First	  5	  Campaigns	         to	  use	  for	  MarkeCng	  AutomaCon	  Presented	  by:	  	  Mathew	  Sweezey,	  Sr.	  Sale...
Agenda	  	  	  •  Basics	  •  Social	  Campaign	  •  Nurturing	  Campaign	  	  •  Webinar	  Campaign	  •  Cold	  Lead	  Ca...
Basic	  Lead	  Gen	  Campaign	  Begin	  at	  the	  Beginning	  
Basics	  of	  Marke<ng	  Campaigns	  
Basic	  Campaign	  Explained	  
Drive	  Interest	  	            •    Have	  you	  seen	  this?	            •    Did	  you	  vote?	            •    #Webina...
Convert	  	      •    Keep	  your	  quesCons	  short	  	      •    Don’t	  use	  “Submit”	  buVon	  	      •    Don’t	  wa...
Automa<ons	       •    Segment	  into	  lists	  	       •    Score	  for	  acCon	  	       •    Put	  on	  Nurturing	  pro...
Repor<ng	      •  Look	  at	  every	  step	  	      •  Google	  industry	  stats	  	      •  Keep	  Track	  of	  your	  st...
Social	  Campaigns	  Easy	  Campaigns	  
Driving	  Traffic	  with	  Social	  	             Use	  auto	  social	  posCng	  to	  post	  pre	  and	  post	  your	       ...
Drip	  Programs	  Nurturing	  Notes	  
Basic	  Nurturing	  Campaign	    List	  	  
Detailed	  Drip	  Program	  	                            6	               11	                 6	  
Drip	  Email	  Basics	  	  
Webinar	  Campaign	  Lunch	  and	  Learn	  	  
Webinar	  Campaign	  
Cold	  Lead	  Recycling	  Warming	  up	  cold	  leads	  
Cold	  Lead	  Recycling	  
Cold	  Lead	  Drip	                       6	           6	                 	  14	  
Ques<ons	  	  Stupid	  ones	  are	  Okay!	  	  
Contact	  Informa<on	                                  Pardot	  Mathew	  Sweezey	             950	  East	  Paces	  Ferry	 ...
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First 5 Campaigns to user for Marketing Automation

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Join Mathew Sweezey, Sr. Sales Manager at Pardot, as he steps through five campaigns that will give you a great running start to your marketing automation campaign efforts and quick wins for great results.

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First 5 Campaigns to user for Marketing Automation

  1. 1. First  5  Campaigns   to  use  for  MarkeCng  AutomaCon  Presented  by:    Mathew  Sweezey,  Sr.  Sales  Manager,  Pardot  April  26,  2012    
  2. 2. Agenda      •  Basics  •  Social  Campaign  •  Nurturing  Campaign    •  Webinar  Campaign  •  Cold  Lead  Campaign      
  3. 3. Basic  Lead  Gen  Campaign  Begin  at  the  Beginning  
  4. 4. Basics  of  Marke<ng  Campaigns  
  5. 5. Basic  Campaign  Explained  
  6. 6. Drive  Interest     •  Have  you  seen  this?   •  Did  you  vote?   •  #Webinar   •  @people  with  large  following   •  Stay  focused  on  the  medium     •   Use  iframe  forms  for  Facebook  
  7. 7. Convert     •  Keep  your  quesCons  short     •  Don’t  use  “Submit”  buVon     •  Don’t  waste  quesCons     •  People  Lie   •  Use  Progressive  forms    
  8. 8. Automa<ons   •  Segment  into  lists     •  Score  for  acCon     •  Put  on  Nurturing  program     •  NoCfy  Sales     •  Auto-­‐responder  Email     •  Qualify  as  MQL     •  Create  task  in  CRM    
  9. 9. Repor<ng   •  Look  at  every  step     •  Google  industry  stats     •  Keep  Track  of  your  stats   •  Follow  trends     •  Create  dashboards     •  Understand  your  markeCng   stages     •  ROI  report    
  10. 10. Social  Campaigns  Easy  Campaigns  
  11. 11. Driving  Traffic  with  Social     Use  auto  social  posCng  to  post  pre  and  post  your   content  going  out  to  drive  more  awareness.   •  Use  Short  Links  from  Pardot     •  Understand  Custom  Redirects     •  Use  #hastags  for  auto  RT   •  Use  AutoposCng  for  nurturing  via  social   channels   Use  video  as  content.  Make  sure  you  have  a   call  to  acCon  in  your  video,  or  on  the  side.     •  Hosted  soluCons  allow  for  call  to  acCons   and  tracking   •  Hosted  soluCons  allow  for  branding     •  Hosted  soluCons  also  allow  for  tracking  of   your  videos    
  12. 12. Drip  Programs  Nurturing  Notes  
  13. 13. Basic  Nurturing  Campaign   List    
  14. 14. Detailed  Drip  Program     6   11   6  
  15. 15. Drip  Email  Basics    
  16. 16. Webinar  Campaign  Lunch  and  Learn    
  17. 17. Webinar  Campaign  
  18. 18. Cold  Lead  Recycling  Warming  up  cold  leads  
  19. 19. Cold  Lead  Recycling  
  20. 20. Cold  Lead  Drip   6   6    14  
  21. 21. Ques<ons    Stupid  ones  are  Okay!    
  22. 22. Contact  Informa<on   Pardot  Mathew  Sweezey   950  East  Paces  Ferry  Rd  Sr.  Sales  Manager   Suite  3300  mathew.sweezey@pardot.com   Atlanta,  Georgia  30326  @msweezey       404.492.6848   877.3B2B.ROI   www.pardot.com  

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