IMA 2012 Pledge your support for mobile

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neocMatt

Business Technology

IMA 2012: Pledge your support for mobile
Files from today: http://db.tt/9LjVlUv8

http://www.ﬂickr.com/photos/99173376@N00/268022096/

Matt MacDonald Devin Chalmers
@neocMatt @qwzybug
matt@prx.org devin@doormouse.org

Marine Boudeau Dan Saltzman
@marineboudeau @ﬁveseveneighty
mboudeau@nypublicradio.org Dan.Saltzman@effectiveui.com

Pledging can feel like this

http://www.ﬂickr.com/photos/
32438639@N07/5637108666/

Today we’ll try to make it like this

http://www.ﬂickr.com/photos/
16377238@N00/1434832775/

Introductions
5 min

http://www.ﬂickr.com/photos/46944516@N00/3717536433/

Discuss current pledge experiences
45 min

http://www.ﬂickr.com/photos/46944516@N00/3717536433/

Get our hands dirty
40 minutes

http://www.ﬂickr.com/photos/40418474@N00/3939008630/

Simplify current pledge experiences

http://www.ﬂickr.com/photos/37280358@N04/5015600940/

Imagine something new
kiwiberry a kiwi and strawberry genetic engineering experiment

http://www.ﬂickr.com/photos/85388692@N00/417052960/

Take a break
10 minutes

http://www.ﬂickr.com/photos/14336961@N07/2475956824/

Review work and action plans
45 minutes

http://www.ﬂickr.com/photos/8064937@N05/3457696479/

A donation!

http://www.ﬂickr.com/photos/
23322134@N02/3043760419/

It took 5 minutes

http://www.ﬂickr.com/photos/64941795@N00/515393926/

How many people walk away?

http://www.ﬂickr.com/photos/
24450277@N06/3811734996/

Launching WNYC Mobile Pledge
Process, Objectives & Challenges

• Breaking up the ﬂow (3 step process)
• Removing unnecessary ﬁelds
• Reducing # of gifts
• Sharing/Social (FB, Twitter, etc)
• JQuery mobile

Opportunities/Next
• Leverage impulse giving and mobile convenience
• Users LOOOOVE public media
• Simplifying the process (duh - no but really)
• Experimenting with in-context giving
• Implementing tracking: A/B testing, track form completion

And...

The current pledge journey

http://www.ﬂickr.com/photos/62223880@N00/2692420732/

Examples of pledge forms

http://www.ﬂickr.com/photos/62223880@N00/2692420732/

Unfamiliar inspiration examples

http://www.ﬂickr.com/photos/24256351@N04/4150412283/

“Over-the-top” funding
www.kickstarter.com

Humble Indie Bundle
www.humblebundle.com

Ad-hoc donation management
www.barackobama.com / www.squareup.com

Time to work

http://www.ﬂickr.com/photos/24256351@N04/4150412283/

Show and discuss our work

http://www.ﬂickr.com/photos/92822489@N00/3116187454/

Next Steps

http://www.ﬂickr.com/photos/11628077@N00/2900297524/

1. Record your mobile pledge experience

http://www.ﬂickr.com/photos/88448902@N00/448512720/

3. Trim required ﬁelds

http://www.ﬂickr.com/photos/60849961@N00/525761992/

4. Create a process tailored for mobile

http://www.ﬂickr.com/photos/15441441@N00/3256329577/

5. Push organizational assumptions

http://www.ﬂickr.com/photos/28284386@N02/2880756271/

http://www.ﬂickr.com/photos/45581782@N00/2086641/

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IMA 2012 Pledge your support for mobile

1. IMA 2012: Pledge your support for mobile Files from today: http://db.tt/9LjVlUv8 http://www.ﬂickr.com/photos/99173376@N00/268022096/

2. Matt MacDonald Devin Chalmers @neocMatt @qwzybug matt@prx.org devin@doormouse.org Marine Boudeau Dan Saltzman @marineboudeau @ﬁveseveneighty mboudeau@nypublicradio.org Dan.Saltzman@effectiveui.com

