Introducing TIML Radio

Introducing TIML Radio 5 June 2008

Agenda
Who is TIML Radio?
Skype’s Creative Director ( Malthe Sigurdsson )
Q&A
Drinks at Soho House

Who and what is TIML Radio?
YOU....plus the 4 of us.
Part of Times of India, the country’s largest media / entertainment group:
The Times of India newspaper.
Top Gear and Grazia brands.
The Economic Times.
Radio Mirchi (40 million listeners).
Indiatimes.com (1 billion monthly page views).
Times NOW, TV news channel (31% share).
Times OOH, outdoor advertising.
Innovative media company:
Multimedia, talent-focused.
Private, invest in brands for the long term.

TIML’s four pillars “ Fun” workplace, open door policy Fun & Responsibility Constructive confrontation Informed risk-taking Meritocracy Differentiated proposition Non-hierarchy driven organisation

More about us
Clive, Donnach & Adrian.
A lot of radio experience between us:
Capital Radio (GCAP/Global), RTL, Channel 5, Talk Radio, Atlantic 252, BRMB, XFM, Century…
Founded our own business as an outlet for creativity, and means of exploring new ideas.
We worked with some of the biggest and best radio businesses across the globe:
Disney, Clear Channel, Austereo…
But now we’re 100% focused on One Golden Square.

There’s a lot to build on
UK’s number 1 commercial radio station for 15-44 year olds.
Multi-platform:
From FREESAT to Facebook, D-SAT to DAB.
25% of all listening via digital platforms, 50% higher than the UK Industry average.
Most visited single radio station online offering in the world
Over 5 million unique users & listeners each month across the UK and the rest of the world.
5% of UK radio revenue but over 20% of UK online radio revenues.
60 % of your online clients choose not to use radio.

Our opportunity
You’ve built a successful radio station.
But we now have the opportunity to create an amazing new ‘music entertainment’ brand:
With no legacy.
Not just a radio brand.
With the distribution, talent, resource and ambition to do it on a big enough scale to cut through.
This requires a change in attitude. We’re not a radio station, and think of ourselves as a music entertainment brand.

So what will our brand be?
We don’t know yet. We’re going to work on it with you.
We do know it will be based on our current strengths:
Rock and pop genre.
Adult audience.
But we want to evolve from a that ‘functional’ definition to a more ‘emotional’ attitudinal promise:
BBC music radio has built its brands around shared passions, rather than genres or audience demographics.
Skype promises to ‘free your conversations’, and appeals to anyone who loves talking.
Innocent promises ‘pure fruit’, and appeals to anyone who values their health, and an ethical business approach.

How we’re going to do this
Major marketing & content investment - £15m.
Developing the brand with hothouse Albion (Skype, Innocent, eBay).
Unrestricted opportunities:
Gaming
Music subscriptions
Social networks
Branded ticketing
Personalized radio
Online video
Mobile
Music events
International

What happens next
Completion by 30th June.
Brand development kick off:
Ideas and vision to be developed and shared on onegoldensquare.com
New Brand launch in the Autumn.
And that all starts with us getting to know each other later…

Any questions?
Visit the blog at onegoldensquare.com

Thank you

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Introducing TIML Radio

by onegoldensquare on Jun 06, 2008

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Introducing TIML Radio — Presentation Transcript