10.5 Advanced Lead Generation Tips

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We all know that leads make the sales and marketing world go round, and if you're an agile marketer you are always looking for new ways to get better leads. In this session, join Mathew Sweezey, Pardot B2B Marketing Evangelist, as he walks through 10.5 advanced lead generation techniques for content marketing, search marketing, and email marketing. These are all techniques that are simple in concept and easy in implementation. You'll leave wishing you'd known them before, and excited you know them now.

Published in: Business, Technology

10.5 Advanced Lead Generation Tips

  1. 1. 10.5 Lead Generation Tips I promise you don’t know these!
  2. 2. *AVID DOESNOT MEANGOODAVIDSNOWBOARDER
  3. 3. Lets Get StartedThe Basics
  4. 4. The are the KeyStages Basics 1 2 3
  5. 5. The are the KeyStages Basics Unidentified Need: No clue who you are or what your key words1 are yet.
  6. 6. The are the KeyStages Basics Defined Pain: Agree they have a pain, but are not ready2 to solve it
  7. 7. The are the KeyStages Basics Ready to Fix it: Agree they have a pain, and ready to solve their pain3
  8. 8. Inbound TechniquesNet New Lead Acquisition
  9. 9. TIP #1 Match yourPPC Keywords to your stages and content
  10. 10. TIP #2 RelevanceUse Dynamic call outs tomatch to stages, andinterest as well
  11. 11. TIP #3 Ask only 2-3 Make It Easyquestions each time
  12. 12. TIPYESThresholdBatch #4 Learn to “BOX – OUT”
  13. 13. Outbound TechniquesConverting Existing Leads
  14. 14. 1 2 x 3TIP #5 Have a goal & Stick to it
  15. 15. TIP#6Savethe HTML Rich TextHTML
  16. 16. TIP 3-2-1 3 #7 2 1
  17. 17. TIP #8Keep up withStages on allChannels
  18. 18. Outside the BoxExamples
  19. 19. TIP #9Make itEasy at theBooth
  20. 20. TIP #10Learn to usescoring for morethan just “MQL”
  21. 21. ContactInfoMathew  Sweezey   Pardot,  An  ExactTarget®  Company  Marke&ng  Automa&on  Evangelist   950  East  Paces  Ferry  Rd     Suite  3300  mathew.sweezey@pardot.com   Atlanta,  Georgia  30326  @msweezey       404.492.6848  -­‐  877.3B2B.ROI   www.pardot.com    
  22. 22. Thank YouYou’re the best audience ever!

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