The document discusses integrated marketing communication (IMC) and its use on Facebook. IMC coordinates all marketing communications tools, like advertising, personal selling, sales promotion, public relations, direct marketing, and events/sponsorships, to maximize impact on consumers. The document then provides examples of how each tool can be used on Facebook, such as advertising on webpages/games, private/mass emailing, sponsoring college events/radio programs/sports, and providing services/connecting people. In summary, the document outlines IMC and its application across Facebook's various marketing communication avenues.

1. PRESNTED BY
NIKHIL PATEL(47)
NIRMAL PATEL(48)

2. Integrated Marketing Communication
(IMC) is the coordination and integration
of all marketing communications tools,
avenues, and sources within a company
into a seamless program that maximizes
the impact on consumer and other end
users at a minimal cost.”

3.  Advertising
 Personal selling
 Sales promotion
 Public Relations
 Direct Marketing
 Event & Sponsorship

4.  Facebook was founded on February 4, 2004,
by Mark Zuckerberg.
 Facebook is an online social networking
services headquartered in Menlo Park,
California. Its name comes from
a colloquialism for the directory given to
students at some American universities.

5.  Advertising:- It means a paid from non
personal communication of ideas, goods and
services by identify sponsor.
 Advertising On webpage
 Games

6.  Direct marketing :- It is one of the forms of
communications which seeks to cause
action; forms databases about clients;
influences separate layer of consumer; gives
the chance to learn analyze there action of
consumer to various offer.
 Private emailing
 Mass media base : magazine ads

7.  Event & Sponsorship :- Supporting an event,
activity or organization by providing money or
other resources that is of value to the sponsor
event. This is usually in return for advertising
space at the event or as part of the publicity for
the event.
 On news media
 Social sites registration.
 College event
 Radio programme
 sports

8.  Public relation :- The planned and sustained
effort to establish and maintain goodwill and
mutual understanding between an
organization and its public.
 Providing good services
 Connecting people
 Securities provide

9.  More functions for connecting people
 Doing advertising
 Find friends
 Fan page
 Effective profile
 Messages
 Video chat
 Post and like.

10.  Facebook is free and it's one of the best medium for
communication.
 Facebook lets us connect to different people from
anywhere in the world.
 Facebook is the most appropriate tool for finding Old
friends.
 We can share our feelings and what's happening
around in our daily life through Facebook.
 Facebook has good privacy setting which gives you
the option to maintain privacy according to your wish.
 Facebook Fan pages , groups , events etc are getting
popular day by day.
 Facebook advertising and Fan pages are very helpful
for a successful marketing campaign to many
business organization.

11.  Facebook is Addicting! For some people
Facebook could be more addicting than
Cigarette.
 Fake profile and ID
 Here are plenty of groups and Fan pages out
there which are being created to abuse or violate
other religion , personalities , nation etc.
 Facebook often brings bad effects on students
results.
 People can stalk you and get your personal
information by using Facebook.
 Beside students, people who works in offices
wastes their time in browsing Facebook.

12. THANK YOU