2. Mastery: Personal Development and
Leadership
Goal: Learn what it means to be a master at a subject and
how it affects my way of thinking
Use Greene’s book to develop and execute techniques
to become a master in the industry of entertainment
business
Read “Be Your Own Master” by Noonan
Learn how to use a Mac (http://bit.ly/MnY4yo)
2
Mastery Journal Timeline -Daniele Owens
3. Executive Leadership
Goal: Develop a balance between power and influence,
and sharpen my decision making skills
Understand how to make effective decisions
Read “Leadership styles and associated personality
traits: Support for the conceptualization of transactional
and transformational leadership” by van Eden, Cilliers
and van Deventer
Tips on how to increase confidence (http://bit.ly/1ijss8y)
3
Mastery Journal Timeline -Daniele Owens
4. Project and Team Management
Goal: Learning to balance managing a project while
allowing for team to be creative and successful in each
task
Volunteer for projects within my current position
Read “Team-Member Exchange and Work
Engagement: Does Personality Make a Difference?” by
Liao, Yang, Wang, Drown and Shi
How to recharge a team (http://bit.ly/1fkdU5L)
4
Mastery Journal Timeline -Daniele Owens
5. Business Storytelling and Brand
Development
Goal: Conceptualize ideas in order to build and grow
clientele and customer loyalty
Study the rise of the company Apple
Read “Brand Identity Development and the Role of
Marketing Communications: Brand Experts' View” by
Petek and Ruzzier
Build effective personal brand (http://bit.ly/1nkwnVK)
5
Mastery Journal Timeline -Daniele Owens
6. Entertainment Business Finance
Goal: Learn to attract financial backers to projects and how
to develop financial projections
Ask many questions in class to make sure that I
understand concepts
Read “Budgeting: More than just crunching the
numbers” by Kroll
Creating a budget (http://bit.ly/1aQ00eW)
6
Mastery Journal Timeline -Daniele Owens
7. Negotiation and Deal-Making
Goal: Understand how to effectively make deals while
dealing with difficult personalities or demands
Participate in roleplaying and develop scenarios to help
with practice
Read “The Politeness Principles in Business
Negotiation” by Zhang
Successful Negotiation (http://bit.ly/LAGYxt)
7
Mastery Journal Timeline -Daniele Owens
8. Product and Artist Management
Goal: Learn how to successfully manage artist/products in
a effective fashion while meeting clientele needs
Look up a “Day In The Life” type article to have an idea
of what it is life to management artist or products
Read “Entertainment Law: Agents, Managers,
Attorneys, and Promoters” by Amador
Pitching ideas (http://bit.ly/1eoNqSJ)
8
Mastery Journal Timeline -Daniele Owens
9. Advanced Entertainment Law
Goal: Understanding how laws are ever-changing and how
to find a definite answer within grey areas
Ask questions in class as well as find similar cases with
different outcomes
Read “Entertainment, Art & Sports Law” by Willard
Understanding copyright laws (http://bit.ly/1fknUMl)
9
Mastery Journal Timeline -Daniele Owens
10. Entertainment Media Publishing and
Distribution
Goal: Understanding the change from traditional to modern
ways of distributing products and opportunities/setbacks
clientele have encountered
Compare models of publishing and distributions
Read “Cross Media and E-Publishing” by Rogobete,
Peters and Seruga
Think like publisher (http://bit.ly/1aQb63m)
10
Mastery Journal Timeline -Daniele Owens
11. Digital Marketing
Goal: Effectively using technological platforms to market
products or services and understanding how to use it with
case studies
Using knowledge learned, help improve marketing at
my current position
Read “Marketing Sugary Cereals to Children in the
Digital Age: A Content Analysis of 17 Child-Targeted
Websites” by Cheyne, Dorfman, Bukofzer and Harris
