Media Kit June


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Media Kit June

  1. 1. TAKING TV TO THE INTERNET!<br /><br />We are everywhere!!!<br />
  2. 2. CONSIDER THIS…<br />38 million views every day<br />6 million unique viewers every day<br />A network built on 13,000 widgets across the world<br />25 channels and a wide, wide variety of content – both Indian and international<br />Numbers validated by JuxtConsult<br />
  3. 3. VIDEO ADVERTISING – the next big thing?<br />83% of the SEC-A audience between ages 16 and 35 in the top 8 cities are online<br />Over 100 million videos are watched in India everyday<br />Web Video viewers will tolerate twice the number of ads – AC Nielsen Research<br />
  4. 4. SO WHAT IS<br />The world’s first online entertainment broadcast platform<br />Take the world’s premium content and distribute it to anyone who wants to access it<br />
  5. 5. HOW DOES IT WORK?<br />
  6. 6. <ul><li>Content from premium branded channels or independent providers
  7. 7. Nautanki users can select the content that they would like, using a widget, which is basically a video player
  8. 8. The widget is placed on a blog or website, and the site owner is given incentives</li></li></ul><li>THE ECOSYSTEM<br />The blog or website on which the<br />widget is placed. He wants more <br />traffic to come to his site,<br />and hence markets his site in his<br />own way<br />CONTENT<br />The content which we<br />get from branded channels<br />and independent providers<br />is the lynchpin of our<br />network <br />The advertiser reaches<br />out to a large, relevant<br />target audience, advertising<br />with a wide variety of content<br />ADVERTISER<br />PUBLISHER<br />
  9. 9. THE ECOSYSTEM – why it’s unique<br />This ecosystem keeps growing<br />Our biggest assets are:<br />The publisher network<br />The repository of content we have<br />We have built both of these up and it is difficult for anyone else to replicate the model<br />
  10. 10. THE NETWORK MODEL<br />Nautanki is not a destination-model website (such as YouTube, Hulu, etc) – our website is not the primary destination for our viewers!<br />Our traffic comes from the widget network that hosts Nautanki content<br />This way, we are present on not just one site… But thousands!<br />In this way, we tap the ‘long tail’ of the internet<br />
  11. 11. WHAT NAUTANKI CAN OFFER<br />Ability to reach out to a wide audience<br />Perfect for online branding-based promotions<br />Targeting by content, geography & time band<br />Target any city from India and around the world!<br />Drive traffic towards any landing page<br />
  12. 12. AND MORE!<br />This is a legal, advertising-supported model<br />Premium content from branded TV channels at a fraction of the cost<br />Brands can sponsor shows outright, or even provide us content<br />
  13. 13. A PERFECT PLATFORM TO…<br />Complement TV campaigns<br />Show full-length ads that are too expensive to broadcast on TV<br />Pilot-test new campaigns<br />Have teaser campaigns on the internet which drives viewership to a TV show<br />
  14. 14. TARGETING<br />By content – want your brand to be associated with particular content?<br />By geography – target any city or country based on your requirement<br />By time band – if the TG is likely to be active in a certain time band<br />
  15. 15. OUR PARTNERS?<br />
  16. 16. BRANDED TV CHANNELS<br />
  17. 17. OUR OWN IN-HOUSE CHANNELS<br />Astro | Tarot | Health | Living | <br />Lifestyle Fiction | Humour | Cooking | Travel<br /> Short Films | Indie Music | Animation Theater | <br />Reviews | Regional languages<br />
  18. 18. Independent content providers<br />
  19. 19. Apart from the Long Tail which <br />we primarily target, <br />we’ve also got some big names <br />as our publishers!<br />
  20. 20.
  21. 21. THE ZEE-FACEBOOK PROJECT<br />For the first time in India, we streamed the election results live<br />Content from Zee, hosted by Facebook<br />5 lakh viewers in 3 days<br />8000 comments<br />Each user spent average of 30 minutes<br />
  22. 22.
  23. 23. WHO’s watching?<br />
  24. 24. GLOBAL VIEWERSHIP<br />
  25. 25. INDIAN VIEWERSHIP<br />
  26. 26. VIEWERS<br />On an average, 38 million viewers daily<br />44% from India<br />68% of this is from the top 7 cities<br />56% from outside India<br />Mainly from NRI dominated countries<br />36% of this from USA and GB<br />
  27. 27. DEMOGRAPHICS<br />Numbers from, USA<br />
  28. 28. THE WIDGET<br />
  29. 29. FEATURES OF THE WIDGET<br />Search bar<br />Drop down list of all channels <br />On the network<br />Scroll bar with episodes in playlist<br />Clickable video ad<br />
  30. 30. WIDGETS ON WEBSITES<br />
  31. 31. HOW DOES THE WIDGET WORK?<br />Video starts with the default channel that the publisher has chosen<br />Has all the channels and playlist in the scrollbars<br />Sends IP, context of location and other information real time to the ad server<br />Searchable, dynamic ad and content serving<br />
  32. 32. API TECHNOLOGY<br />Allows the user to do much more with his content<br />Not restricted to the Nautanki widget<br />Take our content, do what you like with it!<br />
  33. 33. API TECHNOLOGY<br />
  34. 34. CONTENT CONSUMPTION<br />On average, each session:<br />lasts 25-30 minutes<br />has 8 videos consumed<br />Non-default channel views: 40%<br />Which means that 40% of the time, people search for content on their own<br />
  35. 35. So people are without doubt watching content intently and interacting with the widget!<br />
  36. 36. HOW ADVERTISING WORKS<br />Pre-roll ad for 30-40 seconds<br /><ul><li>Content for 3 to 10 minutes
  37. 37. The ads are clickable – you can send them to any landing page</li></li></ul><li>THE BACKEND<br />Robust 64 server cluster<br />Dedicated 150 MbPs pipes for bandwidth<br />Load Balancing systems to ensure least lag time<br />Third party API integration <br />Real Time reporting<br />Separate servers for ads and content<br />
  38. 38. REPORTING<br />
  39. 39. REPORTING<br />View is defined as a full ad view + 60% of content view<br />Real-time reporting done by the server, tags sent from the widget which is live<br />Helps you track where every rupee you put in is going<br />
  41. 41. POTENTIAL ASSOCIATIONS<br />Advertising on the network<br />Premium inventory<br />Generic inventory<br />Sponsorship of individual shows<br />Providing branded content that will be a part of our network<br />
  42. 42. RATE CARD<br />Branded TV content : INR 500/1000 views<br />Non-branded TV content : INR 300/1000 views<br />NTV in-house channels : INR 250/1000 views<br />
  44. 44.
  45. 45. “… discovering the gold in the long tail <br />of content for metro-India and popular <br />content in small-town-India”<br />“… gives plenty of free content <br /> choice to consumers”<br />VANITA KOHLI-KANDEKAR<br />“ two years ago, the promoters were<br />stopped at a broadcaster’s door <br />because of their name. Now, doors<br />open for them.”<br />“ content becomes available to a larger and more diverse audience, resulting in better monitoring and value for the advertiser on the site”<br />
  46. 46. WE LOOK FORWARD TO PARTNERING WITH YOU!<br />Deepak Gopalakrishnan<br />Media Strategist<br />+91 99201 24825<br /><br /><br />We are everywhere!!!<br />