Defining the role of Communication in       Employee Engagement                All copyrights observed        HCI AFRICA N...
About Us • Niche corporate communication consultancy. • Specialise in internal and employee communication • Provide strate...
Our Service Offering  • Corporate communication strategy  • Organisational communication research, benchmarking,    analys...
Role of Communication in Employee Engagement• A critical enabler to connect employees to the  organisation and business on...
Global Trends for Communication in EmployeeEngagement Use of social media and social media tools is on the rise:     Linke...
New Communication Methods to EngageEmployees and Foster Productivity  Source: IABC Research Foundation and Buck Consultant...
Key Communication Methods to SupportEmployee Engagement• Appreciative enquiry• Storytelling• Message Maps•   Journey Visio...
Role Players of Communication in EmployeeEngagement• Executive leaders – advocate and demonstrate (“show  the way”)• Senio...
Imperatives for Employee Communication inEngagement • Enquire and elicit input and feedback from employees • Inform, invit...
Critical Success Factors for Strategies andImplementation • Planning, approach and application • Budget and investment app...
Thank you!                              (t) + 27 (0) 11 880 8137                              (f) + 27 (0) 11 880 8138    ...
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Columbine role of communication in employee engagement hciee_summit_2010

  1. 1. Defining the role of Communication in Employee Engagement All copyrights observed HCI AFRICA NATIONAL ENGAGEMENT SUMMIT_17 AUGUST 2010
  2. 2. About Us • Niche corporate communication consultancy. • Specialise in internal and employee communication • Provide strategic customised organisational and workforce communication interventions. • Draw on corporate, multi-national and public sector experience. • A sound understanding of communication challenges encountered within today’s organisations. • Understand the factors that motivate people to achieve Our employee engagement. Company • Benchmark latest international research and trends. • Leverage best practice methodologies and proven Publicity and PR techniques. HCI AFRICA NATIONAL ENGAGEMENT SUMMIT_17 AUGUST 2010
  3. 3. Our Service Offering • Corporate communication strategy • Organisational communication research, benchmarking, analysis and reporting. • Communication and stakeholder engagement policy • Internal and workforce communication facilitation and training. • Development of internal communication systems and channels. • Activation campaigns and employee brand development • Communication monitoring and measurement HCI AFRICA NATIONAL ENGAGEMENT SUMMIT_17 AUGUST 2010
  4. 4. Role of Communication in Employee Engagement• A critical enabler to connect employees to the organisation and business on all levels.• Inspire purpose, passion and potential within workforce.• Instill understanding, meaning and purpose for values and brand.• Achieve alignment with business goals and strategies.• Build trust and foster positive cooperative and collaborative relationships.• Improve overall organisational effectiveness.• Create a high-energy working environment. Connect• Boost morale, increase productivity and performance.• Realise attitudinal ‘shift’ to achieve higher level of buy- in, commitment and demonstration of discretionary effort. HCI AFRICA NATIONAL ENGAGEMENT SUMMIT_17 AUGUST 2010
  5. 5. Global Trends for Communication in EmployeeEngagement Use of social media and social media tools is on the rise: Linked In, Facebook, Twitter, My Space, Yammer, Flickr microblogs, RSS, Wikis, polls, podcasting, meet ups • Online chat forums and discussion boards • Employee listening and dialogue • Online face to face virtual communication via SKYPE and video casts • Leadership and management participation • Employee branding • Message management HCI AFRICA NATIONAL ENGAGEMENT SUMMIT_17 AUGUST 2010
  6. 6. New Communication Methods to EngageEmployees and Foster Productivity Source: IABC Research Foundation and Buck Consultants Employee Engagement Survey HCI AFRICA NATIONAL ENGAGEMENT SUMMIT_17 AUGUST 2010
  7. 7. Key Communication Methods to SupportEmployee Engagement• Appreciative enquiry• Storytelling• Message Maps• Journey Visioning• Action Teams• Critical Conversations• Conversational Leadership• Symbology• Social Media HCI AFRICA NATIONAL ENGAGEMENT SUMMIT_17 AUGUST 2010
  8. 8. Role Players of Communication in EmployeeEngagement• Executive leaders – advocate and demonstrate (“show the way”)• Senior managers – catalyse the business proposition• Line managers – make it real and relevant• Human Capital Development – drive• HR specialists – implement and manage• Communication – facilitate and support• Mentors and coaches - empower• All employees – endorse and deliverCommunication cannot be hierarchical, but integrated intoorganisational environment and existing structures HCI AFRICA NATIONAL ENGAGEMENT SUMMIT_17 AUGUST 2010
  9. 9. Imperatives for Employee Communication inEngagement • Enquire and elicit input and feedback from employees • Inform, invite contribution from staff to make a difference • To reach employees on three levels: cognitive (think), emotive (feel), behavioural (act) • Win hearts and minds… and hands of organisation • Alignment to business objectives • Achieve long term benefit versus short-term gain • Positive impact on organisational culture • Ripple effect to impact external stakeholder interactions • Improve brand position, competitiveness, sales. • Realise business benefit in ROI – 3 x bottom line. HCI AFRICA NATIONAL ENGAGEMENT SUMMIT_17 AUGUST 2010
  10. 10. Critical Success Factors for Strategies andImplementation • Planning, approach and application • Budget and investment approval • Alignment with values, ethics and culture • Identification of challenges and determination of appropriate solutions • Clarity of intent, consistency of message/s, • Contextually relevant • Commitment from leaders and managers at all levels • Endorsement by HR and communication • Buy-in from employees • Constant monitoring and regular measurement HCI AFRICA NATIONAL ENGAGEMENT SUMMIT_17 AUGUST 2010
  11. 11. Thank you! (t) + 27 (0) 11 880 8137 (f) + 27 (0) 11 880 8138 (m) + 27 (0) 84 880 8138 (e) info@columbine.co.za www.columbine.co.zaWe work with leading companies to enhance communication between people inorganisations to enable employee engagement that motivates staff, increases productivity, and drives performance to deliver better results and achieve business sustainability. HCI AFRICA NATIONAL ENGAGEMENT SUMMIT_17 AUGUST 2010

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