Web <br />Evolution<br />Nova Spivack<br />nova@twine.com<br />
The Intelligence is in the Connections<br />Intelligent Web<br />Web OS<br />Web 4.0 <br />Semantic Web<br />      2018<br...
The Future of Search<br />Semantic technologies help to regain <br />Productivity in the face of overwhelming<br />Informa...
The Big Opportunity…<br />The social graph just connects people<br />The semantic graph connects everything<br />People<br...
More targeted ads
Smarter collaboration
Deeper integration
Richer content
Better personalization</li></ul>Products<br />Places<br />Services<br />Interests<br />Web Pages<br />Activities<br />Docu...
The Third Decade of the Web<br />The next generation: A period in time, not a technology…<br />Enrich the structure of the...
A Higher Resolution Web<br />IBM.com<br />Web Site<br />Joe<br />Person<br />IBM<br />Company<br />Lives in<br />Palo Alto...
The Web Is the Database!<br />IBM.com<br />Web Site<br />Joe<br />Person<br />IBM<br />Company<br />Palo Alto<br />City<br...
Smart Data<br />Smart Data is data that carries whatever is needed to make use of it.<br />Software can be thinner yet mor...
Five Approaches to Semantics<br />
The Tagging Approach<br />Tagging<br />
The Statistical Approach<br />Statistics <br />
The Linguistic Approach<br />Linguistics <br />
The Semantic Web Approach<br />Semantic Web<br />
The Artificial Intelligence Approach<br />Artificial Intelligence<br />
The Approaches Compared<br />A.I.<br />Semantic<br />Web<br />Make the Data Smarter<br />Linguistics<br />Tagging<br />Sta...
The Approaches Compared<br />Wolfram Alpha<br />DBpedia<br />Freebase<br />Siri<br />Twine<br />Flickr<br />Make the Data ...
Two Paths to Adding Semantics<br />
The Semantic Web is a Key Enabler<br />Moves the “intelligence” out of applications, into the data<br />Data becomes self-...
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Web Evolution Nova Spivack Twine

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A talk on the past, present, and future evolution of the Web -- Where it's headed and in particular, the Semantic Web, and where it fits.

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Web Evolution Nova Spivack Twine

