We had standing room only at our AppExchange Partner Keynote at Dreamforce 2012. It's about the program, technology and marketplace. Get everything you need to build, package, and sell business apps on the proven cloud platform with the AppExchange Partner Program. You'll have access to the AppExchange—the leading enterprise app marketplace—where you can quickly market to 100,000+ salesforce.com customers and help their social business transformation.

1. THE FUTURE OF ENTERPRISE
APPS
AppExchange Partner Program

2. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain
forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or
if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results
expressed or implied by the forward-looking statements we make. All statements other than statements of historical
fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other
financial items and any statements regarding strategies or plans of management for future operations, statements of
belief, any statements concerning new, planned, or upgraded services or technology developments and customer
contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and
delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in
our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures,
risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively
limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new
releases of our service and successful customer deployment, our limited history reselling non-salesforce.com
products, and utilization and selling to larger enterprise customers. Further information on potential factors that could
affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent
fiscal quarter ended July 31, 2011. This document and others are available on the SEC Filings section of the Investor
Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not currently
available and may not be delivered on time or at all. Customers who purchase our services should make the purchase
decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not
intend to update these forward-looking statements.

3. World’s Largest Vendor Technology
Event
85,000 850+ 1000+ 10
Registrants Sessions Cloud Keynotes
Solutions

4. You are at the Start of Something
Big

5. You are Building the Largest Cloud
Ecosystem
1700+ Apps
1.4M Installs
$700M Revenue
70% of the Fortune 100 have installed an app

6. You are Bringing Big Apps to the Cloud

7. You are Building Big Companies
“Docusign has created a
compelling business
by re-imagining
an age-old service.”
Mary Meeker
Kleiner Perkins

8. You are Closing Big Customers
CVM Cyber U Docusign
10K New Users 2K New Users 7K New Users
Jobscience Forseva
Used by all Hiring Global Deployment
Managers

9. You are Transforming Categories and
Industries
Healthcare
Field Service
Project Management
Manufacturing
Public Sector
IT Management
Financial
Human Resources
Services
Marketing Automation

10. There’s Never Been a Better Time for
Salesforce
#1
Cloud Cloud Innovation
Computing CRM 2011, 2012

11. There’s Never Been a Better Time to
be a Salesforce Partner

12. Our Mission: Cloud Computing Driver,
Catalyst and Evangelist
Enterprise
Mainframe Client/Server Cloud Computing
1960s 1980s Today

13. Cloud, Mobile and Social are
Revolutionizing Enterprise Apps
2010s
1960s 1970s 1980s Social
Mainframe Mini Client 2000s Revolution
Computing Computing Server Mobile
Computing Computing
1990s
Cloud
Computing
x 10x 100x 1,000x 10,000x 100,000x

14. Social Business is Transforming Our
Customers
Cloud • Mobile • Social

15. But Social Business is Not Possible Without
Apps
Cloud • Mobile • Social

16. Giving you music you love
anytime, anywhere, through
connected devices.
150 Million+ Listeners
1 Million+ Songs
250 Employees
#1 Personalized Internet Radio

17. Pandora Delivers Social Business with Apps
Social Profile:
Music
Genome
Project

18. Our Customers are Asking for More Apps

19. And They Want Those Apps to Be Social
47%
annual growth in spend
for social networking
Office
ERP
BI
Project
Management
CRM
SCM
Content
Management
Web
Social
Conferencing
Networking
Source:
2012
IDC
“Worldwide
Collabora7ve
Applica7ons
2011-­‐2015
Forecast

20. And They Want Those Apps to Connect Across
Their Business
Connected
Customers Connected
Products
Connected Connected
Partners Employees

21. The Future of Enterprise Apps
The Right The Right The Right
Marketplace Program Technology

22. AppExchange Momentum is Unstoppable
Apps Installs
+27% +33%

23. Installs: We Completely Overhauled the
Site
Streamlined user experience
Curated collections and new
categorization
Optimized for mobile, tablet –
any device

