Facebookster Presentation


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Facebookster Presentation

  1. 2. <ul><li>Founded in 2003 </li></ul><ul><ul><li>Offices in Lahore, Karachi, Fremont CA and opening soon in London </li></ul></ul><ul><ul><li>Focus on social media marketing and advertising </li></ul></ul><ul><ul><li>Pioneers in social media application development ( June 07) </li></ul></ul><ul><ul><li>Over 150 development staff with primary expertise in custom application development </li></ul></ul><ul><ul><li>Almost 400 applications and digital media products completed for about 200 U.S. advertisers & entrepreneurs </li></ul></ul><ul><ul><li>For all types of social network platforms </li></ul></ul>Facebookster Background Idea: “ Media overall has become social, and the social has become media” Steve Reubel, Media Guru
  2. 3. <ul><li>Team of over 150 certified developers </li></ul><ul><li>Team of over 10 Project Managers </li></ul><ul><li>Team of over 15 Project coordinators </li></ul><ul><li>R&D Dept to keep up with New trends </li></ul><ul><li>QA Dept (ISO Certified) </li></ul><ul><li>Robust Infrastructure with Dedicated Servers </li></ul><ul><li>Network administrators </li></ul><ul><li>Security Specialist </li></ul>Facebookster at Work “ We pride in our work, the client we serve and the company we keep” Sibtain Raza – Project Manager Pride: “ We pride in our work, the client we serve and the company we keep” Sibtain Raza, Project Manager
  3. 4. <ul><li>Facebookster specializes in connecting brands and businesses with the right targeted customers. </li></ul><ul><li>Our specialized application development framework (LEADS) helps: </li></ul><ul><ul><li>Extend your reach in multiple social media networks through exciting engaging applications, widgets and digital media units </li></ul></ul><ul><ul><li>Find, engage, acquire and connect to new consumers interested in your brands, products and business on social networks </li></ul></ul><ul><ul><li>Collect detailed profile data on consumer and run successful branding and promotional campaigns and programs </li></ul></ul><ul><ul><li>Our easy to use proprietary enterprise media management system lets use web services admin panels to help you upload your content manually or import in batches from your existing website or database </li></ul></ul>Facebookster at a Glance “ Every single person wants to express their identity or views on the web, our job is to facilitate the connection between brands and business through communities and networks through engaging application “ Suhaib Ahmad Creative Design Lead Opportunity: L E A D Link Engagement Accountability Delight S Server
  4. 5. LEADS – Our Proprietary Development Framework Vendor Links Creating Web 2.0 links for interconnectivity and interactivity with other important web vendors Engagement We emphasize engagement building customized viral hooks & feature into the applications Accountability Customized analytics systems that gather user behavior data Delightful Designs Aim to deliver a great user experience ; focus on design & UI Unlimited Support Quality service & support till deployment of application “ You need an engine to rev things up, we needed this engine to let the show begin!” Jawaid Iqbal Development Head Engine:
  5. 6. Link  - Platform Agnostic Development Write once and deploy all. Link™: Allows cross-platform content distribution on different social networks (bebo, facebook, MySpace etc.) Link™ helps deploy highly scalable social applications as rich media ad units across multiple social platforms, ranking points poking gifting leaderboards messaging branding gaming polling quizzes dating chatting Link™ Solutions
