7 great steps for an optimized content strategy

1. 7 Great Steps For An Optimized Content Strategy
1. What are your business goals? a. New business b. Cross selling c. Launching new products 2. Research a. Keyword research b. Search engine landscape c. Social media landscape d. Segmentation and persona(s) creation 3. Plan a. Create a content calendar b. Map out your plan 4. Create a. Create content in the different media formats that your audience will engage with b. Create content for the different parts of your buying cycle. c. Optimized content using SEO tactics keyword optimization etc. 5. Publish a. Publish your content on to platforms that suit the media formats you have created. 6. Promote a. Use social platforms to distribute content. b. Build links to your key web properties into the content c. Manage comments and feedback d. Create ripples to push out content e. Social bookmarking f. Email

2. 7. Analyze a. Use social insights to measure the reach of your content. b. Use google analytics. c. Monitor performance with marketing KPI’s d. Socialmention.com