Technology and marketing (http://bit.ly/1nAGq9n)
11
Mastery Journal Timeline -Daniele Owens
12. Business Plan Development
Goal: Work together with my professor and peers to create
business plan that can be used in a portfolio
Work with industry connections to make a business
plan
Read “Moving beyond the business plan in enterprise
education” by Jones and Penaluna
Learn components of effective business plan
(http://bit.ly/1cHd4lx)
12
Mastery Journal Timeline -Daniele Owens
13. Final Project: Business Plan
Goal: Work closely with my professor to finalize and
complete my business plan
Wrap up loose ends, ask my final questions and
prepare for presentation
Read “Four Ways to Make Your Presentation Great” by
Moore
How to Present (http://bit.ly/1lsrgnY)
13
Mastery Journal Timeline -Daniele Owens
15. Six Industry Leaders
John Echeveste – VPE PR
Ed Zintron – EZ PR
brooke@brewpr.com
Angela Fisher – AMF Entertainment
lscott@launchsquad.com
Brooke Hammerling – Brew Media Relations
ed@ex-pr.com
Lindsay Scott – Launch Squad
john@vpepr.com
angela@amfent.com
Amy Wiggins – Warner Music Group
amy.wiggins@wmg.com
15
Mastery Journal Timeline -Daniele Owens
16. Getting Involved Through FSU
Creative Student Networking Group
Entertainment Networking Society
The C.E.O. Society
Student Branding Society
16
Mastery Journal Timeline -Daniele Owens
17. Staying Informed in the Industry
Joining PRSSA, NABJ, and HPRA
Following popular PR firms such as Allision +
Partners, Edelman and Hunter on social networking
sites
Try to contact PR professionals and learn about their
journey
17
Mastery Journal Timeline -Daniele Owens
18. Mentor
Taking interest in my success
Straight-forward
Innovative
Easy-going
Has years of experience
Challenges me
18
Mastery Journal Timeline -Daniele Owens
19. Resources
Amador, V. B. (2010). Entertainment Law: Agents, Managers, Attorneys, and
Promoters. Ateneo Law Journal, 54(4), 817-849.Kroll, K. M. (1997). Budgeting: More
than just crunching the numbers. Industry Week/IW, 246(15), 110.
Cheyne, A. D., Dorfman, L., Bukofzer, E., & Harris, J. L. (2013). Marketing Sugary
Cereals to Children in the Digital Age: A Content Analysis of 17 Child-Targeted
Websites. Journal Of Health Communication, 18(5), 563-582.
doi:10.1080/10810730.2012.743622
Jones, C., & Penaluna, A. (2013). Moving beyond the business plan in enterprise
education. Education + Training, 55(8/9), 804-814. doi:10.1108/ET-06-2013-0077
Kroll, K. M. (1997). Budgeting: More than just crunching the numbers. Industry
Week/IW, 246(15), 110.
Liao, F., Yang, L., Wang, M., Drown, D., & Shi, J. (2013). Team-Member Exchange and
Work Engagement: Does Personality Make a Difference?. Journal Of Business &
Psychology, 28(1), 63-77. doi:10.1007/s10869-012-9266-5
19
Mastery Journal Timeline -Daniele Owens
20. Resources
Moore, C. (2013). Four Ways to Make Your Presentation Great. Parks & Recreation,
48(9), 39-40.
Noonan, D. (2002). Be Your Own Master. Newsweek, 140(13), 60.
Petek, N., & Ruzzier, M. (2013). Brand Identity Development and the Role of Marketing
Communications: Brand Experts' View. Managing Global Transitions: International
Research Journal, 11(1), 61-78.
Rogobete, C., Peters, G., & Seruga, J. (2012). Cross Media and E-Publishing.
International Journal Of U- & E-Service, Science & Technology, 5(2), 17-29.
van Eeden, R., Cilliers, F., & van Deventer, V. (2008). Leadership styles and associated
personality traits: Support for the conceptualisation of transactional and
transformational leadership. South African Journal Of Psychology, 38(2), 253-267.
Willard, C. (2013). Entertainment, Art & Sports Law. Florida Bar Journal, 87(6), 16-18.
Zhang, Y. (2013). The Politeness Principles in Business Negotiation. Cross-Cultural
Communication, 9(4), 50-56. doi:10.3968/j.ccc.1923670020130904.2668
20
Mastery Journal Timeline -Daniele Owens