3. Pledging can feel like this http://www.ﬂickr.com/photos/ 32438639@N07/5637108666/

4. Today we’ll try to make it like this http://www.ﬂickr.com/photos/ 16377238@N00/1434832775/

5. Introductions 5 min http://www.ﬂickr.com/photos/46944516@N00/3717536433/

6. Discuss current pledge experiences 45 min http://www.ﬂickr.com/photos/46944516@N00/3717536433/

7. Get our hands dirty 40 minutes http://www.ﬂickr.com/photos/40418474@N00/3939008630/

8. Simplify current pledge experiences http://www.ﬂickr.com/photos/37280358@N04/5015600940/

9. Imagine something new kiwiberry a kiwi and strawberry genetic engineering experiment http://www.ﬂickr.com/photos/85388692@N00/417052960/

10. Take a break 10 minutes http://www.ﬂickr.com/photos/14336961@N07/2475956824/

11. Review work and action plans 45 minutes http://www.ﬂickr.com/photos/8064937@N05/3457696479/

12.

13. 5 minutes 22 seconds

14. A donation! http://www.ﬂickr.com/photos/ 23322134@N02/3043760419/

15. It took 5 minutes http://www.ﬂickr.com/photos/64941795@N00/515393926/

16. How many people walk away? http://www.ﬂickr.com/photos/ 24450277@N06/3811734996/

17. WNYC pledge UX

18. Launching WNYC Mobile Pledge Process, Objectives & Challenges • Breaking up the ﬂow (3 step process) • Removing unnecessary ﬁelds • Reducing # of gifts • Sharing/Social (FB, Twitter, etc) • JQuery mobile

19.

20. “There must be a better way”

21. Opportunities/Next • Leverage impulse giving and mobile convenience • Users LOOOOVE public media • Simplifying the process (duh - no but really) • Experimenting with in-context giving • Implementing tracking: A/B testing, track form completion And...

22. The current pledge journey http://www.ﬂickr.com/photos/62223880@N00/2692420732/

23. “I'm thinking of giving up”

24. Examples of pledge forms http://www.ﬂickr.com/photos/62223880@N00/2692420732/

25.

26.

27.

28.

29. Unfamiliar inspiration examples http://www.ﬂickr.com/photos/24256351@N04/4150412283/

30. $$$ Engagement

31. Users $$$ Engagement

32. Users $$$ $ / User Engagement

33. Bill Me Later

34. Bill Me Later www.billmelater.com

35. In-App Purchase iOS

36. In-App Purchase iOS

37. In-App Purchase iOS

38. In-App Purchase iOS

39. Text-to-Donate Everyone, Anywhere

40. “Over-the-top” funding www.kickstarter.com

41. Humble Indie Bundle www.humblebundle.com

42. Goal pledges www.gopdebatewatch.com

43. Free Rice www.freerice.com

44. Viral discounting www.dropbox.com

45. Viral discounting www.livingsocial.com

46. Ad-hoc donation management www.barackobama.com / www.squareup.com

47. Smorgasbord www.kcrw.com

48. Time to work http://www.ﬂickr.com/photos/24256351@N04/4150412283/

49. Show and discuss our work http://www.ﬂickr.com/photos/92822489@N00/3116187454/

50. Next Steps http://www.ﬂickr.com/photos/11628077@N00/2900297524/

51. 1. Record your mobile pledge experience http://www.ﬂickr.com/photos/88448902@N00/448512720/

52. 2. Review pledge visitor ﬂow analytics

53. 3. Trim required ﬁelds http://www.ﬂickr.com/photos/60849961@N00/525761992/

54. 4. Create a process tailored for mobile http://www.ﬂickr.com/photos/15441441@N00/3256329577/

55. 5. Push organizational assumptions http://www.ﬂickr.com/photos/28284386@N02/2880756271/

56. http://www.ﬂickr.com/photos/45581782@N00/2086641/

Editor's Notes

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More and more, financial transactions are taking place on the web & mobile\n\nTwenty years, still innovating on modes of interaction socially and economically\n\nIntersection of these where pubmedia stands to gain\n\nMobile fits into people's lives in a uniquely personal way, and are growing to fill our lives in a way that traditional computers, even with the web, never really did.\n\nLook at innovations in online economic transactions\n\n-> Ladder of engagement: guide from small to large actions of support\nBuilding social and economic ties\n
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Big red button\n\n\n
Big red button\n\n\n
Big red button\n\n\n
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Tiered reward levels\n\nspecific, atomic goals: Ze Frank will visit your town\n\nproject shaped and changed by the nature of the funds it receives\n
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IMA 2012 Pledge your support for mobile

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Editor's Notes