Kudan non disruptive marketing, People & Brands United by TechnologyPhone: +44 844 854 1634info@kudan.euwww.kudan.eu@KudanAR
HelloWith over 1000+ adverts seen a day and consumers changing the way they consume information andinteract with brands, t...
What is Augmented Reality?:Augmented Reality (AR) is a means to enhance or augment your real-life surroundings through the...
Kudan - Specialists In Mobile Augmented RealityHero Case Studies
Client: Unit9 / Diageo / Captain MorganApp Name: Captain’s ConquestPlatforms: iPhone / AndroidView Video Case study : LINK...
Specific challenges:• Integrated with existing application• Tight deadline• Optimisation of marker recognition and trackin...
Client: Gyro / BBCApp Name: Engage MorePlatforms: iPhone / AndroidDownload iOS app: LINK (WIFI Connection is needed to due...
Testimonial:“Kudan wasted no time in understanding our needs. They combined some great creative ideas and ultimately deliv...
Client: Fetch / EbayApp Name: Social Shopping ExperiencePlatforms: iOS / AndroidDownload iOS app: LINK (Mobile site downlo...
Client: We Love Mobile / NestleaApp Name: Nestea RacerPlatforms: iOS / AndroidVideo Demo: LINKKudan recently developed a m...
Kudan - Specialists In Mobile Augmented RealityKudan Labs
Kudans AR Car ConfiguratorMobile based SLAM technology scans the scene, identifies the ground plane andplaces a vehicle in...
.Room Measurement and Furniture PreviewUsing SLAM and vision recognition in perfect harmony consumersare now able to accur...
.AR DJKudan Labs, the creative development wing of mobile technology company Kudan, has launchedits latest innovation: AR ...
Kudan AR Demo AppOur Augmented Reality Demo app is available for freedownload on the app store. Compatible with iPhone and...
Thank you for your time…Phone: +44 844 854 1634info@kudan.euwww.kudan.eu@KudanAR
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Kudan intro 2013

