Introducing TIML Radio

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Presentation given by Clive Dickens and Donnach O'Driscoll to the employees of Virgin Radio, which will be taken over by TIML Golden Square at the end of June 2008.

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  • Individual introductions – a few words, identifying people worked with, why excited about opportunity: Donnach Clive Adrian Who you’re not meeting today ….A P Parigi, in due course
  • Introducing TIML Radio

    1. 1. Introducing TIML Radio 5 June 2008
    2. 2. Agenda <ul><li>Who is TIML Radio? </li></ul><ul><li>Skype’s Creative Director ( Malthe Sigurdsson ) </li></ul><ul><li>Q&A </li></ul><ul><li>Drinks at Soho House </li></ul>
    3. 3. Who and what is TIML Radio? <ul><li>YOU....plus the 4 of us. </li></ul><ul><li>Part of Times of India, the country’s largest media / entertainment group: </li></ul><ul><ul><li>The Times of India newspaper. </li></ul></ul><ul><ul><li>Top Gear and Grazia brands. </li></ul></ul><ul><ul><li>The Economic Times. </li></ul></ul><ul><ul><li>Radio Mirchi (40 million listeners). </li></ul></ul><ul><ul><li>Indiatimes.com (1 billion monthly page views). </li></ul></ul><ul><ul><li>Times NOW, TV news channel (31% share). </li></ul></ul><ul><ul><li>Times OOH, outdoor advertising. </li></ul></ul><ul><li>Innovative media company: </li></ul><ul><ul><li>Multimedia, talent-focused. </li></ul></ul><ul><ul><li>Private, invest in brands for the long term. </li></ul></ul>
    4. 4. TIML’s four pillars “ Fun” workplace, open door policy Fun & Responsibility Constructive confrontation Informed risk-taking Meritocracy Differentiated proposition Non-hierarchy driven organisation
    5. 5. More about us <ul><li>Clive, Donnach & Adrian. </li></ul><ul><li>A lot of radio experience between us: </li></ul><ul><ul><li>Capital Radio (GCAP/Global), RTL, Channel 5, Talk Radio, Atlantic 252, BRMB, XFM, Century… </li></ul></ul><ul><li>Founded our own business as an outlet for creativity, and means of exploring new ideas. </li></ul><ul><li>We worked with some of the biggest and best radio businesses across the globe: </li></ul><ul><ul><li>Disney, Clear Channel, Austereo… </li></ul></ul><ul><li>But now we’re 100% focused on One Golden Square. </li></ul>
    6. 6. There’s a lot to build on <ul><li>UK’s number 1 commercial radio station for 15-44 year olds. </li></ul><ul><li>Multi-platform: </li></ul><ul><ul><li>From FREESAT to Facebook, D-SAT to DAB. </li></ul></ul><ul><ul><li>25% of all listening via digital platforms, 50% higher than the UK Industry average. </li></ul></ul><ul><li>Most visited single radio station online offering in the world </li></ul><ul><ul><li>Over 5 million unique users & listeners each month across the UK and the rest of the world. </li></ul></ul><ul><li>5% of UK radio revenue but over 20% of UK online radio revenues. </li></ul><ul><li>60 % of your online clients choose not to use radio. </li></ul>
    7. 7. Our opportunity <ul><li>You’ve built a successful radio station. </li></ul><ul><li>But we now have the opportunity to create an amazing new ‘music entertainment’ brand: </li></ul><ul><ul><li>With no legacy. </li></ul></ul><ul><ul><li>Not just a radio brand. </li></ul></ul><ul><ul><li>With the distribution, talent, resource and ambition to do it on a big enough scale to cut through. </li></ul></ul><ul><li>This requires a change in attitude. We’re not a radio station, and think of ourselves as a music entertainment brand. </li></ul>
    8. 8. So what will our brand be? <ul><li>We don’t know yet. We’re going to work on it with you. </li></ul><ul><li>We do know it will be based on our current strengths: </li></ul><ul><ul><li>Rock and pop genre. </li></ul></ul><ul><ul><li>Adult audience. </li></ul></ul><ul><li>But we want to evolve from a that ‘functional’ definition to a more ‘emotional’ attitudinal promise: </li></ul><ul><ul><li>BBC music radio has built its brands around shared passions, rather than genres or audience demographics. </li></ul></ul><ul><ul><li>Skype promises to ‘free your conversations’, and appeals to anyone who loves talking. </li></ul></ul><ul><ul><li>Innocent promises ‘pure fruit’, and appeals to anyone who values their health, and an ethical business approach. </li></ul></ul>
    9. 9. How we’re going to do this <ul><li>Major marketing & content investment - £15m. </li></ul><ul><li>Developing the brand with hothouse Albion (Skype, Innocent, eBay). </li></ul><ul><li>Unrestricted opportunities: </li></ul><ul><ul><li>Gaming </li></ul></ul><ul><ul><li>Music subscriptions </li></ul></ul><ul><ul><li>Social networks </li></ul></ul><ul><ul><li>Branded ticketing </li></ul></ul><ul><ul><li>Personalized radio </li></ul></ul><ul><ul><li>Online video </li></ul></ul><ul><ul><li>Mobile </li></ul></ul><ul><ul><li>Music events </li></ul></ul><ul><ul><li>International </li></ul></ul>
    10. 10. What happens next <ul><li>Completion by 30th June. </li></ul><ul><li>Brand development kick off: </li></ul><ul><ul><li>Ideas and vision to be developed and shared on onegoldensquare.com </li></ul></ul><ul><li>New Brand launch in the Autumn. </li></ul><ul><li>And that all starts with us getting to know each other later… </li></ul>
    11. 11. Any questions? <ul><li>Visit the blog at onegoldensquare.com </li></ul>
    12. 12. Thank you

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