers Guide to API Gateways"PlatformCon 23: "The Busy Platform Engineers Guide to API Gateways"
PlatformCon 23: "The Busy Platform Engineers Guide to API Gateways"
 
Java Meetup 23: 'Debugging Microservices "Remocally" in Kubernetes with Telep...
Java Meetup 23: 'Debugging Microservices "Remocally" in Kubernetes with Telep...Java Meetup 23: 'Debugging Microservices "Remocally" in Kubernetes with Telep...
Java Meetup 23: 'Debugging Microservices "Remocally" in Kubernetes with Telep...
 
Fall 22: "From Kubernetes to PaaS to... err, what's next"
Fall 22: "From Kubernetes to PaaS to... err, what's next"Fall 22: "From Kubernetes to PaaS to... err, what's next"
Fall 22: "From Kubernetes to PaaS to... err, what's next"
 
Building Microservice Systems Without Cooking Your Laptop: Going “Remocal” wi...
Building Microservice Systems Without Cooking Your Laptop: Going “Remocal” wi...Building Microservice Systems Without Cooking Your Laptop: Going “Remocal” wi...
Building Microservice Systems Without Cooking Your Laptop: Going “Remocal” wi...
 
KubeCrash 22: Debugging Microservices "Remocally" in Kubernetes with Telepres...
KubeCrash 22: Debugging Microservices "Remocally" in Kubernetes with Telepres...KubeCrash 22: Debugging Microservices "Remocally" in Kubernetes with Telepres...
KubeCrash 22: Debugging Microservices "Remocally" in Kubernetes with Telepres...
 
JAX London 22: Debugging Microservices "Remocally" in Kubernetes with Telepre...
JAX London 22: Debugging Microservices "Remocally" in Kubernetes with Telepre...JAX London 22: Debugging Microservices "Remocally" in Kubernetes with Telepre...
JAX London 22: Debugging Microservices "Remocally" in Kubernetes with Telepre...
 
CloudBuilders 2022: "The Past, Present, and Future of Cloud Native API Gateways"
CloudBuilders 2022: "The Past, Present, and Future of Cloud Native API Gateways"CloudBuilders 2022: "The Past, Present, and Future of Cloud Native API Gateways"
CloudBuilders 2022: "The Past, Present, and Future of Cloud Native API Gateways"
 
KubeCon EU 2022: From Kubernetes to PaaS to Err What's Next
KubeCon EU 2022: From Kubernetes to PaaS to Err What's NextKubeCon EU 2022: From Kubernetes to PaaS to Err What's Next
KubeCon EU 2022: From Kubernetes to PaaS to Err What's Next
 
Devoxx UK 22: Debugging Java Microservices "Remocally" in Kubernetes with Tel...
Devoxx UK 22: Debugging Java Microservices "Remocally" in Kubernetes with Tel...Devoxx UK 22: Debugging Java Microservices "Remocally" in Kubernetes with Tel...
Devoxx UK 22: Debugging Java Microservices "Remocally" in Kubernetes with Tel...
 
DevXDay KubeCon NA 2021: "From Kubernetes to PaaS to Developer Control Planes"
DevXDay KubeCon NA 2021: "From Kubernetes to PaaS to Developer Control Planes"DevXDay KubeCon NA 2021: "From Kubernetes to PaaS to Developer Control Planes"
DevXDay KubeCon NA 2021: "From Kubernetes to PaaS to Developer Control Planes"
 
JAX London 2021: Jumpstart Your Cloud Native Development: An Overview of Prac...
JAX London 2021: Jumpstart Your Cloud Native Development: An Overview of Prac...JAX London 2021: Jumpstart Your Cloud Native Development: An Overview of Prac...
JAX London 2021: Jumpstart Your Cloud Native Development: An Overview of Prac...
 
Container Days: Easy Debugging of Microservices Running on Kubernetes with Te...
Container Days: Easy Debugging of Microservices Running on Kubernetes with Te...Container Days: Easy Debugging of Microservices Running on Kubernetes with Te...
Container Days: Easy Debugging of Microservices Running on Kubernetes with Te...
 
