Secure Your Marketing Edge with Killer Drips
•
8 likes•4,926 views
The document discusses marketing automation and lead nurturing strategies using email drip campaigns. It provides tips for setting up multi-stage drip campaigns, including recommendations for subject lines, email content, timing between emails. It also discusses evaluating drip campaign performance through audits and metrics like lead velocity, ROI, and engagement rates. Contact information is provided for an expert at Pardot who can provide consulting on setting up and optimizing lead nurturing programs.
Recommended
More Related Content
Similar to Secure Your Marketing Edge with Killer Drips
Similar to Secure Your Marketing Edge with Killer Drips (7)
More from Pardot
More from Pardot (20)
Recently uploaded
Recently uploaded (20)
Secure Your Marketing Edge with Killer Drips
- 1. r keting Edge ure Yo ur Ma Sec iller Drips with K n Au toma&o M arke&ng ew Sweezey, by: Math Presentedist ® Compa ny Evangel An ExactTarget Pardot,
- 2. 1 #
- 3. Nurture based on lead score and interest *Start with 3 emails in your nurture program.
- 4. Problem/Goal Type of Drip Program Cold Database 3-‐2-‐1 Automate Lead Nurturing Stage-‐Specific Drip Event Pre-‐ and Post-‐ Event-‐Specific Drip Follow-‐ups Cold Marke&ng Lead Drip 3-‐2-‐1 Cold Sales Lead Drip Straight Drip Compe&&ve Drip Straight Drip Lost Deal Drip Straight Drip
- 5. Simple can be BEST 1 2 3
- 6. 3 2 1 3 2 1
- 7. 1 2 3 1 2 3
- 9. SUBJECT LINE BODY CALL TO ACTION
- 10. SUBJECT LINE NO/NO *No branding, keyword, or other industry-‐specific term. These are subject lines for Stage 1 emails.
- 11. SUBJECT LINE NO/YES *Okay to have ONE of the following: branding, keyword, or other industry-‐specific term. These are subject lines for Stage 2 emails.
- 12. SUBJECT LINE YES/YES *Okay to have any of the following: branding, keyword, or other industry-‐specific term. These are subject lines for Stage 3 emails.
- 13. COPY Save the HTML *Email should come from a person in your company. Hyperlink to your content.
- 14. 5
- 15. TIP Learn to “BOX – OUT”
- 16. BATCH WE RESEARCH IN BATCHES OF INFORMATION
- 17. YES ONE YES MEANS THE NEXT IS CLOSE BY
- 19. TIME *Natural cadence is the best. Match your pauses to the length of your sales cycle, then match to your goal. Also keep it mixed up. Generally, 6-‐45 days is the min and max Ome between emails.
- 20. LAZY LEADS *Not all leads in a database are good leads. So, set expectaOons when you engage. Don’t expect 100% engagement ever. Some leads will never engage!
- 21. ENGAGEMENT -‐ IniOal Set-‐up of Programs -‐ ConsulOng Session on “How To” -‐ Reviewing of Current Programs -‐ 30-‐90-‐180 Reviews and Audits
- 22. AUDITS -‐ Velocity -‐ ROI IS A HORRIBLE METRIC -‐ Total MQL -‐ Number of Pieces of Content in each stage -‐ Average Score by Stage -‐ Clicks -‐ Timing of Pauses
- 24. Contact Info Mathew Sweezey Pardot, An ExactTarget® Company Marketing Automation Evangelist 950 East Paces Ferry Rd Suite 3300 mathew.sweezey@pardot.com Atlanta, Georgia 30326 @msweezey 404.492.6848 - 877.3B2B.ROI www.pardot.com