Ask a few members why they joined, e.g. what are their needs?
Demonstrate – explain how the proposal is a solution Recommend – Establish a relationship with another person who needs solutions they can recommend. Arithmetic – Talk about the investment and cost advantages. In the case of toastmasters, a small investment, or no investment if your boss will pay your dues, can lead to personal growth. Measure – Generate interest in the solution. Address WIIFM. Assure – A satisfied need does not motivate someone to want to buy. A prospect is motivated when an existing need is threatened. Communicate empathy for the situation and how your solution can satisfy the need. Be sincere.
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