A recent panel at TechMunch NY 2012 about how to organize one's thoughts as a food blogger. We heard Kasey Fleisher-Hickey (food and music blogger), Clay Williams (photographer) and Liza DeGuia (filmmaker) tell how they plan out their narratives. I also introduced the audience to methods of paper prototyping, mind mapping both on paper and digitally with apps and to storyboarding. http://techmunchny.com/ http://papercutny.com

1. THE ART OF THE NARRATIVE
TechMunch NY 2012

2. GOALS:
V Understand your creative process and combine that with knowledge
such as stats and user feedback.
V Get an idea that you’re excited about out of your head and into
real space. Understand how it may relate to other ideas and your current
paths in life.
V You can do this for each project or quarterly. The point is to keep it
fun so that you keep doing it.
V Organize your thoughts for now, next time and later. It’s okay to not
do everything at once and you’re not a failure.
V Recognize the pace of posting that you’re comfortable with
achieving. Attempting to do 7 posts per week when you can only
process the photos/videos for one post per is a recipe for trouble.

3. get ideas out of your head: CARD SORTING & DRAWING mind mapS

4. get ideas out of your head: mind mapping app

5. get ideas out of your head: collaging

6. get ideas out of your head: story boarding

7. KASEY FLEISHER-HICKEY

18. CLAY WILLIAMS

22. LIZA DE GUIA

30. AUDIENCE PARTICIPATION!
V What’s a project / series you’re itching to do?
V Why and how long have you wanted to do it?
V Name some keywords describing how this makes you feel thinking
about it.
V Who are the key players?
V What do you want to learn and what do you want your readers to learn?
V How much time do you have to do it? Shoot photos, videos, etc?
When’s the next time you can go visit and have fun?

31. EXERCISES!
V Plan out your June vegetable/produce abundance post or series.
V What colours in your photography will help convey your excitement and
the freshness of the food?
V Do you want to only show the produce or also include a recipe to use
them?
V How much writing are you willing to do? Try moving beyond guilty
feelings of having to write a lot and focus mostly on images.
V Will breaking it into a weekly series over a month help you allocate
enough time to do it properly instead of rushed and stressed? Also, this
may give your readers reasons to return to your blog every week.

32. APPS & RESOURCES.
APPS FOR DESKTOP, PHONE AND TABLET
Mindmeister: http://www.mindmeister.com/
Popplet: http://popplet.com/
Evernote Food: http://evernote.com/food/
Photomechanic: http://www.camerabits.com/site/PhotoMechanic.php
Aperture: http://www.apple.com/aperture/
Adobe Premiere: http://www.adobe.com/products/premiere.html
iMovie: http://www.apple.com/ilife/imovie/
Final Cut Pro X: http://www.apple.com/finalcutpro/
MIND MAPPING RESOURCES
http://fidzwan.blogspot.com/2010/05/thematic-project.html
http://www.mind-mapping.org/mindmapping-and-creativity/
http://www.mindmeister.com/
http://ranjeetm64mc.wordpress.com/2010/04/10/storyboarding-2/

33. THANK YOU.
FIND THE PRESENTATION HERE IN 24 HOURS:
http://www.slideshare.net/papercutny
Tricia Okin @papercutny // papercutny.com
Kasey Fleisher-Hickey @TTableKitchen // turntablekitchen.com
Liza De Guia @skeeternyc // foodcurated.com
Clay Williams @ultraclay // ultraclay.com