Augmented realityfinal

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Augmented realityfinal

  1. 1. Augmented Realit y The Impact on Service Expectation Macha Belkova & Larissa Guzman
  2. 2. What is « augmented reality»? Augmented reality (AR) is a term for a live direct or an indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input, such as sound or graphics. Why use « augmented reality»? With the help of advanced AR technology the information about the surrounding real world of the user becomes interactive and digitally manipulable. Example: In order to view the video scan the QR code
  3. 3. What do you need to use Augmented Reality? A Phone & a bunch of Apps
  4. 4. What kind of apps do brands offer to their customers using AR?
  5. 5. Augmented Reality & Games
  6. 6. TWEEP AROUND Tweeps Around is the most popular free augmented reality services that allows you to discover other twitter users around you and see what they are tweeting! Augmented Reality & Social Experience
  7. 7. Augmented Reality & Shopping Experience Zugara's Augmented Reality & Motion Capture Shopping App
  8. 8. Augmented Reality & Shopping Experience Via virtual product fitting, Boucheron gives you the pleasure of trying on items or jewelry.
  9. 9. Augmented Reality & Travel Experience
  10. 10. Updated : 13 April 2011 Plan and have the perfect trip with access to real traveller reviews, opinions, photos, maps, and forums that can answer even the most specific.
 Augmented Reality & Travel Experience
  11. 11. Augmented Reality & Hotel Experience
  12. 12. Augmented Reality & Geolocation Yelp Augmented Reality app allows iPhone 3Gs owners to shake their phones three times to turn on a view called "the Monocle." This view uses the phone's GPS and compass to display markers for restaurants, bars and other nearby businesses on top of the camera's view.
  13. 13. Augmented Reality Experience
  14. 14. Macha Belkova & Larissa Guzman How to make a Virtual Experience Differenciation?
  15. 15. For Lunch: Try out our AR Game and win our special gift! <ul><li>We have hidden in the streets around this place 4 QR codes! </li></ul><ul><li>You will need to find those QR code and to scan them in order to see if you found the Lucky Code! </li></ul><ul><li>In order to find the QR codes: </li></ul><ul><li>Download the Layar App on your Iphone </li></ul><ul><li>Click on Layers & Search </li></ul><ul><li>Search the DDIH layer </li></ul><ul><li>Scan everything that is around you and the layer will show you the nearest restaurants but also where are located the QR codes. One of them is the Lucky one! </li></ul>
  16. 16. Augmented Realit y The Impact on Service Expectation Macha Belkova & Larissa Guzman

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