Beyond Hardcovers & Paperbacks – Is Evolution Necessary? The adoption of eBooks is growing fast globally.  The market landscape for content consumption has been transforming over the last couple of years with the advent of a myriad of mobile devices beyond the laptops and feature phones. With more options to access digital content (e.g. eBooks), today’s on-the-go consumers are starting to go beyond printed books and consuming books via multiple screens and devices.  Today’s authors and content publishers are also starting to recognize the opportunities availed via mobile devices as ancillary channels to their target consumer segments.

1. BEYOND HARDCOVERS &
PAPERBACKS
– IS EVOLUTION NECESSARY? Source: Straits Times
Nelson Wee
Director, Business Development, Apps & Content
SingTel Multimedia Group
Profile: http://www.linkedin.com/in/nelsonwee
Twitter: @nelsonwee
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2. Content consumption is changing
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3. Mobility is driving content reach & engagement
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4. Mobile as an Ancillary Channel
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5. Channels for Books are changing
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6. Key Trends in eBooks, online/mobile commerce
eBook Content
stores
1. Google cloud 1. Breaking the book
eBookstore
2. Rapid growth in
2. Amazon children’s rich media
eBooks
3. Apple
eBook Technology 3. Social/Layer reading
Consumer Access 4. Kobo
Format & Hardware 4. Transmedia
5. skoob production:
1. More are 1. eBook apps 1. Proliferation 1. “Always On” EduGames, Video,
willing to buy overtake of tablets and Internet service AR (SoLoMo)
online, games in smartphones (mobile, broadb Community
mobile Apps Store. and)
2. Tablet-PC-TV
Portals Commerce
2. Sharing 2. ePub format convergence 2. Emergence of
reviews, (static page online 1. Increased user-to-
comments, turners) but education user collaboration 1. Comparison
favourite evolving to portals shopping
phrase on multimedia 2. Facebook Books
social 3. Emergence of Fan Pages 2. Channel conflicts
networks eBookstores – (traditional versus
browser- 3. Parents forums on online publishing)
based, client kid’s education and
readers books to read 3. Ads supported
eBookstore or
4. Emergence of book eBooks
clubs for
reviews, social 4. eBook sharing /loans
network (Kindle)
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7. Market Trends in Digital Publishing
1. Digitization of books and
textbooks lead to ancillary
offerings.
2. Proliferation & growth of tablets
and smartphones, over
PCs, laptops, netbooks.
3. Multi-functional devices are
gaining popularity for reading.
4. Cloud consumption, virtualization
& mobility are the lead emerging
trends for 2011, e.g. Kindle Cloud
Reader, Kobo cloud
bookstore, skoob
5. Interactive learning – social
media, rich media etc.
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8. And now, for some Trivia …
• U.S will grow share of eBook over print sales to ~21% in
2015.
• UK will grow consumer eBook sales to US$286M in
2015.
• Asia Pacific eBook (consumer books) will be worth
US$2B in 2015.
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9. more Trivia … …did you know?
• 14% of U.S. e-reader owners use their device while watching
TV daily.
• 40% of U.S. tablet and smartphone owners use them while
watching TV.
• U.S. students did most of the (e)reading in fixed locations:
47% of reading was at home, 25% at school, 17% on a bus
and 11% in a coffee shop or office.
• 34% in BRIC markets versus 7% for mature-market countries
prefer to read eBooks with phone or tablet rather than e-
readers.
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10. skoob
Singapore’s Favourite eBookStore
1 2 3
• Up to 20% • 1 eBook, can • Local content
cheaper than be shared up (education
physical to 5 devices books, study
books. (PC, laptops, guides, childre
tablets, smart n stories, local
phones) stories)
20%
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11. Welcome to the skoob!
skoob Website skoob from your Android tablet or smartphone
skoob from your iPhone skoob from your iPad
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12. Publishers on Board (Highlights)
check out http://www.skoob.com.sg for more!
& more …
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13. Popular Books in skoob (Highlights)
for 56k more eBooks, check out http://www.skoob.com.sg for more!
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14. Working with Publishing Ecosystem Partners & YOU
Publishers
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15. Nelson Wee
l: http://www.linkedin.com/in/nelsonwee
t: @nelsonwee
s: http://www.slideshare.net/nelsonwee