Corporate Social Responsibility

1. Corporate Social
Responsibility

2. Corporate Social Responsibility
Definition
Definition
What is Corporate Social Responsibility?
CSR! Is that really
for me? So
technical, very
expensive!!
I’m overwhelmed

3. Definition
Corporate Social Responsibility
Definition
What is Corporate Social Responsibility?
‘Corporate Social Responsibility is the continuing commitment by business to
behave ethically and contribute to economic development while improving
the quality of life of the workforce and their families as well as of the local
community and society at large’.
– World Business Council For Sustainable Development

4. Corporate Social Responsibility
Definition
Definition
What is Corporate Social Responsibility?
Corporate Social Responsibility
The responsibility of business towards the society

5. Definition
Corporate Social Responsibility
Our Definition
A voluntary initiative on the part of a business to
contribute to a better society and a greener and
cleaner environment.
Definition

6. Definition
Corporate Social Responsibility
Analysis of the definition by the World Business Council For
Sustainable Development
• Expectation of stakeholders that companies should behave
ethically
• Expectation that business should contribute to economic
development
• Expectation that business should improve the quality of life of its
workforce and their families
• Expectation that business should play active part in the
improvement of the society
Definition

7. Myths surrounding CSR
CSR is not for small businesses
It is too complicated and technical
It is too expensive
It is a market gimmick
It is a separate corporate initiative
Corporate Social Responsibility

8. Benefits of CSR
Corporate Social Responsibility
Legislative Framework
Winning new
businesses
Enhanced
Relationship with
stakeholders
Increase in
customer retention
Saving money
on energy and
operating cost
Benefits
of CSR
Differentiating
yourself from the
competitor
Enhancing your
influence in the
industry
Attracting,
Retaining and
Maintaining a happy
workforce
Media interest
and good
reputation
Access to funding
opportunities

9. CSR as a Corporate Culture
Culture as a norm
CSR as a group
concept
Corporate Social Responsibility
Synchronisation
of CSR with company
business strategy

10. Corporate Social Responsibility
Stakeholder Dynamics
CSR – Driver and Stakeholder Dynamism
Driver of CSR
Use of
Changer
Agent
Impact of
Change
Resistance
to Change
Managing
the Change

11. CSR Initiatives
Corporate Social Responsibility
Guiding Principles for CSR Projects
• CSR is about corporate citizenship
• It is about giving back to the society
• It is about business sustainability
• It is about thriving in a competitive business environment

12. CSR Initiatives
Corporate Social Responsibility
CSR Projects for Businesses
Market focused initiative
Product focused initiative
Employee focused initiative
Society focused initiative
Environmental focused initiative

13. Corporate Social Responsibility
CSR Initiatives
CSR Projects for Businesses
Employee
focused initiative
Society focused
initiative
Market focused
initiative
Result - Driven CSR
= Benefits
Environmentally
focused initiative
Product focused
initiative

14. Practical Application of CSR
Corporate Social Responsibility
Guidelines
• You need to evaluate various aspects of your business and operations
• You need to evaluate the impact your business is having on your
stakeholders.
• Then set realistic targets on how to improve your business operations
and processes.
• Draw up a result- driven CSR Policy.
• Embed your CSR into your business strategy.
• A good CSR Policy must be result-driven
• Business assessment is important