  6. 7. Facebookster ‘s Application Development Process “ Dates in the calendar are closer than you think “ Rayhan Khan Project Coordinator Warning:
  7. 8. <ul><li>Value - Applications which provide users relevant and useful information, </li></ul><ul><ul><li>Long shelf life </li></ul></ul><ul><ul><li>Regular Interactions </li></ul></ul><ul><ul><li>Engage users/members for real time information </li></ul></ul><ul><ul><li>Examples include: Opinionated and actionable financial content by Stockhouse featured columnists. </li></ul></ul>Social Media Application Typology <ul><li>Alerts </li></ul><ul><li>Business </li></ul><ul><li>Chat </li></ul><ul><li>Classified </li></ul><ul><li>Dating </li></ul><ul><li>Education </li></ul><ul><li>Events </li></ul><ul><li>Fashion </li></ul><ul><li>File Sharing </li></ul><ul><li>Food and Drink </li></ul><ul><li>Just for Fun </li></ul><ul><li>Messaging </li></ul><ul><li>Mobile </li></ul><ul><li>Money </li></ul><ul><li>Music </li></ul><ul><li>Politics </li></ul><ul><li>Sports </li></ul><ul><li>Travel </li></ul><ul><li>Utility </li></ul><ul><li>Video </li></ul><ul><li>Photo </li></ul><ul><li>Gaming </li></ul>Application Types:
  8. 9. <ul><li>Growth - Applications to gather as many users as possible. </li></ul><ul><ul><li>Awareness for new products or services </li></ul></ul><ul><ul><li>Hopes of being able to sell or monetize the application </li></ul></ul><ul><ul><li>Use traffic as the selling point and use the. </li></ul></ul><ul><ul><li>Allows people to swap /trade/buy items. </li></ul></ul>Social Media Application Typology <ul><li>Alerts </li></ul><ul><li>Business </li></ul><ul><li>Chat </li></ul><ul><li>Classified </li></ul><ul><li>Dating </li></ul><ul><li>Education </li></ul><ul><li>Events </li></ul><ul><li>Fashion </li></ul><ul><li>File Sharing </li></ul><ul><li>Food and Drink </li></ul><ul><li>Just for Fun </li></ul><ul><li>Messaging </li></ul><ul><li>Mobile </li></ul><ul><li>Money </li></ul><ul><li>Music </li></ul><ul><li>Politics </li></ul><ul><li>Sports </li></ul><ul><li>Travel </li></ul><ul><li>Utility </li></ul><ul><li>Video </li></ul><ul><li>Photo </li></ul><ul><li>Gaming </li></ul>Application Types:
  9. 10. <ul><li>Brand - Application for brand awareness and affinity form use the following hooks </li></ul><ul><ul><li>Games or puzzles or badge visuals to catch attention </li></ul></ul><ul><ul><li>Examples include applications that brings news headlines from the companies website </li></ul></ul><ul><ul><li>Link up to Brand Page on network. </li></ul></ul>Social Media Application Typology <ul><li>Alerts </li></ul><ul><li>Business </li></ul><ul><li>Chat </li></ul><ul><li>Classified </li></ul><ul><li>Dating </li></ul><ul><li>Education </li></ul><ul><li>Events </li></ul><ul><li>Fashion </li></ul><ul><li>File Sharing </li></ul><ul><li>Food and Drink </li></ul><ul><li>Just for Fun </li></ul><ul><li>Messaging </li></ul><ul><li>Mobile </li></ul><ul><li>Money </li></ul><ul><li>Music </li></ul><ul><li>Politics </li></ul><ul><li>Sports </li></ul><ul><li>Travel </li></ul><ul><li>Utility </li></ul><ul><li>Video </li></ul><ul><li>Photo </li></ul><ul><li>Gaming </li></ul>Application Types:
  10. 11. <ul><li>Facebookster accountability panel allows clients to see behavioral performance results of the applications across social platforms and demographics. </li></ul><ul><li>The dashboard details engagement metrics, viral statistics and traffic numbers </li></ul>Facebookster Accountability Panel Knowledge: INCREASE QUALITY TRAFFIC PAGE VIEWS & REPEAT VISITS ADDITIONAL IMPRESSIONS & CONVERSIONS INCREASED REVENUE!!!
