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Twitter Advertising
Twitter Advertising
Twitter Advertising
Twitter Advertising
Twitter Advertising
Twitter Advertising
Twitter Advertising
Twitter Advertising
Twitter Advertising
Twitter Advertising
Twitter Advertising
Twitter Advertising
Twitter Advertising
Twitter Advertising
Twitter Advertising
Twitter Advertising
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Twitter Advertising

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New advertising opportunities are available within Twitter. Twitter Promoted Products offer three different options: Promoted Tweets, Promoted Trends, and Promoted Accounts; all of which are supported …

New advertising opportunities are available within Twitter. Twitter Promoted Products offer three different options: Promoted Tweets, Promoted Trends, and Promoted Accounts; all of which are supported with the new Analytics dashboard.

For more information, please visit www.ovrdrv.com

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  • 1. Advertising Opportunities for Businesses<br />presented by:<br />38 Everett Street | Allston, Massachusetts 02134 | 617-254-5000 | www.OverdriveInteractive.com<br />
  • 2. About Overdrive Interactive<br />Overdrive helps companies compete and win in the online space<br />Integrate:<br />Social media marketing<br />Search marketing<br />Online media<br />Content and creative<br />Website and application development<br />2010 MITX <br />Interactive Agency of the Year<br />
  • 3. 195 million registered users<br />2.5 million new user signups a week<br />30 million active monthly US users now, 100 Million by end 2011<br /> activity is exploding<br />100 million tweets/day (+ 65% in 3 months) <br />30% created from mobile<br />14 million new followings/day<br />High Level Stats<br />
  • 4. Twitter Demographics<br />
  • 5. Why Twitter Users Follow Brands<br />To get updates on future products <br />To stay informed about the activities of a company <br />To receive discounts and promotions <br />To get updates on upcoming sales <br />To get a "freebie" (e.g., free samples, coupon) <br />For fun or entertainment <br />To get access to exclusive content <br />To learn more about the company <br />To show my support for the company to others <br />To interact (e.g., share ideas, provide feedback) <br />For education about company topics <br />Someone recommended it to me <br />So the company could send me a direct message<br />38%<br />32%<br />31%<br />30%<br />28%<br />26%<br />25%<br />25%<br />23%<br />20%<br />14%<br />14%<br />10%<br />Source: Exact Target / Cotweet, June 2010<br />
  • 6. Who Uses Twitter?<br />From the Forrester Blog: Posted by ReinekeReitsma on December 31, 2010<br />Forrester's Technographics® data shows that only 11% of US online consumers Tweet monthly, while more than 84% say that they never Tweet.<br />Who are these “Tweeps,” and why are they so attractive to Marketers? <br /><ul><li>People who Tweet monthly or more display many characteristics of early adopters: They are more educated, more likely to own a Smart Phone, more likely to be Male, and more likely to have a higher income.</li></ul>What makes them unique, and at the same time very interesting for marketers, are their attitudes:<br /> They are heavily influenced by brands. More than 40% of those who use Twitter monthly or more frequently agree with that owning the best brand is important to them — twice the number of total US online consumers!<br /> They spend more money. People who tweet monthly or more report that they spent almost $870 online in the past three months — almost $300 more than the average US online consumer.<br /> They post their opinion - everywhere. Not only are people who tweet monthly or more tweeting about products and services; they are also sharing their opinions much more frequently than the average US consumer, and through a variety of channels. <br />
  • 7. Advertising: Three Promoted Products<br />Tweets – Keyword targeted Cost-Per-Click ads in twitter search results. <br />Accounts – Keyword targeted Cost-Per-Follower ads on user interface<br />Trends– Flat rate sponsorship, drives 60 million impressions per day. <br />
  • 8. Promoted Tweets – Cost Per Click<br />Your Cost-Per-Click Ad<br />
  • 9. Promoted Accounts – Cost Per Follower<br />Your Cost-Per-Follower Ad<br />
  • 10. Promoted Trends – CPM, 60 Million Impressions<br />Your ad, promoted on Trending Topic conversation stream with video, images or banner.<br />Link promoted on users login screens under Trending Topics<br />
  • 11. Promoted Tweets DashboardYour Promoted Tweets campaigns, in real time<br />
  • 12. Promoted Accounts DashboardImpressions, clicks and follows, as they happen<br />
  • 13. Promoted Trends DashboardThe detailed before, during and after of your Promoted Trends<br />
  • 14. Timeline ActivityYour performance on Twitter, Tweet by Tweet<br />
  • 15. Summary <br />Cost-Per-Click<br />Current price varies depending on category<br />$.50 minimum bid*<br />Target by keyword<br />Cost-Per-Follower<br />Current price base don bids is $1 to $2 per follower<br />$25,000 minimum spend*<br />Target by keyword<br />Flat rate sponsorship<br />Current price is $80,000+ per day*<br />Moves the needle driving 65,000,000 impressions per day<br />Contact Harry J. Gold at 617-254-5000 x 1100 for help launching your Twitter campaign.<br />* Pricing represents Twitter’s net media costs – Overdrive Interactive creative, media buying and campaign management fees can be quoted upon request.<br />
  • 16. Thank You<br />For help with the services described in this deck please contact:<br />Harry J. Gold<br />CEO/Managing Partner<br />Direct 617-254-5000 x 1100<br />hgold@OverdriveInteractive.com<br /> <br />

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