Canadian CNCF: "Emissary-ingress 101: An introduction to the CNCF incubation-...
Canadian CNCF: "Emissary-ingress 101: An introduction to the CNCF incubation-...Canadian CNCF: "Emissary-ingress 101: An introduction to the CNCF incubation-...
Canadian CNCF: "Emissary-ingress 101: An introduction to the CNCF incubation-...
 
MJC 2021: "Debugging Java Microservices Running on Kubernetes with Telepresence"
MJC 2021: "Debugging Java Microservices Running on Kubernetes with Telepresence"MJC 2021: "Debugging Java Microservices Running on Kubernetes with Telepresence"
MJC 2021: "Debugging Java Microservices Running on Kubernetes with Telepresence"
 
LJC 4/21"Easy Debugging of Java Microservices Running on Kubernetes with Tele...
LJC 4/21"Easy Debugging of Java Microservices Running on Kubernetes with Tele...LJC 4/21"Easy Debugging of Java Microservices Running on Kubernetes with Tele...
LJC 4/21"Easy Debugging of Java Microservices Running on Kubernetes with Tele...
 
GOTOpia 2/2021 "Cloud Native Development Without the Toil: An Overview of Pra...
GOTOpia 2/2021 "Cloud Native Development Without the Toil: An Overview of Pra...GOTOpia 2/2021 "Cloud Native Development Without the Toil: An Overview of Pra...
GOTOpia 2/2021 "Cloud Native Development Without the Toil: An Overview of Pra...
 
HashiCorp Webinar: "Getting started with Ambassador and Consul on Kubernetes ...
HashiCorp Webinar: "Getting started with Ambassador and Consul on Kubernetes ...HashiCorp Webinar: "Getting started with Ambassador and Consul on Kubernetes ...
HashiCorp Webinar: "Getting started with Ambassador and Consul on Kubernetes ...
 
Ambassador Fest: "Kubernetes Workflow 101: The Big Picture of Idea to an API ...
Ambassador Fest: "Kubernetes Workflow 101: The Big Picture of Idea to an API ...Ambassador Fest: "Kubernetes Workflow 101: The Big Picture of Idea to an API ...
Ambassador Fest: "Kubernetes Workflow 101: The Big Picture of Idea to an API ...
 

Recently uploaded

Assure Ecommerce and Retail Operations Uptime with ThousandEyes
Assure Ecommerce and Retail Operations Uptime with ThousandEyesAssure Ecommerce and Retail Operations Uptime with ThousandEyes
Assure Ecommerce and Retail Operations Uptime with ThousandEyesThousandEyes
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteDianaGray10
 
Potential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and InsightsPotential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and InsightsRavi Sanghani
 
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxThe State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxLoriGlavin3
 
Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfMoving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfLoriGlavin3
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada
 
UiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPathCommunity
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsSergiu Bodiu
 
So einfach geht modernes Roaming fuer Notes und Nomad.pdf
So einfach geht modernes Roaming fuer Notes und Nomad.pdfSo einfach geht modernes Roaming fuer Notes und Nomad.pdf
So einfach geht modernes Roaming fuer Notes und Nomad.pdfpanagenda
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxLoriGlavin3
 
Scale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL RouterScale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL RouterMydbops
 
What is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdfWhat is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdfMounikaPolabathina
 
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesHow to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesThousandEyes
 
Manual 508 Accessibility Compliance Audit
Manual 508 Accessibility Compliance AuditManual 508 Accessibility Compliance Audit
Manual 508 Accessibility Compliance AuditSkynet Technologies
 
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality AssuranceInflectra
 
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxThe Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxLoriGlavin3
 
Emixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native developmentEmixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native developmentPim van der Noll
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxLoriGlavin3
 
Time Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directionsTime Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directionsNathaniel Shimoni
 
Long journey of Ruby standard library at RubyConf AU 2024
Long journey of Ruby standard library at RubyConf AU 2024Long journey of Ruby standard library at RubyConf AU 2024
Long journey of Ruby standard library at RubyConf AU 2024Hiroshi SHIBATA
 

