Web Evolution Nova Spivack Twine

Web
Evolution
Nova Spivack
nova@twine.com

The Intelligence is in the Connections
Intelligent Web
Web OS
Web 4.0
Semantic Web
2018
Intelligent personal agents
Real-Time Web
Web 3.0
Natural Language Search
SWRL
Activity streams
2009
OWL
SPARQL
Lifestreaming
AJAX
OpenID
Semantic Search
Social Web
Microblogging
Widgets
ATOM
RSS
RDF
Mashups
P2P
Memetrackers
Office 2.0
Web 2.0
Javascript
Flash
SOAP
Virtual worlds
Blogging
XML
Social Media
1999
The Web
Java
HTML
Social Networks
SaaS
Connections between Information
HTTP
Wikis
Directory Portals
VR
Online Services
Keyword Search
Lightweight Collaboration
Web 1.0
Websites
BBS
Gopher
1989
SQL
MacOS
Consumer online services
The Desktop
Groupware
SGML
Multimedia
CDROMs
Databases
Windows
File Servers
The Internet
PC Era
Email
IRC
1977
FTP
USENET
PC’s
File Systems
Connections between people

The Future of Search
Semantic technologies help to regain
Productivity in the face of overwhelming
Information growth…
The Intelligent Web
Web 4.0
2018
Web scale reasoning
Intelligent agents
The Semantic Web
Web 3.0
Natural language search
2009
Automatic semantic tagging (Ontologies)
The Social Web
Web 2.0
Human social tagging “folksonomies”
Productivity of Search
The World Wide Web
1998
Web 1.0
1989
Keyword search
The Desktop
Directories
PC Era
As amount of data grows, keyword search
Is becoming less productive…
1979
Files & Folders
Databases
Amount of data

The Big Opportunity…
The social graph just connects people
The semantic graph connects everything
People
Emails
Companies
And it uses richer semantics to enable:
Better search
More targeted ads
Smarter collaboration
Deeper integration
Richer content
Better personalization
Products
Places
Services
Interests
Web Pages
Activities
Documents
Projects
Multimedia
Events
Groups

The Third Decade of the Web
The next generation: A period in time, not a technology…
Enrich the structure of the Web with Semantics
Transform the Web from fileserver to database
Do for data what Web did for documents
Make data easily accessible and searchable

A Higher Resolution Web
IBM.com
Web Site
Joe
Person
IBM
Company
Lives in
Palo Alto
City
Publisher of
Fan of
Lives in
Subscriber to
Employee of
Sue
Person
Jane
Person
Dave.com
RSS Feed
Fan of
Coldplay
Band
Friend of
Member of
Depiction of
Design
Team
Group
Married to
Source of
Member
of
123.JPG
Photo
Bob
Person
Dave.com
Weblog
Depiction of
Member of
Member of
Dave
Person
Stanford
Alumnae
Group
Author of
Member of

The Web Is the Database!
IBM.com
Web Site
Joe
Person
IBM
Company
Palo Alto
City
Lives in
Publisher of
Fan of
Lives in
Subscriber to
Employee of
Sue
Person
Jane
Person
Dave.com
RSS Feed
Coldplay
Band
Fan of
Friend of
Member of
Design
Team
Group
Depiction of
Married to
Source of
123.JPG
Photo
Member
of
Bob
Person
Dave.com
Weblog
Depiction of
Member of
Dave
Person
Stanford
Alumnae
Group
Member of
Author of
Member of
Application A
Application B

Smart Data
Smart Data is data that carries whatever is needed to make use of it.
Software can be thinner yet more general – loads in portable data and domain knowledge only when needed.
The smarts moves into the data itself rather than being hard-coded into the software

Five Approaches to Semantics

The Tagging Approach
Tagging

The Statistical Approach
Statistics

The Linguistic Approach
Linguistics

The Semantic Web Approach
Semantic Web

The Artificial Intelligence Approach
Artificial Intelligence

The Approaches Compared
A.I.
Semantic
Web
Make the Data Smarter
Linguistics
Tagging
Statistics
Make the software smarter

The Approaches Compared
Wolfram Alpha
DBpedia
Freebase
Siri
Twine
Flickr
Make the Data Smarter
Bing / Powerset
Delicious
Hakia
FAST
Yahoo
Wikipedia
Autonomy
Google
Make the software smarter

Two Paths to Adding Semantics

The Semantic Web is a Key Enabler
Moves the “intelligence” out of applications, into the data
Data becomes self-describing; Meaning of data becomes part of the data
Data = Metadata.
Just-in-time data
Applications can pull the schema for data only when the data is needed, rather than having to anticipate it

The Semantic Web = Open database layer for the Web

The Growing Linked Data Universe

The Growing Semantic Web
ONLINE SERVICES
CONSUMERS
DEVELOPERS
APPLICATIONS

Future Outlook

Contact Information
Nova Spivack
Founder/CEO, Twine.com
nova@twine.com
Twitter.com/novaspivack

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Web Evolution Nova Spivack Twine

by Nova Spivack on Dec 21, 2009

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