Webinar - First Five Email Campaigns - 1 in series of 3 webinars

•

1 like•1,631 views

Join us for webinar #1 as Mathew Sweezey, Account Manager at Pardot LLC, explores what those first five campaigns are and how to get the best results from your campaign efforts. This will be #1 in a series of three monthly webinars on creating best results marketing automation campaigns.

Technology Business

First
5
Campaigns

Part
1
of
3

Presented
by:

Mathew
Sweezey,
Sales
Manager,
Pardot

January
19,
2012

Agenda

•  Basic
Lead
Gen
Campaign

•  1st
Drip
Program

•  Event

•  Cold
Lead
Recycle
Campaign

•  Sales
Drip

Basic
Lead
Gen
Campaign

Begin
at
the
Beginning

What
You’ll
Need

•  1
Form

•  1
Landing
Page

•  1
Autoresponder
Email

•  List
for
drip
nurturing

1st
Drip
Program

#2

6

Segment

Stage
3
Content
Stage
2
Content

11
6

Stage
1
Content

What
You’ll
Need

•  1
SegmentaOon
Rule

•  3
Nurturing
Email
Templates

•  3
AutomaOon
Rules
to
move

prospects
into
appropriate

segments
(Stage
1,2,3)

What
You’ll
Need

•  1
Webinar
Set-‐Up

•  1
Email
for
inviOng
prospects

•  3
Nurturing
Email
Templates

•  3
AutomaOon
Rules
to
place

people
on
appropriate
follow

up
tracks

Cold
Lead
Recycling

Warming
up
cold
leads

What
You’ll
Need

•  1
AutomaOon
Rule
to
ﬁnd
cold

leads

•  1
Nurture
Program
for
cold

leads
(already
set
up)

•  1
AutomaOon
Rule
to
qualify

them
as
MQL

What
You’ll
Need

•  1
List
-‐
visible
in
CRM

•  1
Nurturing
Program

•  3
Emails
in
the
drip
program

•  1
Set
Task,
if
no
acOon
a]er
3

emails
in
drip
work-‐ﬂow

Contact
InformaIon

Pardot

Mathew
Sweezey
950
East
Paces
Ferry
Rd

Account
Manager

Suite
3300

mathew.sweezey@pardot.com
Atlanta,
Georgia
30326

@msweezey

404.492.6848

877.3B2B.ROI

www.pardot.com

Similar to Webinar - First Five Email Campaigns - 1 in series of 3 webinars

Marketing Automation Campaigns – Everything You Need to Know

Pardot

The Next 5 Campaigns - Webinar #2 out of 3 series

Pardot

First 5 Campaigns to user for Marketing Automation

Pardot

Next Level Lead Nurturing

Pardot

Email superstar of 2012

streamview

Silicon Valley Marketo User Group Meeting June 22, 2012

ryanvong

5 Signs Your Business Is Suffering Because You Haven't Documented Your Busine...

Practice Paradox

Agile Marketing - Minimize the Marketing Mayhem - Why, What, How

Pardot

Pardot Elevate 2012 - The Evolution of Pardot’s Sales and Marketing Function

Pardot

How to use content marketing and advanced segmentation to re-engage a dorma...

DemandGen

10 Ways to Use ACT CRM as a CRM Product

Tech Benders

Denial management might be one of the most overwhelming steps of the revenue cycle, regardless of the size of your healthcare organization. But, in order to receive as much revenue as possible, you need a plan to handle your denials. In this webinar, we covered an ever-familiar scenario and show you a 7-step denial management process that will give you the results you're expecting by using a data-driven approach.

7 Steps for a Successful Data-Driven Denial Management Plan

Etactics, Inc.

First-contact resolution (FCR) is the 'Holy Grail' for a technical support operation - directly impacting customer satisfaction, loyalty and corporate revenue. Join us for a live Webinar to hear Rob McDougall, president of Upstream Works and an expert on FCR, discuss how technical support centres can significantly reduce call volume, increase customer satisfaction and positively impact the bottom line. You will also discover how successful companies leverage remote support to dramatically increase FCR and reduce costs. Attend this interactive Webinar to learn: -- Steps for measuring and improving FCR within your IT support operation -- The strategic impact of FCR on both bottom- and top-line operations -- How remote-support technology is a key contributor to increased first-contact resolution -- And more...