Recently uploaded (20)

Assure Ecommerce and Retail Operations Uptime with ThousandEyes
Assure Ecommerce and Retail Operations Uptime with ThousandEyesAssure Ecommerce and Retail Operations Uptime with ThousandEyes
Assure Ecommerce and Retail Operations Uptime with ThousandEyes
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test Suite
 
Potential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and InsightsPotential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and Insights
 
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxThe State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptx
 
Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfMoving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdf
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
 
UiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to Hero
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
 
So einfach geht modernes Roaming fuer Notes und Nomad.pdf
So einfach geht modernes Roaming fuer Notes und Nomad.pdfSo einfach geht modernes Roaming fuer Notes und Nomad.pdf
So einfach geht modernes Roaming fuer Notes und Nomad.pdf
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
 
Scale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL RouterScale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL Router
 
What is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdfWhat is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdf
 
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesHow to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
 
Manual 508 Accessibility Compliance Audit
Manual 508 Accessibility Compliance AuditManual 508 Accessibility Compliance Audit
Manual 508 Accessibility Compliance Audit
 
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
 
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxThe Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
 
Emixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native developmentEmixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native development
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
 
Time Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directionsTime Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directions
 
Long journey of Ruby standard library at RubyConf AU 2024
Long journey of Ruby standard library at RubyConf AU 2024Long journey of Ruby standard library at RubyConf AU 2024
Long journey of Ruby standard library at RubyConf AU 2024
 

DevRelCon 2022: "Is Product Led Growth (PLG) the “DevOps” of the DevRel World"

