Downloaded 39 times
Uploaded byMike Ramsey
Local Content + Scale + Creativity = Awesome Strategy
1. The document discusses how local content, scale, and creativity can be combined for success. It provides strategies for developing local content, including identifying local audiences, creating goals and rules, auditing content, developing tactics, and continuously refining the process. 2. Tools are recommended for analyzing local audiences, such as Facebook Ad tools and Google Trends. Content should focus on things that are useful to local audiences like directions and reviews. 3. Metrics like traffic, revenue, and social shares should be tracked by location to measure success and refine the local content strategy. Authentic local content that serves the audience is emphasized over being unique.
More Related Content
Similar to Local Content + Scale + Creativity = Awesome Strategy
Local Content + Scale + Creativity = Awesome Strategy
- 1. Local Content +Scale+ Creativity =Awesome
- 2. We have workedwith lots of big and small clients
- 3. This is mygrandma. I love her.
- 4. I didn’t listenand she use to swat me with a rolled newspaper
- 5. Hard Way I liketo learn the
- 6. Local Content Doesn’t justmean The written word LessonOne @MikeRamsey
- 7.
- 8. Scale Does not mean fast+easygrowth Lesson Two @MikeRamsey
- 9. You can’t waitIsit scalable? @MikeRamsey
- 10. Scaling Content Growth ofAdditional Expense Growth Additional Traffic/Revenue Is Greater Than Time + Money + Tech @MikeRamsey
- 11. Scaling Content Traffic/revenue Expense ofCreation @MikeRamsey
- 12. Strategy You really needa continuous local content Lesson Three @MikeRamsey
- 13. Identify Local Audience Create Goals & Rules Audit & Analyze Develop TacticsCreate Calendar Launch + Promote Measure & Report Refine &Repeat Local Content Strategy @MikeRamsey
- 14. If I had8 hours to chop down a tree, I would spend 6 hours sharpening my axe -Abe Lincoln @MikeRamsey
- 15. Identify Local Audience Create Goals & Rules Audit & Analyze Develop TacticsCreate Calendar Launch + Promote Measure & Report Refine &Repeat Local Content Strategy @MikeRamsey
- 16. bit.ly/localsegments You have tocreate or use local personas
- 17. bit.ly/localsegments @MikeRamsey This tool letsyou see personas by zip
- 18. Facebook Ad tool @MikeRamsey Facebooktool helps you identify how many people are in your persona per location
- 19. Google Trends @MikeRamsey Google Trendshelps you find the most likely cities Where people are searching for your words.
- 20. Google Keyword Tool @MikeRamsey Givesyou rough data to total searches. Compare this to the size of the group found on facebook.
- 21. Identify Local Audience Create Goals & Rules Audit & Analyze Develop TacticsCreate Calendar Launch + Promote Measure & Report Refine &Repeat Local Content Strategy @MikeRamsey
- 22. It’s critical foreach person to know what their role is and how it fits into the larger content process. -Content Strategy For The Web “ @MikeRamsey
- 23. Identify Local Audience Create Goals & Rules Audit & Analyze Develop TacticsCreate Calendar Launch + Promote Measure & Report Refine &Repeat Local Content Strategy @MikeRamsey
- 24. Siteliner.com @MikeRamsey Quick tool toget page titles, dup content, and word count
- 25. urlProfiler.com @MikeRamseySimilar but showslinks and social
- 26. Identify Local Audience Create Goals & Rules Audit & Analyze Develop TacticsCreate Calendar Launch + Promote Measure & Report Refine &Repeat Local Content Strategy @MikeRamsey
- 27.
- 28.
- 29. Local Landing PageContent Great imagery and local content
- 30. Local Landing PageContent @MikeRamsey They post every review on the site. Even the bad ones.
- 31. Local Landing PageContent @MikeRamsey Super custom local written content.
- 32. Local Landing PageContent @MikeRamsey Testimonial from a local celebrity
- 33. Local Landing PageContent @MikeRamsey Using Data to write local content
- 34. Local content isnot about being unique… It’s about BEING local and useful. @MikeRamsey
- 35. Things that are local. SportsTeams Well Known People Groups + Events @MikeRamsey
- 36. Things that are useful Directions Favoritespots Details @MikeRamsey
- 37. Focus on onelocation at a time until you find a winner. Then go crazy. @MikeRamsey
- 38. @MikeRamseyFantastic scale ofneighborhood content
- 40. @MikeRamsey Here is howthey scale it.
- 41. @MikeRamsey Curated content sharedwith paid ads
- 44.
- 45.
- 46.
- 47. You need to thinklike a local directory. @MikeRamsey
- 48. Things To Do @MikeRamsey Things todo page is linked from the city page. Not a blog.
- 49.
- 50. Identify Local Audience Create Goals & Rules Audit & Analyze Develop TacticsCreate Calendar Launch + Promote Measure & Report Refine &Repeat Local Content Strategy @MikeRamsey
- 51. @MikeRamsey Asana is freakingsweet for project management
- 52. Identify Local Audience Create Goals & Rules Audit & Analyze Develop TacticsCreate Calendar Launch + Promote Measure & Report Refine &Repeat Local Content Strategy @MikeRamsey
- 53. Facebook Ad tool @MikeRamsey Useit. Pay for it.
- 54.
- 55. Identify Local Audience Create Goals & Rules Audit & Analyze Develop TacticsCreate Calendar Launch + Promote Measure & Report Refine &Repeat Local Content Strategy @MikeRamsey
- 56. Things to track Revenue/leadsby Location Traffic by location Social shares by individual page @MikeRamsey
- 57. Identify Local Audience Create Goals & Rules Audit & Analyze Develop TacticsCreate Calendar Launch + Promote Measure & Report Refine &Repeat Local Content Strategy @MikeRamsey
- 58. You can’t fake beinglocal. @MikeRamsey
- 59. Mike Ramsey Follow Meon Twitter @MikeRamsey Or Google.com/+MikeRamsey
Editor's Notes
- #2 Excited to talk about onsite tatics. Year and a half ago, you didn’t even need a website to rank in Google Places.