24. And the Investment is Already Paying Off

25. Apps: Introducing AppExchange Checkout
checkout
A new channel for lightweight
apps
Turn-key billing
Trial management

26. AppExchange Roadmap: Much More to
Come
WINTER ’12 SPRING ’12 SUMMER ’12
SSO with Salesforce Orgs Chatter on AppExchange AppExchange in Core
Flow Apps AppExchange Answers Streamline Publishing
Checkout 2.0 Security Review Site.com Apps
Automation

27. The Future of Enterprise Apps
The Right The Right The Right
Marketplace Program Technology

28. We are Listening to Your Feedback

29. #apptitude: Our First Ever Co-Branded
Campaign
100M+
Impressions
+148%
Brand Awareness
+135%
Social Engagement

30. Chatter Groups Create a New Dialogue with
Reps
Instant access to
salesforce.com reps
Share content, respond to deal
related requests within
Salesforce Chatter
100+ live groups since launch

31. More Technical Support to Help You Build Killer
Apps
Doubled technical team
Roadmap planning
20+ best practice webinars
PDOs to help you scale

32. The Future of Enterprise Apps
The Right The Right The Right
Marketplace Program Technology

33. RE-IMAGINATION OF NEARLY
EVERYTHING* -
POWERED BY NEW DEVICES +
CONNECTIVITY + UI + BEAUTY
MARY MEEKER
KLEINER PERKINS
Source: Internet Trends, D10 Conference, May 30, 2012

34. The Re-Imagination of Enterprise Apps
THEN… NOW…
Data silos, long pilots, Deploy in hours, open
painful integration APIs, instantly mobile &
social

35. We Now Have a New Set of Requirements

36. And New Opportunities to Deliver Customer
Value
Collaboration Mobility
Are you bringing Can data be accessed
information or people anywhere, from any
together in new ways? device?
Social UX Interoperability
Does your app prompt Do you connect to other
people to engage? apps easily, push processes
forward?
Network Effects Innovation
Is your app more Are you transforming
powerful as more people your category/industry/
use it? niche?

37. Social
Enterprise
Showcase
Slide
Introducing Our Social Apps Showcase
BracketLabs Eventley Newmarket
Bunchball GetSatisfaction ServiceMax
CloudApps Infor Vana
Concur Jobscience Zapier
Docusign Kenandy

38. The Salesforce Platform Makes These New Apps
Possible
ISV Business Services
AppExchange
Touch
Identity
Chatter
Force.com Heroku Site.com
Database.com

39. We’ve Delivered Over 500 New Features this
Year
Spring & Summer ’12 Winter ’13
Cross-Object Workflow Connected Apps
Dynamic Visualforce Components Push Major Upgrades
true to the Smart Search Salesforce Org Manager
Visualforce Components Organization-Wide Permission Sets
C Visual Workflow
Developer Console
Visual Workflow Winter ‘13
Visualforce Charting
RE System Overview Geolocation
Drag-and-Drop Schema Builder (Beta) Page Breadcrumbs (site.com)
Custom Branding for Trialforce Site Map Links (site.com)
Subscriber Support Console
Mobile SDK
And More….

40. Introducing Salesforce Identity
Simple: Single Sign-on for cloud
and mobile apps, with pre-
integrated identity to other
clouds
Social: Easily connect social
networks
Trusted: Centralized access
management and provisioning

41. Integrate any Cloud App with Salesforce
Canvas
Salesforce Canvas
Bring your app seamlessly
into the Salesforce UI
Leverage single sign-on

42. Heroku is Now a Part of the AppExchange Partner
Program
Build on Force.com, Heroku
or both
PNR Pricing Model
Integrate with Canvas
List on AppExchange

43. Together We are Re-Imagining Enterprise
Applications
Business
Database UI Social Trials Identity
Logic
Feed
ISV Business Services
AppExchange
Touch
Identity
Chatter
Force.com Heroku Site.com
Database.com

44. Thank you