  • 1. @danielbryantuk Is Product Led Growth (PLG) the “DevOps” of the DevRel World? 1 Daniel Bryant Head of DevRel @ambassadorlabs
  • 2. @danielbryantuk 2 tl;dr ● Product-led growth (PLG), when done well, can break down barriers between departments and teams to drive more adoption (and revenue!) ● DevRel teams have a lot to add to PLG: ○ Empathizing with your user and product to drive effective experiments ○ Focusing everyone on the end-to-end (developer) experience ○ Identifying the user value, aha moments, and opportunities for virality ● Establish a cross-functional team with common goals, language, & understanding
  • 5. @danielbryantuk 5 What is Developer Relations (DevRel)? “Developer Relations, also known as DevRel, is an umbrella term covering the strategies and tactics for building and nurturing a community of mutually beneficial relationships between organizations and developers (e.g., software developers) as the primary users, and often influencers on purchases, of a product” Wikipedia
  • 6. @danielbryantuk 6 What is Developer Relations (DevRel)? twitter.com/danielbryantuk/status/1550478487437320194
  • 7. @danielbryantuk 7 What is Product Led Growth (PLG)? “Product-led growth (PLG) is a business methodology in which user acquisition, expansion, conversion, and retention are all driven primarily by the product” ProductLed.org “(PLG) is a software product that allows an end user to start using the product without any restrictions. This puts the power of buying software in the hands of end users.” Correlated
  • 8. @danielbryantuk 8 What is Product Led Growth (PLG)? openviewpartners.com/product-led-growth/
  • 9. @danielbryantuk 9 PLG is a “bottom up” go-to-market motion ● No more top down “golf course selling” ● Developers want to get hands-on ○ “Give me a quickstart and searchable docs!” ○ “Show me the value in my workflow” ○ They don’t like talking to sales ● Cloud popularized consumption-based pricing ● DevRel and growth are the bridge between developers and sales
  • 10. @danielbryantuk 10 So, how does DevOps play into this? The “Wall of Confusion” (h/t Andrew Clay Shafer)
  • 11. @danielbryantuk 11 So, how does DevOps play into this? (Let’s swap the silo names) DevRel Growth Sales Product The “Wall of Confusion” (h/t Andrew Clay Shafer)
  • 13. @danielbryantuk 13 Allow me to introduce Ambassador Labs quickly ● Series B funded K8s tooling company ● Creators of two popular CNCF K8s projects ○ Emissary-ingress API gateway ○ Telepresence “remocal” dev/debugger ● Product-led and sales-led GTM motions ○ Edge Stack SaaS(ish) & on-prem/cloud ○ Telepresence SaaS(ish) ● DevRel team reports to the CMO
  • 14. @danielbryantuk 14 Break down the silos: “ProdLedBizEngRel”? ● Heavily lent into PLG for Telepresence in 2022 ● Created cross-functional team ○ Growth / marketing ○ Growth engineering ○ Product ○ DevRel ○ Sales ● Weekly reviews of funnel, results, & hypotheses ○ PQLs, PQOs, opportunities
  • 15. @danielbryantuk 15 Example experiment (large bet for KubeCon) ● Hypothesis ○ If we guide users through a typical case study, there is an increased probability they will activate and become PQLs across multiple products ● Implementation ○ K8s in 8 challenge ● Metrics ○ Landing page visits ○ Cloud sign ups ○ Percentage completion of challenge ○ PQLs, PQOs ○ MAU
  • 16. @danielbryantuk Top 3 PLG Takeaways for DevRel
  • 17. @danielbryantuk 17 Empathize with your users to drive effective experiments DevRel can help a lot with hypothesis generation ● Does this idea pass the end-user (developer) sniff test? ● But, our “gut feel” isn’t always going to be right ● Data analysis and storytelling are a PLG superpower Data doesn’t lie, but it doesn’t tell the whole story ● Qualitative data can be very useful – this is the domain of DevRel ● Don’t discount the value of talking to actual users and your community
  • 18. @danielbryantuk 18 DevRel, waiting for the data scientists to ask us about getting qualitative feedback… :-)
  • 19. @danielbryantuk 19 Focus everyone on the end-to-end (developer) experience ● Rapid experimentation is a super power, but with all great power comes… ● It’s easy to get caught in small optimizations ● Reflect on the (end-to-end) experience of the product ○ Engage beginners mindset ○ Think about “jobs to be done” ○ Regularly run through the sign up, activation, and aha moments
  • 21. @danielbryantuk 21 Identifying value, “aha” moments, and potential for virality DevRel can provide insight on the value users get from the product ● We’re often the stakeholder closest to the community ● Sales can provide great insight from users and buyers ● And don’t underestimate the value of support/CX input! DevRel can help tell the story of the user’s path to value ● What, where, when, why, and who gets value (and how do we observe/instrument this?) ● Where is the friction? ● How do we get to the “aha” moments (and make these viral)
  • 22. @danielbryantuk 22 Focus on the user's path to value, not on monetization
  • 24. @danielbryantuk 24 DevRel and PLG: We’re learning (and we will make mistakes) ● We’re all in new territory here… ● Need strong growth marketing leadership ○ Clear goals, charter, language, etc ● Cross-functional teams for the win! ● Embrace the scientific method (and data) ● Regularly retrospect (as a team) h/t twitter.com/salaboy/status/1570688751776694273
  • 25. @danielbryantuk 25 Conclusion ● Product-led growth (PLG), when done well, can break down barriers between departments and teams to drive more adoption (and revenue!) ● DevRel teams have a lot to add to PLG (which is a “bottom up” motion): ○ Empathizing with your user and product to drive effective experiments ○ Focusing everyone on the end-to-end (developer) experience ○ Identifying the user value, aha moments, and opportunities for virality ● Establish a cross-functional team with common goals, language, & understanding
  • 26. @danielbryantuk 26 Personally, I’m all about the DevOps “ProdLedBizEngRel”* (*but we might want to simply call it PLG)
  • 27. @danielbryantuk 27 Questions? Contact details and more info Email: db@datawire.io Twitter/LinkedIn: @danielbryantuk Correlated: The Product Led Revenue Podcast (Breezy Beaumont and team) Product Led Podcast (Wes Bush and crew) What's 🔥 in Enterprise IT/VC (Ed Sim) Lenny's Newsletter (Lenny Rachitsky) Product-Led Growth for Dev-First Business: Is It Inevitable? (Kelsey Evans, Daniel Bryant, Adam LaGreca, and team)