First Call Resolution - The Key To Superior Tech Support

todd.lewis

The day-to-day life of a marketer is busy. You spend numerous hours making sure that each small and equally important part of the overall marketing plan is managed, tracked, and analyzed for success. With such a jam-packed, detailed process, marketers everywhere are embracing the new, revolutionary approach: Agile Marketing. Join Pardot Evangelist Mathew Sweezey, as he explores this brand new approach to marketing in depth, and find out how you can apply it to your marketing process and save your sanity.

Pardot Elevate 2012 - Agile Marketing: Save Your Sanity

Pardot

How to Accounting to Your Sales Funnel with Marketing Automation

Act-On Software

New Time Mgt

talcpowder

10 Things to Know Before Going Live

TargetX

Real examples of Lean IT in action to provides real-world examples of how Lean IT has made a difference to organizations like: - Better IT customer service by reducing Muda (waste) to improve incident flow. - IT helps the business maintain growth plans through compliance to satisfy voice of regulator. - IT prevents loss of major business customer by reducing Mura (variance) to improve banking services. - CSI managers develop strategy & tactics to free up executive resources by reducing time spent on the major outages.

Lean Continual Service Improvement – Driving Change Enablement

Lean IT Association

Master Nurturing and Marketo Engagement Programs

Josh Hill

We all know that leads make the sales and marketing world go round, and if you're an agile marketer you are always looking for new ways to get better leads. In this session, join Mathew Sweezey, Pardot B2B Marketing Evangelist, as he walks through 10.5 advanced lead generation techniques for content marketing, search marketing, and email marketing. These are all techniques that are simple in concept and easy in implementation. You'll leave wishing you'd known them before, and excited you know them now.

10.5 Advanced Lead Generation Tips

Pardot

Similar to Webinar - First Five Email Campaigns - 1 in series of 3 webinars (20)

Marketing Automation Campaigns – Everything You Need to Know

The Next 5 Campaigns - Webinar #2 out of 3 series

First 5 Campaigns to user for Marketing Automation

Next Level Lead Nurturing

Email superstar of 2012

Silicon Valley Marketo User Group Meeting June 22, 2012

5 Signs Your Business Is Suffering Because You Haven't Documented Your Busine...

Agile Marketing - Minimize the Marketing Mayhem - Why, What, How

Pardot Elevate 2012 - The Evolution of Pardot’s Sales and Marketing Function

How to use content marketing and advanced segmentation to re-engage a dorma...

10 Ways to Use ACT CRM as a CRM Product

7 Steps for a Successful Data-Driven Denial Management Plan

First Call Resolution - The Key To Superior Tech Support

Pardot Elevate 2012 - Agile Marketing: Save Your Sanity

How to Accounting to Your Sales Funnel with Marketing Automation

New Time Mgt

10 Things to Know Before Going Live

Lean Continual Service Improvement – Driving Change Enablement

Master Nurturing and Marketo Engagement Programs

10.5 Advanced Lead Generation Tips

More from Pardot

If you're a B2B marketing professional attending Dreamforce 2015, you won't want to miss these 11 sessions. With topics ranging from analytics to social media, there's a little something for everyone in this SlideShare. Bonus: Here at Pardot, we love cheesy stock photos. That's why we've illustrated every session with a hilariously ridiculous photo — and provided you with the chance to star in a stock photo of your own! Learn more: pardot.com/dreamforce15/

11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...

Pardot

How often do you stumble across a compelling industry statistic only to discover it’s from 2010? Yikes — your boss is never going to buy into your presentation on marketing automation when the basis of your argument hinges on a stat that’s over five years old. Well, it’s not your fault that those deceptively old stats keep popping up every time you do a search for “marketing automation.” The internet is littered with them — and unfortunately, as more and more benchmark studies are released every year, it becomes that much harder to find the relevant information you’re looking for. To help you out, we’ve sorted through some of the most recent statistics from industry analysts and compiled them into the infographic below. Check it out to see how top-performing companies are leveraging marketing automation to boost sales, increase engagement with their marketing campaigns, and improve the quality of their leads.

