Apps build communities

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In today's world of on-the-go consumers and pervasive mobile internet access, the market landscape for the consumption of business and marketing information is changing. No longer static in nature, there is a shift of information sharing and communication from static documents in your PCs to browsers and now increasingly via apps in smartphones, tablets, feature phones and more upcoming screens. Here is a slide on how mobile apps could be used as experimental outposts to seed and incubate concepts and build up specific vertical communities for businesses.

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Apps build communities

  1. 1. Apps Build Communities ‘Pipeline Mgmt’ Food Community DishPal app Seeding ‘Go/no-go Decision’ Fashion Community StyleTag app Incubation ‘Go/no-go Decision’ K-Pop Community Go-To-Market StARCALL appNelson Wee Profile http://www.linkedin.com/in/nelsonwee | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee

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