AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

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We had standing room only at our AppExchange Partner Keynote at Dreamforce 2012. It's about the program, technology and marketplace. Get everything you need to build, package, and sell business apps on the proven cloud platform with the AppExchange Partner Program. You'll have access to the AppExchange—the leading enterprise app marketplace—where you can quickly market to 100,000+ salesforce.com customers and help their social business transformation.

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AppExchange Partner Program Keynote - Dreamforce 2012- 9/18

  1. 1. THE FUTURE OF ENTERPRISEAPPSAppExchange Partner Program
  2. 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter ended July 31, 2011. This document and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.  
  3. 3. World’s Largest Vendor Technology Event 85,000 850+ 1000+ 10Registrants Sessions Cloud Keynotes Solutions
  4. 4. You are at the Start of Something Big
  5. 5. You are Building the Largest CloudEcosystem 1700+ Apps 1.4M Installs $700M Revenue   70% of the Fortune 100 have installed an app
  6. 6. You are Bringing Big Apps to the Cloud
  7. 7. You are Building Big Companies “Docusign has created a compelling business by re-imagining an age-old service.” Mary Meeker Kleiner Perkins
  8. 8. You are Closing Big Customers CVM Cyber U Docusign 10K New Users 2K New Users 7K New Users Jobscience Forseva Used by all Hiring Global Deployment Managers
  9. 9. You are Transforming Categories and Industries Healthcare Field Service Project Management Manufacturing Public Sector IT Management FinancialHuman Resources Services Marketing Automation
  10. 10. There’s Never Been a Better Time forSalesforce #1 Cloud Cloud Innovation Computing CRM 2011, 2012
  11. 11. There’s Never Been a Better Time to be a Salesforce Partner
  12. 12. Our Mission: Cloud Computing Driver,Catalyst and Evangelist Enterprise Mainframe Client/Server Cloud Computing 1960s 1980s Today
  13. 13. Cloud, Mobile and Social areRevolutionizing Enterprise Apps 2010s 1960s 1970s 1980s SocialMainframe Mini Client 2000s RevolutionComputing Computing Server Mobile Computing Computing 1990s Cloud Computing x 10x 100x 1,000x 10,000x 100,000x
  14. 14. Social Business is Transforming OurCustomers Cloud • Mobile • Social
  15. 15. But Social Business is Not Possible WithoutApps Cloud • Mobile • Social
  16. 16. Giving you music you loveanytime, anywhere, throughconnected devices.150 Million+ Listeners1 Million+ Songs250 Employees#1 Personalized Internet Radio
  17. 17. Pandora Delivers Social Business with Apps Social Profile: Music Genome Project
  18. 18. Our Customers are Asking for More Apps
  19. 19. And They Want Those Apps to Be Social 47% annual growth in spend for social networking Office   ERP   BI   Project   Management   CRM   SCM   Content   Management   Web     Social   Conferencing   Networking  Source:  2012  IDC  “Worldwide  Collabora7ve  Applica7ons  2011-­‐2015  Forecast  
  20. 20. And They Want Those Apps to Connect AcrossTheir BusinessConnectedCustomers Connected Products Connected Connected Partners Employees
  21. 21. The Future of Enterprise Apps The Right The Right The RightMarketplace Program Technology
  22. 22. AppExchange Momentum is Unstoppable Apps Installs +27% +33%
  23. 23. Installs: We Completely Overhauled theSiteStreamlined user experienceCurated collections and newcategorizationOptimized for mobile, tablet –any device
  24. 24. And the Investment is Already Paying Off
  25. 25. Apps: Introducing AppExchange Checkout checkoutA new channel for lightweightappsTurn-key billingTrial management
  26. 26. AppExchange Roadmap: Much More to ComeWINTER ’12 SPRING ’12 SUMMER ’12SSO with Salesforce Orgs Chatter on AppExchange AppExchange in CoreFlow Apps AppExchange Answers Streamline PublishingCheckout 2.0 Security Review Site.com Apps Automation
  27. 27. The Future of Enterprise Apps The Right The Right The RightMarketplace Program Technology
  28. 28. We are Listening to Your Feedback
  29. 29. #apptitude: Our First Ever Co-BrandedCampaign 100M+ Impressions +148% Brand Awareness +135% Social Engagement
  30. 30. Chatter Groups Create a New Dialogue withRepsInstant access tosalesforce.com repsShare content, respond to dealrelated requests withinSalesforce Chatter100+ live groups since launch
  31. 31. More Technical Support to Help You Build KillerApps Doubled technical team Roadmap planning 20+ best practice webinars PDOs to help you scale
  32. 32. The Future of Enterprise Apps The Right The Right The RightMarketplace Program Technology
  33. 33. RE-IMAGINATION OF NEARLY EVERYTHING* - POWERED BY NEW DEVICES + CONNECTIVITY + UI + BEAUTY MARY MEEKER KLEINER PERKINSSource: Internet Trends, D10 Conference, May 30, 2012
  34. 34. The Re-Imagination of Enterprise Apps THEN… NOW… Data silos, long pilots, Deploy in hours, open painful integration APIs, instantly mobile & social
  35. 35. We Now Have a New Set of Requirements
  36. 36. And New Opportunities to Deliver CustomerValue Collaboration Mobility Are you bringing Can data be accessed information or people anywhere, from any together in new ways? device? Social UX Interoperability Does your app prompt Do you connect to other people to engage? apps easily, push processes forward? Network Effects Innovation Is your app more Are you transforming powerful as more people your category/industry/ use it? niche?
  37. 37. Social  Enterprise  Showcase  Slide  Introducing Our Social Apps Showcase BracketLabs Eventley Newmarket Bunchball GetSatisfaction ServiceMax CloudApps Infor Vana Concur Jobscience Zapier Docusign Kenandy
  38. 38. The Salesforce Platform Makes These New AppsPossible ISV Business ServicesAppExchange Touch Identity Chatter Force.com Heroku Site.com Database.com
  39. 39. We’ve Delivered Over 500 New Features this Year Spring & Summer ’12 Winter ’13 Cross-Object Workflow Connected Apps Dynamic Visualforce Components Push Major Upgradestrue to the Smart Search Salesforce Org Manager Visualforce Components Organization-Wide Permission Sets C Visual Workflow Developer Console Visual Workflow Winter ‘13 Visualforce Charting RE System Overview Geolocation Drag-and-Drop Schema Builder (Beta) Page Breadcrumbs (site.com) Custom Branding for Trialforce Site Map Links (site.com) Subscriber Support Console Mobile SDK And More….
  40. 40. Introducing Salesforce IdentitySimple: Single Sign-on for cloudand mobile apps, with pre-integrated identity to othercloudsSocial: Easily connect socialnetworksTrusted: Centralized accessmanagement and provisioning
  41. 41. Integrate any Cloud App with SalesforceCanvas Salesforce Canvas Bring your app seamlessly into the Salesforce UI Leverage single sign-on
  42. 42. Heroku is Now a Part of the AppExchange Partner ProgramBuild on Force.com, Herokuor bothPNR Pricing ModelIntegrate with CanvasList on AppExchange
  43. 43. Together We are Re-Imagining EnterpriseApplications Business Database UI Social Trials Identity Logic Feed ISV Business Services AppExchange Touch Identity Chatter Force.com Heroku Site.com Database.com
  44. 44. Thank you

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