Social Networking at William Mitchell College of Law

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This slideshow is an introduction to social networking for college staff by Neal R. Axton, Information Resources staff.

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Social Networking at William Mitchell College of Law

  1. 1. Social Networking andOnline Community Building<br />
  2. 2. Roadmap<br />LinkedIn<br />Facebook<br />Twitter<br />Bit.ly<br />Drop.io<br />
  3. 3. Terms of Art<br />Networking<br />Academic Social Network Analysis (ca. 1955)<br />predates Online Social Networks <br />Communities<br />Business Communities<br />Professional Communities<br />Academic Communities<br />Online Communities<br />
  4. 4. Social Network Theory Illustrated<br />Courtesy Wikibooks: Introduction to Sociology<br />
  5. 5. Blurring Boundaries<br />“Research on corporate social network sites, like IBM’s internal SNS Beehive, suggests that users welcome learning more about their colleagues’ lives, and that this information is used to facilitate social interactions that directly and indirectly support job-related tasks.”<br />- Nicole Ellison et al., Social Network Sites and Society: Current Trends and Future Possibilities, Interactions (2009).<br />
  6. 6. Real World Networking<br />“Social networking is, and always has been, critical to professional success.” <br />Networking is still primarily: <br />In Real World, Local Networks <br />People exchanging Business Cards<br />Business Lunches <br />Wine-and-Cheese Events<br />Professional Organizations<br />Conferences<br />- Jennifer M. Igoe, Social Networking Sites as Employment Tools, MA Thesis (2008)<br />
  7. 7. Continuum<br />
  8. 8. Background Checks<br />Rainmaking<br />Professional Networking<br />Connecting with Old Friends<br /> & Family<br />Shape of Things to Come<br />Utility<br />
  9. 9. Obama’s Speechwriter<br />
  10. 10. Virtual Communities<br />Managing Reputation<br />Real Life (RL)<br />Online <br />E-Professionalism<br />All the World’s a Stage!<br />Managing your Google Presence<br />Behind the Scenes Reference Checks<br />Pseudonyms & Bibliographic Identity<br />
  11. 11. Legal Online Communities<br />LinkedIn<br />Ryze<br />Xing<br />Facebook<br />LawLinks<br />Casemaker X<br />Interaction<br />
  12. 12. Social Networking for Business People<br />
  13. 13. Where the fish are biting…<br />Doug Cornelius finds over 300,000 attorneys on LinkedIn (http://bit.ly/x6jmY)<br />Martindale Hubble Connected 11,000<br />Legal OnRamp 9,000<br />LawLink 5,000<br />Legally Minded 2,000<br />
  14. 14. Alumni Web<br />
  15. 15. LinkedIn<br />
  16. 16. Weekly Digest<br />
  17. 17. New and Improved<br />
  18. 18.
  19. 19.
  20. 20. Slideshare<br />
  21. 21. Amazon Reading List<br />
  22. 22.
  23. 23. Introductions<br />
  24. 24. Trust in an Online Environment<br />
  25. 25. Recommendations<br />
  26. 26. LinkedIn<br />Pros<br />Professional Aura<br />Clean Interface<br />New Applications for Sharing<br />Business Oriented<br />Increased Interoperability <br />Xobni<br />Business Model (Proxy for Sustainability)<br />Less intimidating <br />Difficult to embarrass yourself<br />Cons<br />Boring<br />
  27. 27. Facebook<br />Pros<br />Biggest SNS currently<br />Fun!<br />Cons<br />Personal, not professional<br />Some people resent business discussion<br />No tangible business model<br />Busy Interface<br />Peer Pressure <br />
  28. 28. Investment of Time and Labor<br />LinkedIn profile<br />Speedy Gonzales<br />Current Job<br />Most Recent Educational Achievement<br />Elaboration of Work Experience Piecemeal<br />Facebook profile<br />Privacy Settings<br />Group Settings<br />Oversharing<br />
  29. 29. CrowdSourcing:Pick your CrowdWisely<br />
  30. 30. Facebook<br />
  31. 31. How Facebook Works<br />
  32. 32. Big and Little Settings<br />
  33. 33. Big Settings<br />
  34. 34. Click through on Settings button<br />
  35. 35. Privacy Settings<br />
  36. 36.
  37. 37. By default, everyone in your network may see all of your information<br />Facebook Networks & Privacy<br />
  38. 38. Mere Suggestions<br />
  39. 39. Contact Information<br />
  40. 40. More on this Soon<br />
  41. 41. Back to Privacy<br />
  42. 42. Searchability – Google Results Too!<br />
  43. 43. Serge has no fan pages or friends yet<br />
  44. 44.
  45. 45. More Captcha<br />
  46. 46. Browsing Friends<br />
  47. 47. By default, friends are within circle of trust<br />Friend Lists<br />
  48. 48. Work<br />Student Alums<br />Professional Associations<br />In-Laws<br />Old Girlfriends<br />Bosses<br />Locked Down<br />Make more restrictive groups<br />
  49. 49. Friend Lists and Information Clusters<br />
  50. 50. Custom Settings<br />
  51. 51.
  52. 52.
  53. 53. Self-Censorship<br />Can leave some fields blank!<br />Comfortable reading it in Washington Post?<br />Video Phones<br />Picture privacy hole<br />Psuedonyms<br />Discouraged<br />Deleted!<br />Murphy was an optimist!<br />
  54. 54. Damn Liquor!<br />
  55. 55. Profile & Settings<br />
  56. 56. Small Settings<br />
  57. 57. Small Settings Expanded<br />
  58. 58. Status Updating: Cursor Reveals Options<br />
  59. 59. Facebook Updating<br />
  60. 60. Another way to update<br />
  61. 61. Twitter Application on Facebook<br />
  62. 62.
  63. 63. Twitter.com<br />
  64. 64. Friends & Frenemies<br />
  65. 65. Faux Friends<br />
  66. 66. Tweet Tweet<br />
  67. 67. http://apps.facebook.com/twitter<br />Twitter on Facebook<br />
  68. 68. Twitter on Facebook<br />
  69. 69.
  70. 70.
  71. 71. Questions or Comments?<br />Neal R. Axton<br />http://www.linkedin.com/in/nealaxton<br />For copies of this presentation, email neal.axton at wmitchell.edu<br />

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