  11. 12. <ul><li>Social Media Application allow brand and businesses to cater to social promotional channels </li></ul><ul><ul><li>email distribution </li></ul></ul><ul><ul><li>fan-based viral marketing </li></ul></ul><ul><ul><li>Brand pages </li></ul></ul><ul><ul><li>Target Users interface with the applications by </li></ul></ul>Building Brand Engagement & Affinity in Social Networks Target What are they looking for? What are their needs? How do we get them to buy, give information, act? ROI: “ We deliberate on client’s target, its behavior, its competition, its goals, and then the best return on investment” Ahmed Hasham Business Analyst & Planner <ul><li>Alerts </li></ul><ul><li>Business </li></ul><ul><li>Chat </li></ul><ul><li>Classified </li></ul><ul><li>Dating </li></ul><ul><li>Just for Fun </li></ul><ul><li>Messaging </li></ul><ul><li>Mobile </li></ul><ul><li>Money </li></ul><ul><li>Music </li></ul><ul><li>Education </li></ul><ul><li>Events </li></ul><ul><li>Fashion </li></ul><ul><li>File Sharing </li></ul><ul><li>Food and Drink </li></ul><ul><li>Politics </li></ul><ul><li>Sports </li></ul><ul><li>Travel </li></ul><ul><li>Utility </li></ul><ul><li>Video </li></ul><ul><li>Photo </li></ul><ul><li>Gaming </li></ul>
  12. 13. Facebookster Application Roster IPhone applications <ul><li>Alerts </li></ul><ul><li>Business </li></ul><ul><li>Chat </li></ul><ul><li>Classified </li></ul><ul><li>Dating </li></ul><ul><li>Education </li></ul><ul><li>Events </li></ul><ul><li>Fashion </li></ul><ul><li>File Sharing </li></ul><ul><li>Food and Drink </li></ul><ul><li>Just for Fun </li></ul><ul><li>Messaging </li></ul><ul><li>Mobile </li></ul><ul><li>Money </li></ul><ul><li>Music </li></ul><ul><li>Politics </li></ul><ul><li>Sports </li></ul><ul><li>Travel </li></ul><ul><li>Utility </li></ul><ul><li>Video </li></ul><ul><li>Photo </li></ul><ul><li>Gaming </li></ul>Application Types:
  13. 14. Painting Application Flash Animation Board Game Race Game Board Game Flash Games Portfolio A look at the state of virtual flash games since the hype wave began, roughly May 1, 2006, with the cover of this Business Week... Sport Game Fire Game Board Game Ball Game Card Game
  14. 15. Application Portfolio Business Applications Applications with Phote/Video Sharing Features “ Facebook application is the new-fangled trend of making money online. The social media industry has boomed in the recent years giving way to investors to earn by creating their applications and using it for commercial purposes” Hakim Sadik Director Sales
  15. 16. Fun applications Non-Profit Organization Work “ Facebook, today, stands as the largest and a gigantic social networking platform which has given an open end opportunity for application developers to use their applications for commercial purposes such as ecommerce and advertisement” Azam Khan Business Development Application Portfolio
  16. 17. Facebookster Genres - MySpace “ We are happy to build even the most robust opensocial applications to help promote your company in the realm of social media across any social network” Mustafa Zaffar Business Development.
  17. 18. Facebookster Genres - Bebo “ It has been a privilege for Facebookster be the first company to ever to initiate Bebo application development since the inception of Bebo itself. We started as a newbie and today occupy a world-leading position in the Bebo application development industry” Arsalan Akhtar Chief Technology Officer
  18. 19. Facebookster – Other work Social Networks Job Portals E-commerce
  19. 20. Facebookster – Other work Photo / Video / Tv Portals Others
  20. 21. What clients say about us “ In the increasingly complex social media world, your strategic partnerships and collaborations matter more to produce memorable and alluring user experiences to increase brand affinity. Facebookster being an expert in social media marketing technology has helped us delivered real results when we hired them for Royal Opera house campaign. ” Ian Smith Executive Creative Director at TeamOne. &quot;The team has both experience and quality, both in development and of harnessing technology and innovation. Bottom Line: Smart Guys that 'get it'.&quot; Harvey Shults CEO of PC Power &quot;Possibly the coolest Facebook application developers to date” James Fring Facebookchannel It is always a pleasure to work with Facebookster. I worked with them on my facebook app. They were so good; I had to work with them again for my Bebo app. I highly recommend working with this company. They have a lot of expertise in social site applications. I will work with them again very soon. Adoree Durayappah Founder CheekyCommentsCards Facebookster is trusted by:
  21. 22. What clients say about us &quot;This is a sophisticated app and a lot of fun to look at and play with. Take it for a drive you will be blown away!&quot; Ecards Pro “ The Facebookster team was great to work with. They had a lot of knowledge with facebook. Anytime I wanted to talk to them they were always available on Skype day or night and by phone too. One of the best providers I have worked with on Elance. I highly recommend them.” Marc David This service provider exceeded our companies? Expectation by far, there were not only good at what they do but using their own initiative all the time, their communication skills were fantastic and we were kept informed via email all throughout the project. We were looking for a company to do most of our future developments on further projects and I strongly believe we have found the perfect match. I would most strongly recommend this company to the extent that change from your current company you are using if you cannot give them a 5 star rating. Riaz Vali Print Media “ Great guys to work with I could not be happier with my 3rd project” Chris Siglin PickrSet Facebookster is trusted by:
  22. 23. Facebookster is trusted by: Featured Clients
  23. 24. Thank you for giving us the opportunity