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One of the biggest challenges for a mobile application startup is acquiring users on a 0 budget. I experienced this problem first hand while developing a note-taking application called Fetchnotes. We received funding from the Techstars Accelerator and the mentors their taught me effective ways to build viral loops, optimize ranking in the App Store and conduct a low cost social media strategy that wouldn't take all of my time. This thesis is a resource for any young entrepreneur looking to acquire their first 30,000 users.