First 5 Campaigns You Should Run with Marketing Automation

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First 5 Campaigns You Should Run with Marketing Automation

  1. 1. First 5 Campaigns to use for Marketing AutomationPresented by:Mathew Sweezey, Evangelist, PardotJanuary 19, 2012
  2. 2. Agenda• Basic Lead Gen Campaign• 1st Drip Program• Event• Cold Lead Recycle Campaign• Sales Drip
  3. 3. Basic Lead Gen CampaignBegin at the Beginning
  4. 4. Lead Gen Campaign #1 +Score Segment
  5. 5. What You’ll Need• 1 Form• 1 Landing Page• 1 Autoresponder Email• List for drip nurturing
  6. 6. Landing Page Basics
  7. 7. Form Basics
  8. 8. Autoresponder
  9. 9. The ListEmail First Name Last Name
  10. 10. 1st Drip ProgramNurturing Notes
  11. 11. 1st Drip Program #2 6Segment Stage 3 Content Stage 2 Content 11 6 Stage 1 Content
  12. 12. What You’ll Need• 1 Segmentation Rule• 3 Nurturing Email Templates• 3 Automation Rules to move prospects into appropriate segments (Stage 1,2,3)
  13. 13. Drip Email Basics
  14. 14. Webinar CampaignReaching Out
  15. 15. Webinar Campaign #3 +Score Segment
  16. 16. What You’ll Need• 1 Webinar Set-Up• 1 Email for inviting prospects• 3 Nurturing Email Templates• 3 Automation Rules to place people on appropriate follow up tracks
  17. 17. Cold Lead RecyclingWarming up cold leads
  18. 18. Cold Lead Recycling #4 = MQL +Score
  19. 19. What You’ll Need• 1 Automation Rule to find cold leads• 1 Nurture Program for cold leads (already set up)• 1 Automation Rule to qualify them as MQL
  20. 20. Sales DripDon’t let the well run dry
  21. 21. Sales Drip #5 6List in CRM 13 3
  22. 22. What You’ll Need• 1 List - visible in CRM• 1 Nurturing Program• 3 Emails in the drip program• 1 Set Task, if no action after 3 emails in drip work-flow
  23. 23. Sales Drip Basics
  24. 24. QuestionsStupid ones are Okay!
  25. 25. Contact InformationMathew Sweezey Pardot 950 East Paces Ferry RdSr. Sales Executive Suite 3300mathew.sweezey@pardot.com Atlanta, Georgia 30326@msweezey 404.492.6848 877.3B2B.ROI www.pardot.com

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