Ten Must-Know Marketing Automation Stats Infographic

Pardot

9 Fascinating Email Marketing Stats

Pardot

The Marketing Technology Game of Thrones

Pardot

Nearly 80% of B2B marketers aren’t satisfied with their current levels of customer conversions. (CMO Council) If you find yourself in this group, we’ve got just the thing for you. We’ve rounded up five of our favorite examples of B2B landing pages. Not only are these landing pages visually appealing, they follow landing page best practices that are proven to boost conversion rates. Examples come from the great marketing minds at Wistia, Cater2me, Emma, Wayfair, and Rapt Media. For more landing page best practices that can help you make the most of your lead generation efforts, check out our free white paper '8 Ways to Double B2B Conversions': http://prd.to/1BKepG1

B2B Landing Page Inspiration

Pardot

B2B Marketing Metrics That Matter

Pardot

The ROI of Marketing Automation

Pardot

Whether you’re a marketing team of one or many, top priority is customer engagement at the right time, driving interest, and marketing relevant content. The Salesforce.com Foundation customer base has been growing at record speed for the past year, and with only a handful of marketers, we needed a way to keep up. Enter Pardot marketing automation - our tool for success. Join us to hear our journey and learn how Pardot has transformed our marketing, communications, and outreach from manual processes to sophisticated profiling and segmentation. We'll examine what it took to get it up and running and how we can now be more responsive to our customers' interests with content marketing. Leave knowing that the small and mighty marketer can get the job done too!

The Little Engine That Could: How the Salesforce Foundation Markets with Pardot

Pardot

The Golden Rule of Lead Nurturing

Pardot

The Dynamic Duo: Marketing Automation and Your CRM

Pardot

Pardot Customer Success: Teach For America

Pardot

Pardot Customer Success: Creating Agile Lead Management with Pronq, an HP Com...

Pardot

Pardot Story: Beyond List Email

Pardot

Pardot + Data.com: Deliver Personalized Marketing at Scale

Pardot

Overcoming the Top 3 SMB Challenges with Marketing Automation

Pardot

Make the Most of Your Salesforce + Pardot Integration

Pardot

Love at First Click: Alluring Lead Generation Tactics to Pack Your Pipeline

Pardot

How to Create a Complete Customer Lifecycle With Marketing Automation

Pardot

Your biggest marketing campaign of the season is rapidly approaching, and it needs to run like a well-oiled machine. With Pardot and Salesforce, you’ve got the right tools; but how do you utilize both platforms to ensure you effectively deploy and track campaign success? Join us as we dive into how you can make Pardot and Salesforce work in harmony, increasing your marketing capabilities, and turning prospects into deals.

Go Beyond the Sync: Elevate Your Salesforce + Pardot Campaigns

Pardot

Getting Sales to Buy In: Why Marketing Automation Isn't Just for Marketers

Pardot

More from Pardot (20)

11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...

Ten Must-Know Marketing Automation Stats Infographic

9 Fascinating Email Marketing Stats

The Marketing Technology Game of Thrones

B2B Landing Page Inspiration

B2B Marketing Metrics That Matter

The ROI of Marketing Automation

The Little Engine That Could: How the Salesforce Foundation Markets with Pardot

The Golden Rule of Lead Nurturing

The Dynamic Duo: Marketing Automation and Your CRM

Pardot Customer Success: Teach For America

Pardot Customer Success: Creating Agile Lead Management with Pronq, an HP Com...

