Local Content + Scale + Creativity = Awesome Strategy
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This is my #localup presentation on local content strategy.
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Local Content + Scale + Creativity = Awesome Strategy
- 1. Local Content + Scale+ Creativity =Awesome
- 2. We have worked with lots of big and small clients
- 3. This is my grandma. I love her.
- 4. I didn’t listen and she use to swat me with a rolled newspaper
- 5. Hard Way I like to learn the
- 6. Local Content Doesn’t just mean The written word LessonOne @MikeRamsey
- 8. Scale Does not mean fast+easy growth Lesson Two @MikeRamsey
- 9. You can’t waitIs it scalable? @MikeRamsey
- 10. Scaling Content Growth of Additional Expense Growth Additional Traffic/Revenue Is Greater Than Time + Money + Tech @MikeRamsey
- 11. Scaling Content Traffic/revenue Expense of Creation @MikeRamsey
- 12. Strategy You really need a continuous local content Lesson Three @MikeRamsey
- 13. Identify Local Audience Create Goals & Rules Audit & Analyze Develop TacticsCreate Calendar Launch + Promote Measure & Report Refine & Repeat Local Content Strategy @MikeRamsey
- 14. If I had 8 hours to chop down a tree, I would spend 6 hours sharpening my axe -Abe Lincoln @MikeRamsey
- 15. Identify Local Audience Create Goals & Rules Audit & Analyze Develop TacticsCreate Calendar Launch + Promote Measure & Report Refine & Repeat Local Content Strategy @MikeRamsey
- 16. bit.ly/localsegments You have to create or use local personas
- 17. bit.ly/localsegments @MikeRamsey This tool lets you see personas by zip
- 18. Facebook Ad tool @MikeRamsey Facebook tool helps you identify how many people are in your persona per location
- 19. Google Trends @MikeRamsey Google Trends helps you find the most likely cities Where people are searching for your words.
- 20. Google Keyword Tool @MikeRamsey Gives you rough data to total searches. Compare this to the size of the group found on facebook.
- 21. Identify Local Audience Create Goals & Rules Audit & Analyze Develop TacticsCreate Calendar Launch + Promote Measure & Report Refine & Repeat Local Content Strategy @MikeRamsey
- 22. It’s critical for each person to know what their role is and how it fits into the larger content process. -Content Strategy For The Web “ @MikeRamsey
- 23. Identify Local Audience Create Goals & Rules Audit & Analyze Develop TacticsCreate Calendar Launch + Promote Measure & Report Refine & Repeat Local Content Strategy @MikeRamsey
- 24. Siteliner.com @MikeRamsey Quick tool to get page titles, dup content, and word count
- 25. urlProfiler.com @MikeRamseySimilar but shows links and social
- 26. Identify Local Audience Create Goals & Rules Audit & Analyze Develop TacticsCreate Calendar Launch + Promote Measure & Report Refine & Repeat Local Content Strategy @MikeRamsey
- 29. Local Landing Page Content Great imagery and local content
- 30. Local Landing Page Content @MikeRamsey They post every review on the site. Even the bad ones.
- 31. Local Landing Page Content @MikeRamsey Super custom local written content.
- 32. Local Landing Page Content @MikeRamsey Testimonial from a local celebrity
- 33. Local Landing Page Content @MikeRamsey Using Data to write local content
- 34. Local content is not about being unique… It’s about BEING local and useful. @MikeRamsey
- 35. Things that are local. Sports Teams Well Known People Groups + Events @MikeRamsey
- 36. Things that are useful Directions Favorite spots Details @MikeRamsey
- 37. Focus on one location at a time until you find a winner. Then go crazy. @MikeRamsey
- 38. @MikeRamseyFantastic scale of neighborhood content
- 40. @MikeRamsey Here is how they scale it.
- 41. @MikeRamsey Curated content shared with paid ads
- 44. @MikeRamsey
- 45. @MikeRamsey
- 46. @MikeRamsey
- 47. You need to think like a local directory. @MikeRamsey
- 48. Things To Do @MikeRamsey Things to do page is linked from the city page. Not a blog.
- 50. Identify Local Audience Create Goals & Rules Audit & Analyze Develop TacticsCreate Calendar Launch + Promote Measure & Report Refine & Repeat Local Content Strategy @MikeRamsey
- 51. @MikeRamsey Asana is freaking sweet for project management
- 52. Identify Local Audience Create Goals & Rules Audit & Analyze Develop TacticsCreate Calendar Launch + Promote Measure & Report Refine & Repeat Local Content Strategy @MikeRamsey
- 53. Facebook Ad tool @MikeRamsey Use it. Pay for it.
- 54. FollowerWonk @MikeRamsey Find local big deals
- 55. Identify Local Audience Create Goals & Rules Audit & Analyze Develop TacticsCreate Calendar Launch + Promote Measure & Report Refine & Repeat Local Content Strategy @MikeRamsey
- 56. Things to track Revenue/leads by Location Traffic by location Social shares by individual page @MikeRamsey
- 57. Identify Local Audience Create Goals & Rules Audit & Analyze Develop TacticsCreate Calendar Launch + Promote Measure & Report Refine & Repeat Local Content Strategy @MikeRamsey
- 58. You can’t fake being local. @MikeRamsey
- 59. Mike Ramsey Follow Me on Twitter @MikeRamsey Or Google.com/+MikeRamsey
Editor's Notes
- Excited to talk about onsite tatics. Year and a half ago, you didn’t even need a website to rank in Google Places.