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Beyond Hardcovers & Paperbacks – Is Evolution Necessary?
The adoption of eBooks is growing fast globally. The market landscape for content consumption has been transforming over the last couple of years with the advent of a myriad of mobile devices beyond the laptops and feature phones. With more options to access digital content (e.g. eBooks), today’s on-the-go consumers are starting to go beyond printed books and consuming books via multiple screens and devices. Today’s authors and content publishers are also starting to recognize the opportunities availed via mobile devices as ancillary channels to their target consumer segments.
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