Pardot Story: Beyond List Email

Pardot + Data.com: Deliver Personalized Marketing at Scale

Overcoming the Top 3 SMB Challenges with Marketing Automation

Make the Most of Your Salesforce + Pardot Integration

Love at First Click: Alluring Lead Generation Tactics to Pack Your Pipeline

How to Create a Complete Customer Lifecycle With Marketing Automation

Go Beyond the Sync: Elevate Your Salesforce + Pardot Campaigns

Getting Sales to Buy In: Why Marketing Automation Isn't Just for Marketers

Recently uploaded

Histor y of HAM Radio presentation slide

vu2urc

The presentation explores the development and application of artificial intelligence (AI) from its inception to its current status in the modern world. The term "artificial intelligence" was first coined by John McCarthy in 1956 to describe efforts to develop computer programs capable of performing tasks that typically require human intelligence. This concept was first introduced at a conference held at Dartmouth College, where programs demonstrated capabilities such as playing chess, proving theorems, and interpreting texts. In the early stages, Alan Turing contributed to the field by defining intelligence as the ability of a being to respond to certain questions intelligently, proposing what is now known as the Turing Test to evaluate the presence of intelligent behavior in machines. As the decades progressed, AI evolved significantly. The 1980s focused on machine learning, teaching computers to learn from data, leading to the development of models that could improve their performance based on their experiences. The 1990s and 2000s saw further advances in algorithms and computational power, which allowed for more sophisticated data analysis techniques, including data mining. By the 2010s, the proliferation of big data and the refinement of deep learning techniques enabled AI to become mainstream. Notable milestones included the success of Google's AlphaGo and advancements in autonomous vehicles by companies like Tesla and Waymo. A major theme of the presentation is the application of generative AI, which has been used for tasks such as natural language text generation, translation, and question answering. Generative AI uses large datasets to train models that can then produce new, coherent pieces of text or other media. The presentation also discusses the ethical implications and the need for regulation in AI, highlighting issues such as privacy, bias, and the potential for misuse. These concerns have prompted calls for comprehensive regulations to ensure the safe and equitable use of AI technologies. Artificial intelligence has also played a significant role in healthcare, particularly highlighted during the COVID-19 pandemic, where it was used in drug discovery, vaccine development, and analyzing the spread of the virus. The capabilities of AI in healthcare are vast, ranging from medical diagnostics to personalized medicine, demonstrating the technology's potential to revolutionize fields beyond just technical or consumer applications. In conclusion, AI continues to be a rapidly evolving field with significant implications for various aspects of society. The development from theoretical concepts to real-world applications illustrates both the potential benefits and the challenges that come with integrating advanced technologies into everyday life. The ongoing discussion about AI ethics and regulation underscores the importance of managing these technologies responsibly to maximize their their benefits while minimizing potential harms.

Artificial Intelligence: Facts and Myths

Joaquim Jorge

In this session, we will delve into strategic approaches for optimizing knowledge management within Microsoft 365, amidst the evolving landscape of Copilot. From leveraging automatic metadata classification and permission governance with SharePoint Premium, to unlocking Viva Engage for the cultivation of knowledge and communities, you will gain actionable insights to bolster your organization's knowledge-sharing initiatives. In this session, we will also explore how to facilitate solutions to enable your employees to find answers and expertise within Microsoft 365. You will leave equipped with practical techniques and a deeper understanding of how there is more to effective knowledge management than just enabling Copilot, but building actual solutions to prepare the knowledge that Copilot and your employees can use.

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Drew Madelung

MySQL Webinar, presented on the 25th of April, 2024. Summary: MySQL solutions enable the deployment of diverse Database Architectures tailored to specific needs, including High Availability, Disaster Recovery, and Read Scale-Out. With MySQL Shell's AdminAPI, administrators can seamlessly set up, manage, and monitor these solutions, ensuring efficiency and ease of use in their administration. MySQL Router, on the other hand, provides transparent routing from the application traffic to the backend servers in the architectures, requiring minimal configuration. Completely built in-house and supported by Oracle, these solutions have been adopted by enterprises of all sizes for their business-critical applications. In this presentation, we'll delve into various database architecture solutions to help you choose the right one based on your business requirements. Focusing on technical details and the latest features to maximize the potential of these solutions.

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...

Miguel Araújo

Three things you will take away from the session: • How to run an effective tenant-to-tenant migration • Best practices for before, during, and after migration • Tips for using migration as a springboard to prepare for Copilot in Microsoft 365 Main ideas: Migration Overview: The presentation covers the current reality of cross-tenant migrations, the triggers, phases, best practices, and benefits of a successful tenant migration Considerations: When considering a migration, it is important to consider the migration scope, performance, customization, flexibility, user-friendly interface, automation, monitoring, support, training, scalability, data integrity, data security, cost, and licensing structure Next Wave: The next wave of change includes the launch of Copilot, which requires businesses to be prepared for upcoming changes related to Copilot and the cloud, and to consolidate data and tighten governance ShareGate: ShareGate can help with pre-migration analysis, configurable migration tool, and automated, end-user driven collaborative governance

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

sammart93

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...

Neo4j

Discord is a free app offering voice, video, and text chat functionalities, primarily catering to the gaming community. It serves as a hub for users to create and join servers tailored to their interests. Discord’s ecosystem comprises servers, each functioning as a distinct online community with its own channels dedicated to specific topics or activities. Users can engage in text-based discussions, voice calls, or video chats within these channels. Understanding Discord Servers Discord servers are virtual spaces where users congregate to interact, share content, and build communities. Servers may revolve around gaming, hobbies, interests, or fandoms, providing a platform for like-minded individuals to connect. Communication Features Discord offers a range of communication tools, including text channels for messaging, voice channels for real-time audio conversations, and video channels for face-to-face interactions. These features facilitate seamless communication and collaboration. What Does NSFW Mean? The acronym NSFW stands for “Not Safe For Work,” indicating content that may be inappropriate for professional or public settings. NSFW Content NSFW content encompasses material that is sexually explicit, violent, or otherwise graphic in nature. It often includes nudity, profanity, or depictions of sensitive topics.

