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Web Evolution   Nova Spivack   Twine
Web Evolution   Nova Spivack   Twine
Web Evolution   Nova Spivack   Twine
Web Evolution   Nova Spivack   Twine
Web Evolution   Nova Spivack   Twine
Web Evolution   Nova Spivack   Twine
Web Evolution   Nova Spivack   Twine
Web Evolution   Nova Spivack   Twine
Web Evolution   Nova Spivack   Twine
Web Evolution   Nova Spivack   Twine
Web Evolution   Nova Spivack   Twine
Web Evolution   Nova Spivack   Twine
Web Evolution   Nova Spivack   Twine
Web Evolution   Nova Spivack   Twine
Web Evolution   Nova Spivack   Twine
Web Evolution   Nova Spivack   Twine
Web Evolution   Nova Spivack   Twine
Web Evolution   Nova Spivack   Twine
Web Evolution   Nova Spivack   Twine
Web Evolution   Nova Spivack   Twine
Web Evolution   Nova Spivack   Twine
Web Evolution   Nova Spivack   Twine
Web Evolution   Nova Spivack   Twine
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Web Evolution Nova Spivack Twine

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A talk on the past, present, and future evolution of the Web -- Where it's headed and in particular, the Semantic Web, and where it fits. …

A talk on the past, present, and future evolution of the Web -- Where it's headed and in particular, the Semantic Web, and where it fits.

