Applying Analytics for a Learning Portal (LAK 2011)

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Study on Google Analytics set up for a Learning Portal on Organic Agriculture & Agroecology

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Applying Analytics for a Learning Portal (LAK 2011)

  1. 1. Applying Analytics for a Learning Portal: the Organic.Edunet Case Study Vassilis Protonotarios, Nikos Palavitsinis , Nikos Manouselis Greek Research & Technology Network 1 st International Conference on Learning Analytics and Knowledge 2011
  2. 2. pre-intro <ul><li>Overwhelmed by LAK 2011 </li></ul><ul><li>We used Google Analytics for this paper </li></ul><ul><li>Originally deployed for reporting purposes </li></ul><ul><li>METADATA : This presentation has 18 more slides (9 of them with pictures/figures) </li></ul>
  3. 3. about Organic.Edunet <ul><li>Completed eContentPlus project (10/2007 – 10/2010) funded with 2.5M € </li></ul><ul><li>Main objective : Make learning content on Organic Agriculture and Agro-ecology available online, for a range of stakeholders. </li></ul><ul><li>And : Develop educational scenarios to be used within schools & universities </li></ul>
  4. 4. Organic.Edunet Portal <ul><li>Went online on January 2010 (13 months) </li></ul><ul><ul><li>www.organic-edunet.eu </li></ul></ul><ul><li>30.700 visits </li></ul><ul><li>146.100 page views </li></ul><ul><li>21.400 unique visitors </li></ul><ul><li>150 countries </li></ul><ul><li>10.900 resources </li></ul><ul><li>1.800 registered users </li></ul><ul><li>22.100 </li></ul><ul><li>120.000 </li></ul><ul><li>14.300 </li></ul><ul><li>130 </li></ul><ul><li>same </li></ul><ul><li>1.000 </li></ul><ul><li>3 months ago </li></ul>
  5. 6. open days <ul><li>Validation events organized in all countries of the project partners, where users from institutions outside the project worked with the portal </li></ul><ul><li>Predefined program for each “Open Day” & structured portal exercises which also allowed for unstructured interaction with the portal </li></ul>
  6. 7. research question <ul><li>How do the usage statistics both on the portal level but also on the individual user level, change, after a series of training events on the portal is organized? </li></ul><ul><li>Do the users take full advantage of the portal functionalities we developed? </li></ul>
  7. 8. methodology <ul><li>Statistics that concern the Portal as a whole </li></ul><ul><ul><li>Visits per day, page views per day </li></ul></ul><ul><ul><li>Visitors per day, origin of visits </li></ul></ul><ul><ul><li>Bounces per day & most popular pages </li></ul></ul><ul><li>Statistics that concern each individual user </li></ul><ul><ul><li>Average time on portal, average time on page </li></ul></ul><ul><ul><li>Pages per visit, depth of visit, user loyalty </li></ul></ul>
  8. 9. methodology <ul><li>Study these statistics in three distinct periods </li></ul><ul><ul><li>Pre-Open Day, During & Post-Open Day </li></ul></ul><ul><li>Two groups of Open Days where organized one during April-May 2010 and another during August-September 2010 </li></ul><ul><li>160 participants in 13 Open Days </li></ul>
  9. 10. timeline March 2010 May 2010 August 2010 September 2010 January 2010 November 2010 During-OD Post-OD
  10. 11. portal statistics
  11. 12. visit sources
  12. 13. popular pages 2 2 2 4 4 Tag search 17 14 14 9 6 Semantic Search 5 9 7 14 12 Browse 6 5 7 5 15 Educational Scenarios 3 27 18 30 30 How to S earch 5 9 73 49 61 51 Text-based S earch 81 1 36 118 138 102 Homepage Post-OD2 OD2 Post-OD1 OD1 Pre-OD Visits per day
  13. 14. depth of visit A deep visitor would open more pages in one visit than the average pages per visit of the portal for the same period of reference
  14. 15. visitor loyalty A loyal visitor is defined as the one coming back to the Organic.Edunet Portal more than once per week
  15. 16. some conclusions <ul><li>Traditional text-based search prevails over other means of searching, </li></ul><ul><li>More users keep coming to the portal, spending less time on it, viewing less pages </li></ul><ul><li>More users keep coming to the portal but also bouncing off of it </li></ul>
  16. 17. let’s take one step back <ul><li>TAKEN FROM: http://www.adventuresoutwest.com/climber-cartoon-web-style.jpg </li></ul>What? Go back down?
  17. 18. lots of variables to consider <ul><li>Language of the resources available? </li></ul><ul><li>Seasonality (schools & universities) </li></ul><ul><li>“ Black box” of each Open Day </li></ul><ul><li>Cultural differences? </li></ul><ul><li>Affiliation strategy of the project & press releases </li></ul>
  18. 19. open issues <ul><li>Deployment of a different approach on analytics that will allow in-depth statistics to be recorded? </li></ul><ul><li>Sophisticated analysis of existing statistics? </li></ul><ul><li>Also examine user ratings, comments, bookmarks in relation to these statistics </li></ul><ul><li>How far can we go? </li></ul>
  19. 20. Thank you! 1 st International Conference on Learning Analytics and Knowledge 2011 [email_address] 30/5 – 3/6 www.jtelsummerschool.eu PhD students: 18/3/2011 PhD advisors: 31/3/2011

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