  1. 1. Web <br />Evolution<br />Nova Spivack<br />nova@twine.com<br />
  2. 2. The Intelligence is in the Connections<br />Intelligent Web<br />Web OS<br />Web 4.0 <br />Semantic Web<br /> 2018<br />Intelligent personal agents<br />Real-Time Web<br />Web 3.0 <br />Natural Language Search<br />SWRL<br />Activity streams<br />2009<br />OWL<br />SPARQL<br />Lifestreaming<br />AJAX<br />OpenID<br />Semantic Search<br />Social Web<br />Microblogging<br />Widgets<br />ATOM<br />RSS<br />RDF<br />Mashups<br />P2P<br />Memetrackers<br />Office 2.0<br />Web 2.0 <br />Javascript<br />Flash<br />SOAP<br />Virtual worlds<br />Blogging<br />XML<br />Social Media<br />1999<br />The Web<br />Java<br />HTML<br />Social Networks<br />SaaS<br />Connections between Information<br />HTTP<br />Wikis<br />Directory Portals<br />VR<br />Online Services<br />Keyword Search<br />Lightweight Collaboration<br />Web 1.0 <br />Websites<br />BBS<br />Gopher<br />1989<br />SQL<br />MacOS<br />Consumer online services<br />The Desktop<br />Groupware<br />SGML<br />Multimedia <br />CDROMs<br />Databases<br />Windows<br />File Servers<br />The Internet<br />PC Era<br />Email<br />IRC<br />1977<br />FTP<br />USENET<br />PC’s<br />File Systems<br />Connections between people<br />
  3. 3. The Future of Search<br />Semantic technologies help to regain <br />Productivity in the face of overwhelming<br />Information growth…<br />The Intelligent Web<br />Web 4.0 <br />2018<br />Web scale reasoning<br />Intelligent agents<br />The Semantic Web<br />Web 3.0 <br />Natural language search<br />2009<br />Automatic semantic tagging (Ontologies)<br />The Social Web <br />Web 2.0 <br />Human social tagging “folksonomies”<br />Productivity of Search<br />The World Wide Web<br />1998<br />Web 1.0 <br />1989<br />Keyword search<br />The Desktop<br />Directories<br />PC Era<br />As amount of data grows, keyword search<br />Is becoming less productive…<br />1979<br />Files & Folders<br />Databases<br />Amount of data<br />
  4. 4. The Big Opportunity…<br />The social graph just connects people<br />The semantic graph connects everything<br />People<br />Emails<br />Companies<br />And it uses richer semantics to enable:<br /><ul><li>Better search
  5. 5. More targeted ads
  6. 6. Smarter collaboration
  7. 7. Deeper integration
  8. 8. Richer content
  9. 9. Better personalization</li></ul>Products<br />Places<br />Services<br />Interests<br />Web Pages<br />Activities<br />Documents<br />Projects<br />Multimedia<br />Events<br />Groups<br />
  10. 10. The Third Decade of the Web<br />The next generation: A period in time, not a technology…<br />Enrich the structure of the Web with Semantics<br />Transform the Web from fileserver to database<br />Do for data what Web did for documents<br />Make data easily accessible and searchable<br />
  11. 11. A Higher Resolution Web<br />IBM.com<br />Web Site<br />Joe<br />Person<br />IBM<br />Company<br />Lives in<br />Palo Alto<br />City<br />Publisher of<br />Fan of<br />Lives in<br />Subscriber to<br />Employee of<br />Sue<br />Person<br />Jane<br />Person<br />Dave.com<br />RSS Feed<br />Fan of<br />Coldplay<br />Band<br />Friend of<br />Member of<br />Depiction of<br />Design<br />Team<br />Group<br />Married to<br />Source of<br />Member <br />of<br />123.JPG<br />Photo<br />Bob<br />Person<br />Dave.com<br />Weblog<br />Depiction of<br />Member of<br />Member of<br />Dave<br />Person<br />Stanford<br />Alumnae<br />Group<br />Author of<br />Member of<br />
  12. 12. The Web Is the Database!<br />IBM.com<br />Web Site<br />Joe<br />Person<br />IBM<br />Company<br />Palo Alto<br />City<br />Lives in<br />Publisher of<br />Fan of<br />Lives in<br />Subscriber to<br />Employee of<br />Sue<br />Person<br />Jane<br />Person<br />Dave.com<br />RSS Feed<br />Coldplay<br />Band<br />Fan of<br />Friend of<br />Member of<br />Design<br />Team<br />Group<br />Depiction of<br />Married to<br />Source of<br />123.JPG<br />Photo<br />Member <br />of<br />Bob<br />Person<br />Dave.com<br />Weblog<br />Depiction of<br />Member of<br />Dave<br />Person<br />Stanford<br />Alumnae<br />Group<br />Member of<br />Author of<br />Member of<br />Application A<br />Application B<br />
  13. 13. Smart Data<br />Smart Data is data that carries whatever is needed to make use of it.<br />Software can be thinner yet more general – loads in portable data and domain knowledge only when needed. <br />The smarts moves into the data itself rather than being hard-coded into the software<br />
  14. 14. Five Approaches to Semantics<br />
  15. 15. The Tagging Approach<br />Tagging<br />
  16. 16. The Statistical Approach<br />Statistics <br />
  17. 17. The Linguistic Approach<br />Linguistics <br />
  18. 18. The Semantic Web Approach<br />Semantic Web<br />
  19. 19. The Artificial Intelligence Approach<br />Artificial Intelligence<br />
  20. 20. The Approaches Compared<br />A.I.<br />Semantic<br />Web<br />Make the Data Smarter<br />Linguistics<br />Tagging<br />Statistics<br />Make the software smarter<br />
  21. 21. The Approaches Compared<br />Wolfram Alpha<br />DBpedia<br />Freebase<br />Siri<br />Twine<br />Flickr<br />Make the Data Smarter<br />Bing / Powerset<br />Delicious<br />Hakia<br />FAST<br />Yahoo<br />Wikipedia<br />Autonomy<br />Google<br />Make the software smarter<br />
  22. 22. Two Paths to Adding Semantics<br />
  23. 23. The Semantic Web is a Key Enabler<br />Moves the “intelligence” out of applications, into the data<br />Data becomes self-describing; Meaning of data becomes part of the data<br />Data = Metadata.<br />Just-in-time data<br />Applications can pull the schema for data only when the data is needed, rather than having to anticipate it<br />
  24. 24. The Semantic Web = Open database layer for the Web<br />
  25. 25. The Growing Linked Data Universe<br />
  26. 26. The Growing Semantic Web<br />ONLINE SERVICES<br />CONSUMERS<br />DEVELOPERS<br />APPLICATIONS<br />
  27. 27. Future Outlook<br />
  28. 28. Contact Information<br />Nova Spivack<br />Founder/CEO, Twine.com<br />nova@twine.com<br />Twitter.com/novaspivack<br />

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