Understanding Discord NSFW Servers A Guide for Responsible Users.pdf

UK Journal

🐬 The future of MySQL is Postgres 🐘

RTylerCroy

Enterprise Knowledge’s Urmi Majumder, Principal Data Architecture Consultant, and Fernando Aguilar Islas, Senior Data Science Consultant, presented "Driving Behavioral Change for Information Management through Data-Driven Green Strategy" on March 27, 2024 at Enterprise Data World (EDW) in Orlando, Florida. In this presentation, Urmi and Fernando discussed a case study describing how the information management division in a large supply chain organization drove user behavior change through awareness of the carbon footprint of their duplicated and near-duplicated content, identified via advanced data analytics. Check out their presentation to gain valuable perspectives on utilizing data-driven strategies to influence positive behavioral shifts and support sustainability initiatives within your organization. In this session, participants gained answers to the following questions: - What is a Green Information Management (IM) Strategy, and why should you have one? - How can Artificial Intelligence (AI) and Machine Learning (ML) support your Green IM Strategy through content deduplication? - How can an organization use insights into their data to influence employee behavior for IM? - How can you reap additional benefits from content reduction that go beyond Green IM?

Driving Behavioral Change for Information Management through Data-Driven Gree...

Enterprise Knowledge

Handwritten Text Recognition for manuscripts and early printed texts

Maria Levchenko

This presentations targets students or working professionals. You may know Google for search, YouTube, Android, Chrome, and Gmail, but did you know Google has many developer tools, platforms & APIs? This comprehensive yet still high-level overview outlines the most impactful tools for where to run your code, store & analyze your data. It will also inspire you as to what's possible. This talk is 50 minutes in length.

Powerful Google developer tools for immediate impact! (2023-24 C)

wesley chun

BooK Now Call us at +918448380779 to hire a gorgeous and seductive call girl for sex. Take a Delhi Escort Service. The help of our escort agency is mostly meant for men who want sexual Indian Escorts In Delhi NCR. It should be noted that any impersonator will get 100 attention from our Young Girls Escorts in Delhi. They will assume the position of reliable allies. VIP Call Girl With Original Photos Book Tonight +918448380779 Our Cheap Price 1 Hour not available 2 Hours 5000 Full Night 8000 TAG: Call Girls in Delhi, Noida, Gurgaon, Ghaziabad, Connaught Place, Greater Kailash Delhi, Lajpat Nagar Delhi, Mayur Vihar Delhi, Chanakyapuri Delhi, New Friends Colony Delhi, Majnu Ka Tilla, Karol Bagh, Malviya Nagar, Saket, Khan Market, Noida Sector 18, Noida Sector 76, Noida Sector 51, Gurgaon Mg Road, Iffco Chowk Gurgaon, Rajiv Chowk Gurgaon All Delhi Ncr Free Home Deliver

08448380779 Call Girls In Diplomatic Enclave Women Seeking Men

Delhi Call girls

GenAI Risks & Security Meetup 01052024.pdf

lior mazor

Evaluating the top large language models.pdf

ChristopherTHyatt

Sara Mae O’Brien Scott and Tatiana Baquero Cakici, Senior Consultants at Enterprise Knowledge (EK), presented “AI Fast Track to Search-Focused AI Solutions” at the Information Architecture Conference (IAC24) that took place on April 11, 2024 in Seattle, WA. In their presentation, O’Brien-Scott and Cakici focused on what Enterprise AI is, why it is important, and what it takes to empower organizations to get started on a search-based AI journey and stay on track. The presentation explored the complexities of enterprise search challenges and how IA principles can be leveraged to provide AI solutions through the use of a semantic layer. O’Brien-Scott and Cakici showcased a case study where a taxonomy, an ontology, and a knowledge graph were used to structure content at a healthcare workforce solutions organization, providing personalized content recommendations and increasing content findability. In this session, participants gained insights about the following: Most common types of AI categories and use cases; Recommended steps to design and implement taxonomies and ontologies, ensuring they evolve effectively and support the organization’s search objectives; Taxonomy and ontology design considerations and best practices; Real-world AI applications that illustrated the value of taxonomies, ontologies, and knowledge graphs; and Tools, roles, and skills to design and implement AI-powered search solutions.