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  • 1. Web <br />Evolution<br />Nova Spivack<br />nova@twine.com<br />
  • 2. The Intelligence is in the Connections<br />Intelligent Web<br />Web OS<br />Web 4.0 <br />Semantic Web<br /> 2018<br />Intelligent personal agents<br />Real-Time Web<br />Web 3.0 <br />Natural Language Search<br />SWRL<br />Activity streams<br />2009<br />OWL<br />SPARQL<br />Lifestreaming<br />AJAX<br />OpenID<br />Semantic Search<br />Social Web<br />Microblogging<br />Widgets<br />ATOM<br />RSS<br />RDF<br />Mashups<br />P2P<br />Memetrackers<br />Office 2.0<br />Web 2.0 <br />Javascript<br />Flash<br />SOAP<br />Virtual worlds<br />Blogging<br />XML<br />Social Media<br />1999<br />The Web<br />Java<br />HTML<br />Social Networks<br />SaaS<br />Connections between Information<br />HTTP<br />Wikis<br />Directory Portals<br />VR<br />Online Services<br />Keyword Search<br />Lightweight Collaboration<br />Web 1.0 <br />Websites<br />BBS<br />Gopher<br />1989<br />SQL<br />MacOS<br />Consumer online services<br />The Desktop<br />Groupware<br />SGML<br />Multimedia <br />CDROMs<br />Databases<br />Windows<br />File Servers<br />The Internet<br />PC Era<br />Email<br />IRC<br />1977<br />FTP<br />USENET<br />PC’s<br />File Systems<br />Connections between people<br />
  • 3. The Future of Search<br />Semantic technologies help to regain <br />Productivity in the face of overwhelming<br />Information growth…<br />The Intelligent Web<br />Web 4.0 <br />2018<br />Web scale reasoning<br />Intelligent agents<br />The Semantic Web<br />Web 3.0 <br />Natural language search<br />2009<br />Automatic semantic tagging (Ontologies)<br />The Social Web <br />Web 2.0 <br />Human social tagging “folksonomies”<br />Productivity of Search<br />The World Wide Web<br />1998<br />Web 1.0 <br />1989<br />Keyword search<br />The Desktop<br />Directories<br />PC Era<br />As amount of data grows, keyword search<br />Is becoming less productive…<br />1979<br />Files &amp; Folders<br />Databases<br />Amount of data<br />
  • 4. The Big Opportunity…<br />The social graph just connects people<br />The semantic graph connects everything<br />People<br />Emails<br />Companies<br />And it uses richer semantics to enable:<br /><ul><li>Better search
  • 5. More targeted ads
  • 6. Smarter collaboration
  • 7. Deeper integration
  • 8. Richer content
  • 9. Better personalization</li></ul>Products<br />Places<br />Services<br />Interests<br />Web Pages<br />Activities<br />Documents<br />Projects<br />Multimedia<br />Events<br />Groups<br />
  • 10. The Third Decade of the Web<br />The next generation: A period in time, not a technology…<br />Enrich the structure of the Web with Semantics<br />Transform the Web from fileserver to database<br />Do for data what Web did for documents<br />Make data easily accessible and searchable<br />
  • 11. A Higher Resolution Web<br />IBM.com<br />Web Site<br />Joe<br />Person<br />IBM<br />Company<br />Lives in<br />Palo Alto<br />City<br />Publisher of<br />Fan of<br />Lives in<br />Subscriber to<br />Employee of<br />Sue<br />Person<br />Jane<br />Person<br />Dave.com<br />RSS Feed<br />Fan of<br />Coldplay<br />Band<br />Friend of<br />Member of<br />Depiction of<br />Design<br />Team<br />Group<br />Married to<br />Source of<br />Member <br />of<br />123.JPG<br />Photo<br />Bob<br />Person<br />Dave.com<br />Weblog<br />Depiction of<br />Member of<br />Member of<br />Dave<br />Person<br />Stanford<br />Alumnae<br />Group<br />Author of<br />Member of<br />
  • 12. The Web Is the Database!<br />IBM.com<br />Web Site<br />Joe<br />Person<br />IBM<br />Company<br />Palo Alto<br />City<br />Lives in<br />Publisher of<br />Fan of<br />Lives in<br />Subscriber to<br />Employee of<br />Sue<br />Person<br />Jane<br />Person<br />Dave.com<br />RSS Feed<br />Coldplay<br />Band<br />Fan of<br />Friend of<br />Member of<br />Design<br />Team<br />Group<br />Depiction of<br />Married to<br />Source of<br />123.JPG<br />Photo<br />Member <br />of<br />Bob<br />Person<br />Dave.com<br />Weblog<br />Depiction of<br />Member of<br />Dave<br />Person<br />Stanford<br />Alumnae<br />Group<br />Member of<br />Author of<br />Member of<br />Application A<br />Application B<br />
  • 13. Smart Data<br />Smart Data is data that carries whatever is needed to make use of it.<br />Software can be thinner yet more general – loads in portable data and domain knowledge only when needed. <br />The smarts moves into the data itself rather than being hard-coded into the software<br />
  • 14. Five Approaches to Semantics<br />
  • 15. The Tagging Approach<br />Tagging<br />
  • 16. The Statistical Approach<br />Statistics <br />
  • 17. The Linguistic Approach<br />Linguistics <br />
  • 18. The Semantic Web Approach<br />Semantic Web<br />
  • 19. The Artificial Intelligence Approach<br />Artificial Intelligence<br />
  • 20. The Approaches Compared<br />A.I.<br />Semantic<br />Web<br />Make the Data Smarter<br />Linguistics<br />Tagging<br />Statistics<br />Make the software smarter<br />
  • 21. The Approaches Compared<br />Wolfram Alpha<br />DBpedia<br />Freebase<br />Siri<br />Twine<br />Flickr<br />Make the Data Smarter<br />Bing / Powerset<br />Delicious<br />Hakia<br />FAST<br />Yahoo<br />Wikipedia<br />Autonomy<br />Google<br />Make the software smarter<br />
  • 22. Two Paths to Adding Semantics<br />
  • 23. The Semantic Web is a Key Enabler<br />Moves the “intelligence” out of applications, into the data<br />Data becomes self-describing; Meaning of data becomes part of the data<br />Data = Metadata.<br />Just-in-time data<br />Applications can pull the schema for data only when the data is needed, rather than having to anticipate it<br />
  • 24. The Semantic Web = Open database layer for the Web<br />
  • 25. The Growing Linked Data Universe<br />
  • 26. The Growing Semantic Web<br />ONLINE SERVICES<br />CONSUMERS<br />DEVELOPERS<br />APPLICATIONS<br />
  • 27. Future Outlook<br />
  • 28. Contact Information<br />Nova Spivack<br />Founder/CEO, Twine.com<br />nova@twine.com<br />Twitter.com/novaspivack<br />

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