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Kudan intro 2013

  1. 1. Kudan non disruptive marketing, People & Brands United by TechnologyPhone: +44 844 854 1634info@kudan.euwww.kudan.eu@KudanAR
  2. 2. HelloWith over 1000+ adverts seen a day and consumers changing the way they consume information andinteract with brands, todays future thinking companies are looking to develop marketing campaignsthat create synergy with customers. Technology can empower interactive experiences well beyond thehistoric technique of pushing it down consumers throat until theyre sick.Through an understanding of consumer perceptions and the brands core beliefs, Kudan usestechnology to create interactive experiences that transcend the intrusive nature of traditionalmarketing methods, leaving a smile on your faceWe dont create advertising gimmicks, we create emotions.....
  3. 3. What is Augmented Reality?:Augmented Reality (AR) is a means to enhance or augment your real-life surroundings through the use of adevices camera, gyroscope and GPS.Augmented Reality adds additional content to a real world view, We ‘augment’ a camera view with 3Dassets , animations, video and interactive content.AR is about being ‘informative’. It gives additional information when scanned; be it text, movie oranimation. It empowers you and your customers. It enables new ways of thinking, seeing, interacting,engaging and communicating with your customers and your customers with you.Core benefits :• Awareness - build brand awareness and additional revenue streams• Engagement - consumers want to interact and communicate with your brand - let them• Portability - your brand in your customers hands - anywhere• Reach - over a billion smartphone owners worldwide - talk to them• Social - facilitate social interaction - improve exposureEnhance / enable your mobile strategy with AR:• Bridge - integrate digital assets with printed advertisement - join them• CRM insight - track user behaviour, sales and dwell time - learn about them• Exclusivity - deliver content exclusively on specific print or product - add value• Footfall - drive users to visit a designated location - reward them• Repetitiveness - motivate users to revisit the application repeatedly - make it sticky
  4. 4. Kudan - Specialists In Mobile Augmented RealityHero Case Studies
  5. 5. Client: Unit9 / Diageo / Captain MorganApp Name: Captain’s ConquestPlatforms: iPhone / AndroidView Video Case study : LINKKudan is proud to have been the augmented reality provider for unit9′s production of Captain Morgan’s the Captain’s Conquest’iOS and Android application – Diageo’s biggest game to date.Solution :The ‘Scope’ allows you to unlock rewards within ‘the Captain’s Conquest’ by pointing your camera towards a Captain Morganproduct. These rewards can be sold or traded within the game!You are in a pub with your friends, leaning against the bar and giving your drinks order. Over the barman’s shoulder you see aCaptain Morgan’s bottle on the back-bar. “Y’arr!”, you growl, as you point your camera at the bottle and it delivers you an in-gamereward. The beauty of this concept is that markers for the game may be found in your everyday life; this helps to interlace thegaming experience with reality, and associates seeking out the product with the fun of a game.Unit9 had this concept in mind when it developed the game. The aim is to combine real-world activities and currencies with agame-world, by making these things valuable within the game.
  6. 6. Specific challenges:• Integrated with existing application• Tight deadline• Optimisation of marker recognition and tracking across Captain Morgan’s product rangeResults:• Bronze Cyber Lion• Total Downloads: 321,957• Registered users: 142,034• Peak MAU (Monthly App Usage): 90,651• Peak DAU: (Daily App Usage): 5,350 (estimated)• Total battles: 2,344,599• Total docks (check Ins): 2,092,888• Total bottles scanned: 101,933
  7. 7. Client: Gyro / BBCApp Name: Engage MorePlatforms: iPhone / AndroidDownload iOS app: LINK (WIFI Connection is needed to due to app size)Print the AR marker: LINKKudan partnered with Gyro to develop an iOS and Android application on behalf of the BBC, with the goal of showcasing the newBBC World’s Newsroom in all its glory to the media industry.A pop-up DM piece was sent to media representatives across the world and once scanned with the ‘’Engage More’’ app. Theusers were immersed in a 360 degree panoramic. By exploring the image, they discovered the entrance to the new building withlinks to an introductory video.
  8. 8. Testimonial:“Kudan wasted no time in understanding our needs. They combined some great creative ideas and ultimately deliveredthe project on time and on budget to a high standard.”Simon Tyrrell - Senior Account Manager, GyroAndy Hall – Marketing Manager, BBC Global News Ltd
  9. 9. Client: Fetch / EbayApp Name: Social Shopping ExperiencePlatforms: iOS / AndroidDownload iOS app: LINK (Mobile site download site to be viewed on iPhone/iPad)Print the AR markers: Furby – Monster Doll - Spiderman - Top PresentsOver what was the UK’s busiest online shopping weekend ever, eBay Social Shopping — the UK’s first interactive, socially powered shoppingexperience — landed in London’s Covent Garden.Harnessing the influencing power of social media, eBay Social Shopping brought together product recommendations from social networksincluding Facebook, Twitter and Instagram with eBay’s own unrivalled search data, to provide a live pulse of what the nations really wantedthis Christmas.Kudan developed an enterprise app for the event that allowed visitors the ability to discover the results of the UK’s most desirable toys thisChristmas, by utilizing Kudan’s technology the empty freight container was brought to life with a selection of magical AR experiences.A web shooting Spiderman, 360 Furby, a present filled Christmas panorama and a spell casting Monster High Doll.
  10. 10. Client: We Love Mobile / NestleaApp Name: Nestea RacerPlatforms: iOS / AndroidVideo Demo: LINKKudan recently developed a mobile racing game for iOS and Android devices that required users to scan track markers onrestaurant trays to activate the experience.The game drives a highly interactive in-restaurant brand engagement phenomenon with players crowding round tables andinteracting with the racing game creating great brand affinity.As with all Kudan applications, all interactions are traceable and users compete globally by entering their details, building anexcellent marketing database for the client to engage with following the gaming experience.
  11. 11. Kudan - Specialists In Mobile Augmented RealityKudan Labs
  12. 12. Kudans AR Car ConfiguratorMobile based SLAM technology scans the scene, identifies the ground plane andplaces a vehicle in real time allowing the user to explore detail and share thevideo/image of their dream car on their driveway.
  13. 13. .Room Measurement and Furniture PreviewUsing SLAM and vision recognition in perfect harmony consumersare now able to accurately measure the 3D space and view scaledfurniture in situ.
  14. 14. .AR DJKudan Labs, the creative development wing of mobile technology company Kudan, has launchedits latest innovation: AR DJ - the Augmented Reality app that delivers a new kind of customerengagement.AR DJ has been programmed to recognise objects, like cereal boxes, and then play a beat ormelody prescribed to it. The user can then change the volume and speed of the sounds and addeffects to mix their very own music track just by moving boxes.Whilst Kudan has built AR DJ for you to try out today, they believe AR should be integrated withingenuine business solutions; solutions that allow brands to own and retain the customerexperience.
  15. 15. Kudan AR Demo AppOur Augmented Reality Demo app is available for freedownload on the app store. Compatible with iPhone andiPad. More on our Augmented Reality demo app here.Kudan presents our view of Augmented Reality.Showcasing the latest in this new field, we hope to inspireand excite. The demos include 3D objects, 360 photosets,touch interaction, video on texture, 2D lensing and 360panorama images.In order to use the app, the user needs to download andprint the markers fromhttp://www.kudan.eu/markers.pdf
  16. 16. Thank you for your time…Phone: +44 844 854 1634info@kudan.euwww.kudan.eu@KudanAR

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