IAC 2024 - IA Fast Track to Search Focused AI Solutions

Enterprise Knowledge

A Domino Admins Adventures (Engage 2024)

Gabriella Davis

Tech Trends Report 2024 Future Today Institute.pdf

hans926745

2024: Domino Containers - The Next Step. News from the Domino Container commu...

Martijn de Jong

Boost Fertility New Invention Ups Success Rates.pdf

sudhanshuwaghmare1

08448380779 Call Girls In Civil Lines Women Seeking Men

Delhi Call girls

Recently uploaded (20)

Histor y of HAM Radio presentation slide

Artificial Intelligence: Facts and Myths

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...

Understanding Discord NSFW Servers A Guide for Responsible Users.pdf

🐬 The future of MySQL is Postgres 🐘

Driving Behavioral Change for Information Management through Data-Driven Gree...

Handwritten Text Recognition for manuscripts and early printed texts

Powerful Google developer tools for immediate impact! (2023-24 C)

08448380779 Call Girls In Diplomatic Enclave Women Seeking Men

GenAI Risks & Security Meetup 01052024.pdf

Evaluating the top large language models.pdf

IAC 2024 - IA Fast Track to Search Focused AI Solutions

A Domino Admins Adventures (Engage 2024)

Tech Trends Report 2024 Future Today Institute.pdf

2024: Domino Containers - The Next Step. News from the Domino Container commu...

Boost Fertility New Invention Ups Success Rates.pdf

08448380779 Call Girls In Civil Lines Women Seeking Men

Webinar - First Five Email Campaigns - 1 in series of 3 webinars

1. First 5 Campaigns Part 1 of 3 Presented by: Mathew Sweezey, Sales Manager, Pardot January 19, 2012

2. Agenda •  Basic Lead Gen Campaign •  1st Drip Program •  Event •  Cold Lead Recycle Campaign •  Sales Drip

3. Basic Lead Gen Campaign Begin at the Beginning

4. Lead Gen Campaign #1 +Score Segment

5. What You’ll Need •  1 Form •  1 Landing Page •  1 Autoresponder Email •  List for drip nurturing

6. Landing Page Basics

7. Form Basics

8. Autoresponder

9. The List Email First Name Last Name

10. 1st Drip Program Nurturing Notes

11. 1st Drip Program #2 6 Segment Stage 3 Content Stage 2 Content 11 6 Stage 1 Content

12. What You’ll Need •  1 SegmentaOon Rule •  3 Nurturing Email Templates •  3 AutomaOon Rules to move prospects into appropriate segments (Stage 1,2,3)

13. Drip Email Basics

14. Webinar Campaign Reaching Out

15. Webinar Campaign #3 +Score Segment

16. What You’ll Need •  1 Webinar Set-‐Up •  1 Email for inviOng prospects •  3 Nurturing Email Templates •  3 AutomaOon Rules to place people on appropriate follow up tracks

17. Cold Lead Recycling Warming up cold leads

18. Cold Lead Recycling #4 = MQL +Score

19. What You’ll Need •  1 AutomaOon Rule to ﬁnd cold leads •  1 Nurture Program for cold leads (already set up) •  1 AutomaOon Rule to qualify them as MQL

20. Sales Drip Don’t let the well run dry

21. Sales Drip #5 6 List in CRM 13 3

22. What You’ll Need •  1 List -‐ visible in CRM •  1 Nurturing Program •  3 Emails in the drip program •  1 Set Task, if no acOon a]er 3 emails in drip work-‐ﬂow

23. Sales Drip Basics

24. QuesIons Stupid ones are Okay!

25. Contact InformaIon Pardot Mathew Sweezey 950 East Paces Ferry Rd Account Manager Suite 3300 mathew.sweezey@pardot.com Atlanta, Georgia 30326 @msweezey 404.492.6848 877.3B2B.ROI www.pardot.com

Webinar - First Five Email Campaigns - 1 in series of 3 webinars

Recommended

Recommended

More Related Content

Similar to Webinar - First Five Email Campaigns - 1 in series of 3 webinars

Similar to Webinar - First Five Email Campaigns - 1 in series of 3 webinars (20)

More from Pardot

More from Pardot (20)

Recently uploaded

Recently uploaded (20)

Webinar - First Five Email Campaigns - 1 in series of 3 webinars